Works#Regional revitalization

The approximately 1.2km-long runway remains in Uzurano-cho, Kasai City, are the remains of an airfield built during the war, and many other war relics are scattered around the area, remaining to this day. The Kasai City Regional Revitalization Center "sora Kasai" serves as an exchange hub for touring these relics, and the "Uzurano Museum" within it was created as the centerpiece of a field museum that conveys the historical facts of the war. The basic plan for the facility was awarded to a joint venture of three companies, with Ohba Co., Ltd. and Iruka Design Group Co., Ltd. joining from the design stage, and our company was mainly in charge of the museum displays. Subsequently, we were awarded the contract to produce displays independently, and the period from planning to completion spanned approximately six years. Towards completion, after going through a review committee, we created it together with many people, including Kasai City, local war history researchers who had conducted research for many years, preservation societies, supervising professors, and a company that produced full-scale airplane models. This museum, built on the runway, centers around displays two full-scale airplane models deeply connected to this area, while also introducing the short but rich history of Unono Airfield. We aimed to create a museum unique to Unono, one that makes the most of the story and unique location of this place. The mission of this museum is to weave together the memories of this place, preserve them in tangible form, and pass them on to future generations. We hope it will become a place to reflect on peace and connect people.

Since opening as a whisky museum in 1998, the number of visitors has exceeded 600,000, partly due to the airing of dramas and the arrival of the highball boom. However, due to the aging of the facilities and the fact that the way displays are presented is no longer in line with the times, a review of the entire Yoichi Distillery visitor facilities has been undertaken, and as the first phase of the plan, the old whisky hall of the facility will be renovated. The Yoichi Distillery is an important point of contact where visitors can experience Nikka, and it can be said to be a sacred place for whisky fans. However, the previous visitor facilities were not at a level commensurate with its importance, and the fact that they had not kept up with the changes and evolution of the world was a major challenge for this renovation. The main theme of the renovation is to create a story about the ideal whisky making of founder Masataka Taketsuru, or Yoichi as the origin of Nikka, and how it started here and is moving towards the future, thereby fostering understanding and empathy for the Nikka brand. [Social Issues/Customer Issues/Requests] ① The purpose of the renovation is to further improve the level of understanding and satisfaction of visitors, increase the number of Nikka fans, and strengthen the brand. 2) In line with the growing popularity of whiskey, displays will be renovated to accommodate the expanding user base and diversifying visitor needs. 3) Multilingual support will be reorganized to accommodate the increase in foreign visitors. 4) The main target audience will be customers who are interested in whiskey. 5) displays everything from basic aspects such as the manufacturing process to details and trivia, but will not be comprehensive; the key points should be intuitively understandable. These were the requests. [Solution] In designing this project, we made a major shift in thinking from the previous whiskey museum, which was a general and comprehensive place for providing information about whiskey, and tried a completely new displays approach. Based on the concept of "Discovering the essence of Nikka Whisky through the brand stories of Nikka's four products," we focused on four brands that represent Nikka and created an displays experience based on each brand story. The aim was to create an experience where visitors could learn about the essence of Nikka Whisky and basic whiskey knowledge while following the brand stories. displays incorporates, for the first time, highly anticipated displays for whiskey fans, including video interviews with various people working at the distillery and an introduction to the important role of blenders. displays explanations include trivia information for the main target audience, as well as numerous displays that delve into the secrets of the manufacturing process that shape the individuality of the products. For multilingual support, displays explanations are primarily in Japanese and English, and to accommodate the largest group of visitors from China, we have introduced digital technology that allows them to read translated explanations on their personal mobile phones. <Our Project Members> [Sales/Project Management] Tadayuki Matsubara [Creative Direction] Keiyu Tamura [concept design Direction] Fujie Suzuki [concept design Planning] Akika Yamada, Kensaku Shiroto [Planning] Tomoko Yanagihara, Atsuro Iizuka [Production] Tsukasa Iwasaki, Ikumo Umemoto

The Mt. Fuji World Heritage Center, which preserves the value of Mt. Fuji, registered as a World Cultural Heritage site as "an object of worship and a source of artistic inspiration," for future generations, underwent renovations in the spring of 2022. The renovated facility offers panel displays and interactive content that clearly explain the abundant displays and make the charm of Mt. Fuji more enjoyable to understand. To effectively convey to visitors, including many foreigners, that Mt. Fuji is "an object of worship and a source of artistic inspiration," our company created displays guide system called "Fuji Guide" that features a spatial experience linked to smartphones and tablets, as well as multilingual (7 languages) and displays commentary. In "World Heritage Mt. Fuji VR," which can be experienced with VR goggles in 360° video, visitors can trace the path of faith walked by pilgrims in the past, from Misaka Pass, which has been depicted in ukiyo-e prints, to the summit of Mt. Fuji. We aimed to create content that would allow visitors to learn more about Mt. Fuji through dynamic perspectives that are not usually seen, and to make them want to visit the site. [Social Issues/Customer Issues/Requests] Since its completion in 2016, displays has faced challenges due to its experiential nature, resulting in a lack of displays materials and insufficient explanatory text for international visitors. The request for this renewal was to make the exhibit easier to understand and more appealing. [Solution] displays graphics have been rearranged for greater clarity, missing information has been added to the explanatory text, and the displays placement has been adjusted to guide visitors along a smoother route. In displays guide system, all existing apps have been converted to web browsers and multilingual support has been implemented to ensure that the explanatory content is easily understood regardless of cultural background. In addition, 3D maps and 360-degree still image content have been adopted to create a more immersive experience. From an operational standpoint, a user-friendly CMS (Content Management System) has been built, making it easy to respond to any revisions to the explanatory text. For VR production, content has been created that allows visitors to trace the path of Fuji worship in VR, employing immersive footage shot by drones and a simultaneous playback system designed with operational considerations in mind. <Our Project Members> [Sales & Project Management] Maria Uemura [Digital Content Planning] Hironori Mima, Aya Watanabe, Saki Kanehara, Saki Miyahara, Minori Hayashi [design, layout] Kaori Akazawa [Production & construction] Akinobu Takahashi [System Design & construction] Saki Kanehara, Minori Hayashi ~Related Links~ [NOMLAB] ・Yamanashi Prefectural Mt. Fuji World Heritage Center

To commemorate its 10th anniversary in 2021, Tokyo Skytree underwent a renovation of its 4th-floor entrance area. The renovation aimed to create a more user-friendly entrance route for visitors and to reduce the number of face-to-face ticket sales counters in order to help prevent the spread of COVID-19. The renovation included relocating the existing ticket counters and opening a new displays area, "SKYTREE® ARCHIVES," on July 1, 2021. This area showcases the history of the Oshiage district where Tokyo Skytree stands, as well as the role of the radio tower, in a timeline format using videos and photographs. The "Sumida River Digital Scroll," previously displays on the 1st-floor group area, has also been moved to this area. Our company was responsible for design, layout, construction of the new ticket counters, "SKYTREE® ARCHIVES," and the "Sumida River Digital Scroll." Furthermore, our company has been supporting the creation of spaces within Tokyo Skytree Town® (Tokyo Skytree, Tokyo Solamachi®) since its opening in 2012. [Social Issues/Customer Issues/Requests] - The ticket counter is the first place many people visit, both domestically and internationally. Therefore, we received requests for a design that is easy for anyone to understand, harmonious with environmental design, and improved hospitality and service. - For "SKYTREE® ARCHIVES," we received requests for a concept design and displays method that would allow customers to view and understand large-scale video, a historical timeline, and actual displays in a limited space, and that would be interesting for customers. [Solutions] - To make the presence of the ticket counter easily understandable, we positioned it facing the entrance on the 4th floor and adopted a calm, traditional concept design that blends with the environment. In addition, we installed easily visible signage above and used cut glass decorative material on the back of the counter, illuminating it with indirect lighting so that it can be intuitively understood even from a distance. - For "SKYTREE® ARCHIVES," we conducted on-site mock-up checks with stakeholders regarding graphic colors and sizes, displays placement, and lighting plan to verify and get closer to the ideal form. The exhibition has been transformed into a more impactful piece of content, emphasizing the continuity of the "Sumida River Digital Scroll" by arranging all the images in a continuous sequence. This synergistic effect ensures smooth guidance from "SKYTREE® ARCHIVES" near the main entrance to the ticket counter and departure gate (elevator to the observation deck), creating a sense of excitement and making the view from the observation deck even more appealing. <Our Project Members> [Sales & Project Management] Yukinori Hashida, Hiroki Nekota [concept design] Wakako Hirata, Tomoya Sato [Production] Shota Nara, Yasuhiko Oikawa, Ryota Sakurai, Kaoru Wada

In 1991, exactly 30 years ago, River City 21 East Towers was completed as a pioneer in Tokyo waterfront development and the prototype of tower-type high-rise condominiums that prioritize views. Located in Tsukuda 2-chome, Chuo-ku, it boasts an excellent location with easy access from Tsukishima Station as the nearest station, as well as Tokyo Station and Ginza Station, making it an area with a diverse range of residents. In the Edo period, it was also known as Ishikawajima, and within the modern cityscape, you can feel the history of the Showa era in various places, such as Tsukishima's unique food culture and the shopping streets that exude the atmosphere of old Tokyo, creating a unique culture even within Tokyo. This project was planned with the aim of extensively renovating the condominium complex (four buildings), including public open spaces, in order to welcome new residents and to further increase the asset value. [Solution] In solving the client's challenges, we planned the project with a new concept called "1.5 Place," which means creating a 2nd Place function and a 3rd Place time around one's 1st Place, which is one's home. Furthermore, through the implementation and analysis of surveys conducted among residents, we confirmed that there was no discrepancy between the functions and concept design direction of the newly constructed rooms and spaces. In particular, in order to respond to the requests of residents that became clear from the survey analysis, we planned not only to improve the functionality of the entrance, meeting room, and lounge, but also to co-working spaces that anticipate diverse ways of living, working, and gathering, as well as places where communication can be fostered. This created a "highly social and altruistic space" and a "space whose value increases over time," leading to improved resident satisfaction and the realization of new attractions. We also proposed from an SDG perspective, and in addition to solving the problem of sustainable economic and social conditions as discussed in general terms, we understood the place and user perspective of this project, and while taking into account factors that influence the living environment such as tradition, culture, and local conditions, we imbued concept design concept and materials with meaning and realized an approach that is appropriate for this property. In realizing these solutions, our company's various sections worked together as a unified team, reliably utilizing design, layout, research, promotion, and construction capabilities to respond quickly and accurately to the client's requests. <Our Project Members> [Development] Takuya Kitai, Kayu Tatsumi [Sales & Project Promotion] Kayu Tatsumi, Midori Nakayabu [Research & Analysis] Sayuri Murata, Ai Ichikawa [Overall Direction] no.10: Keita Aono [design, layout] no.10: Naoaki Yokoyama, Gen Tomita, Mayu Araki, Asuka Tomioka [Sign & Graphic Direction] no.10: Asuka Tomioka [Product Management] Manabu Fukuda, Takashi Arai [Equipment Design] Takaya Ota [Production, construction & Site Supervision] Takashi Arai, Katsumi Chikada, Kyosuke Sasa

The Nokogiriyama area in Chiba Prefecture, known as a scenic tourist destination since the Edo period and selected as a candidate area for Japan Heritage, faces challenges such as a decrease in overnight and sightseeing tourism (increase in day trips by private car) due to the opening of the Tokyo Bay Aqua-Line and Tateyama Expressway, and the revitalization of various tourist bases that were hit hard by Typhoons 15 and 19 in 2019 and the COVID-19 pandemic. In the midst of this challenging environment, five businesses, including Kiinokuniya Co., Ltd., created a plan to revitalize tourism in the Nokogiriyama area and submitted it to the Japan Tourism Agency's 2021 "Project to Promote the Revitalization and High Value-Added Development of Existing Tourist Bases," which was selected. As part of this project, two demonstration experiments were conducted. 1. Beach sauna event "Sea and Sauna" A demonstration experiment of a beach sauna event as a measure to effectively utilize the winter season, when tourist use is low, in order to revitalize the beach, which was once a tourist base. Our company was entrusted with the administrative work for the application to the Japan Tourism Agency, and promoted a series of initiatives from overall and individual planning to the promotion of the beach sauna event demonstration experiment (planning, concept design, setup, operation, promotion), effectiveness verification, and reporting. 2. A trip overflowing with my favorite things "Jobus!!" A demonstration operation event for a sightseeing bus (secondary transportation) that connects various tourist spots across city borders, which had been a long-considered issue. Our company was entrusted with the administrative work for the application to the Japan Tourism Agency, and promoted a series of initiatives from overall and individual planning to the preparation of the demonstration operation, effectiveness verification, and reporting. 1. Beach sauna event "Sea and Sauna" [Social issues / Customer issues / Requests] The diversification of the social leisure industry and the shift to day-trip private car tourism in the Nokogiriyama area have not only led to a decrease in beach leisure visitors who have been driving the region, but have also led to a decline in related tourism businesses and a decrease in visual and experiential vitality. Although the situation remains difficult due to damage from large typhoons and the COVID-19 pandemic, it was assumed that the event would be one that could easily convey the charm of the Nokogiriyama area. Furthermore, it was desired that this experiment would explore the possibility of commercializing a new customer target group for Kinokuniya, namely "sauna users," and to cultivate knowledge for conducting beach sauna events more effectively and efficiently in the future. [Solution] This was an experiment for a sauna event that would energize both the region and the business, and it was conducted at the same level as the official launch. A multifaceted media plan including naming and artwork based on the brand strategy, press releases/SNS/influencer utilization and measures based on the response, introduction of web and electronic tickets, an operation manual including countermeasures against COVID-19, a food market and sauna that convey the charm of the region, environmental design using local artists, and a phased survey that anticipated reservation cancellations due to COVID-19 were all held as a single event project. 2. A trip overflowing with what I love "Jo Bus!!" [Social issues/Customer issues/Requests] With day trips by private car becoming mainstream, issues such as "shorter stay times," "limited destinations" and "non-car users moving away from tourism" have occurred, and we felt that the tourism economy was stagnating, but we lacked the resources to quantitatively grasp and analyze the situation. Furthermore, securing resources and establishing verification procedures proved difficult in demonstrating methods for promoting tourism in the Tokyo metropolitan area and exploring the possibilities and ideas of sightseeing routes. In response to these requests, the challenge for this project became how to solidify the foundation for transitioning the trial operation into full-scale operation, while simultaneously giving shape to the ideas envisioned by our clients. [Solution] Although it was a trial operation, it was conducted using procedures designed for full-scale operation. The trial operation was structured as a single event project, incorporating elements such as naming and artwork based on brand strategy, media planning and analysis of responses starting approximately one month prior to the 36-day operation period from January 4th to February 8th, 2022, the experimental introduction of web and electronic tickets and preparation of response manuals for crew members, the introduction of a digital stamp rally to promote sightseeing and understand behavioral patterns, and phased surveys anticipating reservation cancellations due to COVID-19. The results of each trial experiment, "Sea and Sauna" and "Jo Bus!!", were compiled by our company so that the reports themselves could serve as guidelines and be utilized in future discussions with relevant parties. <Our Project Members> 1. 1. Beach sauna event "Sea and Sauna" [Development] Akihiko Nishimura [Sales and Project Management] Kenji Nakano [design, layout] Hirofumi Inoue, Akane Yamaguchi [Production and construction] Noriyuki Takahashi [Research and Planning] Taketoshi Takahashi, Kahoko Koike, Kazuhiro Suzuki 2. A trip overflowing with my favorite things "Jobus!!" [Development and Project Management] Akihiko Nishimura [Sales] Kenji Nakano [Research and Planning] Taketoshi Takahashi, Kahoko Koike, Kazuhiro Suzuki ~Related Links~ [nomlog] - Turning local aspirations into reality Chiba Prefecture Kyonan Town Revitalization Project

This project involves the relocation and reconstruction of the Ishinomaki Cultural Center, a museum in Ishinomaki City that was damaged by the Great East Japan Earthquake. Following the earthquake, Ishinomaki City planned a new complex of cultural facilities, including a theater and a museum, to serve as a new cultural hub within the city, and the development of the Ishinomaki City Museum, which will succeed the Ishinomaki Cultural Center, has been underway. The Ishinomaki City Museum's concept is "a museum that disseminates the rich history of Ishinomaki nurtured by the great river and the sea," and it consists of a history and culture displays room, a Mori Collection displays room, a Takahashi Eikichi works displays room, an exhibition room for pioneers associated with Ishinomaki, and a special displays room. The distinctive features of displays displays experience include displays that focus on "landscape" as a new way of being a history museum, displays that share "history = time" in collaboration with contemporary artist Yamagami Yukihiro, displays space concept design that resonates with the architectural design of the complex of cultural facilities, and hands-on displays that allow visitors to immerse themselves in the real thing, imagine the scene, and learn history, with various efforts made to draw out the interests and concerns of visitors from multiple angles. In addition, exhibitions will be held in the special displays room, which meets the requirements of a "publicly approved facility" that allows for the borrowing and public display of valuable materials.

Shuri Castle is currently undergoing restoration and reconstruction following a fire that broke out on October 31, 2019. The project aims for the "Reiwa Restoration" of Shuri Castle, which is a symbol of Okinawa's identity, by conveying the memories of the fire, the image of the restoration beginning at the site, and the historical culture of Shuri Castle, while holding various events and events aimed at the restoration and reconstruction of Shuri Castle, by interweaving the thoughts of various actors, including local residents and residents in the vicinity of Shuri Castle, people with Okinawan roots living in Japan and overseas, tourists, and those involved in the restoration project. In October 2021, a new observation deck was set up for public viewing, and our company produced signage to guide visitors to the pay area, graphics for the temporary enclosure that show scenes of reconstruction work, and explanatory graphics that show activities leading up to reconstruction and details of Shuri Castle. [Social Issues/Customer Issues/Requests] ・ We would like to raise the awareness of "Shuri Castle Seiden Reconstruction" and create a sense of expectation for the main body construction, and to carry out displays Plan that conveys the contents of the reconstruction work plan centering on the outline of the lost garden. - To increase the attractiveness of the museum by weaving the thoughts of visitors and various other actors. ・ As an issue unique to Okinawa, production should be based on the assumption that the specifications can withstand typhoons, high temperature and humidity, and salt damage. There were the above requests and issues. Solution: Signage to guide visitors to the pay area was designed to introduce points of interest and raise awareness of the Seiden Restoration and interest in Shuri Castle Park as a whole. In the temporary enclosure in front of the Hoshinmon gate at the entrance, a series of graphics showing the appearance of Shuri Castle's main hall in the past, scenes of reconstruction work, and contemporary events were connected together to create a concept design that allows visitors to intuitively understand the reconstruction work and process. In addition, a detailed explanation attached to the temporary enclosure explains Shuri Castle as it existed and the details of future construction, and is designed to be detachable in consideration of relocation as construction progresses or in the event of a typhoon. < our company Project Members > [Sales/Project Management] Haruya Miwa, Hiroko Yamase [Planning] Shigeo Fujii, Yuka Sueda [design, layout] Tadashi Yuasa, Misa Sanjoba [Structural Design] Katsumi Tanda [Production/construction] Yoshito Inoue

Launched in 2019, "Marunouchi Street Park" is a social experiment project that examines the future direction and utilization of Marunouchi Nakadori Street. For the winter season, with the spatial concept of "Let's enjoy the winter street," scenes were created in three blocks spanning approximately 300 meters, where visitors could enjoy illuminations and feel warmth with all five senses. Block 1, themed "Wonder Dining!", featured a glass house where visitors could dine while enjoying the illuminations, as well as playful areas such as tree hammocks and a giant chess set. Block 2, themed "Wonder Lounge!", centered around a two-story hut that served as both an information center and a shop, and included a postbox with a simulated flame for mailing purchased Christmas cards, a billiard table that could be enjoyed under the illuminations, and a scene where visitors could relax warmly in a fire pit while enjoying a street piano. Block 3, themed "Wonder Terrace!", features a "Corridor of Light" covered in mirrors and "Artists in Fire Terrace," where artists create their works around a fake fireplace. (Event period: December 2nd to December 25th, 2021) Our company's "Illumination Tour for the Visually Impaired 2021 Winter" This tour is themed "dialogue" and is a walking tour designed to provide a truly comfortable space experience for "everyone." Volunteer staff escort visually impaired participants through three blocks (approximately 300m in total length) of Nakadori Street, which is beautifully illuminated in winter, aiming to provide a program that allows them to enjoy themselves through conversations that warm both their hearts and bodies. During the "Marunouchi Street Park 2021 Summer" event (August-September), we observed use by visually impaired individuals. This led us to conduct interviews with people who were born blind. The results included comments such as, "The places I want to go are places I've been to before and enjoyed," "The first step is always nerve-wracking when going to a new place," "I didn't know Marunouchi had a park," and "Because I can't see, I enjoy things by using my imagination." Therefore, we decided to implement this tour with the hope that by providing clear information to visually impaired individuals and guiding them with reassuring support, we could convey the charm of Marunouchi in a kind and thorough manner, making them want to visit again and grow to love Marunouchi Nakadori even more. We also hoped that this could serve as an opportunity for "everyone" to "feel the seasons, connect with others, and spend time there." <Our Project Members> [Project Director] Echiyo Suzuki [Sales] Shigeyuki Ishiyama, Hitomi Yamamoto [Planning] CIC: Yusuke Saito [operation, management] CIC: Kaoru Ando [concept design] Tomoyuki Sakuma, Kazuki Ozawa, Miwa Matsubara [Architectural Advisor] NAU: Kiwamu Okamoto [Production] Yukio Marumori, Fumiya Sasaki, Yuta Yamaguchi, Ayaka Kawashima ~Related Links~ [Announcement] ・Marunouchi Street Park Illumination Tour hosted by NOMURA Co.,Ltd.! [Related Achievements] ・Marunouchi Street Park 2021 Summer

Launched in 2019, "Marunouchi Street Park" is a social experiment project to examine the future direction and utilization of Marunouchi Nakadori Street. For the summer, with the spatial concept of "Let's connect, summer street," the project was developed in three blocks spanning approximately 300 meters, each with its own theme, while being mindful of the connections between culture, community, and people that are characteristic of Marunouchi. Block 1 in front of the Marunouchi Building was themed "Sports & Relax," and planned a wellness street where people can refresh themselves while exercising or relaxing, with a ping-pong counter where they can enjoy table tennis and a deck with balance balls. Block 2 was themed "Enjoy Eating Out," offering the enjoyment of dining in a parklet space surrounded by fairwood while listening to outdoor live painting by artists based on the concept of SDGs and a street piano. Block 3 was themed "PARKcation," and was well-received, featuring a workspace surrounded by grass that represents a grassy hill swaying in the wind, a cycle counter, and a summer beach resort scene using Okinawan coral sand. In terms of safety and hygiene, we also implemented measures to counter strong winds caused by typhoons and building winds, as well as special infection control measures such as spraying an antiviral coating agent throughout the venue. (Event period: August 2, 2021 - September 12, 2021) About our Fairwood initiative For the counters and other fixtures, we used Nishikawa timber, which is cedar and larch thinned in Hannō City, Saitama Prefecture. We designed the venue while making the most of the characteristics of the wood grain and color, such as the distinctive heartwood called "black heart" of cedar and structural plywood. After the event, some of the timber used will be reused, and once it has served its purpose, it will be returned to nature to continue the cycle of seedlings, afforestation, and forest management. <Our Project Members> [Project Director] Echiyo Suzuki [Sales Promotion] Shigeyuki Ishiyama, Hitomi Yamamoto [design, layout] Miwa Matsubara, Ayuko Kaisawa, Ryo Sudo, Toshiaki Sakuma [Planning] CIC: Yusuke Saito [operation, management] CIC: Kaoru Ando [Production] Yukio Marumori, Yuta Yamaguchi, Takuto Yoshida ~Related Links~ [Announcement] ・Marunouchi Street Park Illumination Tour hosted by NOMURA Co.,Ltd.! [Related Achievements] ・Marunouchi Street Park 2021 Winter

HIRODEN etto, a tourist and commercial facility operated by the Hiroshima Electric Railway Group, opened in April 2020 on land adjacent to the Miyajimaguchi Passenger Terminal, which began operations in February 2020 as part of the Miyajimaguchi Port Development Project promoted by Hiroshima Prefecture. Based on the concept of "DISCOVER MIYAJIMAGUCHI," it consists of 16 stores, mainly companies Head Office in Hiroshima Prefecture. It offers the enjoyment of both everyday (local) and extraordinary (tourism) experiences with a Hiroshima-like touch, and as a facility where visitors can experience "fun, delicious, and a new Hiroshima," it is disseminating the charm of Hiroshima to tourists and local residents alike through connections with them. [Social Issues/Customer Issues/Requests] As a measure to alleviate chronic congestion on National Route 2, which is also a route used by local residents, a plan for a new urban planning road has emerged. Accordingly, it has been decided to redevelop the aging passenger terminal through the expansion of reclaimed land, and to relocate the Hiroshima Electric Railway Group's directly managed tourist and souvenir facility and the Hiroden Miyajimaguchi Station building/tracks. We received a request to create a medium- to long-term phased development scenario and propose a suitable proposal for the new facilities that the Hiroshima Electric Railway Group will construct adjacent to the passenger terminal, in a way that would serve as a prologue and epilogue to the Miyajima pilgrimage. [Solution] We believe it is important to build a development strategy from a regional branding perspective to give "Miyajimaguchi," which has always been merely a transit point to Miyajima, a sense of "place." This includes: - Naming and VI plan (*) to give a new identity to the colorless Miyajimaguchi - Leasing that resembles a journey to find investors for the future of Hiroshima/Miyajimaguchi - Lighting plan that evokes the surface of the Seto Inland Sea and the active use of wood that evokes Hatsukaichi, a town known for its timber, etc. We approached the creation of a place and space that would add flair to the "first phase of the Miyajimaguchi town opening" from both a soft and hard perspective. As a result, we are creating new employment opportunities by providing a new place of business, mainly for businesses within the prefecture, and contributing to the economic cycle within the prefecture. Furthermore, as a model case of regional revitalization through private sector participation in government-led redevelopment projects, it embodied the Hiroshima Electric Railway Group's management vision of "connecting people and opening up an attractive future for the region," fostering expectations for subsequent developments. (*VI: Abbreviation for Visual Identity. Refers to the design of the logo or symbol mark.) [Customer Feedback] Thanks to the tremendous cooperation we received from both the soft and hard aspects, from the conceptual planning stage to the concrete facility plan, we were able to create a facility that matched our concept. We hope that it will grow into a facility befitting the prologue and epilogue of a pilgrimage to Miyajima. <Our Project Members> [Sales/Project Management] Ichiro Morimoto [Consulting/Planning/Soft Direction] Mayumi Tenma [Leasing] Takaaki Hiraki, Eri Morita [design, layout] Kazumi Doi, Yukari Ozaki [Production/ construction] Katsunori Sugino [Pre-Interior Supervision/ furniture and fixture manufacturing] Toshimichi Suzuki [Branding] Yuri Watamoto [Opening Promotion/PR] Daisuke Karube, Hikaru Oura ~Related Links~ [Announcement] ・Announcement of winning the Silver Award and other awards at the 54th Japan Sign concept design Awards

This project involved the reopening of the south zone on the first floor of the main building of S-PAL Koriyama, adjacent to JR Koriyama Station. The aim was to enhance the flow of daily use, catering to diverse customer needs and offering numerous shops for lifestyle coordination. The proposed environmental design concept is "RAMBLING STATION TOWN." Based on the theme of "an urban shopping center where people gather at the station and enjoy a pleasant time, like strolling through a town," the entire space was enveloped in a fashionable yet gentle atmosphere. Specifically, the facility's facade features a "rhythm line border" bathed in indirect light, reminiscent of Koriyama City in Fukushima Prefecture—a "city of music" known for its vibrant musical scene. This border extends to envelop the station concourse, creating a new patio for passersby and S-PAL Koriyama. Furthermore, within the facility, a coffered ceiling composed of wood and white rhythm lines, using "musical scores" as a concept design element, was strategically placed in conjunction with the Nakajima tenant environment. This rhythmic guidance draws people deeper into the facility. S-PAL Koriyama aims to be a place supported by customers of all ages as an urban shopping center. [Social Issues/Customer Issues/Requests] - As the project was being promoted at the same time as the COVID-19 pandemic in the fall of 2020, the way in which commercial businesses attract customers was questioned. - Due to the earthquake in the spring of 2021, safety design was strongly required. - There was a need to upcycle the environment by utilizing the existing lease lines without changing the main flow of people. [Solution] While the lines of the circulating flow remained the same, the floor material was renewed to resemble cobblestones, and wooden material was incorporated in some parts to connect the entire facility, creating a street that allows visitors to enjoy strolling around town. In the atrium environment that serves as the axis of vertical circulation within the facility, the "Rhythmical Line Gate," which is reminiscent of "Rakuto" (city of music), was added to the existing design, and the "New Center Court" was renovated to become a concept design symbol for the entire facility, providing visitors with a natural and symbolic park environment that combines "things x events x moments". A new stage has been created for people passing through town and for S-PAL Koriyama. <Our Project Members> [Planners] Hiroko Okazaki, Yuri Watamoto [Sales & Project Management] Hiroyuki Uesugi [design, layout] Kenichi Suzuki, Makio Miura [Production & construction] Johei Saito

The area around Tokyo Station is a diverse city where "history," "future," and "culture" coexist. In this area, the year-end light event has been a regular winter tradition since the "Tokyo Millenario" was held in 1999. In 2021, which was marked by various hardships, the theme was "The Scene of Dawn," and the Tokyo Station Marunouchi Building, Tokyo Station Marunouchi Central Plaza, and Gyoko-dori were illuminated with gentle light, creating an atmosphere that would allow visitors to feel the dawn of a new era. [Social Issues/Customer Issues/Requests] We received a request to send a positive message to society and reduce carbon dioxide emissions through a special light-up of the Tokyo Station Marunouchi Building, a historic building that can be called the face of Tokyo. [Solution] From the Tokyo Station Marunouchi Building to the station plaza and Gyoko-dori, a color light-up was carried out with colors that evoke the "dawn sky." For the tree lighting design, we chose to use rental lighting equipment instead of string lights as a method that minimizes industrial waste, has little impact on tree growth, and reduces costs. <Our Project Members> [Sales/Project Management] Ken Kumagai [Planning/ concept design /Direction] CIC: Ryuji Tsuyama [Product Direction] Ken Kobayashi, Takahiro Chiba

A proposal competition was held for the complete renewal of SEPPAL SENDAI II in June 2020, 13 years after its opening in 2008, and we were selected. The environmental design concept we proposed for the renewal is [MORI TERRACE], to refine Tohoku's highest level of sensitivity and transform it into a new select store zone that offers customers proposals that are one step ahead of their lifestyles. Under the themes of "cozier than anywhere else" and "inspiration for everyday life," the entire space was composed based on organic lines and earth colors, enveloping the entire area in a mode and gentle atmosphere. Specifically, "big awnings and greenery" were deployed in the exterior plaza to create a new nexus between the facility and the people on the street. In addition, a light court on the ceiling, which is an element of "sunlight filtering through the trees" (concept design), is placed inside the facility in conjunction with the corridor environment, drawing people to the back of the facility through the sunlight. The light court is linked to the passageway environment, leading people to the back of the facility through the trees. The building aims to be a place that will be supported by customers of all ages with next-generation values by providing a sense of "relaxation and a sense of fun" with a sophisticated sensitivity. The project started in August 2020, when the Corona Disaster was to be promoted, and it was a development project that was questioned as to how to attract customers to commercial facilities. While negotiations with tenants were difficult, the project required an upcycling of the environment, with 90% of the main traffic lines using the existing lines. In addition to attracting customers, the project was also required to create a "new nexus between people on the street and S-PAR Sendai," and to attract and spread people further into the facility. SOLUTION: We installed "the most comfortable big awning and greenery" and "LED vision that provides inspiration for daily life" in the external plaza as a nodal point for people on the street, and as an information transmission plaza for this facility located at the northernmost point of S-PAL Sendai, we are providing information about events and tenants to the people on the street. It is a plaza that transmits information about events and tenants to people on the street. The LED Vision also provides hints for future content development, with a view to developing into a media medium from an interactive perspective between the facility and its customers, and creates a connection between the people on the street and the S-PAL. The goal was to create a place where people could "feel, touch, and communicate" from a passing facility. ＜Our project members＞ [Sales and project management] Hiroyuki Uesugi [Planning] Chihiro Watakai, Mayu Nakamura [design, layout] Kenichi Suzuki [Structural design] Taizo Komatsu [Production, construction] Tatsuo Sato

This is a concept shop for "Okomebran," a rice bran specialty store brand created by Shinmei Group, one of Japan's largest and oldest rice wholesalers. Okomebran is a rice bran specialty store brand with the vision of "organizing everyday life," and this store aims to be a new type of urban store composed of three spaces: "FACTORY SHOP," "EAT IN CAFÉ," and "KITCHEN LAB." All of Okomebran's products are made with meticulous attention to detail, from the manufacturing process to the transportation process. In order to convey the appeal of these products to the fullest, we have devised a "FACTORY SHOP" that adds displays function to the conventional retail and cafe functions. It has displays function that clearly explains the manufacturing process, and a function that allows customers to pick up and learn about brown rice, rice hulls, white rice, rice bran, and scenery of the production area for each brand. In addition, we have attached a "KITCHEN LAB" that visualizes the kitchen and office, and will hold workshops, as well as concept design a space that will show the product development process that is not usually seen by the public. Our company has been involved since the opening of the first Okomeburan store (LUCUA Osaka) in February 2021. In addition to store design and construction, we have provided comprehensive support, including rebranding to set the brand name and vision, logo and packaging concept design, and supervision of product and cafe menu development.