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Growth X Partners Group Lab “Sky AGORA”

Growth X Partners Group Lab “Sky AGORA”

This is a new office relocation project for GrowthX Partners, Inc., which provides digital transformation support for companies. Head Office to the 48th floor of the Shinjuku Nomura Building, aiming to create a place where employees can be happy and improve their performance. The basic concept of the design is not just a place to work, but a communication space that promotes encounters and discoveries, like a plaza where all employees can gather. [Social issues / customer issues / requests] COVID-19 has drastically changed our lives, and while we are now working and eating at home more often and have become able to work flexibly, the purpose of the office has come into question. While remote work can be done without any problems, the president wanted everyone to come to the office. The new office was required to make coming to the office fun and increase motivation and engagement. [Solution] We explored and designed an office that is not just a place to work, but one that has communication at its core that makes people want to gather together naturally. There are plenty of mechanisms scattered throughout the office that allow active action and spark communication, such as a lounge space where you can work like you're playing and a space where you can freely customize the furniture layout to suit your purpose. In order to foster pride in employees and boost their motivation, artwork by Leslie David, an up-and-coming art director active in Paris, has been boldly placed throughout the space, making it a fun place to come to work. We proposed the original name "Sky AGORA," combining AGORA, which symbolizes a "square" as a place to gather, with the location's high-rise location on the 48th floor. <Our project members> [Sales/Project Management] Nekoda Hiroki [Planning] Masubuch Kenta [design, layout] Yamanobe Manabu, Sato Tomoya, Ami Shunsuke [Production/ construction] Yoshimura Kazuiso

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Sharp Yao Office "Yao Daiichi Shokudo Isshoku"

Sharp Yao Office "Yao Daiichi Shokudo Isshoku"

Nomura Corporation was responsible for the planning, design, layout, and construction of the employee cafeteria "Yao Daiichi Shokudo Isshoku," which opened at Sharp Corporation's Yao Plant on November 1, 2021. In proposing the project, we focused not simply on creating a stylish space, but also on creating a proposal that only Nomura could offer. We proposed a cafeteria that would serve as an inner branding space where people could discover the "SHARP identity" across organizational boundaries and generations, as well as an outer branding space that could be experienced by business partners and affiliated companies visiting the company. The cafeteria was divided into three zones—lunch, work, and salon—and was designed to be not only a place for employees to relax, hold meetings with internal and external guests, and foster connections and communication. A single red line (Sharp red) runs through the cafeteria, representing Sharp's history and future. For this project, we devised concept design preserved the Yao Plant's distinctive character while also ensuring hygienic standards. The Yao Plant has a history of approximately 65 years as a white goods production base. Additionally, by utilizing the mezzanine floor, which was previously used for the production line, as an displays space for SHARP's iconic past products, waste and removal costs were reduced, an effort that also reflected the SDGs. [Social Issues/Customer Issues/Requests] Due to the lack of communication between business divisions, the customer requested that the space be made more invigorating for internal connections. [Solution] We proposed that the space could be used not just as a place to eat, but also as a place to work and relax, and also proposed displays past products as a place to stimulate communication between employees and allow them to feel and discover Sharp's history. <Our project members> [Sales/Project Management] Takahashi Yui [design, layout] Umetani Shota, Yamato Suzuha, Nakamura Yusuke, Miura Sayaka [Production Management] Mukaiyama Yoshitsugu ~Related Links~ [Announcements] ・ NOMURA Co.,Ltd. 's social good activities: Case study of "Yao Daiichi Shokudo Isshoku" at Sharp's Yao Plant

#corporate
"EXPRESS WORK-Lounge" "EXPRESS WORK-Office"

"EXPRESS WORK-Lounge" "EXPRESS WORK-Office"

"EXPRESS WORK" is a new workplace for JR Central's EX service (Express Reservation and Smart EX) members*1. Located in the Marunouchi Chuo Building, it consists of two sections: the drop-in "EXPRESS WORK-Lounge" and the small rental office "EXPRESS WORK-Office." We have been involved since the concept formulation stage, and were in charge of project management, space concept design, and construction. "EXPRESS WORK-Lounge" and "EXPRESS WORK-Office" are directly connected to Tokyo Station and are in an excellent location, making them extremely convenient environments, especially for business users who use the Shinkansen. The space is a socially good space that reflects JR Central's efforts to protect the global environment and revitalize the local area. interiors materials are made from upcycled*2 aluminum (hereafter referred to as recycled aluminum) from the 700-series Tokaido Shinkansen train cars, and FUJI HINOKI MADE wood, a brand of Fuji cypress provided by Fuji City, Shizuoka Prefecture, along the Tokaido Shinkansen line, giving off a faint cypress scent and creating a soothing space for business users. *1 How to use the "EXPRESS WORK-Lounge": In addition to being an EX Service member, you must also register as an "EXPRESS WORK" member. *2 Upcycling: The process of giving waste that would otherwise be thrown away new life by upgrading it into a new product by adding new added value such as concept design or ideas. (Source: IDEAS FOR GOOD)

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Panasonic Creative Museum AkeruE

Panasonic Creative Museum AkeruE

This Creative Museum opened as the successor to RiSuPia, which opened in 2006 within the Panasonic Center Tokyo. Based on STEAM education, it is a space for exploratory learning on themes such as the SDGs. It fosters children's intellectual curiosity and inspiration, providing an environment where they can both learn and experience making things and experiences. The space was designed around five themes to unleash curiosity and motivation for creativity: "It's okay to get dirty," "It feels like you can make it yourself," "It can be rearranged," "It feels like you're outside the box," and "It concept design like a collaborative session." Furthermore, from an SDG perspective, the existing environment was cleverly reused and updated, incorporating concept design motifs. The spatial concept design also expresses the project team's desire to build on the history of the predecessor museum and to create new history. <Our project members> [Sales and project management] Yamazaki Kei [Direction] Yamaguchi Akane [design, layout] Koga Sayaka, Tani Seiho, Sasai Ayumu, Nakade Mikiyuki [Production and construction] Kumazawa Yuta, Asakura Yumi ~Related links~ [Release] ・ NOMURA Co.,Ltd., Ltd.'s social good activities: The case of AkeruE Creating a space that fosters children's intellectual curiosity and inspiration for a better recycling society of the future [nomlog] ・How AkeruE came about. Talking about spatial concept design. (Part 1) ・Using upcycling ideas to create concept design that don't make you feel guilty about the earth (Part 2)

#corporate
Carerits and Partners Co., Ltd. Office

Carerits and Partners Co., Ltd. Office

Careritz & Partners Co., Ltd. is a company that is growing rapidly in the nursing care business, mainly in home care services, by utilizing IT technology. We concept design the entrance and meeting room, which will be the face of the company, when the Head Office expanded its head office from the 8th floor to the 15th floor of Shinjuku Miraina Tower. [Social Issues / Customer Issues / Requests] Since many job interviews are held, the company wanted a space where job seekers could relax during the interview and an entrance that would give a sense of the company's growth. [Solution] Since the corporate color is green, live plants were placed in a lattice, and the plants eventually grew and grew out of the frame, representing "growth without being bound by frames." In addition, by dividing the meeting room with a glass partition, a sense of spaciousness was created, and an open space that makes use of the borrowed scenery was realized. Since the color green has a visually relaxing effect, the floor of the meeting room is covered with wood and green carpet. In addition, in response to the increase in online meetings, we have prepared a telecon booth for 1 to 2 people and a meeting room that can seat from 4 to a maximum of 20 people so that it can be used according to the number of people in the meeting. Since many training sessions are held within the company, the entrance for visitors and employees taking training sessions was separated to allow for easy access. <Our project members> [Development] Okawa Nobutoshi [Sales/Project Management] Mukuo Ai [design, layout] Shimizu Shigemi, Koga Sayaka, Hagiwara Mitsutaka [Production construction] Shimizu Kota, Odajima Keita

#corporate
G/D Lab.

G/D Lab.

This facility was newly opened in Ginza, Tokyo in April 2021 as a base for "agile development," in which Tokio Marine Group repeatedly verifies and improves in a short period of time. It is a workplace that brings together engineers and designers from Tokio Marine & Nichido Systems to promote the development of insurance and services using digital technology. The facility is a renovated four floors of an existing building, and the first floor is an entrance gallery with a user interview room. The third and fourth floors are office spaces occupied by Tokio Marine & Nichido Systems. The fifth floor is configured as a coworking space that promotes co-creation both inside and outside the company, and is concept design with the concept of a "creative social space," a communication-centered space where a chain of creative activities is born, rather than an office as a place to work. The message of Tokio Marine Group that "insurance is born from adventure and exists to support people's challenges" is the axis of the entire facility, and materials and artworks are selected with the themes of ① adventure, ② challenge, and ③ diversity, and we aim to concept design the space to exude an attitude of challenging anything without fear of failure. We hope that this facility, named G/D Lab., will be a place to accelerate the fusion of insurance and digital, and to support new adventures for the future. [Social Issues/Customer Issues/Requests] The client used the keyword "diversity" to express the concept of a "creative social space" where various talents gather, so the goal was to design an environment that would allow anyone to work comfortably and with flexibility in mind. [Solution] From the perspective of creating a comfortable environment, the lighting plan for the office area incorporates the concept of circadian rhythm and uses fixtures that can be set by timers to change color temperature and illuminance from morning to evening. In addition, most of the fixtures are movable, allowing for flexible response to various working styles. Some of the fixture materials are made of recycled boards called "Kami-Pori Boards" made from upcycled waste paper and waste plastic, making the design environmentally friendly. <Our project members> [Sales and project management] Yasuhiro Urashima [Planning] Ryusuke Nomura, Yuuga Okamoto [design, layout] Manabu Yamanobe, Shunta Nakamura, Shunsuke Ami [Production and construction] Kentaro Hirano, Katsumi Chikada, Kazuki Misawa

#corporate
Bridge for Innovation

Bridge for Innovation

This project was to build a place for customer contact in conjunction with the relocation of Fujifilm Business Innovation Japan (formerly Fuji Xerox) to a new office building. We were in charge of planning, design, layout the experience-based showroom "Bridge for Innovation" on the 17th floor of Toyosu Bayside Cross Tower, where the new office will be located. This project required the function of a showroom that would identify the direction of solving customers' problems and lead them to success, while also being a future workplace. Our answer was "agility of variable space." In the solution experience area, no fixed walls were built, and the entire space was composed of highly agile movable fixtures, thoroughly pursuing variable and movable space. [Social issue/customer issue/request] It was necessary to enable flexible operation so that the fixture layout arrangement could be created in a short time to match the business strategy. [Solution] We planned seven types of movable fixtures to correspond to the style of operation, where various booth configurations are updated daily to match the characteristics of the products and customers. Some partitions completely block the view, while others only let half of the view through, and these overlap to create even more variation in transparency. Furthermore, by not erecting fixed walls, and instead using color-coded floors and ceilings to make the boundaries of the spaces clear, natural zoning was made possible. Flexible infrastructure, such as power sources, has been installed under the floor, allowing for easy function conversion in the future. The thorough pursuit of a variable, movable space was also a challenge to organically control the spatial functions without building walls. <Our project members> [Sales and project management] Murakami Natsuko, Kawashima Toshito [Planning] Kobayashi Keita [design, layout] Onishi Ryo, Saka Nobuaki, Uemura Yoriko [Production and construction] Kimura Shunsaku, Murata Riku

#corporate
Sunshine City SOLARIUM

Sunshine City SOLARIUM

This is a new style of community lounge that was realized by Sunshine City Co., Ltd. directly managing the vacant section of the 3rd floor food and beverage floor of Sunshine City Alpa. We were in charge of planning support, design, layout, and construction. The space is composed of a lounge space where workers can do desk work and a kitchen space where different businesses operate during lunch time, and is suitable for a variety of scenes such as not only work but also meals, refreshment, and event use. In addition, there is a cafe space where "BYRON BAY coffee", which is popular for its organic coffee, is open. It is a lounge space that does not specify how it is used as a place to connect "people and people" and "people and things", where a wide variety of people gather and act as a base for promoting new communities. The name of the facility, "SOLARIUM", means "sundial" in Latin, so it is an original name that is appropriate for this place where various people gather and interact depending on the time of day. [Social issues / Customer issues / Requests] Due to the changes caused by the COVID-19 pandemic, the options for places to work have increased, and a proposal for a flexible community lounge that can accommodate them was required. This project called for the proposal of co-working space with a kitchen, which is possible because the area is located on the food and beverage floor, and the creation of a community lounge that can be used by local people as well as workers, and the creation of opportunities for communication and flexibility of the space. [Solution] All the main tables are equipped with casters to accommodate a variety of situations. In addition, to make it comfortable to work and eat, a variety of seating options are available to choose from depending on the purpose and mood, such as box-shaped seats for individual work, a sofa area for a short break, and a high counter for casual conversation over a cup of coffee. In order to convey that it is a place for connecting with the local community, we commissioned FACE, a globally active artist from Toshima Ward, to create a work with the themes of "diversity" and "the city of Ikebukuro," and boldly laid it out on the glass surface of the space. By dispelling the image of Sunshine City up to now in a good way, it expresses that it is a place to take a step forward and embrace new values. <Our project members> [Sales/Project Management] Minami Hiramatsu [design, layout] Manabu Yamanobe, Noriaki Tamura, Kan Fujimura [Production/ construction] Takashi Kodama

#corporate
AW MUSEUM

AW MUSEUM

This facility conveys to young employees and stakeholders the history of Aisin AW's challenge to develop the first domestically produced automatic transmission and car navigation system in Japan, and the passion and technology of its predecessors who rose to the top of the world. In the main space, in order to convey the struggles that Aisin AW faced, starting from imitating Europe and the United States and then groping its way to build its own technology, six stories were presented using manga expressions that young people like and symbolic scenes. displays encourages empathy with the story in a casual manner, like reading manga, and allows visitors to fully feel the passion of its predecessors. In addition, the building from 40 years ago, which still retains the breath of the employees of that time, was used as a stage for displays, and AT pallets and grating materials actually used in the factory were used as fixtures and stages to create an opportunity for "dialogue" between employees and customers. The old conference room area is a large, long, narrow space connected by small rooms, and the entire space is likened to a timeline to introduce the evolution of product technology. The stage was constructed using AT pallets, the same materials that AW has used to deliver its products to the world, creating something that employees can feel familiar with and proud of. This space is a giant AW timeline that allows people to intuitively feel at a glance the incredible technical capabilities of AW, which continues to create world firsts and world bests. <Our project members> [Creative direction] LHC: Yoshinaga Mitsuhide [design, layout] LHC: Kosaka Yuzo, Tanaka Yuji, Murayama Akihiro [Modeling] Kishikawa Kenichi [Sales and project management] Fujioka Takuya, Tange Yukari [Production and construction] Ito Shun

#corporate
Koikeya GOGO! Factory

Koikeya GOGO! Factory

At the Kyushu Aso Factory, which is Koikeya's first production base in Kyushu, as part of an effort to bring smiles to the people of Kumamoto and Kyushu, the company has established the "Koikeya GOGO! Factory," where customers can experience the company's history and commitment since its founding while touring the factory and making their own original potato chips. This facility is designed to promote the appeal of Koikeya to local residents through factory tours at the Kyushu Aso Factory. [Social Issues/Customer Issues/Requests] As the company is located in Mashiki Town, an area that was damaged by the Kumamoto earthquake, the company wanted to create jobs by operating the new factory and to produce high-value-added products as well as standard products, which would contribute to the recovery and revitalization of the region. As part of this effort to bring smiles to the people of Kyushu, including Kumamoto, the company planned to set up a facility where customers can experience the company's history and commitment since its founding while touring the factory and making their own original potato chips. [Solution] In order to convey the image of the "New Koikeya" as a "long-established potato chip store" that was rebranded in 2016, we used a noren curtain at the entrance and placed a huge graphic called "Koikeya Cultural Philosophy Map" that shows the history. In addition, when visitors enter the facility, they are greeted by a bright and white space, expressing the fact that Koikeya is creating "even more delicious" with the spirit of "Go! Go! Go!". The original potato chip making experience was also done in a "chef's style" using a square-shaped counter, and we placed emphasis on communication with visitors. [Customer feedback] They created a high-quality facility within a very short delivery period. They had a very good understanding of our commitment and the corporate image we were aiming for, and they were able to express it in the product. We hope that we can make great use of this as a place to communicate with the local community in the future. <Our project members> [Sales/Project Management] Hitomi Ariga [Planning] Tomoko Yanagihara, Mina Mochizuki [concept design] Noriaki Tamura, Akika Yamada [Graphics] Daishin Teruyoshi [Production] Tomoaki Morita

#corporate
Panasonic Center Osaka Re-Life Salon

Panasonic Center Osaka Re-Life Salon

"Technology for Creating a Comfortable Forest" The Panasonic Center Osaka Re-Life Salon is a space where Panasonic's technology has been used to create a comfortable forest, with the hope that people can relax and achieve well-being. By combining various technologies, including audio, video, material processing, and airflow control, with natural materials, the space expresses the natural cycle of heaven and earth, inviting visitors to experience comfort that resonates with all five senses. [Social Issues/Customer Issues/Requests] Our role was to use Panasonic's technology to embody the facility's theme, "Enriching Life Even More." [Solution] The entire space was designed around the "forest" concept design concept, incorporating soothing elements that enrich life. Panasonic technology is incorporated into a space composed of natural elements, creating a space where visitors can actually experience comfort. By combining concept design and technology to embody the space, we created a space that conveys the facility's overall message. [Customer feedback] Panasonic's spatial solution technology has been physically incorporated into the concept design forest, creating a space that allows many customers to experience nature. Even now, it has become a salon area where many customers can gather naturally, and we feel that it functions as the face of the entrance to Panasonic Center Osaka. From the planning stage, NOMURA Co.,Ltd. 's sales, designers, and construction teams worked together to think about this, and we are grateful for the extensive support they provided in making this space a reality. <Our project members> [Sales and project management] Mori Yusuke, Kumagai Hidenobu [Planning] Ohi Masahiko [design, layout] Hashimoto Asako, Mori Hiroaki [Production and construction] Ogawa Masao ~Related links~ [Related achievements] ・Panasonic Center Tokyo ROOM S ・Panasonic Museum Konosuke Matsushita History Museum ・Panasonic Center Osaka "Re Life Story: A home connected to nature where you can play innocently and immerse yourself in nothingness" ・Wonder Life-BOX 2020 (inside Panasonic Center Tokyo) ・Panasonic Center Osaka

#corporate
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