Marui Imai, Sapporo Mitsukoshi

<Outline of the project>

The Marui Imai and Sapporo Mitsukoshi department stores underwent a complete renovation to become destination stores that offer absolute value and attract customers who make a special trip to visit them. By deeply exploring the target customers and characteristics of each store and creating an environment that maximizes the expression of their different values, a strong message was sent to customers. Our company was in charge of concept design direction that brought the project together, as well as the main sales areas and strategic restrooms, etc., realizing the desired vision.