The 45th Tokyo Motor Show Toyota booth

[Project Description]
An experiential production space where you can feel TOYOTA's artificial intelligence and its evolutionary value throughout the space
A presentation stage where the entire booth conveys the image of the future beloved car brought about by artificial intelligence = CONNECTED proposed by TOYOTA. Using white as the keynote, each car stands out and looks beautiful, and the whole space is organically connected with the motif of circles and curves, giving the impression that the ceiling and floor are softly wrapped in a space with a sense of unity. During the production, the entire booth comes to life, and the space is surrounded by blue light that makes you feel the fetal movement of artificial intelligence.

<Our project members>
[Sales and Project Management] Shigeyuki Ishiyama, Masahiro Nishino
[design, layout] Keiu Tamura, Noriaki Tamura
[Production and construction] Yoichi Miura, Hidenobu Kumagai