The Bulldog Sauce Tatebayashi Factory has been reborn as the TATEBAYASHI Creation Center, and a visitor facility showcasing the appeal of the sauce has been opened. The facility was created while carefully listening to the employees' deep passion for their products. In the history area, which tells the story of the long 120-year history, the iconic square bottle is used as the motif for interiors, and the design is optimized for ease of operation, with cartoon-style graphics and content in which the bulldog, which is also the logo, narrates the story. In displays area, which appeals to the commitment to the sauce and the blessings of nature, elements that allow visitors to learn independently have been incorporated, such as small hands-on fixtures and a board game graphic that traces the process from product conception to manufacturing. In the factory tour area, in addition to videos and graphics that convey the manufacturing process, graphics that convey the speed of production and safety and security are also incorporated to strengthen the learning element, and elements that can be used for social studies field trips have been scattered throughout.