IFA2019 (International Consumer Electronics Exhibition) Balance of Being

In response to a rapidly diversifying society driven by advanced technology, Panasonic believes in and proposes a balanced lifestyle. By seamlessly reading, understanding, and grasping the condition of a person's skin, hair, and health within their daily life, and providing personalized care that anticipates their needs, Panasonic can offer an intuitive and balanced way of living.
In the concept space of this displays, visitors were able to experience a series of stories, from how information about residents is collected, integrated, and analyzed by the objects and spaces surrounding them, to how products with beautiful and universal concept design provide the optimal care for each individual.

<Social Issues / Customer Issues / Requests>
We unveiled our newly developed well-being product at IFA. We were commissioned to concept design the concept displays space, and instead of a simple product displays space, we aimed to create a space where visitors could interpret the product's concept and user experience.

<Solution>
Through detailed interviews and discussions with the London concept design Centre, which was in charge of concept development, we utilized new AV technologies and architectural materials to design a space that not only gains the understanding of visitors but also leaves a lasting impression as a user experience.

<Customer's voice>
With products that do not yet exist in the world and concepts that do not yet have a shape, we got involved from the concept creation stage and considered what kind of output would be most effective. Even though the lead time was short, we were able to study together and complete it by the deadline.

<Our project members>
[Sales] Makihide Ono
[design, layout] Daisuke Nishida
[Production and construction] Yoichi Miura