Works#Chubu

This is an experiential food park focused on green tea, agriculture, and tourism. It is the largest market in the prefecture, comprising a market, restaurants, cafes, a kids' park, and tenant shops. The project was carried out as a collaborative project between four parties: Oigawa Agricultural Cooperative, Shimada City, Oigawa Railway, and Central Nippon Expressway Co., Ltd., with the aim of improving the income of local farmers and creating a hub for local tourism. Our company handled everything from the basic and implementation plans to design, layout construction, and tenant leasing. Furthermore, under the production of Tokonatsu Infantry Group, we established a design joint venture with our company as the lead company and played a central role in driving operations until the opening. [Social Issues/Customer Issues/Requests] [Agricultural Promotion] and [Regional Development] are the keywords. This region is one of Japan's leading green tea producing areas, and while the tea farmers have absolute confidence in the quality of their tea, they faced the challenge of not knowing how to highlight its value and market it in the face of declining green tea consumption. Furthermore, despite the Oigawa Railway's steam locomotives and the abundant tourist resources of the Oigawa River basin, there was a challenge in that the area was not attracting tourists as much as it could have liked. Therefore, one of the objectives was to create a hub that would serve as a tourist base for the region. We tackled the challenges of creating a place where local farmers could sell their products with confidence by attractively promoting local specialties, and a place where local people could recognize and be proud of the charm of their hometown. [Solutions] 1. Be loved by the local community. 2. Make use of local resources. 3. Communicate in an easy-to-understand way We conveyed the idea that what is "taken for granted" by the local community and farmers is actually very valuable and attractive to people from other regions. By adding entertainment and concept design elements to create a unique experience, we added value and crafted attractive products and services. The new Oigawa Railway station has also opened, and the complex commercial facility, which was the first of its kind in the region, has become a big topic of conversation and is bustling with many customers every day. <Our Project Members> [Sales] Aya Nishimoto, Keisuke Iwasa [Planning] Ryusuke Nomura [design, layout] Noriaki Tamura, Kan Fujimura, Midori Arai [Production/ construction] Miyuki Nakamura, Yuki Saiki, Akihiro Yoshida, Hiroshi Udagawa, Hayato Kawatani [Leasing] Aya Nishimoto

The former Suzuki Residence, a large estate in the Toi district of Nishi-Izu consisting of a main house and three storehouses, has been a beloved central presence in the community since the Edo period. With the "value of experiencing antique beauty" in mind, the buildings and exterior have been renovated to create an auberge with two guest rooms. The main house's cramped layout has been revised to create a sense of spaciousness in all directions, ensuring modern comfort. The three storehouses were designed to preserve the atmosphere of the past by utilizing the unique spatial characteristics of each and adding minimal concept design elements. Two of the storehouses were renovated into guest rooms with luxurious outdoor open-air baths, and one was converted into a lounge and spa. The result is an auberge that blends seamlessly with the surrounding accommodations and is loved by the community. [Social Issues/Customer Issues/Requests] While Toi has long been a popular hot spring inn town, the lack of variety in restaurants, cafes that serve as tourist hubs, and tourist content that utilizes the food resources of Nishi-Izu has resulted in low tourist spending, which has been a long-standing issue. The client's request for this facility development was not to prioritize business profitability, but rather to create a facility that would benefit the community and be accepted and loved by both tourists and local residents. [Solution] Our company respected the passage of time the buildings had accumulated on this land, and we believed that it was necessary to find the unique character of each building and transform it into an attractive concept design. We revised the floor plan while considering the structural burden of the existing non-conforming buildings, and by respecting the character of each building, we were able to create the charm of each facility itself. For example, the main house has a deep roof structure, the first storehouse, which has been converted into a lounge, has roughly painted plaster walls, the second storehouse, which is a lodging building, has a dynamic one-room space, and the third storehouse has a two-story vertical expansion and earthen walls hidden behind the wooden walls. [Client's Voice] Despite the short deadline, the former Suzuki residence, which represents the history of Toi, was restored with extremely high-quality concept design and construction techniques. As a result, not only tourists who come to "LOQUAT Nishi-Izu," but also local residents visit almost every day, and it has become a place of relaxation that provides a little bit of richness in their daily lives. Every day, not only the accommodation buildings but also the restaurants, bakeries, and gelaterias are bustling with activity, often fully booked or sold out. <Our Project Members> [Sales & Project Management] Shinya Hiratsuka, Nobuyuki Yagi [Planning] Saki Ninomiya [design, layout] Norio Koito, Hirofumi Inoue, Tadahiro Nakajima, Ryotaro Tezuka [Production & construction] Jun Endo, Takayuki Inoue, Nohara Kikuchi

Nurtured by the rich natural environment of the mountainous region of Aichi Prefecture, the Shitara Town Okumikawa Local History Museum inherits the message of its predecessor, "to convey the life and spirit of our hometown." Located next to the newly established Shitara Roadside Station, it has been renovated as a core facility for community development. displays space is filled with numerous valuable materials and regional treasures collected since the Taisho era. The lattice-based displays space, using modular lattice structures made from Shitara-produced cypress wood, is easily replaceable and can be used as a unique spatial infrastructure for the region for years to come. Visitors can explore the rich forest scenery, the diversity of living things, trace archaeology and history, and be enveloped in a rich collection of folklore, learning about the wisdom of life that is still passed down today. By creating and expressing relationships of action and consciousness transformation through the interactions between creators and users, the museum aims to raise awareness of sustainable lifestyles. [Social Issues/Customer Issues/Requests] 1) Facility development through increased use of Shitara Town-produced timber, positioned within the town's comprehensive plan and forest development plan. 2) Exhibiting tens of thousands of inherited displays and a well-equipped displays environment in response to the aging of the old local history museum. 3) Located at the southern gateway, providing guidance to the northern area and local resources, and revitalizing it as a field museum. 4) Reusing the handmade displays from the old local history museum and visualizing the inherited spirit of "Yui" (mutual support). 5) Creating a video archive of local resources, including the nationally designated important intangible folk cultural property "Tamamine Dengaku". [Solution] In line with Shitara Town's guidelines, displays rooms of the Okumikawa Local History Museum are constructed using cypress wood sourced locally from Shitara Town and processed into lattice structures. The folk materials on displays are a collection of handmade folk tools made from wood from the Edo, Taisho, and Showa periods, preserved and passed down through generations. The space is concept design as a uniquely regional space that reflects and conveys the awareness and value of the rich forest that people have shared across 100 years. displays begins with a diorama recreating a lush forest scene, and explores the region's resources by tracing its natural history, including biodiversity and geology, as well as archaeology and history. It also recreates scenes of life in the past through folklore exhibits, expressing the spirit of "mutual support" and bringing the folk artifact collection to life. displays allows visitors to experience "the life and spirit of our hometown," conveying the wisdom and ingenuity of our ancestors who survived in the harsh mountainous region. [Customer Feedback] Your extensive experience and technology have helped us achieve a wide range of challenges, including the continuation of the old building's theme of "conveying the life and spirit of our hometown," a clear and easy-to-understand displays theme, the ability to update displays, and the use of materials from Shitara Town. <Our Project Members> [Sales & Project Management] Tetsuya Kurita, Teruko Takai [concept design Direction] Shunsuke Shimizu [Planning, design, layout] Koichi Ido, Yoichi Miyakoshi, Nobuyuki Endo [Production & construction] Koichiro Takahashi, Takeshi Suezaki

Aisin AW's history of developing Japan's first purely domestic automatic transmission and car navigation systems, as well as the passion and technology of our predecessors who rose to the top of the world, will be handed down to young employees and stakeholders. In the main space, we developed six stories using MANGA expressions favored by young people and symbolic scenes in order to convey the hardships of the company from imitating Europe and America to building its own technology through fumbling, in a way that brings us closer to the perspective of employees at the time. We created a displays that encourages people to empathize with each other in a way that is as easy as reading Manga, and that lets them feel the passion of their predecessors. In addition, we intentionally utilized a 40 year-old building that still retains the breath of life of the employees of that time. We retained parts of the building as stage equipment for displays, and created opportunities for dialogue among employees and customers by using AT pallets and grating materials actually used in the factory as fixtures and stages. In the old conference room area, small rooms are connected to create a large, long and narrow space, and the entire space is used as a timeline to introduce the transition of product technology. The AT pallet, which AW has used to deliver its products to the world, was used to create a stage that employees can feel both familiar with and proud of. This space is a huge AW chronology where you can intuitively feel at a glance the greatness of AW's technology, which continues to make the world's first and best products. < our company Project Members > [Creative Direction] LHC: Mitsuhide Yoshinaga [design, layout] LHC: Yuzo Kosaka, Yushi Tanaka, Akihiro Murayama [Shaping] Kenichi Kishikawa [Sales/Project Management] Takuya Fujioka, Yukari Tange [Production/construction] Hayao Ito

The castle tower of Hamamatsu Castle is a park facility constructed in 1958 with donations from citizens. 60 years had passed since it was completed, and displays inside the facility and the decorations were deteriorating. This project aims to enhance the appeal of Hamamatsu Castle Park as a central park and improve the satisfaction of citizens and visitors in displays area, marking 450 years since Tokugawa Ieyasu built Hamamatsu Castle. At our company, I was in charge of design construction including interiors, sign graphics, video software hardware, lighting and electrical work, and furniture and fixtures. [Social Issues/Customer Issues/Requests] ・ Introduces the history from Hikima Castle, the predecessor of Hamamatsu Castle, to the construction, reconstruction and demolition of Hamamatsu Castle, and to Hamamatsu Castle Park. ・ Introducing the castle ruins that can be visited in the city, and conveying the multi-layered history of Hamamatsu Castle and the appearance of castles in various parts of the city. - Give a sense of unity to current displays works and historical background. ・ Production of multilingual panels and digital video contents ・ displays. Study of traffic lines and concept design, taking into account operations during the COVID-19 pandemic. Use of FSC® certified Tenryu lumber (municipal lumber) to obtain FSC® project certification. We received the above request. [Solution] ・ Focusing on the fact that the young Ieyasu lived in Hamamatsu Castle, the historical background of Ieyasu and the people surrounding him during those 17 years, planning and design was done by zoning into "passion," "situation" and "scenery" layers. Produced a passion stage expressing the "passion" of young Ieyasu. The entire history of the castle, from Hikima Castle, the predecessor of Hamamatsu Castle, to the construction, renovation and demolition of Hamamatsu Castle, and to Hamamatsu Castle Park, was introduced through a panoramic theater using existing models. ・ Tenryu cedar from Hamamatsu city is used for the "scenery" layer on the third floor. During the renovation, the castle became the first castle in Japan to receive FSC® project certification. [Customer comments] For this renewal, we have thoroughly renewed the castle tower by accurately organizing the current status and issues of the castle tower, incorporating videos using the latest technology, and recent discoveries and research. In addition, there was an introduction to the castle ruins that can be visited in the city, as well as explanations of places related to Ieyasu, legends, and food culture. The newly renovated Hamamatsu Castle is not only a place for learning, but also a facility where you can look back on the history of Hamamatsu again, such as the reconstructed castle tower. Visitors have commented that "you can understand the origin of Hamamatsu Castle" and "it has become more fashionable." The City of Hamamatsu believes that the park has improved its function as a central facility for further regional revitalization and tourism exchange, in addition to enhancing the appeal of Hamamatsu Castle as a Central Park and improving the satisfaction of citizens and visitors. < our company Project Members > [Direction] Atsushi Suzuki [concept design] Sayaka Horikoshi [Planning] Mima Inagaki [Production/construction] Akinobu Takahashi [Sales/Project Management] Akinori Ogasawara and Haruka Tashiro [Related Links] NOMURA Co.,Ltd. opens "Hamamatsu Castle" and "Hamamatsu Kodomokan," Japan's first FSC® certified facilities using domestic wood.

Hamamatsu Children's Center opened in November 2001 with the aim of providing children with a place for healthy play, creative experiences, and interaction, and to support the healthy upbringing of children who will lead the next generation and parenting. The purpose of this project was to concept design the interiors environment, including the play equipment, which had become aged and outdated after approximately 18 years since the center's opening, and to provide a safer and more comfortable service to users. "Hamamatsu Children's Center Philosophy" Children have an insatiable curiosity within them. Hamamatsu Children's Center aims to create a loving environment where these children can fully express their childlike nature and play to their heart's content with peace of mind. We hope that they will interact with many people and enhance their social skills and creativity. Furthermore, we will foster an environment where parents who are raising important children who will lead the future can expand their network of mutual support and enjoy parenting while receiving professional support for child-rearing. We believe that the experiences and thoughts that children have in a psychologically stable environment during this period are incorporated into their brains' long-term memories, forming fertile ground for them to live rich and happy lives. [Social Issues/Customer Issues/Requests] 1) While maintaining the operating philosophy and functions of the facility since its opening, update some of the play equipment and interiors. 2) Minimize the period of temporary closure and complete the design and construction within a short period of one year. 3) In the renewal, take part in the use of Tenryu timber (locally produced timber) promoted by Hamamatsu City and obtain FSC® project certification. The above requests were received. [Solutions] 1) concept design a playground that incorporates the characteristics of the region, such as Hamamatsu's nature and industrial technology, and create mechanisms to foster interest in and affection for the region. 2) In order to create a "Hamamatsu-specific playground" that nurtures the humanity and learning foundation of Hamamatsu children, we created original play equipment and spaces based on theories of human development. 3) Hamamatsu City-produced Tenryu cedar is used in the hall, Daichi Zone (floor, walls, and some play equipment), workshop room, and corridors. As an FSC® project team with Hamamatsu City as the project manager and our company as the deputy project manager, we have obtained the international forest certification system "FSC® Project Certification*" for a public children's facility of a similar type in Japan. *FSC® Project Certification - The FSC® standard is an international forest certification system based in Germany and is the highest standard in the world. - Obtaining FSC® certification guarantees that timber from properly managed forests is being used. - Hamamatsu City is particularly committed to using FSC® certified timber as a concrete action toward the SDGs. <Our Project Members> [Direction] Atsushi Suzuki [concept design] Mika Watanabe [Planning] Remi Abe [Production] Akinobu Takahashi, Hironari Ota, Takehiro Ichijo [Sales & Project Management] Akinori Ogasawara, Haruka Tashiro ~Related Links~ [Press Release] NOMURA Co.,Ltd. Opens "Hamamatsu Castle" and "Hamamatsu Children's Museum," the first FSC® project certified facilities in Japan to use domestically produced timber

Kiuchi Construction in Shizuoka constructed a new office building as a 100 year anniversary project. In one corner of the gallery, we were asked to create a gallery to introduce displays's 100 year history for the purpose of recruiting and communication with clients. Showcasing the history of 100 years from the company's founding to the present and the trajectory of its challenges in construction technology, we aimed to deepen the understanding of Kiuchi's history and create a space that can be effectively used as a communication tool for Kiuchi's next 100 years. [Social Issues/Customer Issues/Requests] ・ Kiuchi Corporation's characteristics were expressed well and the facility was requested to have a dignified appearance. ・ We were requested to present information that is easy for recruiters and clients to understand, and also to remind subcontractors of projects they were involved in in the past and create conversations with Kiuchi employees. ・ With respect to displays, we were requested to guarantee renewability. [Solution] Concrete was chosen as the core of the space expression to express the characteristics of the company, which has its own factory and has achieved development by actively engaging in the concrete business. The concrete that supported displays's growth is also used as fixtures, giving a sense of the weight of history and creating an impactful glimpse. The wall is a graphic sheet chronology that shows the history of the company, which has always responded to the needs of the times and grown while overcoming the waves of economic boom and bust from its founding. In the central showcase, we present diorama models of the milestones in our 100 year history. Instead of displaying the completed architecture, we created a model of the construction scene to make it easier to understand as an illustration. In addition, by elaborately representing the people involved in the construction work as models, we created a displays with a sense of presence that makes it possible to hear the sounds of the site, as well as the breathing and voices of the people of Kiuchi Construction and its partner companies. < our company Project Members > [Sales] Ken Kumagai [design, layout] Yoshihiro Kitamura [Production/construction] Kazuo Maeda

The Electricity Science Museum is a public relations facility of Chubu Electric Power, established in 1986 with the aim of "supporting the development of the next generation who will bear the future of the region and society," "promoting understanding of the energy and electricity business," and "building good relationships with the region and society." Our company was in charge of the section called "The Journey of Electricity" within that facility. The section was revamped to help children to thoroughly understand the overall picture of electricity supply (the value chain of electricity), which supports daily life and industry as the "unsung hero" behind the scenes, and to appeal to the attitude of power companies to provide new value in response to power system reforms and digitalization. By overlaying AR on a 16-meter-long diorama, the journey from fuel procurement to electricity reaching homes is explained, and the process is systematically and experientially introduced, showing the work of power workers in disaster recovery and what maintenance and inspections are like along the way. <Project Members> [Development, Sales, Project Management] Takuya Noda [Planning] Hideki Narita, Seiichiro Mori, Remi Abe [design, layout] Hideki Narita, Masato Fujii, Hiroshi Shigemoto [Signage and Graphic concept design] Seiichiro Mori [Production and construction] Atsushi Yanome

"Sho-u-kan" is a part of the former residence of Count Abe, the former lord of the Fukuyama Domain, built in 1892 in Nishikata-cho, Hongo-ku, Tokyo. In 1971, Tokio Kasuga, the founder of Green Stamp Co., Ltd., relocated and restored it in Karuizawa, and it has been used as a memorial hall for the Green Stamp Karuizawa dormitory. In 2020, Sho-u-kan was renovated at the same time as the newly renovated annex, to be used as a retreat facility by both Green Stamp Co., Ltd. and Kennedyx Co., Ltd. Our company was in charge of the design and interior administration of the Sho-u-kan renovation, including seismic retrofitting, as well as the installation of FF&E (First Floor & Energy) equipment throughout the facility. [Social Issues / Customer Issues / Requests] Since its initial relocation, various additions and renovations have been carried out, and the connection to the other building is only made at the point of a corridor, and structural stress has been placed on the building, resulting in settlement. The entire facility was aging, and in the case of Sho-u-kan, it was difficult to use in winter due to the climate of Karuizawa. Also, although it originally had tatami mats, the frequency of its use had decreased due to changes in the lifestyle of Japanese people. However, there was a desire to renovate it while preserving as much of its original appearance as possible. [Solution] Based on an investigation of Sho-u-kan, it was restored as much as possible to its simple form from when it was relocated, and a seismic diagnosis was conducted to reinforce the structure to withstand seismic forces equivalent to those stipulated by the Building Standards Act. It faces the annex across a courtyard, giving a sense of unity to the entire facility. While respecting the original design as much as possible, the aim was to extend the period of use, including winters other than the coldest period, by installing insulation and air conditioning equipment in the unseen parts. Underfloor heating was installed and the flooring was changed to hardwood, and the walls added for seismic reinforcement were made to express the original image of the walls, fixtures, etc., and the upper half of the space was preserved as much as possible of the original design. <Our Project Members> [Sales] Kayu Tatsumi [Survey, design, layout, and interior administration] NAU1: Norio Koito [Production and construction] Mikiya Fujitaka

This neo-bistro is the creation of two-Michelin-starred chef Dominique Bouchet. With its opening in a large train station building, the aim was to create a welcoming and approachable atmosphere that wouldn't feel intimidating to visitors, while simultaneously fostering a comfortable, natural feel reminiscent of a sunroom—a place people would want to visit regularly. The organic forms and green accents, the restaurant's theme color, blend seamlessly with the nature-inspired cuisine, creating a lasting sense of comfort and attracting new customers. Furthermore, meticulous design was employed to ensure both concept design appeal and functionality, allowing the chefs and staff to perform at their best. [Client's Challenges/Requests] - An interior concept design that evokes nature, complementing Chef Dominique's French cuisine, which makes the most of natural flavors. - Creating a moderate sense of class that doesn't make customers visiting the restaurant floor feel intimidated. - Balancing concept design and functionality. <Our Project Members> [Development/Leasing] Jun Nakata [Sales/Project Management] Takashi Kobori, Akiko Takahashi [design, layout] FOO: Masahiro Hisakane [Production/ construction] Taisei Tanaka

The science museum has been renovated due to the aging of the facilities and displays items of the existing science museum. We obtained a proposal using the DBO* method, which integrates design, construction, and operation, and completed the construction in a short period of about one and a half years from schematic design. With the main purpose of providing active learning-type learning, we plan displays experience stories as a basic policy that leads to in-depth learning through voluntary actions by arousing interest from experience. The displays space, which is zoned with six themes consisting of nature, power, sound, light, space, and new technology, has almost all more than 100 new science experience devices, centered on a large centerpiece displays that symbolizes each zone that can be participated by a large number of people. With the cooperation of companies representing Hamamatsu, displays were developed throughout the museum to arouse interest in local industries. In addition, the science museum has introduced the world's first scientific information learning system (app) equipped with AI (artificial intelligence) to realize a new way of communication concept design that expands interest and knowledge through dialogue. In addition to the displays room, the entrance welcome displays with art by local artist Yasuhiro Suzuki, as well as a children's science land, cafes, shops, and an outdoor science park, have been renovated to make it a comfortable place for not only children but also adults concept design while incorporating elements of a science museum. *DBO (Design, Build, Operate): A method of public-private partnership in which design, construction, maintenance, and operation are comprehensively ordered to private companies.

Kamioka-cho, Hida City, Gifu Prefecture, is home to research centers dedicated to exploring the mysteries of the universe and elementary particles. The "Hida Space Science Museum Kamioka Lab" opened at the roadside station "Sky Dome Kamioka" as a place open to everyone, aiming to widely convey the appeal of research conducted using experimental equipment hidden 1,000 meters underground in the mountains of Hida, and to create a new relationship between science and society. Neutrinos (*1), mysterious elementary particles that are being researched all over the world, are the focus of this museum. The "Super-Kamiokande (*2)", the world's largest underground neutrino observatory, holds the key to unraveling the unsolved mysteries of the universe through neutrino research. Kamioka Lab aims to introduce the fascinating properties of neutrinos and provide a space where visitors can experience something far removed from everyday life, moving between the macroscopic world of the universe and the microscopic world of neutrinos. *1: One of the elementary particles whose name means "neutral" (meaning "without electric charge") and "ino" (meaning "small" in Italian). It is a mysterious elementary particle shrouded in mystery and is being researched all over the world. *2: Super-Kamiokande: The world's largest underground neutrino observatory operated by the Institute for Cosmic Ray Research, University of Tokyo. It investigates the properties of neutrinos themselves and aims to unravel the history of the universe using neutrinos. [Customer's Challenges/Requests] - To allow many people to experience Super-Kamiokande, which is only visited by about 1,000 members of the general public each year, through this facility. - To get many visitors interested in the activities and physics of Super-Kamiokande through the displays. [Solution] - To allow many visitors to experience and learn through immersive large-screen videos and games that are easy for visitors to understand. [Customer's Voice] We believe that the planning ability of NOMURA Co.,Ltd. Ltd. is behind the creation of this attractive facility despite not having a curator specializing in the research area of the exhibited subject. <Our Project Members> [Sales & Project Management] Haruya Miwa [Planning] Katsumi Hara, Kyohei Kishida [design, layout] Takaki Mizuno, Tadashi Yuasa [Production & construction] Hayato Ichimanda, Nanae Hori, Toshiyuki Suzuki, Katsumi Yamada, Yoshiaki Shimode

Project Description] In constructing a plant for the mass production and assembly of the MRJ, the first domestically produced regional jet passenger plane, which is being developed by Mitsubishi Heavy Industries, Ltd. This facility allows visitors to see the actual production site of the aircraft and experience the aircraft manufacturing process. The MRJ production site will be open to the public, and visitors will be able to experience the dynamic and broad scope of the aircraft industry, which is made up of more than 20,000 parts. In addition, the facility will be designed to highlight the comprehensive capabilities of MHI, which also develops aircraft. SOLUTION: Make the most of the facility's location as a tour facility attached to an aircraft production site by creating a full-scale mockup of the MRJ (displays) and other realistic content that can only be experienced here, and by creating a space that is consistently "aircraft" from the entrance to the exit. The concept design and atmosphere of the entire facility are a major force in promoting the advanced nature of the MRJ. ＜Our project members＞ [Sales/Project Management] Nobuyuki Tanaka [Planning] Kunihiko Oka, Hideki Sato [design, layout] Ryo Onishi, Hirofumi Inoue, Fumihiko Kaneko [Signage/Graphics concept design] Kiyohisa Moriwaki [Production/ construction] Yushi Matsuda, Keisuke Taneda, Seiichi Norenuchi, Kei Sakuma

Project Description] This project is a first floor corporate PR and awareness facility for Yamaha Head Office 's new Building No. 21. The goal was to create a "place" where visitors could gain new insights and discoveries no matter when or how many times they visited, by appealing to the full range of Yamaha's technologies, know-how, and sensibilities cultivated over the company's long history. The theme of concept design was to create a facility where visitors can "see," "hear," and "touch" Yamaha's DNA, its present, and its challenges for the future. The challenge was to create a space that would convey Yamaha's corporate stance and showcase its musical instruments in a way that was different from that of a physical store. displays The main street was to be the axis of the building, and the zoning was to clearly separate light areas from dark areas. We feel comfortable with your extensive track record, and the detailed project progression and on-site construction have resulted in the completion of a wonderful facility, thank you very much. ＜Our project members＞ [Sales/Project Management] Takashi Sakamoto, Kensuke Feiniwa, Kyoko Watanabe [design, layout] Keiu Tamura, Noriaki Terunuma, Atsuko Nakazawa [Planning/Signage/Graphics concept design] Tomoko Yanagihara, Mitsuka Kobayashi [Production/ construction] Atsushi Yanome

[Project Overview] This facility was renovated with the aim of introducing the history of the evolution of automobiles in Japan, the United States, and Europe from their birth to the present day, through their relationship with society. The previous displays style, in which Japan and Europe were arranged on separate floors, was changed to an integrated displays that conveys how Japanese car manufacturing has developed within a single world history. A key feature is the graphic arrangement that does not distract from the appreciation of the cars, such as the creation of catchy messages and photographic presentations that show the background of the era, and the realization of a museum where visitors can intuitively understand the emotional worldview of car concept design that has developed alongside technological advancements. [Client's Challenge] The challenge was to create an integrated exhibition that would reveal the value and appeal of cars by conveying how the Japanese automobile industry has developed within the context of its relationship with society, such as the social needs and challenges of each era in world history. [Solution] Attention was paid to displays an explanatory plan that is easy to understand and deepens the understanding of diverse visitors, as well as an effective placement of vehicles. The history of Japanese cars and European cars, which were previously separated on different floors, were presented as a single world history, creating an integrated displays that allows visitors to intuitively feel the history of automobile development. displays displays designed so that visitors would naturally learn about Japan's role in the 100-year history of automobiles as they walked around. [Customer Feedback] By using transparent partitions such as mesh tarpaulin and ball bead curtains for zone displays explanations and spatial design, we were able to utilize the original building's characteristic of high openness while realizing zone divisions and spatial design with large graphics, enriching displays content and improving the quality of the space. [Project Members] Sales/Project Management: Ryo Tanaka Direction: Mitsuhide Yoshinaga design, layout Yuzo Kosaka Signage/Graphic concept design Gosako Kawashima Production/ construction: Kazuaki Nakano