This is the Panasonic booth at IFA 2022, the world's largest consumer electronics show, held in Berlin for the first time in three years due to the spread of the new coronavirus infection.
In thinking about the displays concept design in the post-corona era, we will embody the changes in lifestyles and values due to the corona disaster and Panasonic's major policy GREEN IMPACT in the spatial concept design, while designing and construction with as little loss as possible. The space was concept design mainly with light and fabric. As a result, we have achieved a carbon footprint that is 70% less than in FY2019, and the fact that CO2 reductions in materials such as wood and iron in particular and logistics have appeared as large numbers is an indication of how events and displays should be in a post-corona society. I think that it has become a form of throwing a stone.
[Social Issues/Customer Issues/Requests]
There was a request to embody Panasonic's new slogan, GREEN IMPACT.
【solution】
While reconsidering the way space concept design should be, we have created a booth that is linked to Panasonic's new slogan by exploring the future of displays that are not extravagant.
<Our project members>
[Sales and Project Management] Nomura Media: Makuhide Ono
[Planning/Basic concept] Keita Kobayashi
[design, layout] Daisuke Nishida, Akane Arimoto, Noriaki Terunuma
[Production/ construction] Nomura Media: Yoichi Miura
- open
2022
- location
abroad
- client
Panasonic Corporation
- solution
Planning, design, layout, sign/graphic concept design, interior administration, environmental features, content design and manufacturing, interior execution
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