IFA2019 (International Consumer Electronics Exhibition) Balance of Being

Panasonic believes and proposes a well-balanced life for a society that is rapidly diversifying with advanced technology. In our daily lives, spaces and devices can seamlessly read and understand the skin, hair, health, and other conditions of people who live there. We can provide a decent life.
In the concept space of this displays, resident information is collected, integrated, and analyzed by the objects and spaces that surround them, and products with beautiful and universal concept design provide optimal care for the individual. We had you experience a series of stories until doing.

<Social Issues/Customer Issues/Requests>
Newly planned and developed well-being products will be unveiled at IFA for the first time. I was asked to concept design the concept displays space, and I tried to design a space that allows visitors to read the product concept and user experience, rather than a simple product displays space.

<Solution>
After detailed hearings and discussions with the London concept design Center, which was in charge of concept building, we made full use of new AV technologies and building materials to design a space that not only sought the understanding of visitors, but also left a lasting impression as a user experience.

<Customer's voice>
With products that do not yet exist in the world and concepts that do not yet have a shape, we got involved from the concept creation stage and considered what kind of output would be most effective. Even though the lead time was short, we were able to study together and complete it by the deadline.

<Our project members>
[Sales] Makuhide Ono
[design, layout] Daisuke Nishida
[Production/ construction] Yoichi Miura