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innovation road

innovation road

[Project Description] This is a project for a corporate PR and educational facility on the first floor of the new building No. 21 at Yamaha's headquarters. We aimed to create a "place" where people can gain new realizations and discoveries whenever and how many times they visit by fully showcasing Yamaha's technology, know-how, and sensibility that have been cultivated over a long history. [Customer's Issues/Requests] The theme of concept design was to create a facility where people can "see," "listen," and "touch" Yamaha's DNA, its current and future challenges. The challenge was to create a space that conveys Yamaha's corporate attitude and a way to display instruments differently from a physical store. [Solution] - Zoning that clearly separates bright and dark areas, and the creation of a main street as the axis - Graphic appeal and sharp instrument displays that can be enjoyed by both adults and children - Creating a space where you can see all the way to the back by keeping the partition walls below eye level (H1500) [Customer's Comments] We felt reassured by their extensive track record, and with their meticulous project progress and on-site construction, we were able to complete a wonderful facility. Thank you very much. <Our project members> [Sales and project management] Takashi Sakamoto, Kensuke Aiba, Kyoko Watanabe [design, layout] Hiroyuki Tamura, Noriaki Terunuma, Atsuko Nakazawa [Planning, sign and graphic concept design] Tomoko Yanagihara, Mika Kobayashi [Production and construction] Atsushi Yanome

#corporate
Renewal of the main building of the Toyota Automobile Museum

Renewal of the main building of the Toyota Automobile Museum

[Project Summary] This is a renovated facility with the aim of introducing the history of the evolution of Japanese, American and European automobiles from their birth to the present through their relationship with society. The previous displays style, which had Japan and Europe and the US on separate floors, has been replaced with an integrated displays that conveys how Japanese car manufacturing has developed in one world history. The museum features a graphic arrangement that does not distract from the appreciation of cars, such as catchy message slogans and photographic presentations that provide the background of the era, and has created a museum where visitors can intuitively understand the emotional world of car concept design that has developed along with the evolution of technology. [Customer's Challenge] The challenge was to create an integrated exhibition that would convey how the Japanese automobile industry has developed in relation to society, such as the social needs and challenges of each era in world history, and to displays the value and appeal of the cars. [Solution] We paid attention to an explanation plan that would be easy to understand for a variety of visitors and deepen their understanding, and to an effective vehicle arrangement. The history of Japanese cars and Western cars, which was previously separated by floors, is now presented as one world history, and an integrated displays that allows visitors to intuitively feel the history of the development of automobiles. Our goal was to create displays structure that would allow visitors to naturally learn, as they walk around displays, what role Japan has played in the 100-year history of automobiles. [Customer feedback] By using transparent partitions such as mesh tarpaulins and ball bead curtains to explain the displays zones and create a spatial presentation, we were able to make use of the open space that is a characteristic of the original building, while also dividing the exhibits into zones and presenting the space with large graphics, thereby enriching displays content and improving the quality of the space. [Project members] Sales and project management: Tanaka Ryo Direction: Yoshinaga Mitsuhide design, layout Kosaka Yuzo Sign and graphic concept design: Kawashima Asako Production and construction Nakano Kazuaki

#corporate
Yamanashi Prefectural Mount Fuji World Heritage Center

Yamanashi Prefectural Mount Fuji World Heritage Center

<Project Description> Mt. Fuji is a world cultural heritage that Japan is proud of. The Mt. Fuji World Heritage Center is a facility that raises awareness of the importance of learning and enjoying the value of Mt. Fuji, which was registered as a world heritage site as an object of faith and a source of artistic inspiration, from both the natural and cultural perspectives, and of preserving it for the future. Our company solved the problem of effectively conveying the "interestingness of learning about Mt. Fuji" to visitors, including many foreigners, by providing a spatial experience with audio, video, and lighting productions featuring non-verbal content (non-verbal displays), and an displays guide using the app "Fuji Meguri," which includes multilingual (7 languages) explanations and audio commentary narrated by Shuzo Matsuoka. The combination of "huge object structures" + "ICT content" + "lighting, audio, and video" creates an experience that can only be found here. [What is the original app "Fuji Meguri"?] It is AR content that works with about 30 displays items. You can enjoy AR where figures of people connected to Mt. Fuji start talking, and AR where ancient pilgrimage routes appear on a floor map with a diameter of 18m. In addition, if you take it outside, it can also be used as a tool to explain famous places such as temples, shrines, lakes, and hiking trails. <Our project members> [Development] Yokoyama Masanori [Sales/Project Management] Mizoguchi Kohei [Planning] Kameyama Yuichi, Ohashi Ryuta [design, layout] Tsutsumi Yuichiro [Digital concept design] Mima Hiroyoshi [Library concept design] Odagiri Toshihiko [Modeling concept design] Kishikawa Kenichi [Production/ construction] Yajima Kensaku, Ohara Yuka

#public
Okaya Silk Museum Silk Fact Okaya

Okaya Silk Museum Silk Fact Okaya

The Silk Fact Okaya Museum opened in Okaya, Nagano Prefecture, known as the "Silk Town." It is a unique museum in the world where visitors can experience various things, displays silk-reeling machinery from the early Meiji period. In addition, in order to create a museum that conveys the truth about silk factories and the silk-reeling industry, the museum invited the Miyasaka Silk Mill, the only one in Japan that still uses traditional raw silk production methods, to the museum, and has become a factory museum where visitors can experience the manufacturing spirit that can be said to be the DNA of Okaya. We provided comprehensive support for schematic design, working drawings, interior administration, construction, and schematic design, working drawings, and construction supervision of the building renovation. [Our staff] Project manager: Masanori Yokoyama concept design director: Yoichi Miyakoshi design administration: Sakae Kirioka Planner: Tatsuro Noguchi Designer: Tomoki Fukano Product directors: Koichiro Takahashi, Atsushi Okuda <Awards> ● Encouragement award at the 34th Display Industry Awards (2015) ● Selected for the Japan Space concept design Awards 2015 [Customer feedback] Nomura Co., Ltd. embodied our desire to create a museum that conveys the history of Okaya's raw silk industry, which made its name known around the world as Silk Okaya, and that allows NOMURA to think about and create the future from that history. The museum is structured as follows: an entrance area where visitors can get an overview of Okaya's history, a museum area where visitors can explore machines and documents to introduce the silk capital of Okaya, and the Miyasaka Silk Mill, where the actual silk reeling site is located. The displays are based on black and white, and are designed to be sharp concept design. The balance of displays as a whole, the balance of stillness and movement, and the museum is unique in the country. All visitors have said that displays are easy to understand and that they want to come back again. Areas of responsibility: schematic design displays design, displays working drawings, displays construction, schematic design, detailed architectural renovation working drawings, interior administration

#public
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