Hyatt Centric Ginza Tokyo HERALBONY ART ROOM

Herald Bonnie Inc. is a company that defines art drawn by artists with intellectual disabilities as "heterochromatic" and deploys it to various things, things, and shows in society. In collaboration with Hyatt Centric Ginza Tokyo, located on Namiki-dori in Ginza, we have cooperated in the guest room space concept design and construction.


Social Issues/Customer Issues/Requests
The HERALBONY fashion brand aims to expand its domain as a "lifestyle brand" in order to dissolve the invisible boundaries between consumers and the fields of "welfare" and "disability," which are difficult to relate to in everyday life, and to create a new lifestyle with welfare as its starting point. This time, as the first step for a lifestyle brand to decorate a space, we directed a collaboration room concept design. The collaboration room was not limited to decorating hotel guest rooms, but also created an opportunity for art to be integrated into daily lifestyles through the use of this space.


[Solution.
We created the space so that guests can experience the richness of the time they spend in their guest rooms, as if they have entered an ever-expanding art world. We created the space with the image of creating many conversations and discoveries while looking at the artwork blended in various places.


＜Our project members
Sales and Project Management] Chisato Kamidate
[concept design] Akane Yamaguchi, Ryo Onishi, Minehito Yoshimura, Takashi Kato
[Produced by construction] Atsushi Hatano, Risa Yoshida, Satoshi Oda


~Related Links
[Release].
interpoint (interword separation)NOMURA is space concept design Cooperation Exhibition "Herald Bonnie/Heterochromatic Mirai" is now on view.
interpoint (interword separation)NOMURA Social Good Activities of the Hyatt Centric Ginza Tokyo: The Case of HERALBONY ART ROOM Art and Space: Changing Society through the Resonance of concept design

Nomlog
interpoint (interword separation) Changing society through the resonance of art and space concept design-HYATT CENTRIC GINZA TOKYO HERALBONY ART ROOM