Works#2021

W Osaka, developed by Sekisui House and operated by Marriott International, is a luxury lifestyle hotel with 27 floors above ground, one basement, 117.34 meters in height, and 337 rooms. The construction site is located along Midosuji Street in Minamisenba 4-chome, Chuo Ward, Osaka. It was designed by Nikken Sekkei and design supervision by Tadao ANDO. The interior concept design is concrete. our company was in charge of production construction for interiors. One of the brands developed by Marriott International, the luxury lifestyle hotel W (W), established in New York in 1998, is making its first appearance in Japan. [Social Issues/Customer Issues/Requests] On the contrary to the gorgeous concept design, all of the ceiling and walls were three-dimensional, so it was a very difficult construction for both the manufacture and construction. [Solution] In order to realize the wishes of the business owner and the designer, all concerned parties worked together to pursue quality in every detail, and the construction was successfully completed. [Customer Comments] Thank you for completing the high quality construction in a short period of time on the lower floor where various construction works are complicated. < our company Project Members > [Sales/Project Management] Moriya Sakata [Production/construction] Takashi Okuno, Yuji Hirayama, Akiko Yamaguchi, Narinori Ueno, Rikito Maruchi, Kosuke Nakaseko [Design] Kazuhiko Ueda, Hideyuki Sanada

"OMO5 Kyoto Sanjo" has opened on Kyoto Sanjo Street, where Kyoto is packed with fun things to see, buy, and eat. As a mechanism to fully enjoy "Kyoto Sanjo", there is a townhouse tower that conveys the history of Takasegawa and information on shops, a town walking map that allows you to enjoy two different courses along the Takasegawa and Sanjo retro town, and a walking map around Sanjo. In the lobby, we have set up content that leads to walking around Sanjo, such as an artwork with the letter "San" lined up with old maps from three different eras, and an art panel frottage of Sanjo no Michi. In addition, in the renovation of the guest room, we have created a small rise where suitcases can be stored, and have devised ways to use the space widely by consolidating the bed and sofa areas.

Business Brain Ota Showa Co., Ltd. (hereinafter referred to as BBS) has been providing management accounting consulting, system construction and operation, and business process outsourcing for more than 50 years. The office was relocated to Head Office to accommodate new ways of working and to realize a carbon-neutral society. our company took charge of design, layout and construction in the entrance and visitor meeting room areas. The layout plan is structured around two key words: history, which has supported client management accounting, and the near future, which supports innovation and digital innovation. It also conveys a sense of dignity as a consulting company originating in Japan and hopes that the company will survive for 100 years. In order to express the "history" and "near future" characteristic of BBS, the "history" is expressed with wooden ribs of different sizes, which are the base material of the entire space. In contrast to the wooden ribs, a central light box is placed in the center of the floor to express the future, using original glass film with delicate lines and indirect lighting. < our company Project Members > [Sales/Project Management] Keishi Kawashima [Planning/Design Direction] Hisako Kashiwase [Planning/concept design] Sayaka Eto [Production Management] Yusuke Yamazaki

Since opening as a whisky museum in 1998, the number of visitors has exceeded 600,000, partly due to the airing of dramas and the arrival of the highball boom. However, due to the aging of the facilities and the fact that the way displays are presented is no longer in line with the times, a review of the entire Yoichi Distillery visitor facilities has been undertaken, and as the first phase of the plan, the old whisky hall of the facility will be renovated. The Yoichi Distillery is an important point of contact where visitors can experience Nikka, and it can be said to be a sacred place for whisky fans. However, the previous visitor facilities were not at a level commensurate with its importance, and the fact that they had not kept up with the changes and evolution of the world was a major challenge for this renovation. The main theme of the renovation is to create a story about the ideal whisky making of founder Masataka Taketsuru, or Yoichi as the origin of Nikka, and how it started here and is moving towards the future, thereby fostering understanding and empathy for the Nikka brand. [Social Issues/Customer Issues/Requests] ① The purpose of the renovation is to further improve the level of understanding and satisfaction of visitors, increase the number of Nikka fans, and strengthen the brand. 2) In line with the growing popularity of whiskey, displays will be renovated to accommodate the expanding user base and diversifying visitor needs. 3) Multilingual support will be reorganized to accommodate the increase in foreign visitors. 4) The main target audience will be customers who are interested in whiskey. 5) displays everything from basic aspects such as the manufacturing process to details and trivia, but will not be comprehensive; the key points should be intuitively understandable. These were the requests. [Solution] In designing this project, we made a major shift in thinking from the previous whiskey museum, which was a general and comprehensive place for providing information about whiskey, and tried a completely new displays approach. Based on the concept of "Discovering the essence of Nikka Whisky through the brand stories of Nikka's four products," we focused on four brands that represent Nikka and created an displays experience based on each brand story. The aim was to create an experience where visitors could learn about the essence of Nikka Whisky and basic whiskey knowledge while following the brand stories. displays incorporates, for the first time, highly anticipated displays for whiskey fans, including video interviews with various people working at the distillery and an introduction to the important role of blenders. displays explanations include trivia information for the main target audience, as well as numerous displays that delve into the secrets of the manufacturing process that shape the individuality of the products. For multilingual support, displays explanations are primarily in Japanese and English, and to accommodate the largest group of visitors from China, we have introduced digital technology that allows them to read translated explanations on their personal mobile phones. <Our Project Members> [Sales/Project Management] Tadayuki Matsubara [Creative Direction] Keiyu Tamura [concept design Direction] Fujie Suzuki [concept design Planning] Akika Yamada, Kensaku Shiroto [Planning] Tomoko Yanagihara, Atsuro Iizuka [Production] Tsukasa Iwasaki, Ikumo Umemoto

To commemorate its 10th anniversary in 2021, Tokyo Skytree underwent a renovation of its 4th-floor entrance area. The renovation aimed to create a more user-friendly entrance route for visitors and to reduce the number of face-to-face ticket sales counters in order to help prevent the spread of COVID-19. The renovation included relocating the existing ticket counters and opening a new displays area, "SKYTREE® ARCHIVES," on July 1, 2021. This area showcases the history of the Oshiage district where Tokyo Skytree stands, as well as the role of the radio tower, in a timeline format using videos and photographs. The "Sumida River Digital Scroll," previously displays on the 1st-floor group area, has also been moved to this area. Our company was responsible for design, layout, construction of the new ticket counters, "SKYTREE® ARCHIVES," and the "Sumida River Digital Scroll." Furthermore, our company has been supporting the creation of spaces within Tokyo Skytree Town® (Tokyo Skytree, Tokyo Solamachi®) since its opening in 2012. [Social Issues/Customer Issues/Requests] - The ticket counter is the first place many people visit, both domestically and internationally. Therefore, we received requests for a design that is easy for anyone to understand, harmonious with environmental design, and improved hospitality and service. - For "SKYTREE® ARCHIVES," we received requests for a concept design and displays method that would allow customers to view and understand large-scale video, a historical timeline, and actual displays in a limited space, and that would be interesting for customers. [Solutions] - To make the presence of the ticket counter easily understandable, we positioned it facing the entrance on the 4th floor and adopted a calm, traditional concept design that blends with the environment. In addition, we installed easily visible signage above and used cut glass decorative material on the back of the counter, illuminating it with indirect lighting so that it can be intuitively understood even from a distance. - For "SKYTREE® ARCHIVES," we conducted on-site mock-up checks with stakeholders regarding graphic colors and sizes, displays placement, and lighting plan to verify and get closer to the ideal form. The exhibition has been transformed into a more impactful piece of content, emphasizing the continuity of the "Sumida River Digital Scroll" by arranging all the images in a continuous sequence. This synergistic effect ensures smooth guidance from "SKYTREE® ARCHIVES" near the main entrance to the ticket counter and departure gate (elevator to the observation deck), creating a sense of excitement and making the view from the observation deck even more appealing. <Our Project Members> [Sales & Project Management] Yukinori Hashida, Hiroki Nekota [concept design] Wakako Hirata, Tomoya Sato [Production] Shota Nara, Yasuhiko Oikawa, Ryota Sakurai, Kaoru Wada

This is a new office relocation project for Growth Ex Partners Co., Ltd., a company that provides DX support for businesses. The company has moved Head Office to a high-rise floor on the 48th floor of the Shinjuku Nomura Building, and aims to create a "place where employees can be happy and improve performance." The basic concept of the new office is not just a place to work, but a plaza-like space where all employees can gather and where communication spaces that promote encounters and discoveries can be fostered. [Social Issues/Client Issues/Requests] The COVID-19 pandemic has drastically changed our lives, with more people working and eating at home and flexible working styles becoming possible, but at the same time, the very existence of the office has been questioned. While it is possible to work without problems remotely, the president still wanted "everyone to come to the office." The new office needed to be a place where coming to work is enjoyable and motivation and engagement are enhanced. [Solution] Rather than just an office as a place to work, we explored and designed an office that "has communication at its core, where people naturally want to gather." The office is filled with features that encourage proactive action and serve as catalysts for communication, such as a lounge space where people can work as if they were playing, and a space where furniture layouts can be freely customized according to the purpose. To foster employee pride and boost motivation, we boldly placed artwork by Leslie David, a rising art director active in Paris, throughout the entire space, making coming to work a more enjoyable experience. Combining the image of an "agora," symbolizing a gathering place, with the location on the 48th floor, we proposed the original name "Sky AGORA." <Our Project Members> [Sales/Project Management] Hiroki Nekota [Planning] Kenta Masubuchi [design, layout] Manabu Yamanobe, Tomoya Sato, Shunsuke Ami [Production/ construction] Kazuiso Yoshimura

This project involves the relocation and reconstruction of the Ishinomaki Cultural Center, a museum in Ishinomaki City that was damaged by the Great East Japan Earthquake. Following the earthquake, Ishinomaki City planned a new complex of cultural facilities, including a theater and a museum, to serve as a new cultural hub within the city, and the development of the Ishinomaki City Museum, which will succeed the Ishinomaki Cultural Center, has been underway. The Ishinomaki City Museum's concept is "a museum that disseminates the rich history of Ishinomaki nurtured by the great river and the sea," and it consists of a history and culture displays room, a Mori Collection displays room, a Takahashi Eikichi works displays room, an exhibition room for pioneers associated with Ishinomaki, and a special displays room. The distinctive features of displays displays experience include displays that focus on "landscape" as a new way of being a history museum, displays that share "history = time" in collaboration with contemporary artist Yamagami Yukihiro, displays space concept design that resonates with the architectural design of the complex of cultural facilities, and hands-on displays that allow visitors to immerse themselves in the real thing, imagine the scene, and learn history, with various efforts made to draw out the interests and concerns of visitors from multiple angles. In addition, exhibitions will be held in the special displays room, which meets the requirements of a "publicly approved facility" that allows for the borrowing and public display of valuable materials.

Our company was responsible for the planning, design, layout, and construction of "Yao Daiichi Shokudo Isshoku," the employee cafeteria that opened on November 1, 2021, at Sharp Corporation's (hereinafter: Sharp) Yao Plant. In proposing the project, we focused not just on creating a stylish space, but on "a proposal that only Nomura could make," proposing a cafeteria that would serve as an internal branding space where people could discover "SHARP's essence" across organizational boundaries and generations, while also serving as an external branding space that could be experienced by visiting business partners and affiliated companies. We implemented three zoning areas: lunch, work, and salon, and designed the cafeteria not only as an employee cafeteria, but also as a place where people can relax, hold meetings with internal and external guests, and connect and communicate. A single red line (Sharp Red) runs through the cafeteria, representing Sharp's history to date and its future. For this project, we considered concept design that would preserve the characteristics of the Yao Plant, which has a history of approximately 65 years as a production base for white goods, while also ensuring hygiene. Furthermore, by utilizing the mezzanine floor, which was previously used for the production line of manufactured products, as displays space for SHARP's iconic historical products, we also implemented an SDG-oriented initiative that reduced waste and removal costs. [Social Issues/Customer Issues/Requests] We received a request to create a space that would revitalize internal connections, as communication between business divisions was weak. [Solution] We proposed a space that could be used not just as a place to eat, but also as a "place to work" and a "place to relax." We also proposed displays past products as a "place where communication among employees can be revitalized and where they can feel and discover SHARP's history." <Our Project Members> [Sales/Project Management] Yui Takahashi [design, layout] Shota Umetani, Ryo Yamato, Yusuke Nakamura, Ayaka Miura [Production Management] Yoshitsugu Mukoyama ~Related Links~ [Announcement] ・ NOMURA Co.,Ltd. 's Social Good Activities: Case Study of SHARP Yao Plant "Yao Daiichi Shokudo Isshoku"

"EXPRESS WORK" is a new workspace for JR Central's EX service ("Express Reservation" and "Smart EX") members*1. Located in the Marunouchi Central Building, it consists of two sections: the drop-in type "EXPRESS WORK-Lounge" and the small-scale rental office "EXPRESS WORK-Office". Our company was involved from the concept formulation stage and was in charge of project management, spatial concept design, and construction. "EXPRESS WORK-Lounge" and "EXPRESS WORK-Office" are located in an extremely convenient location directly connected to Tokyo Station, making them particularly convenient for business users who use the Shinkansen. The space is a socially responsible space that takes into account JR Central's efforts in global environmental conservation and regional revitalization. interiors features upcycled aluminum from the Tokaido Shinkansen 700 series trains (hereinafter referred to as recycled aluminum)*2, and wood from the Fuji Hinoki brand "FUJI HINOKI MADE" provided by Fuji City, Shizuoka Prefecture, along the Tokaido Shinkansen line. The subtle scent of cypress creates a relaxing space for business users. *1 How to use "EXPRESS WORK-Lounge": In addition to being an EX service member, you must also register as an "EXPRESS WORK" member. *2 Upcycling: This refers to transforming waste that would otherwise be discarded into a new product by adding new value such as concept design and ideas. (Source: IDEAS FOR GOOD)

Shuri Castle is currently undergoing restoration and reconstruction following a fire that broke out on October 31, 2019. The project aims for the "Reiwa Restoration" of Shuri Castle, which is a symbol of Okinawa's identity, by conveying the memories of the fire, the image of the restoration beginning at the site, and the historical culture of Shuri Castle, while holding various events and events aimed at the restoration and reconstruction of Shuri Castle, by interweaving the thoughts of various actors, including local residents and residents in the vicinity of Shuri Castle, people with Okinawan roots living in Japan and overseas, tourists, and those involved in the restoration project. In October 2021, a new observation deck was set up for public viewing, and our company produced signage to guide visitors to the pay area, graphics for the temporary enclosure that show scenes of reconstruction work, and explanatory graphics that show activities leading up to reconstruction and details of Shuri Castle. [Social Issues/Customer Issues/Requests] ・ We would like to raise the awareness of "Shuri Castle Seiden Reconstruction" and create a sense of expectation for the main body construction, and to carry out displays Plan that conveys the contents of the reconstruction work plan centering on the outline of the lost garden. - To increase the attractiveness of the museum by weaving the thoughts of visitors and various other actors. ・ As an issue unique to Okinawa, production should be based on the assumption that the specifications can withstand typhoons, high temperature and humidity, and salt damage. There were the above requests and issues. Solution: Signage to guide visitors to the pay area was designed to introduce points of interest and raise awareness of the Seiden Restoration and interest in Shuri Castle Park as a whole. In the temporary enclosure in front of the Hoshinmon gate at the entrance, a series of graphics showing the appearance of Shuri Castle's main hall in the past, scenes of reconstruction work, and contemporary events were connected together to create a concept design that allows visitors to intuitively understand the reconstruction work and process. In addition, a detailed explanation attached to the temporary enclosure explains Shuri Castle as it existed and the details of future construction, and is designed to be detachable in consideration of relocation as construction progresses or in the event of a typhoon. < our company Project Members > [Sales/Project Management] Haruya Miwa, Hiroko Yamase [Planning] Shigeo Fujii, Yuka Sueda [design, layout] Tadashi Yuasa, Misa Sanjoba [Structural Design] Katsumi Tanda [Production/construction] Yoshito Inoue

The Creative Museum opened in 2006 as the successor to RiSuPia, which was established within the Panasonic Center Tokyo. Based on STEAM education, it is a place to practice inquiry-based learning with themes such as SDGs. As a place to nurture children's intellectual curiosity and creativity, it provides an environment where they can experience both learning and creating things. The space is designed around five pillars to freely unleash curiosity and motivation to create: "a feeling that it's okay to make a mess," "a feeling that you can make it yourself," "a feeling that you can rearrange things," "a feeling that you can't be confined to a box," and "a feeling of concept design session." Furthermore, from an SDGs perspective, the existing environment was cleverly reused and updated by incorporating it as a concept design motif. The project team's desire to add a new history to the history of the predecessor museum is also expressed in the spatial concept design. <Our Project Members> [Sales & Project Management] Kei Yamazaki [Direction] Akane Yamaguchi [design, layout] Sayaka Koga, Kiyoho Tani, Ayumi Sasai, Mirai Nakade [Production & construction] Yuta Kumazawa, Yumi Asakura ~Related Links~ [Press Release] ・ NOMURA Co.,Ltd. 's Social Good Activities: The Case of AkeruE Creating a space that nurtures children's intellectual curiosity and creativity for a better circular society in the future [nomlog] ・How AkeruE came to be. Talking about spatial concept design. (Part 1) ・ concept design that you don't feel guilty about to the Earth with an upcycling concept (Part 2)

This facility, jointly established by Aichi Prefecture and Nagoya City in the basement of the Life Science Building at the Nagoya City Science Museum (a registered museum), aims to deepen understanding of Nobel laureates associated with Aichi and Nagoya through explanations of their award-winning displays, related artifacts, and interactive exhibits, as well as to convey their backgrounds, personalities, and messages to visitors. It is a hybrid space where, due to its movable unit displays, everything can be moved and stored, and when the roll-back chairs are deployed, it becomes a hall with approximately 200 seats. Our company was responsible for the facility's basic concept and planning, as well as renovation, displays design, and the production and installation displays. (Production details include unit production, lighting and sound equipment, video software and hardware, models, signage and graphics, etc.) Nagoya City Science Museum, Life Science Building: SRC structure, 6 floors above ground/2 floors below ground, total floor area 6,816.13 m², displays area (5 rooms in total) approximately 2,500 u (including memorial room B2F approximately 300 u) [Social displays /Customer issues/requests] ① A "hybrid renovation design" that allows for quick conversion between the different functions of a hall (auditorium) and displays room. ② "displays" that distinguish the personalities of the award recipients and their passion for science, and "experiential devices" for the award-winning research content as a science museum displays. We received the above two requests. [Solutions] Regarding ①: We adopted wall-mounted retractable seating (roll-back chairs), secured displays booths with self-propelled functions and storage space, and adopted a scene dimming manager that can accommodate a variety of uses. Regarding ②: We created content based on real answers and information provided through direct interviews with the award recipients, and thoroughly analyzed the award-winning research to extract playful elements and turn it into an experience/game. [Customer Feedback] We received the following comments when the museum opened: ・There are many Nobel Prize displays rooms throughout Japan, but this displays gives the best understanding of the awards! (Professor Hiroshi Amano) ・As a Nobel Prize displays, it incorporates various unique ideas that are unlike any other, allowing children to learn about the award recipients and their research while having fun. (Chief Curator, Science Museum) <Our Project Members> [Sales & Project Management] Akihiko Suganuma, Maika Ueda [Creative Direction] Hideki Narita [Content Production Direction] Mao Horii [Research & Planning] So Watanabe, Naoko Nakase, Mao Horii, Nozomi Fukao, Miwako Kiuchi [concept design] Mitsuyo Ashida, Yoichi Honda [Facility Renovation Design] Sakae Kirioka, Yoichi Kawakami [Production & construction] Hironari Ota, Yoshiyuki Ando, Satoshi Iwama ~Related Links~ [Related Achievements] ・Nagoya City Science Museum

Launched in 2019, "Marunouchi Street Park" is a social experiment project that examines the future direction and utilization of Marunouchi Nakadori Street. For the winter season, with the spatial concept of "Let's enjoy the winter street," scenes were created in three blocks spanning approximately 300 meters, where visitors could enjoy illuminations and feel warmth with all five senses. Block 1, themed "Wonder Dining!", featured a glass house where visitors could dine while enjoying the illuminations, as well as playful areas such as tree hammocks and a giant chess set. Block 2, themed "Wonder Lounge!", centered around a two-story hut that served as both an information center and a shop, and included a postbox with a simulated flame for mailing purchased Christmas cards, a billiard table that could be enjoyed under the illuminations, and a scene where visitors could relax warmly in a fire pit while enjoying a street piano. Block 3, themed "Wonder Terrace!", features a "Corridor of Light" covered in mirrors and "Artists in Fire Terrace," where artists create their works around a fake fireplace. (Event period: December 2nd to December 25th, 2021) Our company's "Illumination Tour for the Visually Impaired 2021 Winter" This tour is themed "dialogue" and is a walking tour designed to provide a truly comfortable space experience for "everyone." Volunteer staff escort visually impaired participants through three blocks (approximately 300m in total length) of Nakadori Street, which is beautifully illuminated in winter, aiming to provide a program that allows them to enjoy themselves through conversations that warm both their hearts and bodies. During the "Marunouchi Street Park 2021 Summer" event (August-September), we observed use by visually impaired individuals. This led us to conduct interviews with people who were born blind. The results included comments such as, "The places I want to go are places I've been to before and enjoyed," "The first step is always nerve-wracking when going to a new place," "I didn't know Marunouchi had a park," and "Because I can't see, I enjoy things by using my imagination." Therefore, we decided to implement this tour with the hope that by providing clear information to visually impaired individuals and guiding them with reassuring support, we could convey the charm of Marunouchi in a kind and thorough manner, making them want to visit again and grow to love Marunouchi Nakadori even more. We also hoped that this could serve as an opportunity for "everyone" to "feel the seasons, connect with others, and spend time there." <Our Project Members> [Project Director] Echiyo Suzuki [Sales] Shigeyuki Ishiyama, Hitomi Yamamoto [Planning] CIC: Yusuke Saito [operation, management] CIC: Kaoru Ando [concept design] Tomoyuki Sakuma, Kazuki Ozawa, Miwa Matsubara [Architectural Advisor] NAU: Kiwamu Okamoto [Production] Yukio Marumori, Fumiya Sasaki, Yuta Yamaguchi, Ayaka Kawashima ~Related Links~ [Announcement] ・Marunouchi Street Park Illumination Tour hosted by NOMURA Co.,Ltd.! [Related Achievements] ・Marunouchi Street Park 2021 Summer

Launched in 2019, "Marunouchi Street Park" is a social experiment project to examine the future direction and utilization of Marunouchi Nakadori Street. For the summer, with the spatial concept of "Let's connect, summer street," the project was developed in three blocks spanning approximately 300 meters, each with its own theme, while being mindful of the connections between culture, community, and people that are characteristic of Marunouchi. Block 1 in front of the Marunouchi Building was themed "Sports & Relax," and planned a wellness street where people can refresh themselves while exercising or relaxing, with a ping-pong counter where they can enjoy table tennis and a deck with balance balls. Block 2 was themed "Enjoy Eating Out," offering the enjoyment of dining in a parklet space surrounded by fairwood while listening to outdoor live painting by artists based on the concept of SDGs and a street piano. Block 3 was themed "PARKcation," and was well-received, featuring a workspace surrounded by grass that represents a grassy hill swaying in the wind, a cycle counter, and a summer beach resort scene using Okinawan coral sand. In terms of safety and hygiene, we also implemented measures to counter strong winds caused by typhoons and building winds, as well as special infection control measures such as spraying an antiviral coating agent throughout the venue. (Event period: August 2, 2021 - September 12, 2021) About our Fairwood initiative For the counters and other fixtures, we used Nishikawa timber, which is cedar and larch thinned in Hannō City, Saitama Prefecture. We designed the venue while making the most of the characteristics of the wood grain and color, such as the distinctive heartwood called "black heart" of cedar and structural plywood. After the event, some of the timber used will be reused, and once it has served its purpose, it will be returned to nature to continue the cycle of seedlings, afforestation, and forest management. <Our Project Members> [Project Director] Echiyo Suzuki [Sales Promotion] Shigeyuki Ishiyama, Hitomi Yamamoto [design, layout] Miwa Matsubara, Ayuko Kaisawa, Ryo Sudo, Toshiaki Sakuma [Planning] CIC: Yusuke Saito [operation, management] CIC: Kaoru Ando [Production] Yukio Marumori, Yuta Yamaguchi, Takuto Yoshida ~Related Links~ [Announcement] ・Marunouchi Street Park Illumination Tour hosted by NOMURA Co.,Ltd.! [Related Achievements] ・Marunouchi Street Park 2021 Winter

Founded in 1979, Hourglass is an international luxury watch retailer with 29 stores in 10 cities, primarily in Asia, carrying over 50 of the world's finest brands and boasting an unparalleled selection. The Ginza store, which opened in 2002, always stocks a wide variety of carefully selected watches, and customers can enjoy a leisurely selection while sipping champagne at the bar counter, relaxing on comfortable sofas, and engaging in conversation with knowledgeable staff. In 2021, the store underwent a grand renovation, boldly installing an iconic bar counter in the center of the store and redesigning the interior to place even greater emphasis on dialogue with customers, creating added value that encourages customers to visit the physical store. Inspired by the store name "HOUR GLASS," concept design incorporates features such as the selection of stones with curves and custom-made lighting. Using custom-made materials that utilize traditional Japanese craftsmanship, and materials with meticulous attention to expression and texture, each detail is carefully considered to create a space where a high-quality atmosphere and dialogue can flourish.