The 45th Tokyo Motor Show Toyota booth

[Project Description]
An immersive space designed to allow visitors to experience Toyota's artificial intelligence and its evolutionary value throughout the entire environment.
This presentation stage showcases the future of cars brought about by Toyota's proposed artificial intelligence, CONNECTED, throughout the entire booth. While predominantly white, each car is highlighted and beautifully presented, and the use of circles and curves as motifs creates an organically connected space, with the ceiling and floor blending seamlessly, giving the impression of being softly enveloped in a unified atmosphere. During the performance, the entire booth comes alive, enveloped in a blue light that evokes the stirrings of artificial intelligence.

<Our project members>
[Sales & Project Management] Shigeyuki Ishiyama, Masahiro Nishino
[design, layout] Keiyu Tamura, Noriaki Tamura
[Production and construction] Yoichi Miura, Hidenobu Kumagai