Tokyo Michiterasu 2021

The area around Tokyo Station is a city with diverse aspects where "history", "future" and "culture" coexist. In the same area, the year-end light event has become an annual winter tradition since 1999, when the Tokyo Millenario was held.
In 2021, which continues to face various hardships, the Tokyo Station Marunouchi Station Building, Tokyo Station Marunouchi Central Plaza, and Gyoko-dori Street will be dyed with gentle light under the theme of "Dawn Scenery," giving visitors a sense of the dawn of a new era. I made it so that you can enjoy it.


[Social Issues/Customer Issues/Requests]
We received a request that we would like to send a positive message to society and at the same time reduce carbon dioxide emissions through a special lighting up of the historic building "Tokyo Station Marunouchi Station Building," which can be said to be the face of Tokyo.


【solution】
From the Marunouchi station building of Tokyo Station to the square in front of the station and Gyoko-dori Street, we performed a color light-up production with colors that imaged the “dawn sky”.
For the light production of the trees, we chose rental lighting equipment instead of string illumination as a production method that produces as little industrial waste as possible, has little impact on the growth of the trees, and can reduce costs.


<Our project members>
[Sales and Project Management] Ken Kumagai
[Planning, concept design, Direction] CIC: Ryuji Tsuyama
[Product Direction] Ken Kobayashi, Takahiro Chiba