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Panasonic Tsu factory showroom "TRUST FACTORY TSU"

Panasonic Tsu factory showroom "TRUST FACTORY TSU"

This project involved design, layout of the showroom for the Tsu Factory, which is the core of Panasonic Corporation's founding business of wiring device production. We aimed to gain further trust from customers by having visitors experience the hidden technical capabilities and cutting-edge production system behind the wiring device products in displays room and factory. displays room is composed of sections on "history," "product introduction," "Tsu Factory introduction," and "Factory technology and production capacity introduction," and is designed to link with various parts of each building on the premises. We considered everything, including the factory tour, to be elements that make up the showroom, and aimed to turn the entire factory into a showroom by creating a path from displays room to the manufacturing building. [Social issues/customer issues/requests] In order to build the theme of the facility, "trust," with customers, our role was to materialize through experience how visitors could deepen their understanding of the Tsu Factory's technical capabilities, factory production capacity, and history. [Solution] Based on the keyword "trust," we picked out the strengths of the Tsu Factory that are incorporated into the products, and created points that would give visitors notice and surprise through displays. By connecting each point, displays is structured so that visitors can gradually deepen their understanding as they proceed along the route. We created a space where the "trust" between visitors and the factory can be deepened throughout the entire experience. <Our project members> [Sales/Project Management] Hikaru Sato, Yu Takahashi [design, layout] Hiroaki Mori, Minamo Maeda, Mayumi Shigematsu [Production/ construction] Kazuya Fujii, Masaru Oishi

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Nikka Museum Renewal

Nikka Museum Renewal

Since opening as a whisky museum in 1998, the number of visitors has exceeded 600,000, due in part to the airing of TV dramas and the arrival of the highball boom. As the facility has deteriorated and the way displays are displayed has become outdated, the decision was made to renovate the former Whisky Museum in the first phase of the project while also reviewing the entire Yoichi Distillery tour facility. The Yoichi Distillery is an important point of contact where visitors can experience Nikka, and it is also a sacred place for whisky fans. However, the previous tour facility was not at a level commensurate with its importance, and the fact that it has not kept up with the changes and evolution of the world was a major issue in the current renovation. The main theme of the renovation is to create a story about the ideal whisky making of founder Masataka Taketsuru, or Yoichi as the origin of Nikka, and how it will move forward into the future, and to foster understanding and empathy for the Nikka brand. [Social issues / Customer issues / Requests] 1. The purpose of the renovation is to further improve the understanding and satisfaction of visitors, increase the number of Nikka fans, and strengthen the brand. ② With the growing popularity of whisky, we will renovate displays to meet the needs of the expanding user base and diversifying visitors. ③ We will reorganize the exhibits to accommodate the increasing number of foreign visitors. ④ We will target visitors who are interested in whisky. ⑤ We will displays everything from the basics, such as the manufacturing process, to the details and trivia, but we would like the exhibits to be intuitive and not comprehensive. These were the requests we received. [Solution] In planning and designing this exhibit, we made a major shift in our thinking from the general and comprehensive whisky information provided by the whisky museum, and tried a completely new approach to displays. Based on the concept of "Learn about the essence of Nikka Whisky through the brand stories of Nikka's four products," we focused on the four brands that represent Nikka and turned each brand story into an displays experience. We aimed to create an experience where visitors could learn about the essence of Nikka Whisky and basic knowledge of whisky while following the brand stories. displays include footage of various people working at the distillery giving talks and introducing the important role of the blender, and for the first time ever incorporate displays design that whisky fans have never seen before. displays commentary includes trivia information for the main target audience, and many displays also include content that reveals the secrets of the manufacturing process that gives shape to the individuality of the products. Regarding multilingualization, displays commentary will be written in Japanese and English as a base, and digital technology has been introduced that allows visitors to read translated commentary on their personal mobile phones to accommodate Chinese visitors, who make up the majority of the visitors. <Our project members> [Sales/Project Management] Matsubara Tadayuki [Creative Direction] Tamura Keiyu [concept design Direction] Suzuki Fujie [concept design Planning] Yamada Akira, Shirodo Kensaku [Planning] Yanagihara Tomoko, Iizuka Atsuro [Production] Iwasaki Tsukasa, Umemoto Ikushige

#corporate
Panasonic Laboratory Tokyo

Panasonic Laboratory Tokyo

Panasonic Laboratory Tokyo (PLT) has been renovated as an R&D base in Tokyo that practices new ways of working in the With/After COVID-19 environment. PLT was established in Ariake, Koto-ku, Tokyo in April 2016, and then moved to its current location in Shiodome Hama-rikyu in December 2018. It has been operated as a "co-creation lab" that conducts co-creation innovation activities such as AI-HUB and Robotics-HUB, which collaborate with both inside and outside the company, centered on engineers who develop advanced technologies that are close to people as the "Hitotics Laboratory". In the With/After COVID-19 environment, we are not limiting the place of work to the office, but are realizing new ways of working, including online. In addition, we have redesigned the office with the concept of "SHARE" in mind, and reviewed the value and functions required for the office, based on the position of the office as a base for practicing co-creation innovation with both inside and outside the company since its opening. "SHARE" means "sharing" various things such as "thoughts and experiences," "information and context," and "friends and encounters" of the people who work together at PLT. PLT is a facility where the residents take the initiative in constantly updating themselves, as an R&D base for "questioning, feeling, and sharing" well-being in daily life and work, and as an office for invigorating co-creation innovation activities, with the office renovation marking the start of a new "SHARE." <Our project members> [Sales/Project Management] Ryo Sugaya [Planning/ concept design] Sayaka Koga, Ryosuke Naga, eiei haymanmyint [Production/ construction] Yosuke Ito

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Fukushima City Creative Business Salon

Fukushima City Creative Business Salon

The Fukushima City Creative Business Salon Development Project was a project that was commissioned by our Tokyo Head Office and the design was taken over by our Tohoku Branch, with a competition held in July 2021 as an open proposal. The project aims to renovate the permanent displays room of the Fukushima City Industrial Exchange Plaza on the second floor of the complex facility Corasse Fukushima at the west exit of Fukushima Station, close to JR Fukushima Station, and to develop a co-working space and shared offices as a new business exchange hub, and to renovate it into a facility that can be used comfortably by businessmen, freelancers, university students, etc. The floor area is approximately 755 square meters. Photography is particularly popular in Fukushima, and a gallery has been set up on the wall of the co-working space to display the rich local nature and seasonal scenery and seasonal almanac taken by citizen photographers, as well as culture and art that displays the rich sensibilities of Fukushima people. concept design concept of this salon is the "Shikisai Gallery," which combines the seasonal almanac of Fukushima with the rich color sense of Fukushima people, and we have created a gallery that can be viewed in a more relaxed manner, as a gallery created together with Fukushima citizens. [Social Issues / Customer Issues / Requests] While a spacious layout was required in the post-COVID era, the zoning method and number of seats were also required to take profits into consideration. The floors, walls, and ceilings of the shared office, business exchange space, coworking space, and meeting room were required to have a taste for each environment, and the layout and furniture selection was required to suit the convenience of each user, such as businessmen, freelancers, and university students, as a facility that can be used comfortably by a variety of users such as businessmen, freelancers, and university students. [Solution] As a creative place to create new businesses, the large facility area was utilized to develop the entire space into two zones with two different images. The business exchange space was designed as a zone with an active, bright, natural, and comfortable cafe image, with the walls and floors of the corporate PR displays based on white, creating an environment where you can feel the warmth of wood, and was composed of easily movable furniture for various purposes such as seminars and networking events. The coworking space was designed as a calm lounge zone based on gray, with a sharp environment with dark brown and dark wood on the niche walls, and the furniture was configured to suit the various conveniences of each individual, such as sofas and big tables for relaxing and counter seats where you can concentrate alone. In addition, we enhanced the functions of the corporate PR displays space as a way to build connections with the local area and form a community, and added the "Shikisai Gallery" displays, which we will be creating together with Fukushima citizens, with the aim of creating new connections between the people who use the facility and the city. <Our project members> [Development] Akihiko Nishimura [Sales and project management] Keisuke Yoshida [design, layout] Takayuki Kobayashi, Kenichi Suzuki, Makio Miura [Design management] Kazunobu Nakamura [Production and construction] Johei Saito

#corporate
COLOPL Head Office

COLOPL Head Office

COLOPL, Inc. has been creating new experiences under the mission of "Entertainment in Real Life - Making everyday life more fun and wonderful". In order to continue providing new experiences to people during the COVID-19 pandemic, where the infection continues to spread, we believe that it is important to create an office environment where people can work safely and communicate easily, so we created an office with the aim of creating a "scientifically based, cutting-edge office specialized in infectious disease countermeasures". We aim to streamline operations in line with the new era and create original ideas, creating an environment where employees can increase their productivity and thrive. Linoleum, an antiviral natural material and carbon neutral material, is used for the flooring and fixtures, contributing to the realization of a sustainable society that takes SDGs and ESG into consideration. We aim to improve the motivation and productivity of creators by providing mechanisms to encourage communication such as standing meeting spaces, a game corner for use in research and development, and a bear library with a wide range of books. DE-SIGN Inc. was in charge of the overall project management, SIGNAL Inc. was in charge of the concept design, and our company was mainly in charge of interiors, fixtures, and sign graphics construction. <Our project members> [Sales/Project Management] Kaori Murakami [Production/ construction] Katsuya Banno, Nozomi Iwashita, Ikuho Oiwa

#corporate
Growth X Partners Group Lab “Sky AGORA”

Growth X Partners Group Lab “Sky AGORA”

This is a new office relocation project for GrowthX Partners, Inc., which provides digital transformation support for companies. Head Office to the 48th floor of the Shinjuku Nomura Building, aiming to create a place where employees can be happy and improve their performance. The basic concept of the design is not just a place to work, but a communication space that promotes encounters and discoveries, like a plaza where all employees can gather. [Social issues / customer issues / requests] COVID-19 has drastically changed our lives, and while we are now working and eating at home more often and have become able to work flexibly, the purpose of the office has come into question. While remote work can be done without any problems, the president wanted everyone to come to the office. The new office was required to make coming to the office fun and increase motivation and engagement. [Solution] We explored and designed an office that is not just a place to work, but one that has communication at its core that makes people want to gather together naturally. There are plenty of mechanisms scattered throughout the office that allow active action and spark communication, such as a lounge space where you can work like you're playing and a space where you can freely customize the furniture layout to suit your purpose. In order to foster pride in employees and boost their motivation, artwork by Leslie David, an up-and-coming art director active in Paris, has been boldly placed throughout the space, making it a fun place to come to work. We proposed the original name "Sky AGORA," combining AGORA, which symbolizes a "square" as a place to gather, with the location's high-rise location on the 48th floor. <Our project members> [Sales/Project Management] Nekoda Hiroki [Planning] Masubuch Kenta [design, layout] Yamanobe Manabu, Sato Tomoya, Ami Shunsuke [Production/ construction] Yoshimura Kazuiso

#corporate
Sharp Yao Office "Yao Daiichi Shokudo Isshoku"

Sharp Yao Office "Yao Daiichi Shokudo Isshoku"

Nomura Corporation was responsible for the planning, design, layout, and construction of the employee cafeteria "Yao Daiichi Shokudo Isshoku," which opened at Sharp Corporation's Yao Plant on November 1, 2021. In proposing the project, we focused not simply on creating a stylish space, but also on creating a proposal that only Nomura could offer. We proposed a cafeteria that would serve as an inner branding space where people could discover the "SHARP identity" across organizational boundaries and generations, as well as an outer branding space that could be experienced by business partners and affiliated companies visiting the company. The cafeteria was divided into three zones—lunch, work, and salon—and was designed to be not only a place for employees to relax, hold meetings with internal and external guests, and foster connections and communication. A single red line (Sharp red) runs through the cafeteria, representing Sharp's history and future. For this project, we devised concept design preserved the Yao Plant's distinctive character while also ensuring hygienic standards. The Yao Plant has a history of approximately 65 years as a white goods production base. Additionally, by utilizing the mezzanine floor, which was previously used for the production line, as an displays space for SHARP's iconic past products, waste and removal costs were reduced, an effort that also reflected the SDGs. [Social Issues/Customer Issues/Requests] Due to the lack of communication between business divisions, the customer requested that the space be made more invigorating for internal connections. [Solution] We proposed that the space could be used not just as a place to eat, but also as a place to work and relax, and also proposed displays past products as a place to stimulate communication between employees and allow them to feel and discover Sharp's history. <Our project members> [Sales/Project Management] Takahashi Yui [design, layout] Umetani Shota, Yamato Suzuha, Nakamura Yusuke, Miura Sayaka [Production Management] Mukaiyama Yoshitsugu ~Related Links~ [Announcements] ・ NOMURA Co.,Ltd. 's social good activities: Case study of "Yao Daiichi Shokudo Isshoku" at Sharp's Yao Plant

#corporate
"EXPRESS WORK-Lounge" "EXPRESS WORK-Office"

"EXPRESS WORK-Lounge" "EXPRESS WORK-Office"

"EXPRESS WORK" is a new workplace for JR Central's EX service (Express Reservation and Smart EX) members*1. Located in the Marunouchi Chuo Building, it consists of two sections: the drop-in "EXPRESS WORK-Lounge" and the small rental office "EXPRESS WORK-Office." We have been involved since the concept formulation stage, and were in charge of project management, space concept design, and construction. "EXPRESS WORK-Lounge" and "EXPRESS WORK-Office" are directly connected to Tokyo Station and are in an excellent location, making them extremely convenient environments, especially for business users who use the Shinkansen. The space is a socially good space that reflects JR Central's efforts to protect the global environment and revitalize the local area. interiors materials are made from upcycled*2 aluminum (hereafter referred to as recycled aluminum) from the 700-series Tokaido Shinkansen train cars, and FUJI HINOKI MADE wood, a brand of Fuji cypress provided by Fuji City, Shizuoka Prefecture, along the Tokaido Shinkansen line, giving off a faint cypress scent and creating a soothing space for business users. *1 How to use the "EXPRESS WORK-Lounge": In addition to being an EX Service member, you must also register as an "EXPRESS WORK" member. *2 Upcycling: The process of giving waste that would otherwise be thrown away new life by upgrading it into a new product by adding new added value such as concept design or ideas. (Source: IDEAS FOR GOOD)

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Panasonic Creative Museum AkeruE

Panasonic Creative Museum AkeruE

This Creative Museum opened as the successor to RiSuPia, which opened in 2006 within the Panasonic Center Tokyo. Based on STEAM education, it is a space for exploratory learning on themes such as the SDGs. It fosters children's intellectual curiosity and inspiration, providing an environment where they can both learn and experience making things and experiences. The space was designed around five themes to unleash curiosity and motivation for creativity: "It's okay to get dirty," "It feels like you can make it yourself," "It can be rearranged," "It feels like you're outside the box," and "It concept design like a collaborative session." Furthermore, from an SDG perspective, the existing environment was cleverly reused and updated, incorporating concept design motifs. The spatial concept design also expresses the project team's desire to build on the history of the predecessor museum and to create new history. <Our project members> [Sales and project management] Yamazaki Kei [Direction] Yamaguchi Akane [design, layout] Koga Sayaka, Tani Seiho, Sasai Ayumu, Nakade Mikiyuki [Production and construction] Kumazawa Yuta, Asakura Yumi ~Related links~ [Release] ・ NOMURA Co.,Ltd., Ltd.'s social good activities: The case of AkeruE Creating a space that fosters children's intellectual curiosity and inspiration for a better recycling society of the future [nomlog] ・How AkeruE came about. Talking about spatial concept design. (Part 1) ・Using upcycling ideas to create concept design that don't make you feel guilty about the earth (Part 2)

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Carerits and Partners Co., Ltd. Office

Carerits and Partners Co., Ltd. Office

Careritz & Partners Co., Ltd. is a company that is growing rapidly in the nursing care business, mainly in home care services, by utilizing IT technology. We concept design the entrance and meeting room, which will be the face of the company, when the Head Office expanded its head office from the 8th floor to the 15th floor of Shinjuku Miraina Tower. [Social Issues / Customer Issues / Requests] Since many job interviews are held, the company wanted a space where job seekers could relax during the interview and an entrance that would give a sense of the company's growth. [Solution] Since the corporate color is green, live plants were placed in a lattice, and the plants eventually grew and grew out of the frame, representing "growth without being bound by frames." In addition, by dividing the meeting room with a glass partition, a sense of spaciousness was created, and an open space that makes use of the borrowed scenery was realized. Since the color green has a visually relaxing effect, the floor of the meeting room is covered with wood and green carpet. In addition, in response to the increase in online meetings, we have prepared a telecon booth for 1 to 2 people and a meeting room that can seat from 4 to a maximum of 20 people so that it can be used according to the number of people in the meeting. Since many training sessions are held within the company, the entrance for visitors and employees taking training sessions was separated to allow for easy access. <Our project members> [Development] Okawa Nobutoshi [Sales/Project Management] Mukuo Ai [design, layout] Shimizu Shigemi, Koga Sayaka, Hagiwara Mitsutaka [Production construction] Shimizu Kota, Odajima Keita

#corporate
G/D Lab.

G/D Lab.

This facility was newly opened in Ginza, Tokyo in April 2021 as a base for "agile development," in which Tokio Marine Group repeatedly verifies and improves in a short period of time. It is a workplace that brings together engineers and designers from Tokio Marine & Nichido Systems to promote the development of insurance and services using digital technology. The facility is a renovated four floors of an existing building, and the first floor is an entrance gallery with a user interview room. The third and fourth floors are office spaces occupied by Tokio Marine & Nichido Systems. The fifth floor is configured as a coworking space that promotes co-creation both inside and outside the company, and is concept design with the concept of a "creative social space," a communication-centered space where a chain of creative activities is born, rather than an office as a place to work. The message of Tokio Marine Group that "insurance is born from adventure and exists to support people's challenges" is the axis of the entire facility, and materials and artworks are selected with the themes of ① adventure, ② challenge, and ③ diversity, and we aim to concept design the space to exude an attitude of challenging anything without fear of failure. We hope that this facility, named G/D Lab., will be a place to accelerate the fusion of insurance and digital, and to support new adventures for the future. [Social Issues/Customer Issues/Requests] The client used the keyword "diversity" to express the concept of a "creative social space" where various talents gather, so the goal was to design an environment that would allow anyone to work comfortably and with flexibility in mind. [Solution] From the perspective of creating a comfortable environment, the lighting plan for the office area incorporates the concept of circadian rhythm and uses fixtures that can be set by timers to change color temperature and illuminance from morning to evening. In addition, most of the fixtures are movable, allowing for flexible response to various working styles. Some of the fixture materials are made of recycled boards called "Kami-Pori Boards" made from upcycled waste paper and waste plastic, making the design environmentally friendly. <Our project members> [Sales and project management] Yasuhiro Urashima [Planning] Ryusuke Nomura, Yuuga Okamoto [design, layout] Manabu Yamanobe, Shunta Nakamura, Shunsuke Ami [Production and construction] Kentaro Hirano, Katsumi Chikada, Kazuki Misawa

#corporate
Bridge for Innovation

Bridge for Innovation

This project was to build a place for customer contact in conjunction with the relocation of Fujifilm Business Innovation Japan (formerly Fuji Xerox) to a new office building. We were in charge of planning, design, layout the experience-based showroom "Bridge for Innovation" on the 17th floor of Toyosu Bayside Cross Tower, where the new office will be located. This project required the function of a showroom that would identify the direction of solving customers' problems and lead them to success, while also being a future workplace. Our answer was "agility of variable space." In the solution experience area, no fixed walls were built, and the entire space was composed of highly agile movable fixtures, thoroughly pursuing variable and movable space. [Social issue/customer issue/request] It was necessary to enable flexible operation so that the fixture layout arrangement could be created in a short time to match the business strategy. [Solution] We planned seven types of movable fixtures to correspond to the style of operation, where various booth configurations are updated daily to match the characteristics of the products and customers. Some partitions completely block the view, while others only let half of the view through, and these overlap to create even more variation in transparency. Furthermore, by not erecting fixed walls, and instead using color-coded floors and ceilings to make the boundaries of the spaces clear, natural zoning was made possible. Flexible infrastructure, such as power sources, has been installed under the floor, allowing for easy function conversion in the future. The thorough pursuit of a variable, movable space was also a challenge to organically control the spatial functions without building walls. <Our project members> [Sales and project management] Murakami Natsuko, Kawashima Toshito [Planning] Kobayashi Keita [design, layout] Onishi Ryo, Saka Nobuaki, Uemura Yoriko [Production and construction] Kimura Shunsaku, Murata Riku

#corporate
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