Works#Kanto

[Project Overview] A grand project, "Reviving Steam Locomotive Operation," has been launched, and for the first time in approximately half a century, a steam locomotive will run on the Kinugawa Line for Tobu Railway. As part of the project, our company was involved in everything from the basic plan to concept design and supervision of the station buildings, platforms, and headmarks, as well as creating a lively atmosphere at Kinugawa Onsen Station and planning, designing, and construction the SL displays hall at Shimo-Imaichi Station. [Client's Challenges] In order to realize the project's three main themes—"preservation and utilization of railway industrial cultural heritage," "revitalization of the Nikko and Kinugawa area," and ultimately "contributing to Tohoku reconstruction support"—we aimed to create a lively atmosphere to enhance regional branding and recognition, and to create displays that convey the appeal of railway industrial cultural heritage and expand the number of railway fans. [Solution] Based on a Showa retro concept design reminiscent of the time when steam locomotives were running, we created a lively atmosphere at the station and displays that allow people of all ages, not just core railway fans, to enjoy the charm of steam locomotives. At both stations where the steam locomotive stops, we created an environment that evokes the station buildings of the time, including concept design and large, eye-catching lanterns. The steam locomotive displays hall features life-sized photographs of steam locomotives that are awe-inspiring in their size, flip-book displays that children can enjoy, and information about the history of steam locomotives at Tobu Railway that will appeal to local residents and steam locomotive fans. <Our Project Members> [Development] Motoo Kawada [Sales & Project Management] Motoo Kawada, Masahiro Takamori [Research, Planning & Consulting] Yoko Furuta, Tetsuro Yasuda, Toko Takeuchi [design, layout] Naoko Ishii, Takayuki Sato [Production & construction] Koichiro Matsukawa, Masato Soeno

[Project Overview] This is a spatial installation by the Italian luxury watch brand "PANERAI". First, a transparent, shell-like watch was concept design, condensing Panerai's characteristic features such as the indices made with single-stroke numbers and the square-shaped case. This shell was then stretched to a length of 16 meters using extrusion molding. Watches are then made by hand, gradually slicing this elongated "shell watch," and visitors can take home the finished product. As the visitor's "age" is converted to "mm" and cut out, watches with various proportions are naturally produced. A circular atelier space is prepared for each work process, such as polishing, sandblasting, and assembly, and the way these spaces mesh and work together to gradually complete the watch is like the gears of a clock. One watch is made every 5 minutes, and the elongated "shell watch" gradually shortens during displays period, ending the installation the moment it all disappears. In other words, this "shell watch" also serves as a device to make us perceive time, like an hourglass. We thought that by converting "time" into "length," like selling time by weight, it would be possible to experience time and even "take home your own time." This project was handled by our concept design team "onndo (*)." *What is "onndo"? Operated by nomura and nendo design office, onndo is our creative team that has a business partnership with nendo, concept design office headed by the globally acclaimed designer Oki Sato.

[Project Overview] This is a PR project for SK-II's super prestige series, MASTERPIECE PITERA. To allow visitors to experience the world of MASTERPIECE PITERA firsthand, the space was designed to create a flow where visitors pass through a facade modeled after the packaging and then enter the bottle itself. The materials used to create the space were carefully selected from the characteristics of both the packaging and the bottle, and then incorporated into the space. From the distinctive bottle, we extracted shimmer, reflection, and three-dimensionality, and expressed these by layering 52 polycarbonate screens of varying widths, each covered with an original film. By using polycarbonate, we were able to simultaneously overcome issues related to load-bearing capacity for the building and interiors restrictions such as the use of non-combustible materials, which could not be resolved with glass or acrylic. An original video inspired by PITERA was projected onto the central table, and by incorporating interactive, shimmering ripples and reacting ripples, we aimed to further emphasize its identity, creating a captivating experience as if one had stepped inside the bottle.

[Project Overview] This project involved the venue design for "HANA SO," a solo exhibition by Akane Teshigahara, the fourth headmaster of the Sogetsu School of Ikebana, held to commemorate the school's 90th anniversary. While typically displays works are decided in advance, and the space is then designed to complement them, the headmaster proposed the reverse process for this displays: the flowers were arranged based on inspiration drawn from the space itself. Furthermore, since displays venue was "Tengoku," a terraced stone garden created by sculptor Isamu Noguchi, it was essential to utilize the unique spatial characteristics of the garden. Therefore, we considered cutting 0.5mm thick, mirror-finished stainless steel plates into a series of diamond shapes, folding each one to cover the stone garden, creating an expression resembling "mirror vines." The vines reflect the surrounding landscape while allowing glimpses of the texture and appearance of the stone garden below. The colors and outlines of the flowers arranged in the gaps are then scattered, creating a kaleidoscope-like visual effect. In this way, by inserting a new layer between the two "works" of art—flowers and a rock garden—we aimed to bring about a new fusion and harmony, as if the flowers were gently embracing the rock garden. This project was handled by our concept design team "onndo (*)." *What is "onndo"? Operated by nomura and nendo design office. It is our creative team that has a business partnership with "nendo," concept design office headed by the globally acclaimed designer Oki Sato. Photography: Takumi Ota

[Project Overview] This project involves the complete beautification and renovation of the existing Seibu Chichibu Station building, with the aim of creating a new vibrant hub for regional tourism that brings together the diverse attractions of the Chichibu area and disseminates them to the world. Through the selection of materials unique to Chichibu, such as locally produced cedar wood and lanterns, and the creation of an original logo, the project communicates the diverse charms of the Chichibu area. Our company assisted with everything from the concept to the basic concept design of the architecture and interiors, and design supervision. [Client's Challenge] The client wanted a station building that would heighten the expectations of customers heading to the tourist destination and leave a lasting impression on customers returning from the tourist destination, thereby making Chichibu tourism more memorable and contributing to the sustainable development of the region. [Solution] We aimed to create a station building that brings together the diverse attractions of Chichibu, such as its rich nature, inherited culture, and vibrant festivals, and is loved by the local people and serves as a "place" that conveys and connects with visitors. Against a backdrop of dignified "ink black," the use of locally produced "Chichibu cedar" and "lanterns," a local industry, expresses the regional culture. The delicate lattice patterns of "Woven Patterns," which weave together landscapes and culture, and the "Chichibu crests," which change with the seasons, add color to the space, creating an environment where you can feel Chichibu at every turn. We planned a "place" where the local area and tourism are connected, and new experiences and communication are born, in a space that emphasizes the climate, history, and culture of Chichibu. [Our project members] [Development] Toshiyuki Shirai [concept design] Toshihito Kato, Masataka Myonaka *The year of opening listed below is the year the renovation work was completed.

[Project Overview] A select pickle shop that showcases Japan's pickle culture from Ginza. It is a select shop for pickles that sells delicious pickles from all over Japan, as well as its own products. Customers can sample and enjoy seasonal pickles made with fresh vegetables. The ingredients were carefully selected and the packaging was concept design from scratch to ensure that the pickles are of a quality that can be enjoyed as Japanese souvenirs and gifts. Our company handles everything from branding and menu development to design administration, interiors concept design and construction, and operation, management. [Client's Challenges] Yamau Co., Ltd., a long-established pickle shop that has been engaged in manufacturing and wholesale, was opening its first flagship store in Ginza. The challenge was to create products that conveyed a sense of luxury that made pickles, which are familiar to Japanese people, suitable for gifts, and to serve as a base for disseminating Japan's unique "pickle culture" in addition to sales. The challenge in terms of architecture was to create a building that was appropriate for the Ginza area, despite various restrictions due to the Ginza location and the shape of a 5-meter wide, 4-story pencil building, while maintaining a Japanese appearance. [Solution] To create an appearance befitting the Ginza district, the exterior facade features an arrangement of kumiko, a traditional Japanese woodworking technique. It combines the good old "tradition" with the "contemporary" aspects that match the times, appealing to people with its "novelty." Inside, traditional materials and finishes are combined to express nostalgia, comfort, and a sense of coziness. A unique sweets shop themed around pickles is also attached. <Our Project Members> [Sales/Project Management] Shigeo Yuasa [Planning/Consulting] Takashi Hosaka, Takashi Isozaki [design, layout] Sakae Kirioka, Nana Kosano [Signage/Graphic concept design] Osamu Hirota, Sora-gumi [Production/ construction] Shigeyuki Ebihara [operation, management] Takahiro Awatani, Takanori Kumon

[Project Overview] A plan was made to construct a new business support lounge within the Otemachi Park Building, which houses serviced apartments, with the aim of improving the functionality of Marunouchi, an international business center, by developing business support facilities. [Client's Challenges] As it was a business support lounge, the challenge was to consider what functions should be provided to allow office workers to lead a richer work-life balance. In terms of concept design, the challenge was how to create a high-quality concept design in relation to the historical landscape, mainly the Imperial Palace, and in the sophisticated location of Marunouchi. [Solution] As ancillary functions of the lounge, work booths, telephone booths, separate men's and women's nap rooms, a fitness center, separate men's and women's shower rooms, and a childcare facility were installed to support various working styles of office workers. In terms of concept design, traditional Japanese elements and spatial design techniques were elevated into a modern concept design, creating a high-quality Japanese modern space that harmonizes with the historical landscape. <Our Project Members> [Direction] Ryu Kosaka [Sales & Project Management] Hisayasu Takenaka [concept design] Keisuke Sasaki, Shohei Urata [FF&E] Kaori Sano [Architecture] Kiwamu Okamoto, Masataka Myonaka [Production & construction] Katsuei Iwakura, Norihiro Urita

[Project Outline] Along with the renewal of Seibu Chichibu Station, which is the gateway to Chichibu City, Saitama Prefecture, where more than 300 festivals are held annually, “Seibu Chichibu Ekimae Onsen Matsuri-no-Yu, ” a new multi-use hot spring facility, opened from Nakamise Street in Seibu Chichibu in April 2017. Based on concept design concept of "Matsuri," which symbolizes the Chichibu area, it has a hot spring, a food court, and souvenir shops. As a facility where you can fully enjoy the characteristics of the Chichibu area, it has become a new base for sightseeing in the Chichibu area and has created a bustling atmosphere. our company assisted with development planning and consulting, basic concept design, environmental design supervision, stage decoration/graphic concept design and sign, facility logo concept design, etc. [Customer's issue] In order to make visitors to the Chichibu area enjoy the various attractions of the four seasons, such as the moss pink in spring and the night festival in winter, we supported commercial planning through food and beverage planning at the food court where visitors can enjoy the menus and ingredients unique to Chichibu, as well as product sales planning of sweets and goods in collaboration with famous local stores, and helped realize Concept concept design through design supervision of interiors and architecture as a matsuri no yu. [Solution] Through the basic cooperation of concept design and design supervision throughout the project, we have contributed to the realization of the expression of the facility concept of "Matsuri" and synergistically to the improvement of brand value through very smooth relations and close communication with the project operator, design company, and construction company. < our company Project Members > [Development] Toshiyuki Shirai [Sales/Project Management] Tetsuo Mori [Research/Planning/Consulting] Kenichi Sakazume, Tetsuro Yasuda/Ai Ichikawa [design, layout] Toshihito Kato/Chujo Takashi Myo [Production/construction] Masato Takeuchi

UNIQLO　CITY　TOKYOは、グローバルシティの持つパワーと、人々のつながりに触発された働き方を提案します。 デジタルとアナログの要素を最高なかたちで融合し、ここで働くすべての社員が変革の推進者となれる空間ツールによる対話の機会を提供できるように作られています。 意匠デザイン、基本設計は、海外の設計事務所AWAが行っております。当社は、実施設計（1部基本設計）、内装、電気・空調設備施工、サイン業務、特注FFE業務、CM業務をお手伝いさせて頂きました。 UNIQLO　CITY　TOKYOは、製品コンセプト、研究開発、デザイン、マーケティングを含む、あらゆるクリエイティブ機能が、物流倉庫の最上階1フロアに集約され、約1,000人の社員が働いています。 海外設計事務所AWAは「従業員に対して、探究心とコラボレーションを促し、想像力を?きたてるような空間を演出する」ことを設計コンセプトとしています。その中で、当社に求められたものは、AWAとの密なコミニケーションにより、実施設計を作成し、関係会社各社様と調整を行いながら、設定された納期を守り、1フロア5,000坪の高品質なオフィス空間を納品する事でした。

【プロジェクト説明文】 本格注文住宅「住友林業の家」では、お客さま一人ひとりの“理想の住まい”を実現。「木の家」ならではの魅力を活かして、環境にやさしく、長きにわたって住み継いでいける快適な住まいを提供します。 「みなとみらいショールーム」にてお客様との豊かなコンタクトを通して「住友林業の家」の優位性をひろめてゆきます。 当社はデザイン・設計・施工をお手伝いさせていただきました。 【お客様の課題／ご要望】 お客さまと住友林業様の豊かなコンタクトを実現する場・CS（顧客満足）/ES（従業員満足）を高める場所として確立すること。 また、上質な空間で打合せができ、エンドユーザーに「木の家」ならではの魅力をバリエーション豊かな展示を通して体験していただけるような空間であること。さらには、お客様の満足度が高まり、支持され続けられるような「住友林業の家」となるためのショールームへの展開があげられました。 【解決策】 リアルな体験と驚きをもたらす最先端のＶＲ施設を中心に、銘木の美しさを強く訴求できるコンセプトスペースを構成。 オープンで機能的なショールーム空間は、上質な印象が感じられるよう各所の素材感にこだわり、特に「木」を美しく見せる工夫を施しました。   ＜当社プロジェクトメンバー＞ 【営業・プロジェクトマネジメント】竹林 哲治 【デザイン・設計】阪 信昭、小出 亜佐美 【制作・施工】田中 裕一 

【プロジェクト概要文】 「日本橋とやま館」は、富山の味を体験できるレストランを主軸に、物販、観光案内、交流イベントを実施できる総合的な情報受発信拠点です。空間全体に、富山県産材、伝統工芸品が使用され、単にモノを売るだけではなく、その背景にある富山の美しい自然・多彩な文化・食の魅力などを伝え、「富山県に行ってみたい」と思ってもらえるような、“富山の上質な暮らし”を伝える新しい拠点となっています。当社はコンサルティング、デザイン・設計、制作・内装施工、催事運営・広報活動支援をお手伝いいたしました。 【課題/テーマ】 「富山の上質な暮らしを伝える場所」 モノをうるだけでなく、コトを伝えることで、産業、観光等の活性化につなげていくことがテーマとして挙げられました。 【解決策】 「求心力となる新たな目的を投入して施設の活性化を図る」という提案を実践しました。 当社の公共スペースづくりにおけるCSVソリューション「Forester Project」(*1)と「Japan Value Project」(*2)を活用し、ただの物産館ではなく、観光、産業、移住など、富山県が狙う様々な地域活性化施策に活用できる企画設計を実現、実際に使用されているテーブル、椅子に用いられた木材についても、当社デザイナーが富山県の製材所を巡り、杉や欅をはじめとする県産材を選び抜きました。 「Forester Project」(*1) 地域特性のある国産材で施設の内装や家具、什器を製作し、林業支援を図りながら、地域ブランドを強固に印象づける施設開発を形にするプロジェクト 「Japan Value Project」(*2) 伝統技術や素材を扱う全国の事業者と連携し、施設へのスペックインでその発信の場を提供しようという取り組み ＜当社プロジェクトメンバー＞ 【開発・プロジェクトマネジメント】藤中隆一 【営業推進】佐藤昇、田中伸幸 【企画】鈴木恵千代、藤中隆一 【クリエイティブディレクション】鈴木恵千代 【デザイン・設計】花岡豊 【サイン・グラフィックデザイン】伊藤久恵（クロス） 【制作・施工】丸森幸男 【その他（催事企画、広報支援他】藤中隆一

【プロジェクト説明文】 東京ゲームショウ2016「DMM GAMES 」 “一血卍傑ーONLINEー” フォトブースでは、オンラインゲーム “一血卍傑ーONLINEー”のゲームの世界観に合わせ、好きなキャラクターと撮影した自分の顔で、新たに進化したキャラクターを出現させる演出空間を制作しました。 結果画面からQRコードを読み取ることで、進化したキャラクターをTwitterでツイートすることが、さらにプレゼントが当たるというキャンペーンを実施しました。 また、整理券を受け取れなかったり、会場に来られなくても、スマートホン・PCからも同様の体験が可能でした。当日は多くの体験ツイートが見られました。

＜プロジェクト説明文＞ 3Dプリンターテクノロジーがジュエリーを重力から解放した、「zero gravity」(空間3D Printer Technology liberate the jewellery from gravity.)　　　 世界最大のダイヤモンド研究機関が主催するHRD アワーズ2015インターナショナルダイヤモンドジュエリーコンペティションで日本人初のグランプリに輝いたデザイナー、小寺智子氏が手がけるジュエリーブランド「TOMOKO KODERA」の初の直営路面店。 宇宙をイメージした漆黒の世界に現れる「風＝エネルギー」を繊細な線の集合で表現。エネルギーの結晶としてのジュエリーが、銀河のように空間に浮遊します。 既成概念にとらわれないTOMOKO KODERAのクリエーションが秘める「不思議さ＝Mystery」を空間でも表現するために、全てのジュエリーを3Dプリンター技術で開発した展示パーツで天井から吊られたパイプの先端に展示。吹き上がるエネルギーの先に、ジュエリーが輝いています。 撮影：Nacasa & Partners Inc  Tomooki Kengaku

＜プロジェクト説明文＞  2016年4月にグランドオープンした大型SC「セブンパークアリオ柏」は、開業10日で来場者数が100万人を突破しました。 「SKY KIDS」はその中のキッズスペースであり、地域の子供たちがいつでも安全・安心に遊ぶことができます。そこで、キッズ体験のメインとして、マルチ大画面サイネージを用いた、３つのインタラクティブコンテンツの開発と、触れたり叩いたりする事で音や光が反応する「インタラクティブ遊具」の開発を行いました。 子供たちが夢中になって遊ぶことで、創造力、体力、コミュニケーション力を自然と鍛えることを狙った仕組みです。

---------------------------------------------------------------------------------------本施設は2022年にリニューアルのため閉館し、2023年4月18日に新施設「サンシャイン60展望台　てんぼうパーク」としてリニューアルオープンしました。（乃村工藝社担当業務範囲：企画、設計、リーシング、施工、ロゴ制作）--------------------------------------------------------------------------------------- 眺望や高さを様々な形で体感して楽しめる新しい展望台『SKY CIRCUS サンシャイン60展望台』(スカイサーカス サンシャイン60展望台)は、2016年4月21日(木)にフルリニューアルオープン。本施設は、「SKY CIRCUS（スカイサーカス）」をコンセプトに、「見るだけの展望台」から「体感する展望台」へ進化し、VRテクノロジーと4D体験をはじめ、インタラクティブ・アニメーション、CGアニメーションなど様々な最新技術により、“眺望”を楽しみながら“テクノロジー”で遊べる、世界に類を見ない展望台が誕生しました。当社は電通様と共同で本プロジェクトの企画・プロデュースをいたしました。巨大な万華鏡のような光と鏡のトンネルで日本の四季の移ろいを表現する映像などを投影する無限反射映像トンネル「無限スケープ」や、ドローンで撮影した四季おりおりの自然の名所を、空を飛びまわる感覚で楽しむことができる垂直跳躍移動体験「SKYトランポリン」など、インバウンドも意識したコンテンツを楽しむことができます。また、60個の万華鏡を設置しキラキラと輝く“CUMOS立方体万華鏡”を楽しむことができる「カレイドスコープ60」や、眺望・天候・疑似体験が楽しめるエンターテイメント「アソブレラNEXT」など、女子美術大学や大阪大学などをはじめとした教育機関との産学協同により、技術をエンタテイメント化させ新たな体験をつくりだしています。本施設では、乃村工藝社グループとしてショップ「SKY CIRCUS SHOP」やカフェ「Cafe Quu Quu Quu」の運営管理を株式会社ノムラデベロップメントが、演出装置のテクニカル・システムをノムラテクノ株式会社が、内装造作を株式会社ノムラプロダクツが担当し、当社の総合力を活かして世界に類を見ない展望台をつくりあげました。 ＜お客様の声＞今回のプロジェクトは、内装環境を綺麗にするという一般的な展望台リニューアルではなく、新しい展望台の価値創造というプロジェクトであり、まさにゼロから有を産み出す難しいプロジェクトでありました。したがって、クライアントとして求めたものは、お客様を楽しませ、驚かせ、喜ばせることのできる新しいアイデアでありました。単なる一方的な提案ではなく、プロジェクトチーム内での自由闊達な議論、時にはクライアントへの苦言提示などを重ねることで、熱意をもって一緒に創りあげていくことで、見事その要求をクリアしていただきました。これまでのコンペ形式でのリニューアルとは違う、新しいリニューアル手法を経験できたことは大きな収穫でした。 ＜当社プロジェクトメンバー＞【営業・プロジェクトマネジメント】今泉宏優、山口誠二、東賢次【企画】坂爪研一、安田哲郎、市川愛【デザイン・設計】高橋珠恵、鈴木洋子、岡本極、妙中将隆【コンテンツ企画・デザイン】山田竜太【サイン・グラフィックデザイン】帖佐泰行【コンテンツ制作・施工】河端利明、日野潤平、小林拳斗、ノムラテクノ　小林敬治、久我祐輝　【内装造作制作・施工】富田政男、平山哲、ノムラプロダクツ　井沼陽治【運営管理】ノムラデベロップメント　染谷 和彦、水野 元、稲垣 春江、齋藤 有希（【保守管理】ノムラテクノ　大久保祥孝、竹内一雅）