Hyatt Centric Ginza Tokyo HERALBONY ART ROOM

Heralbony Co., Ltd. defines art created by artists with intellectual disabilities as "unique" and is a company that develops and expands it into various things, events, and places in society. In a collaboration with Hyatt Centric Ginza Tokyo, located on Namiki Street in Ginza, we provided assistance with the spatial concept design and construction of the guest rooms.


[Social Issues / Customer Issues / Requests]
HERALBONY, the fashion brand behind HERALBONY, aims to expand its reach as a "lifestyle brand" by dissolving the invisible boundaries between people and areas that are often difficult to engage with in everyday life, such as "welfare" and "disability," and by creating new lifestyles that start with welfare. As a first step in this lifestyle brand's role in decorating spaces, they concept design and directed a collaboration room. Going beyond simply decorating a hotel room, this space was created as a catalyst for art to become integrated into everyday lifestyles.


[Solution]
We have created a space that allows guests to experience a rich time spent in their rooms, as if they have stepped into an ever-expanding world of art. This space serves as a hub, connecting to the idea of art seamlessly integrating into the time spent at home, and is designed to foster numerous conversations and discoveries as guests view the art that is integrated throughout the room.


<Our project members>
[Sales & Project Management] Chisato Kamitate
[concept design] Akane Yamaguchi, Ryo Onishi, Minehito Yoshimura, Takashi Kato
[Production and construction] Atsushi Hatano, Risa Yoshida, Satoshi Oda


~Related Links~
【release】
・NOMURA Co.,Ltd. collaborated on the spatial concept design for the exhibition "Heralbony/A Unique Future," which is currently enjoying great success.
・NOMURA Co.,Ltd. 's Social Good Activities: The Case of the HERALBONY ART ROOM at Hyatt Centric Ginza Tokyo - Transforming Society Through the Resonance of Art and Spatial concept design

[nomlog]
・ Transforming society through the resonance of art and spatial concept design- HYATT CENTRIC GINZA TOKYO HERALBONY ART ROOM