Works#Kanto

[Project Overview] This is a PR project for SK-II's super prestige series, MASTERPIECE PITERA. To allow visitors to experience the world of MASTERPIECE PITERA firsthand, the space was designed to create a flow where visitors pass through a facade modeled after the packaging and then enter the bottle itself. The materials used to create the space were carefully selected from the characteristics of both the packaging and the bottle, and then incorporated into the space. From the distinctive bottle, we extracted shimmer, reflection, and three-dimensionality, and expressed these by layering 52 polycarbonate screens of varying widths, each covered with an original film. By using polycarbonate, we were able to simultaneously overcome issues related to load-bearing capacity for the building and interiors restrictions such as the use of non-combustible materials, which could not be resolved with glass or acrylic. An original video inspired by PITERA was projected onto the central table, and by incorporating interactive, shimmering ripples and reacting ripples, we aimed to further emphasize its identity, creating a captivating experience as if one had stepped inside the bottle.

[Project Overview] This project involved the venue design for "HANA SO," a solo exhibition by Akane Teshigahara, the fourth headmaster of the Sogetsu School of Ikebana, held to commemorate the school's 90th anniversary. While typically displays works are decided in advance, and the space is then designed to complement them, the headmaster proposed the reverse process for this displays: the flowers were arranged based on inspiration drawn from the space itself. Furthermore, since displays venue was "Tengoku," a terraced stone garden created by sculptor Isamu Noguchi, it was essential to utilize the unique spatial characteristics of the garden. Therefore, we considered cutting 0.5mm thick, mirror-finished stainless steel plates into a series of diamond shapes, folding each one to cover the stone garden, creating an expression resembling "mirror vines." The vines reflect the surrounding landscape while allowing glimpses of the texture and appearance of the stone garden below. The colors and outlines of the flowers arranged in the gaps are then scattered, creating a kaleidoscope-like visual effect. In this way, by inserting a new layer between the two "works" of art—flowers and a rock garden—we aimed to bring about a new fusion and harmony, as if the flowers were gently embracing the rock garden. This project was handled by our concept design team "onndo (*)." *What is "onndo"? Operated by nomura and nendo design office. It is our creative team that has a business partnership with "nendo," concept design office headed by the globally acclaimed designer Oki Sato. Photography: Takumi Ota

[Project Overview] This project involves the complete beautification and renovation of the existing Seibu Chichibu Station building, with the aim of creating a new vibrant hub for regional tourism that brings together the diverse attractions of the Chichibu area and disseminates them to the world. Through the selection of materials unique to Chichibu, such as locally produced cedar wood and lanterns, and the creation of an original logo, the project communicates the diverse charms of the Chichibu area. Our company assisted with everything from the concept to the basic concept design of the architecture and interiors, and design supervision. [Client's Challenge] The client wanted a station building that would heighten the expectations of customers heading to the tourist destination and leave a lasting impression on customers returning from the tourist destination, thereby making Chichibu tourism more memorable and contributing to the sustainable development of the region. [Solution] We aimed to create a station building that brings together the diverse attractions of Chichibu, such as its rich nature, inherited culture, and vibrant festivals, and is loved by the local people and serves as a "place" that conveys and connects with visitors. Against a backdrop of dignified "ink black," the use of locally produced "Chichibu cedar" and "lanterns," a local industry, expresses the regional culture. The delicate lattice patterns of "Woven Patterns," which weave together landscapes and culture, and the "Chichibu crests," which change with the seasons, add color to the space, creating an environment where you can feel Chichibu at every turn. We planned a "place" where the local area and tourism are connected, and new experiences and communication are born, in a space that emphasizes the climate, history, and culture of Chichibu. [Our project members] [Development] Toshiyuki Shirai [concept design] Toshihito Kato, Masataka Myonaka *The year of opening listed below is the year the renovation work was completed.

[Project Overview] A select pickle shop that showcases Japan's pickle culture from Ginza. It is a select shop for pickles that sells delicious pickles from all over Japan, as well as its own products. Customers can sample and enjoy seasonal pickles made with fresh vegetables. The ingredients were carefully selected and the packaging was concept design from scratch to ensure that the pickles are of a quality that can be enjoyed as Japanese souvenirs and gifts. Our company handles everything from branding and menu development to design administration, interiors concept design and construction, and operation, management. [Client's Challenges] Yamau Co., Ltd., a long-established pickle shop that has been engaged in manufacturing and wholesale, was opening its first flagship store in Ginza. The challenge was to create products that conveyed a sense of luxury that made pickles, which are familiar to Japanese people, suitable for gifts, and to serve as a base for disseminating Japan's unique "pickle culture" in addition to sales. The challenge in terms of architecture was to create a building that was appropriate for the Ginza area, despite various restrictions due to the Ginza location and the shape of a 5-meter wide, 4-story pencil building, while maintaining a Japanese appearance. [Solution] To create an appearance befitting the Ginza district, the exterior facade features an arrangement of kumiko, a traditional Japanese woodworking technique. It combines the good old "tradition" with the "contemporary" aspects that match the times, appealing to people with its "novelty." Inside, traditional materials and finishes are combined to express nostalgia, comfort, and a sense of coziness. A unique sweets shop themed around pickles is also attached. <Our Project Members> [Sales/Project Management] Shigeo Yuasa [Planning/Consulting] Takashi Hosaka, Takashi Isozaki [design, layout] Sakae Kirioka, Nana Kosano [Signage/Graphic concept design] Osamu Hirota, Sora-gumi [Production/ construction] Shigeyuki Ebihara [operation, management] Takahiro Awatani, Takanori Kumon

[Project Overview] A plan was made to construct a new business support lounge within the Otemachi Park Building, which houses serviced apartments, with the aim of improving the functionality of Marunouchi, an international business center, by developing business support facilities. [Client's Challenges] As it was a business support lounge, the challenge was to consider what functions should be provided to allow office workers to lead a richer work-life balance. In terms of concept design, the challenge was how to create a high-quality concept design in relation to the historical landscape, mainly the Imperial Palace, and in the sophisticated location of Marunouchi. [Solution] As ancillary functions of the lounge, work booths, telephone booths, separate men's and women's nap rooms, a fitness center, separate men's and women's shower rooms, and a childcare facility were installed to support various working styles of office workers. In terms of concept design, traditional Japanese elements and spatial design techniques were elevated into a modern concept design, creating a high-quality Japanese modern space that harmonizes with the historical landscape. <Our Project Members> [Direction] Ryu Kosaka [Sales & Project Management] Hisayasu Takenaka [concept design] Keisuke Sasaki, Shohei Urata [FF&E] Kaori Sano [Architecture] Kiwamu Okamoto, Masataka Myonaka [Production & construction] Katsuei Iwakura, Norihiro Urita

[Project Outline] Along with the renewal of Seibu Chichibu Station, which is the gateway to Chichibu City, Saitama Prefecture, where more than 300 festivals are held annually, “Seibu Chichibu Ekimae Onsen Matsuri-no-Yu, ” a new multi-use hot spring facility, opened from Nakamise Street in Seibu Chichibu in April 2017. Based on concept design concept of "Matsuri," which symbolizes the Chichibu area, it has a hot spring, a food court, and souvenir shops. As a facility where you can fully enjoy the characteristics of the Chichibu area, it has become a new base for sightseeing in the Chichibu area and has created a bustling atmosphere. our company assisted with development planning and consulting, basic concept design, environmental design supervision, stage decoration/graphic concept design and sign, facility logo concept design, etc. [Customer's issue] In order to make visitors to the Chichibu area enjoy the various attractions of the four seasons, such as the moss pink in spring and the night festival in winter, we supported commercial planning through food and beverage planning at the food court where visitors can enjoy the menus and ingredients unique to Chichibu, as well as product sales planning of sweets and goods in collaboration with famous local stores, and helped realize Concept concept design through design supervision of interiors and architecture as a matsuri no yu. [Solution] Through the basic cooperation of concept design and design supervision throughout the project, we have contributed to the realization of the expression of the facility concept of "Matsuri" and synergistically to the improvement of brand value through very smooth relations and close communication with the project operator, design company, and construction company. < our company Project Members > [Development] Toshiyuki Shirai [Sales/Project Management] Tetsuo Mori [Research/Planning/Consulting] Kenichi Sakazume, Tetsuro Yasuda/Ai Ichikawa [design, layout] Toshihito Kato/Chujo Takashi Myo [Production/construction] Masato Takeuchi

UNIQLO　CITY　TOKYOは、グローバルシティの持つパワーと、人々のつながりに触発された働き方を提案します。 デジタルとアナログの要素を最高なかたちで融合し、ここで働くすべての社員が変革の推進者となれる空間ツールによる対話の機会を提供できるように作られています。 意匠デザイン、基本設計は、海外の設計事務所AWAが行っております。当社は、実施設計（1部基本設計）、内装、電気・空調設備施工、サイン業務、特注FFE業務、CM業務をお手伝いさせて頂きました。 UNIQLO　CITY　TOKYOは、製品コンセプト、研究開発、デザイン、マーケティングを含む、あらゆるクリエイティブ機能が、物流倉庫の最上階1フロアに集約され、約1,000人の社員が働いています。 海外設計事務所AWAは「従業員に対して、探究心とコラボレーションを促し、想像力を?きたてるような空間を演出する」ことを設計コンセプトとしています。その中で、当社に求められたものは、AWAとの密なコミニケーションにより、実施設計を作成し、関係会社各社様と調整を行いながら、設定された納期を守り、1フロア5,000坪の高品質なオフィス空間を納品する事でした。

【プロジェクト説明文】 本格注文住宅「住友林業の家」では、お客さま一人ひとりの“理想の住まい”を実現。「木の家」ならではの魅力を活かして、環境にやさしく、長きにわたって住み継いでいける快適な住まいを提供します。 「みなとみらいショールーム」にてお客様との豊かなコンタクトを通して「住友林業の家」の優位性をひろめてゆきます。 当社はデザイン・設計・施工をお手伝いさせていただきました。 【お客様の課題／ご要望】 お客さまと住友林業様の豊かなコンタクトを実現する場・CS（顧客満足）/ES（従業員満足）を高める場所として確立すること。 また、上質な空間で打合せができ、エンドユーザーに「木の家」ならではの魅力をバリエーション豊かな展示を通して体験していただけるような空間であること。さらには、お客様の満足度が高まり、支持され続けられるような「住友林業の家」となるためのショールームへの展開があげられました。 【解決策】 リアルな体験と驚きをもたらす最先端のＶＲ施設を中心に、銘木の美しさを強く訴求できるコンセプトスペースを構成。 オープンで機能的なショールーム空間は、上質な印象が感じられるよう各所の素材感にこだわり、特に「木」を美しく見せる工夫を施しました。   ＜当社プロジェクトメンバー＞ 【営業・プロジェクトマネジメント】竹林 哲治 【デザイン・設計】阪 信昭、小出 亜佐美 【制作・施工】田中 裕一 

[Project Overview] Nihonbashi Toyama-kan is a comprehensive information hub centered around a restaurant where visitors can experience the flavors of Toyama, and also offers retail sales, tourist information, and exchange events. Throughout the space, Toyama-produced materials and traditional crafts are used, making it a new hub that conveys the "high-quality lifestyle of Toyama" and not just sells goods, but also conveys the beauty of Toyama's nature, diverse culture, and the allure of its food, making people want to visit Toyama Prefecture. Our company assisted with consulting, design, layout, building execution, event management, and public relations support. [Challenge/Theme] "A place to convey the high-quality lifestyle of Toyama" The theme was to revitalize industry, tourism, etc., by conveying experiences rather than just selling goods. [Solution] We implemented a proposal to "revitalize the facility by introducing a new purpose that will serve as a focal point." By utilizing our CSV solutions for creating public spaces, "Forester Project" (*1) and "Japan Value Project" (*2), we have created a project that is not just a local products store, but can be used for various regional revitalization measures that Toyama Prefecture aims to achieve, such as tourism, industry, and migration. Our designers visited sawmills in Toyama Prefecture to select locally sourced wood, including cedar and zelkova, for the tables and chairs that are actually used in the building. "Forester Project" (*1) A project to develop facilities that strongly imprint a regional brand while supporting the forestry industry by manufacturing interiors, furniture, and fixtures for facilities using domestically produced timber with regional characteristics. "Japan Value Project" (*2) An initiative to collaborate with businesses nationwide that handle traditional techniques and materials and provide a platform for them to be featured in facilities. <Our Project Members> [Development/Project Management] Ryuichi Fujinaka [Sales Promotion] Noboru Sato, Nobuyuki Tanaka [Planning] Echiyo Suzuki, Ryuichi Fujinaka [Creative Direction] Echiyo Suzuki [design, layout] Yutaka Hanaoka [Signage/Graphic concept design] Hisae Ito (Cross) [Production/ construction] Yukio Marumori [Other (Event Planning, Public Relations Support, etc.)] Ryuichi Fujinaka

[Project description] Tokyo Game Show 2016 “DMM GAMES” “Icchibanketsu ーONLINEー” At the photo booth, you can take pictures with your favorite characters in the world of the online game “Icchibanketsu ーONLINEー”. I created a production space that makes a newly evolved character appear with my own face. By reading the QR code from the result screen, we carried out a campaign in which you can win more gifts by tweeting the evolved character on Twitter. Also, even if you couldn't receive a numbered ticket or come to the venue, you could have the same experience from your smartphone or PC. Many experience tweets were seen on the day.

<Project Description> 3D printing technology liberates jewelry from gravity, creating "zero gravity" (3D Printer Technology liberates the jewellery from gravity). This is the first directly managed flagship store of "TOMOKO KODERA," a jewelry brand created by Tomoko Kodera, the first Japanese designer to win the Grand Prix at the HRD Awards 2015 International Diamond Jewelry Competition, hosted by the world's largest diamond research institution. In a jet-black world reminiscent of outer space, "wind = energy" is expressed through a collection of delicate lines. Jewelry, as crystals of energy, floats in space like a galaxy. To express the "mystery" inherent in TOMOKO KODERA's unconventional creations, all jewelry displays on the ends of pipes suspended from the ceiling using displays parts developed with 3D printing technology. The jewelry shines at the end of the rising energy. Photography: Nacasa & Partners Inc. Tomooki Kengaku

<Description of the project> Seven Park Ario Kashiwa, a large-scale shopping center that opened in April 2016, has attracted more than 1 million visitors within 10 days of its opening. "SKY KIDS" is a children's space within it, where local children can play safely and securely at any time. Therefore, as the main children's experience, we developed three interactive contents using multi-large screen signage, and "interactive play equipment" that responds to sound and light when touched or hit. It is a mechanism that aims to naturally train creativity, physical strength, and communication skills by letting children become absorbed in playing.

--------------------------------------------------------------------------------------- This facility will be closed for renewal in 2022 and reopened on April 18, 2023 as a new facility called Sunshine 60 Observation Deck Tenbo Park" on April 18, 2023. (NOMURA Co.,Ltd. Scope of work: planning, design, leasing, construction, logo creation) --------------------------------------------------------------------------------------- Experience the view and height in various ways The new observatory "SKY CIRCUS Sunshine 60 Observation Deck" (SKY CIRCUS Sunshine 60 Observation Deck), where visitors can enjoy and experience views and heights in various ways, fully reopened on April 21, 2016 (Thursday). This facility has evolved from an observatory for "just looking" to an observatory for "experiencing," based on the concept of "SKY CIRCUS," and offers a variety of state-of-the-art technologies, including VR technology and 4D experiences, interactive animation, and CG animation. The new observatory is a one-of-a-kind observatory where visitors can enjoy the "view" and play with "technology" at the same time. We planned and produced this project in collaboration with Dentsu Inc. The "Infinite Scape" is a giant kaleidoscope-like tunnel of light and mirrors that projects images depicting the changing seasons in Japan, and the "SKY Trampoline" is a vertical leaping trampoline that allows visitors to enjoy the experience of flying through the sky to see the natural landmarks of the four seasons, filmed by drones, Visitors can also enjoy inbound content. Visitors can also enjoy "Kaleidoscope 60," which features 60 kaleidoscopes and a sparkling "CUMOS Cube Kaleidoscope," and "Asobrella NEXT," an entertainment experience that offers views, weather, and simulated experiences, among others. Through industry-academia collaboration with Joshibi University of Art and Design, Osaka University, and other educational institutions, the facility is creating new experiences by transforming technology into entertainment. In this facility NOMURA Co.,Ltd. group, Nomura Development Inc. is in charge of the store "SKY CIRCUS SHOP" and cafe "Cafe Quu Quu Quu" operation, management, Nomura Techno Inc. is in charge of the technical system for the production equipment interiors, and Nomura Products Inc. is in charge of the production, and by utilizing our collective strength, we have created an observation deck that is unlike any other in the world. Nomura Development Inc. was in charge of the technical system for the staging equipment, and Nomura Products Co. <Customer Comments> This project was not a typical observatory renewal project to clean up the environment interiors, but a project to create value for a new observatory, and it was a difficult project to create something from nothing. Therefore, as a client, we were looking for new ideas that would entertain, surprise, and delight the guests. We were able to meet these requirements not by simply making one-sided proposals, but by working together enthusiastically to create them through free and vigorous discussion within the project team and, at times, by presenting the client with bitter criticisms. It was a great benefit for us to experience a new renewal method that was different from the competition style renewals we had done in the past. ＜Our project members＞ [Sales and project management] Hiroyu Imaizumi, Seiji Yamaguchi, Kenji Higashi [Planning] Kenichi Sakazume, Tetsuro Yasuda, Ai Ichikawa [design, layout] Tamae Takahashi, Yoko Suzuki, Kyoku Okamoto, Masataka Myonaka [Contents planning and concept design] Ryuta Yamada [Signage and graphics concept design] Yasuyuki Chosa [Contents production and construction] Toshiaki Kawabata, Junpei Hino construction Kondo Kobayashi, Keiji Kobayashi, Yuki Kuga, Nomura Techno [interiors] Masao Tomita, Tetsu Hirayama, Yoji Inuma, Nomura Products [operation, management] Kazuhiko Someya, Hajime Mizuno, Harue Inagaki, Yuki Saito ([maintenance management] Yoshitaka Okubo, Kazumasa Takeuchi, Nomura Techno)

Aiming to create an open museum where each employee can present their own company Since its founding, Citizen has contributed to the lives of people around the world through the creation of products that are loved and loved by citizens. The products and development technologies that have been born under the concept of "Manufacturing = Citizen Spirit" contain various technologies and wisdom that will lead to the future. By preserving and utilizing this cultivated technology and wisdom, the CITIZEN MUSEUM fosters love and pride in the company not only for all group employees but also for their families. In addition, we will actively use it as a place for PR and IR activities and exchanges with important stakeholders such as shareholders, analysts, and investors with the aim of acquiring new Citizen fans, as well as promoting our corporate image to job-hunting students. Make an appeal and make it function as a part of recruitment measures.

<Project Overview> This is the largest flagship store in Japan, which opened along Ginza Miyuki Street. This store, which spans three floors from the basement to the second floor above ground, also houses the brand's world-first restaurant business, "ANTEPRIMA CASA CUCINA". The first floor features Anteprima/Wirebag and Anteprima/Misto, the second floor features the Anteprima collection line, and the basement floor houses Anteprima Casa Cucina, creating a flagship store that proposes a wide range of worldviews from fashion to food and beverage. <Client's Challenges> The challenge for "ANTEPRIMA CASA CUCINA," the brand's world-first restaurant business, was to create a home-like space that embodies the identity of Creative Director Izumi Ogino, where customers can feel as if they are visiting a friend's house. Furthermore, the 1st and 2nd floors inherit elements of the new store concept design created together in Roppongi, and based on the concept of Simple, Sophisticated, yet Sexy, the goal was to create a space where customers could feel the brand image throughout the entire store, proposing a refined style backed by high-quality materials and reliable technical skills. <Solution> At "ANTEPRIMA CASA CUCINA," a chef's counter and a U-shaped large counter were placed at the center of the store to create a warm space where conversations between the chef and customers naturally arise, making it feel like visiting a friend's house. In addition, furniture and fixtures that were carefully selected on a trip to Italy with the customers were incorporated into the space to create a home-like atmosphere. On the 1st and 2nd floors, as in Roppongi, artistic fixtures and the curved beauty created by natural wood were used as accents to create a refined and high-quality space. <Our Project Members> [Direction] Ryu Kosaka [Sales & Project Management] Hisayasu Takenaka, Hiroyuki Iizumi, Hiroya Matsumaru, Taisuke Kawagishi [design, layout] Minehito Yoshimura [Production & construction] Masayuki Tabata, Akihiro Yoshida