Works#Regional revitalization

"Illumination Island Odaiba" is an event that has been held every year in which commercial facilities, accommodation facilities, transportation facilities, etc. in the waterfront sub-center area all light up at the same time. In 2020, a first attempt was planned to create a production not only at individual facilities but also in the public areas between the facilities, and our proposal was selected as a result of a proposal competition. In addition to concept design the illumination production, construction, and security patrols during the event, we were responsible for a one-package project that also included effectiveness verification, analyzing the impact on social media and the attributes of event attendees.

This project involved converting the old Kiyomizu Elementary School building, which has a history of about 90 years and remains in Kiyomizu, Kyoto, into a hotel. It has been reborn as a hotel that combines modern comfort while retaining its distinctive design. We were in charge of architectural design supervision, interiors design, layout, and FF&E concept design and construction. Kiyomizu Elementary School is one of the schools that has been evaluated as a unique building with unique features in its location, exterior decoration, and interiors concept design. Based on the hotel's concept of "engraving memories and connecting them to the future," we paid the utmost respect to the historical Western architecture and its interior space, and concept design to revive memories while preserving and inheriting them. In addition, we fused the architecture and interior space as new functions to express nostalgia and newness. [Client's Issues/Requests] It was necessary to design it so that it would function as a hotel while making use of the architecture of the existing historic elementary school. We also had to have repeated discussions about what kind of hotel would be acceptable to the Kyoto area. [Solution] We worked with creators on every detail, including architecture, landscape, interior, FF&E, artwork, graphics, and uniforms, to create a completely new and unique space. While the corridors and staircases where elementary school children once ran around have been preserved, when you open the doors to the classrooms where the children once studied, you will enter a completely different contemporary world. In order to maximize the value of the existing details that are valuable in the history of the architecture and interior space, we stuck to materials that do not overshadow but highlight them. The reflection of the materials reflected in the semi-gloss finish enhances the existing architectural design. We aimed to create a spatial composition with a "seeming" that can only be experienced here, by coordinating the total design of concept design, graphics, uniforms, etc., and harmonizing the interiors and FF&E concept design in a well-balanced way. <Our project members> [Sales/Project management] Toru Moenuki [design, layout / design supervision] A.N.D.: Ryu Kosaka, Shohei Urata, Hiroki Yasuda / Hiroyuki Nishikawa [FF&E concept design] A.N.D.: Kaori Sano

This is an art-based urban development project based in the waterfront subcenter area. The aim is to connect the five areas and the vast city of over 440 hectares through art and increase its appeal. For the first project, architect Motosuke Bandai was invited to design a pavilion called ARTBAYHOUSE. The pavilion was created with the concept of "architecture that embraces the 'nature' that is unique to this place." The architecture itself is an experiential work of art, and at the same time, it is a space that serves as a base for various art and urban development projects, as it changes while being enveloped in the ever-changing nature of light, wind, rain, and plants. There is also a cafe inside, and pets are allowed inside. The space where people, plants, animals, insects, and other various "nature" can each spend their time comfortably is a place where you can experience unprecedented newness that questions the future of cities and spaces. [Social issues / Customer issues / Requests] The waterfront subcenter area has all the basic urban functions, but the scale of each building and road is large, and there was a lack of places where people could spend their time comfortably, especially outdoors. Furthermore, although there are many natural attractions not found in urban areas, such as ocean views and wide skies, these were not being fully utilized. [Solution] 1. Create a human-scale space that serves as a starting point for urban development, where people can gather and feel comfortable. 2. Create content that has the power to attract and spread information, making people want to visit. 3. Implement experimental programs that are unique to the waterfront new city center area. With these three pillars as the planning axis, we aimed to realize an art project unique to this area that would present new value while responding to the issues facing the town. <Our project members> [Sales/Project Management] Ito Etsuro, Ibe Reiko [Research/Planning] Sugimoto Taku, Yokota Tomoko, Mochizuki Mina

"Tokyo Gift Palette" is a new specialty shopping mall developed near the Yaesu North Exit of Tokyo Station, with a total of 33 brands. The pillars and ceilings of this facility, the gateway to Tokyo, are made of recycled aluminum from the body of the 700 Series Shinkansen, which was retired from the Tokaido Shinkansen in March 2020. The building is decorated with images of cherry blossom petals and noren curtains, befitting a terminal station, and is a sustainable space with high added value that connects people's thoughts by taking advantage of the high quality and fine feel unique to the 700 Series Shinkansen. We participated in this project by Tokyo Station Development Co., Ltd., and were involved from the development stage of the building materials, and were in charge of production, construction production, and project management for the environmental area interiors work. This is the first time that recycled aluminum that does not contain any additives has been used to decorate a commercial space since the start of Shinkansen operation in 1964, and this project won the Development Award from the Japan Aluminum Association.

This project is one of the projects to help the residents of the areas that will be submerged due to the construction of the Yamba Dam to rebuild their lives and find meaning in life. For about six years, we were in charge of the basic plan, schematic design, working drawings, interior administration, and consulting work to support local management companies for the "regional development facilities" in the "Kawarayu District" and "Yokobe District" of the relevant areas. For the Yokobe Regional Development Facility, we not only planned the construction, but also supported the launch of the management body established in the district, and planned and produced the facility, including the attraction of companies to enter the market, consulting on restaurants run by residents, menu development, and management supervision of opening equipment. The facility concept design was based on the concept of "inheriting and developing the town's memories," and reproduced the former Naganohara Town Hall*, which had fulfilled its role after about 90 years of construction and was scheduled for demolition, as a symbol of the district. We designed the facility to create an opportunity for the children who will be the future leaders of the district and the tourists who visit, to see the town's history, and to help the new businesses that will be run here lead to the regeneration, reconstruction, and development of the district. *The old government building, built in 1929 (Showa 4), was a two-story wooden building with a hipped roof and a Japanese-Western style exterior with a porch and a gabled roof on top. It was also said to be the only wooden government building in Gunma Prefecture. [Social Issues/Customer Issues/Requests] [Business] With the construction of the Yamba Dam, it was requested to establish a new business that had never been done before in this area, as a facility for the residents of the area to be submerged and rebuild their lives and find meaning in life. In addition, it was requested that the facility be differentiated from facilities planned in other areas and similar facilities, and that it have the ability to attract customers and be unique. [concept design] It was requested that the old government building, which is filled with people's memories, be utilized in some way, that it be visible from the busy national highway from the perspective of attracting customers, and that it be planned to attract passersby. It was also requested that the plan take advantage of the view that allows the Yamba Dam to be seen in the distance and the lake to be seen in the distance. [Solution] [Business] In order to realize the request, we focused on the following three points: first, to make suggestions to make the business ideas of the local residents possible; second, to differentiate the local regional development facilities between "Yokobe District" and "Kawarayu District"; and third, to strongly support the launch of a local parent company. In this project, we aimed to "open a restaurant," which none of the local people had experience in, and promoted it in a way that was close to the characteristics of the area and the characteristics of the business. In particular, we had many conversations about "looking for the Yokobe District's uniqueness" and "utilizing local recipes," and developed menus together, and promoted a plan that was closely tied to the area. For the prototype and tasting session, we invited professional chefs to support the local people in raising their awareness, revitalizing the area by improving their cooking skills, and strengthening their self-sufficiency. [concept design] When converting the function of the town hall to Lake Station, we surveyed the existing building and decided to recreate it in a modern update while taking into consideration the nostalgia of the former town hall building. The retro and distinctive design of the old government building has been reproduced to create a visual appeal. In addition, by creating an open opening facing Yamba Dam, the location has one of the best views of any facility around the dam lake. Furthermore, in order to maintain the style of the old government building while conforming to current regulations, careful consideration was given to the structural design. <Our project members> [Sales/Project Management] Arai Satoshi, Yamamoto Hitomi [Planning/Consulting] Sakazume Kenichi, Shimokuni Yuki [design, layout] NAU: Kirioka Sakae, Osano Nana

The keep of Hamamatsu Castle is a park facility built in 1958 with donations from citizens. 60 years had passed since its completion, and displays and decorations in the facility were deteriorating. This project is a renewal project in displays area to enhance the attractiveness of Hamamatsu Castle Park as a central park and to improve the satisfaction of citizens and visitors in the 450 year anniversary of the construction of Hamamatsu Castle by Tokugawa Ieyasu. At our company, I was in charge of construction including interiors, sign graphics, video software hardware, lighting and electrical work, and design construction of furniture and fixtures. [Social Issues/Customer Issues/Requests] ・ Introduces the history of the castle from Hikima Castle, the predecessor of Hamamatsu Castle, to the construction, reconstruction, and dismantlement of Hamamatsu Castle, to Hamamatsu Castle Park. ・ The ruins of castles in the city which can be visited are introduced, and the multi-layered history of Hamamatsu Castle and the appearance of castles in various parts of the city are conveyed. ・ Give a sense of unity to the current displays stories and the historical background. Production of multilingual panels and digital video content: displays. ・ Examination of traffic lines and concept design considering operations during the COVID-19 pandemic. ・ Acquired FSC® project certification using FSC® certified Tenryu wood (municipal wood). I received the above request. [Solution] ・ We designed the plan by zoning it into "passion," "state of affairs" and "scene" layers, focusing on the fact that "young Ieyasu" lived in Hamamatsu Castle and the historical background in which Ieyasu was placed at that time and the people who surrounded him, centering on those 17 years. ・ Produced a passion stage expressing the "passion" of young Ieyasu. The history of Hamamatsu Castle from Hikima Castle, the predecessor of Hamamatsu Castle, to its construction, reconstruction, and dismantlement to Hamamatsu Castle Park was introduced in a panoramic theater using existing models. ・ Utilizing Tenryu cedar, a material produced in Hamamatsu City, for the "scene" layer on the third floor. During the renovation, the castle became the first castle in Japan to receive FSC® project certification. [Customer Comments] In this renewal, the current status and issues of the castle tower have been accurately summarized, and images using the latest technology and recent discoveries and research have been incorporated into the overall renewal. In addition, there was an introduction of castle ruins that can be visited in the city, and explanations of places related to Ieyasu, legends, and food culture, etc. The newly redesigned Hamamatsu Castle was not only a place for learning, but also a facility to look back on the history of Hamamatsu, including the reconstructed castle tower. Visitors commented, "I can clearly understand the origin of Hamamatsu Castle," and "It has become fashionable." The City of Hamamatsu recognizes that the park has enhanced its appeal as a central park, improved the satisfaction of citizens and visitors, and improved its function as a hub for regional revitalization and tourism exchange. < our company Project Members > [Direction] Suzuki Atsushi [concept design] Horikoshi Sayaka [Planning] Inagaki Mima [Production/construction] Takahashi Akinobu [Sales/Project Management] Ogasawara Akinori, Tashiro Haruka [Related Links] [Release] NOMURA opens the first FSC® project certified facilities using domestic materials, Hamamatsu Castle and Hamamatsu Children's Museum

Hamamatsu Children's Museum opened in November 2001 with the aim of providing healthy play, creative experiences, and a place for interaction for children, and supporting the healthy development and child-rearing of children who will lead the next generation. The purpose of this project was to concept design the interiors environment, including the play equipment, which had become old and outdated after about 18 years since the museum opened, and to provide safer and more comfortable services to users. "Philosophy of Hamamatsu Children's Museum" Children have an insatiable curiosity inside. Hamamatsu Children's Museum aims to create a loving environment where these children can fully express their childlike nature and play to their heart's content with peace of mind. In this environment, we hope that they will interact with many people and improve their social skills and creativity. In addition, we will foster an environment where parents who are raising important children who will lead the future can expand their mutual support network and enjoy raising their children while receiving specialized support for child-rearing. We believe that what children experience and imagine in a psychologically stable environment during this period will be incorporated into the long-term memory of the brain, becoming fertile soil for living a rich and happy life as a person. [Social Issues/Customer Issues/Requests] 1) Update some of the play equipment and interiors in the facility while maintaining the management philosophy and facility functions from the time the facility was first opened. 2) Minimize the period of temporary closure and complete the design and construction in the short period of one year. 3) In the renewal, we worked on the use of Tenryu wood (wood produced in the city), which is promoted by Hamamatsu City, and obtained FSC® Project Certification. We received the above request. [Solution] 1) We concept design a playground that incorporates the local characteristics of Hamamatsu, such as nature and industrial technology, and created mechanisms to foster interest and attachment to the area. 2) In order to create a "playground unique to Hamamatsu" that fosters the humanity and learning foundation of Hamamatsu children, we created original play equipment and space based on the theory of human development. 3) Tenryu cedar, a material produced in Hamamatsu City, is used for the hall, Daichi Zone (floors, walls, and some playground equipment), workshop room, and corridors. The FSC® project team, with Hamamatsu City as the manager and our company as the deputy manager, has obtained the international forest certification "FSC® Project Certification*," the first public similar children's facility in Japan. *FSC® Project Certification ・FSC® standards are an international forest certification system based in Germany and are the world's highest standard. ・FSC® certification = It is guaranteed that wood from properly managed forests is used. ・Hamamatsu City is particularly focused on using FSC® certified materials as a concrete action toward the SDGs. <Our project members> [Direction] Atsushi Suzuki [concept design] Mika Watanabe [Planning] Reimi Abe [Production] Akinobu Takahashi, Hironari Ota, Takehiro Ichijo [Sales/Project Management] Akinori Ogasawara, Haruka Tashiro ~Related Links~ [Release] NOMURA, Ltd. opens "Hamamatsu Castle" and "Hamamatsu Children's Museum," the first FSC® Project certified facilities in Japan to use domestic timber

For humans, whose natural state is life on land, spending long periods at sea is stressful both physically and mentally. To achieve this balance, the design proactively incorporates land-based elements that contrast with sea-based elements, such as the "vertical" of plants that grow vertically against the "horizontal" nature of the ocean surface, the "straight" of buildings and windows against the "curves" of waves and fish, and the "heavy" nature of trees and rocks against the "floating" nature of ships and bubbles. For the exterior, the shop name has been disassembled and reconstructed, and Japanese patterns reminiscent of lanterns and kumiki joinery are depicted. <Our project members> [Sales/Project concept design] Fujime Ryo, Suda Keita [concept design /Basic Plan] no.10: Aono Keita, Suzuki Shohei [schematic design / working drawings / interior administration] no.10: Suzuki Shohei

~A station building as a community space where everyone can feel comfortable, not just waiting for trains~ Based on the concept of creating a place that fosters community, we conducted workshops and questionnaire surveys with local residents from the concept stage. We identified user needs and reflected them in the design. In order to create an opportunity to experience various cultures through books while spending time in the station building, we also set up a corner where people can read books and picture books. In order to convey the charm of local resources through the use of the station building, we actively used the local specialty "Obi cedar" in various places in the space, and planned and produced the creation of a space where users can experience the charm of Obi cedar through their own experience. [Customer's Issues/Requests] We received a request to turn Nichinan Station, which was a place with no place to go before the renovation and was only a place to get on and off trains, into a place that fosters the local community and feels the "charm of the area." [Solution] In order to convey the appeal of local resources through the use of the station building, we worked with the local design firm, Ryohin Keikaku Co., Ltd. to actively use the local specialty "Obi cedar" throughout the space, and to create an opportunity for users to experience the appeal of Obi cedar through physical experience, we used wood for the station building facade and window frames while harmonizing with the forest behind the station building. In addition, we implemented a sign plan that allows the station to be recognized from afar, and produced a space that harmonizes and blends with the surrounding environment with a wood theme. [Customer feedback] People other than JR users have started to visit the station building, and it has been renovated into an attractive space where local people can gather. We would like to continue using the station building as a place for the local community, such as holding events in the future. <Our project members> [Sales] Ibe Reiko [Planning and production, workshop concept design, and design supervision] Matsumoto Mari ~Related links~ [News releases] ・ NOMURA, Ltd. opens old house restoration facility as first project in public-private partnership to revitalize the local area in Nichinan City, Miyazaki Prefecture ・Nichinan City, Miyazaki Prefecture and NOMURA sign "Comprehensive Partnership Agreement on Regional Revitalization" ・Nichinan City, Miyazaki Prefecture and NOMURA sign "Regional Revitalization Corporate Exchange Program" ・ NOMURA works as a creative partner in co-creating the local community [Media coverage] ・2019.07.05 "Kensetsu Tsuushin Shimbun" ・2020.04.01 "Nichinan Television" ・2020.04.07 "Miyazaki Nichinichi Shimbun" [Related achievements] ・Plus D Nichinan branch ・Kiraku Obi Aiya Residence ・DENKEN PJM Photo: Park concept design Co., Ltd.

Shou-kan was built in 1892 in Nishikatamachi, Hongo-ku, Tokyo, as part of the residence of Count Abe, the former feudal lord of the former Fukuyama domain. In 1971, Tokio Kasuga, founder of Green Stamp Co., Ltd., relocated and restored it to Karuizawa, where it has been used as a memorial hall for the Green Stamp Karuizawa dormitory. In 2020, Shou-kan was renovated at the same time as the new annex as a retreat facility for both Green Stamp Co., Ltd. and Kenedix, Inc. We were responsible for the design and interior administration of the Shou-kan renovation, including seismic retrofitting, as well as the installation of FF&E for the entire facility. [Social Issues / Customer Issues / Requests] Various extensions and renovations have been made since the original relocation, and the only connection to the annex was via a corridor, which caused structural stress and led to subsidence. The entire facility was aging, and the Shoyukan was difficult to use in winter due to Karuizawa's climate, and although it was originally designed with tatami mats, its use had decreased due to changes in Japanese lifestyles. However, they wanted to renovate it while preserving as much of its original appearance as possible. [Solution] After investigating the Shoyukan, they restored it to its original simple form as much as possible, performed a seismic diagnosis, and reinforced the structure to withstand earthquake forces equivalent to those stipulated in the Building Standards Act. The building faces the annex across the courtyard, giving it a sense of unity as a whole facility. While respecting the original design as much as possible, they aimed to extend the period of use, including in winter, except for the coldest months, by installing insulation and air conditioning equipment in the parts that cannot be seen. They installed floor heating and replaced it with flooring, and the walls added for seismic resistance expressed the original walls, fixtures, and image of the time, while the upper half of the space retained as much of the original design as possible. <Our project members> [Sales] Kayumi Tatsumi [Survey, design, layout and interior administration] NAU1: Norio Koito [Production and construction] Mikiya Fujitaka

A storehouse in the samurai residences of Kakunodate, Akita Prefecture has been renovated into a lodging facility. The concept is "KURA STAY," and the hotel is a cultural experience hotel where the lifestyle of the time has been preserved in the storehouse. The hotel consists of three storehouses, the "Bushigura," the "Gakkogura," and the "Tamonogura," for rent. The space incorporates Kakunodate's traditional crafts of birch crafts and Iburi-gakko production scenes, textile art such as plant dyeing, and samurai family crests, providing a local cultural experience throughout the stay. In addition, decorations have been provided in cooperation with local shops, and information is provided within the facility, which also serves as a tourist hub to encourage travel.

"VVG Lifestyle Village", operated by Walsin (Nanjing) Development Co., Ltd., a Taiwanese real estate development company, opened in Nanjing ONE MALL, a lush urban complex characterized by humanism and quality of life. The theme of the facility is nature (earth), such as the sea and the land, and the spatial characteristics of the large atrium spanning three floors, so we thought that by making this place a "forest"-like space, we could harmonize with the entire facility and expand its appeal. In this "forest"-like space, people can meet and connect with each other, just like the activities of diverse living things and the cycle of nature, and a route for strolling through the forest was created. 35 huge lattices with a "branch and leaf" motif were arranged in a row, and in the atrium space, they were transformed into an arch shape to cover the entire space. Within it, lighting of "plum", Taiwan's national flower, was randomly arranged to create a "forest" with both regularity and irregularity, completing "VVG Forest", a fusion of Japanese delicacy and Taiwanese sensibility. <Our project members> [Project management and sales] Keita Suda, Ryo Fujime [concept design direction] no.10: Keita Aono [concept design] no.10: Shohei Suzuki, Chihiro Fujiwara

This facility, which reopened on the fourth floor of the entertainment complex "BOSS E ZO FUKUOKA" next to Fukuoka PayPay Dome, the home stadium of the Fukuoka SoftBank Hawks, is a sports museum that conveys the charm of "baseball player Oh Sadaharu" and places an emphasis on "enjoyment." The "Oh Sadaharu History Zone (displays)" expresses the greatness and turbulent journey of baseball player Oh Sadaharu using the latest displays techniques, while "89 Park (Interactive Attraction)" condenses Oh Sadaharu's passion for baseball, "I want people to enjoy baseball," into an interactive attraction where you can enjoy various challenges such as hitting, pitching, and catching.

In conjunction with the expansion of the international facilities at Tokyo International Airport (Haneda Airport), we were in charge of concept design and construction of the commercial area facing the departure lobby. Aiming for a symbolic concept design appropriate for the new gateway to Japan, we expressed the future "sky" of "Tokyo," which floats in the "sky" like "clouds" and "wind" and blends with each other, changing its appearance infinitely. Countless objects made with cutting-edge 3D modeling design technology create the silhouettes of streamlined "clouds" and "wind," and the shifting light and color gradations create the "sky" that changes its expression infinitely. For example, the generous and grand expression of the "clouds" and "wind" felt in the distance is composed of a fine geometric arrangement of approximately 5,500 strip-shaped parts when you get closer. In addition, the change of time of day and seasons is expressed with the soft and delicate light and color shading of approximately 1,800 proprietary lights. The dynamism of Japanese sensibility, which repeats meticulousness and generosity, and the "Japanese aesthetic sense" that appreciates the changes of the seasons, such as the flurry of cherry blossoms, the scenery of waves, the autumn winds and the winter skies. By fusing these two elements into the space with unprecedented new technology, we challenged the possibilities of future spaces. <Our project members> [Sales/Project Management] Kazuyoshi Hikota [design, layout] Shinjiro Kondo [Production/ construction] Yoshiyuki Nakamura, Sora Udagawa, Ryosuke Takada

Ishiya Seika Co., Ltd. is a Western confectionery manufacturer representing Hokkaido, famous for its Shiroi Koibito. In 1995, the company built the Ishiya Chocolate Factory, which is the headquarters and factory building, and opened the entire facility under the collective name Shiroi Koibito Park. Now, Shiroi Koibito Park, which has become a representative tourist attraction in Sapporo, is celebrating its 20th anniversary since its opening, with the number of visitors exceeding 700,000 per year. With an eye on 1 million visitors, a renewal plan was started with the theme of a facility that provides surprise and fun by utilizing the candy factory by improving customer service and adding new entertainment. NOMURA displays 's know-how, from the overall production of the park and production of video content, review of exhibition plans, spatial concept design, construction and construction (new cafe, renovation of lounge, expansion of experience corner, complete renovation of NOMURA store, review of sign plan), and produced the space. In addition, this time, we were involved in a wide range of creative production, including the facility logo concept design, character concept design and new character concept design, advertising concept design, and packaging concept design for limited-edition products accompanying the renewal. The facility has been reborn as a chocolate entertainment facility where visitors can see, learn, taste, and experience things, including the projection mapping tour "Chocotopia House" where visitors can explore the secrets of chocolate with the "professor who loved chocolate too much," the "Chocotopia Factory" where visitors can visit the "Shiroi Koibito" manufacturing line, cafes, and shops. [Customer's Issues/Requests] The basic premise was to inherit the antique concept design theme of the entire facility and to concept design and produce the facility while making use of the atmosphere of the existing facility. The first major issue was to resolve the chronic congestion caused by the number of visitors exceeding 700,000 per year. The other issue was to create new attractions, and we needed to proceed with the plan targeting not only tourists from outside Hokkaido, who had been the main tourists until now, but also tourists from within Hokkaido and overseas. [Solution] First, we clearly set a guiding production concept, and reviewed displays story and flow plan from the start of the attraction to the viewing route to the lounge and shop, with the aim of eliminating congestion on the customer's flow. We also aimed to reduce congestion by dispersing visitors' viewing points through the addition of new attractions, the establishment of a new cafe, the renovation of the lounge, the expansion of the experience facilities, and the expansion of the final destination, the shop. We also aimed to create new attractions by creating new characters and making full use of the latest production techniques, such as projection mapping and new diorama models, based on a new concept. <Our project members> [Sales and project management] Taku Wakita, Tadayuki Matsubara [Planning] Yuichi Saito, Tomoko Yanagihara, Moe Murakami [design, layout] Hiroyuki Tamura, Fujie Suzuki, Kentaro Yamada, Yuki Masuda, Akika Yamada, Shigeru Kato, Sari Suzuki, Mayu Toyoda [Production and construction] Takashi Sasatani, Ikuo Umemoto [Creative engineers] Akimitsu Takashi, Kenichi Kishikawa, Banji Kawai [Sign planning] Naoaki Mori (Nomura Products) [Promotional equipment and modeling construction cooperation] Mizuki Suzumura (Nomura Techno)