The Realize Group, which develops various businesses, mainly in the fund business, has established a new company called SUUTA, which operates a rental platform. SUUTA aims to shift all things from "consumption" to "recycling," proposing a light lifestyle of "living without possessions" from the user's perspective, while from the seller's perspective, it conveys a new value in which everything you own can become an investment target. In the company's new office, the aim was to create a space where each employee could experience "what it means for things to circulate and increase in value" while working, deepening their understanding of the company's business and making it their own as a user.
- I would like to create an office where each employee can understand the services provided by the company and gain a deeper understanding of the significance of those services while working.
・Now that remote work is becoming mainstream, I would like to see companies add value to their offices so that people will want to come to work.
We have received the above request.
In this project, we did not use any products from office furniture manufacturers, but instead thoroughly implemented the concept design concept of "OVER TIME" and created an office using only items whose value has been passed down over time. For example, by using antique furniture and furnishings with a long history, classic chairs whose concept design have been loved for a long time, and materials that become more appealing with age, we tried to implement a spatial concept design and program that would allow each employee to talk in their own words about what value that continues over time means by sticking to the concept. We also concept design the company logo, which is important for branding, and it is being used as a starting point for employees to foster awareness that the new SUUTA service is their own responsibility and to promote it outside the company. Creating a space without typical office furniture made to manufacturer specifications helped employees realize the change in their own values, and created an office space where they can feel the meaning and comfort of coming to work.
- open
2023
- location
Tokyo
- client
Realize Corporation Co., Ltd.
- solution
design, layout, sign and graphic concept design, building execution
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