Works#Regional revitalization

HIRODEN etto, a tourist and commercial facility operated by the Hiroshima Electric Railway Group, opened in April 2020 on land adjacent to the Miyajimaguchi Passenger Terminal, which began operations in February 2020 as part of the Miyajimaguchi Port Development Project promoted by Hiroshima Prefecture. Based on the concept of "DISCOVER MIYAJIMAGUCHI," it consists of 16 stores, mainly companies Head Office in Hiroshima Prefecture. It offers the enjoyment of both everyday (local) and extraordinary (tourism) experiences with a Hiroshima-like touch, and as a facility where visitors can experience "fun, delicious, and a new Hiroshima," it is disseminating the charm of Hiroshima to tourists and local residents alike through connections with them. [Social Issues/Customer Issues/Requests] As a measure to alleviate chronic congestion on National Route 2, which is also a route used by local residents, a plan for a new urban planning road has emerged. Accordingly, it has been decided to redevelop the aging passenger terminal through the expansion of reclaimed land, and to relocate the Hiroshima Electric Railway Group's directly managed tourist and souvenir facility and the Hiroden Miyajimaguchi Station building/tracks. We received a request to create a medium- to long-term phased development scenario and propose a suitable proposal for the new facilities that the Hiroshima Electric Railway Group will construct adjacent to the passenger terminal, in a way that would serve as a prologue and epilogue to the Miyajima pilgrimage. [Solution] We believe it is important to build a development strategy from a regional branding perspective to give "Miyajimaguchi," which has always been merely a transit point to Miyajima, a sense of "place." This includes: - Naming and VI plan (*) to give a new identity to the colorless Miyajimaguchi - Leasing that resembles a journey to find investors for the future of Hiroshima/Miyajimaguchi - Lighting plan that evokes the surface of the Seto Inland Sea and the active use of wood that evokes Hatsukaichi, a town known for its timber, etc. We approached the creation of a place and space that would add flair to the "first phase of the Miyajimaguchi town opening" from both a soft and hard perspective. As a result, we are creating new employment opportunities by providing a new place of business, mainly for businesses within the prefecture, and contributing to the economic cycle within the prefecture. Furthermore, as a model case of regional revitalization through private sector participation in government-led redevelopment projects, it embodied the Hiroshima Electric Railway Group's management vision of "connecting people and opening up an attractive future for the region," fostering expectations for subsequent developments. (*VI: Abbreviation for Visual Identity. Refers to the design of the logo or symbol mark.) [Customer Feedback] Thanks to the tremendous cooperation we received from both the soft and hard aspects, from the conceptual planning stage to the concrete facility plan, we were able to create a facility that matched our concept. We hope that it will grow into a facility befitting the prologue and epilogue of a pilgrimage to Miyajima. <Our Project Members> [Sales/Project Management] Ichiro Morimoto [Consulting/Planning/Soft Direction] Mayumi Tenma [Leasing] Takaaki Hiraki, Eri Morita [design, layout] Kazumi Doi, Yukari Ozaki [Production/ construction] Katsunori Sugino [Pre-Interior Supervision/ furniture and fixture manufacturing] Toshimichi Suzuki [Branding] Yuri Watamoto [Opening Promotion/PR] Daisuke Karube, Hikaru Oura ~Related Links~ [Announcement] ・Announcement of winning the Silver Award and other awards at the 54th Japan Sign concept design Awards

This project involved the reopening of the south zone on the first floor of the main building of S-PAL Koriyama, adjacent to JR Koriyama Station. The aim was to enhance the flow of daily use, catering to diverse customer needs and offering numerous shops for lifestyle coordination. The proposed environmental design concept is "RAMBLING STATION TOWN." Based on the theme of "an urban shopping center where people gather at the station and enjoy a pleasant time, like strolling through a town," the entire space was enveloped in a fashionable yet gentle atmosphere. Specifically, the facility's facade features a "rhythm line border" bathed in indirect light, reminiscent of Koriyama City in Fukushima Prefecture—a "city of music" known for its vibrant musical scene. This border extends to envelop the station concourse, creating a new patio for passersby and S-PAL Koriyama. Furthermore, within the facility, a coffered ceiling composed of wood and white rhythm lines, using "musical scores" as a concept design element, was strategically placed in conjunction with the Nakajima tenant environment. This rhythmic guidance draws people deeper into the facility. S-PAL Koriyama aims to be a place supported by customers of all ages as an urban shopping center. [Social Issues/Customer Issues/Requests] - As the project was being promoted at the same time as the COVID-19 pandemic in the fall of 2020, the way in which commercial businesses attract customers was questioned. - Due to the earthquake in the spring of 2021, safety design was strongly required. - There was a need to upcycle the environment by utilizing the existing lease lines without changing the main flow of people. [Solution] While the lines of the circulating flow remained the same, the floor material was renewed to resemble cobblestones, and wooden material was incorporated in some parts to connect the entire facility, creating a street that allows visitors to enjoy strolling around town. In the atrium environment that serves as the axis of vertical circulation within the facility, the "Rhythmical Line Gate," which is reminiscent of "Rakuto" (city of music), was added to the existing design, and the "New Center Court" was renovated to become a concept design symbol for the entire facility, providing visitors with a natural and symbolic park environment that combines "things x events x moments". A new stage has been created for people passing through town and for S-PAL Koriyama. <Our Project Members> [Planners] Hiroko Okazaki, Yuri Watamoto [Sales & Project Management] Hiroyuki Uesugi [design, layout] Kenichi Suzuki, Makio Miura [Production & construction] Johei Saito

The area around Tokyo Station is a diverse city where "history," "future," and "culture" coexist. In this area, the year-end light event has been a regular winter tradition since the "Tokyo Millenario" was held in 1999. In 2021, which was marked by various hardships, the theme was "The Scene of Dawn," and the Tokyo Station Marunouchi Building, Tokyo Station Marunouchi Central Plaza, and Gyoko-dori were illuminated with gentle light, creating an atmosphere that would allow visitors to feel the dawn of a new era. [Social Issues/Customer Issues/Requests] We received a request to send a positive message to society and reduce carbon dioxide emissions through a special light-up of the Tokyo Station Marunouchi Building, a historic building that can be called the face of Tokyo. [Solution] From the Tokyo Station Marunouchi Building to the station plaza and Gyoko-dori, a color light-up was carried out with colors that evoke the "dawn sky." For the tree lighting design, we chose to use rental lighting equipment instead of string lights as a method that minimizes industrial waste, has little impact on tree growth, and reduces costs. <Our Project Members> [Sales/Project Management] Ken Kumagai [Planning/ concept design /Direction] CIC: Ryuji Tsuyama [Product Direction] Ken Kobayashi, Takahiro Chiba

A proposal competition was held for the complete renewal of SEPPAL SENDAI II in June 2020, 13 years after its opening in 2008, and we were selected. The environmental design concept we proposed for the renewal is [MORI TERRACE], to refine Tohoku's highest level of sensitivity and transform it into a new select store zone that offers customers proposals that are one step ahead of their lifestyles. Under the themes of "cozier than anywhere else" and "inspiration for everyday life," the entire space was composed based on organic lines and earth colors, enveloping the entire area in a mode and gentle atmosphere. Specifically, "big awnings and greenery" were deployed in the exterior plaza to create a new nexus between the facility and the people on the street. In addition, a light court on the ceiling, which is an element of "sunlight filtering through the trees" (concept design), is placed inside the facility in conjunction with the corridor environment, drawing people to the back of the facility through the sunlight. The light court is linked to the passageway environment, leading people to the back of the facility through the trees. The building aims to be a place that will be supported by customers of all ages with next-generation values by providing a sense of "relaxation and a sense of fun" with a sophisticated sensitivity. The project started in August 2020, when the Corona Disaster was to be promoted, and it was a development project that was questioned as to how to attract customers to commercial facilities. While negotiations with tenants were difficult, the project required an upcycling of the environment, with 90% of the main traffic lines using the existing lines. In addition to attracting customers, the project was also required to create a "new nexus between people on the street and S-PAR Sendai," and to attract and spread people further into the facility. SOLUTION: We installed "the most comfortable big awning and greenery" and "LED vision that provides inspiration for daily life" in the external plaza as a nodal point for people on the street, and as an information transmission plaza for this facility located at the northernmost point of S-PAL Sendai, we are providing information about events and tenants to the people on the street. It is a plaza that transmits information about events and tenants to people on the street. The LED Vision also provides hints for future content development, with a view to developing into a media medium from an interactive perspective between the facility and its customers, and creates a connection between the people on the street and the S-PAL. The goal was to create a place where people could "feel, touch, and communicate" from a passing facility. ＜Our project members＞ [Sales and project management] Hiroyuki Uesugi [Planning] Chihiro Watakai, Mayu Nakamura [design, layout] Kenichi Suzuki [Structural design] Taizo Komatsu [Production, construction] Tatsuo Sato

This is a concept shop for "Okomebran," a rice bran specialty store brand created by Shinmei Group, one of Japan's largest and oldest rice wholesalers. Okomebran is a rice bran specialty store brand with the vision of "organizing everyday life," and this store aims to be a new type of urban store composed of three spaces: "FACTORY SHOP," "EAT IN CAFÉ," and "KITCHEN LAB." All of Okomebran's products are made with meticulous attention to detail, from the manufacturing process to the transportation process. In order to convey the appeal of these products to the fullest, we have devised a "FACTORY SHOP" that adds displays function to the conventional retail and cafe functions. It has displays function that clearly explains the manufacturing process, and a function that allows customers to pick up and learn about brown rice, rice hulls, white rice, rice bran, and scenery of the production area for each brand. In addition, we have attached a "KITCHEN LAB" that visualizes the kitchen and office, and will hold workshops, as well as concept design a space that will show the product development process that is not usually seen by the public. Our company has been involved since the opening of the first Okomeburan store (LUCUA Osaka) in February 2021. In addition to store design and construction, we have provided comprehensive support, including rebranding to set the brand name and vision, logo and packaging concept design, and supervision of product and cafe menu development.

This is a newly established tourist information center located within the public passageway of JR Kokura Station, the gateway to Kitakyushu City. With the aim of improving the satisfaction of tourists, including the increasing number of foreign visitors, and promoting sightseeing around the city, the existing information center, which was approximately 15 years old, was closed and relocated within the same station premises, and an expanded and newly constructed center was built. [Social Issues/Customer Issues/Requests] The requests included creating a user-friendly and comfortable space for travelers, equipping the center with hardware and software for a digital signage system with updatable content so that travelers can search for tourist information themselves, setting up the center with consideration for foreign visitors, such as installing foreign currency exchange machines, and ensuring that the center meets the highest standard "Category 3" *2 certified by JNTO (Japan National Tourism Organization) *1. [Solution] In addition to meeting the above requests, the plan and proposal aimed to create an information center that would be effective even in the post-COVID-19 era. Based on the concept of "the gateway to Kyushu where you can experience Japan," the design reflects the progressive nature of Kitakyushu City, a mecca for craftsmanship, while also incorporating traditional concept design of the castle town of Kokura. Carefully selected interiors materials ensure a safe and clean space. Functionally, concept design includes a contactless face-to-face system using monitors, a system that allows travelers to upload and share travel information via social media, and a setup where the entire exterior glass wall becomes a digital signage displaying the charms of Kitakyushu City at night. concept design is innovative and characteristic of Kitakyushu City, unified in clean white, and features a bright, open, and inviting atmosphere with its all-glass facade. While harmonizing with the modern station interior based on gray, concept design also asserts its role as an information center by incorporating concept design inspired by Kokura weaving and other lively elements. Located at JR Kokura Station, the gateway to Kitakyushu City, this symbolic concept design conveys the charms of Kitakyushu City to both domestic and international visitors, raising expectations for their journey. [Customer Feedback] concept design of the tourist information center reflected the space our city envisioned creating, including the services it would provide, resulting in a tourist information center befitting the "gateway to Kitakyushu City." Despite the many constraints of being located within a train station, their rich imagination and high technical skills allowed them to overcome numerous challenges. We expect this facility to be used even more by the many tourists visiting our city. *1. About the JNTO Certified Foreign Tourist Information Center Certification System: Based on the "Guidelines for the Establishment and Operation of Foreign Tourist Information Centers (established January 2012, revised April 2018)" set by the Japan Tourism Agency, JNTO has been operating a certification system for foreign tourist information centers since fiscal year 2012. This certification system divides information centers into three categories and partner facilities based on their location, function, etc., and certifies them accordingly. Certification is renewed every three years, and JNTO aims to improve the functionality and quality of JNTO-certified foreign tourist information centers nationwide by providing support services such as interpretation services and training sessions. *2. What is the highest standard "Category 3"? English support is available at all times. In addition, a system is in place to provide information in two or more languages other than English at all times. Nationwide level tourist information is provided. Generally open all year round. Wi-Fi is available. Located in a gateway or a location with many foreign visitors. <From the Japan National Tourism Organization website> <Our project members> [Development] Satoru Soeda [Sales and project management] Satoru Soeda [Planning, design, layout] Chieri Nishimura [Production and construction] Kazuya Hijikuro

As a hotel that introduces "Kyoto Toji Temple" in an easy-to-understand manner that cannot be fully enjoyed in a one-time sightseeing trip, the little-known Buddha statue mandala is illustrated, and you can walk around the city freely opening and closing while comparing the old and the modern. In the lobby, we installed a map, a large table where you can copy sutras with sand, and a wall artwork of Buddha smiling with a motion sensor. In addition, the full-size pillar with a motif of a five-storied pagoda was used as a bookshelf to impart wisdom because the actual central pillar itself is a mandala.

Hotel Okura Kyoto Okazaki Bettei, the first Hotel Okura brand hotel in Japan in approximately 20 years, opened on January 20, 2022. Our spatial concept design team, "RENS," was in charge of the overall direction of the interior, as well as the interiors construction and FF&E (floor heating and ventilation) construction. Kyoto boasts many world-class traditional crafts, created by artisans using techniques passed down through generations. We created a hotel that connects these traditional crafts to the future and allows guests to feel their further potential. In collaboration with "GO ON," a project unit of six successors to Kyoto's traditional crafts, we have created a small luxury space filled with new craft items. Enjoy a stay where you can be soothed by the modern beauty of Kyoto in a hotel that evokes the feeling of a grown-up's hideaway and offers moments of tranquility.

Atsuta Shrine is home to the Kusanagi-no-Tsurugi, one of the Three Sacred Treasures of Japan, and has a long tradition of offering swords to the shrine throughout history. The Kusanagi-kan, a treasure trove of swords, is a unique sword-specialized displays hall at Atsuta Shrine, housing approximately 450 swords, including national treasures and important cultural properties, as well as swords that have been offered to the gods with prayers since ancient times. In addition to swords, visitors can admire paintings and historical documents related to swords, and there is an interactive corner where visitors can experience the weight of actual Japanese swords (katana and wakizashi) and two large tachi swords, the Shumei Sueno Aoe (Tarotachi) and Chiyozuru Kuniyasu (Jirotachi), which have been recreated to their actual length and weight. Our company was in charge of the museum's graphics, explanations of the sword displays, and video production. The video focuses on the theme of "The Kusanagi-no-Tsurugi - The Myth of its Transmission," which is also the origin of the name of the Kusanagi-kan. This exhibit presents the myth of the birth of the Kusanagi-no-Tsurugi sword and the origin myth of its enshrinement at Atsuta Shrine in a graceful, picture-scroll style. The background music was also carefully chosen, beginning with the melodies of traditional Japanese gagaku instruments and culminating in the grand moment of the shrine's creation with orchestral sounds. The explanatory monitors for displays sword displays followed established viewing conventions, while also using larger fonts and numerous furigana (phonetic guides) to make them more accessible to a wider audience. <Our Project Members> [Sales] Izumiichiro Yamamoto, Kyoko Watanabe [Planning, Graphic Direction, Video Direction] Yuki Shimokuni [Fixture concept design] Tairo Miyake

This is an experiential food park focused on green tea, agriculture, and tourism. It is the largest market in the prefecture, comprising a market, restaurants, cafes, a kids' park, and tenant shops. The project was carried out as a collaborative project between four parties: Oigawa Agricultural Cooperative, Shimada City, Oigawa Railway, and Central Nippon Expressway Co., Ltd., with the aim of improving the income of local farmers and creating a hub for local tourism. Our company handled everything from the basic and implementation plans to design, layout construction, and tenant leasing. Furthermore, under the production of Tokonatsu Infantry Group, we established a design joint venture with our company as the lead company and played a central role in driving operations until the opening. [Social Issues/Customer Issues/Requests] [Agricultural Promotion] and [Regional Development] are the keywords. This region is one of Japan's leading green tea producing areas, and while the tea farmers have absolute confidence in the quality of their tea, they faced the challenge of not knowing how to highlight its value and market it in the face of declining green tea consumption. Furthermore, despite the Oigawa Railway's steam locomotives and the abundant tourist resources of the Oigawa River basin, there was a challenge in that the area was not attracting tourists as much as it could have liked. Therefore, one of the objectives was to create a hub that would serve as a tourist base for the region. We tackled the challenges of creating a place where local farmers could sell their products with confidence by attractively promoting local specialties, and a place where local people could recognize and be proud of the charm of their hometown. [Solutions] 1. Be loved by the local community. 2. Make use of local resources. 3. Communicate in an easy-to-understand way We conveyed the idea that what is "taken for granted" by the local community and farmers is actually very valuable and attractive to people from other regions. By adding entertainment and concept design elements to create a unique experience, we added value and crafted attractive products and services. The new Oigawa Railway station has also opened, and the complex commercial facility, which was the first of its kind in the region, has become a big topic of conversation and is bustling with many customers every day. <Our Project Members> [Sales] Aya Nishimoto, Keisuke Iwasa [Planning] Ryusuke Nomura [design, layout] Noriaki Tamura, Kan Fujimura, Midori Arai [Production/ construction] Miyuki Nakamura, Yuki Saiki, Akihiro Yoshida, Hiroshi Udagawa, Hayato Kawatani [Leasing] Aya Nishimoto

The former Suzuki Residence, a large estate in the Toi district of Nishi-Izu consisting of a main house and three storehouses, has been a beloved central presence in the community since the Edo period. With the "value of experiencing antique beauty" in mind, the buildings and exterior have been renovated to create an auberge with two guest rooms. The main house's cramped layout has been revised to create a sense of spaciousness in all directions, ensuring modern comfort. The three storehouses were designed to preserve the atmosphere of the past by utilizing the unique spatial characteristics of each and adding minimal concept design elements. Two of the storehouses were renovated into guest rooms with luxurious outdoor open-air baths, and one was converted into a lounge and spa. The result is an auberge that blends seamlessly with the surrounding accommodations and is loved by the community. [Social Issues/Customer Issues/Requests] While Toi has long been a popular hot spring inn town, the lack of variety in restaurants, cafes that serve as tourist hubs, and tourist content that utilizes the food resources of Nishi-Izu has resulted in low tourist spending, which has been a long-standing issue. The client's request for this facility development was not to prioritize business profitability, but rather to create a facility that would benefit the community and be accepted and loved by both tourists and local residents. [Solution] Our company respected the passage of time the buildings had accumulated on this land, and we believed that it was necessary to find the unique character of each building and transform it into an attractive concept design. We revised the floor plan while considering the structural burden of the existing non-conforming buildings, and by respecting the character of each building, we were able to create the charm of each facility itself. For example, the main house has a deep roof structure, the first storehouse, which has been converted into a lounge, has roughly painted plaster walls, the second storehouse, which is a lodging building, has a dynamic one-room space, and the third storehouse has a two-story vertical expansion and earthen walls hidden behind the wooden walls. [Client's Voice] Despite the short deadline, the former Suzuki residence, which represents the history of Toi, was restored with extremely high-quality concept design and construction techniques. As a result, not only tourists who come to "LOQUAT Nishi-Izu," but also local residents visit almost every day, and it has become a place of relaxation that provides a little bit of richness in their daily lives. Every day, not only the accommodation buildings but also the restaurants, bakeries, and gelaterias are bustling with activity, often fully booked or sold out. <Our Project Members> [Sales & Project Management] Shinya Hiratsuka, Nobuyuki Yagi [Planning] Saki Ninomiya [design, layout] Norio Koito, Hirofumi Inoue, Tadahiro Nakajima, Ryotaro Tezuka [Production & construction] Jun Endo, Takayuki Inoue, Nohara Kikuchi

Nurtured by the rich natural environment of the mountainous region of Aichi Prefecture, the Shitara Town Okumikawa Local History Museum inherits the message of its predecessor, "to convey the life and spirit of our hometown." Located next to the newly established Shitara Roadside Station, it has been renovated as a core facility for community development. displays space is filled with numerous valuable materials and regional treasures collected since the Taisho era. The lattice-based displays space, using modular lattice structures made from Shitara-produced cypress wood, is easily replaceable and can be used as a unique spatial infrastructure for the region for years to come. Visitors can explore the rich forest scenery, the diversity of living things, trace archaeology and history, and be enveloped in a rich collection of folklore, learning about the wisdom of life that is still passed down today. By creating and expressing relationships of action and consciousness transformation through the interactions between creators and users, the museum aims to raise awareness of sustainable lifestyles. [Social Issues/Customer Issues/Requests] 1) Facility development through increased use of Shitara Town-produced timber, positioned within the town's comprehensive plan and forest development plan. 2) Exhibiting tens of thousands of inherited displays and a well-equipped displays environment in response to the aging of the old local history museum. 3) Located at the southern gateway, providing guidance to the northern area and local resources, and revitalizing it as a field museum. 4) Reusing the handmade displays from the old local history museum and visualizing the inherited spirit of "Yui" (mutual support). 5) Creating a video archive of local resources, including the nationally designated important intangible folk cultural property "Tamamine Dengaku". [Solution] In line with Shitara Town's guidelines, displays rooms of the Okumikawa Local History Museum are constructed using cypress wood sourced locally from Shitara Town and processed into lattice structures. The folk materials on displays are a collection of handmade folk tools made from wood from the Edo, Taisho, and Showa periods, preserved and passed down through generations. The space is concept design as a uniquely regional space that reflects and conveys the awareness and value of the rich forest that people have shared across 100 years. displays begins with a diorama recreating a lush forest scene, and explores the region's resources by tracing its natural history, including biodiversity and geology, as well as archaeology and history. It also recreates scenes of life in the past through folklore exhibits, expressing the spirit of "mutual support" and bringing the folk artifact collection to life. displays allows visitors to experience "the life and spirit of our hometown," conveying the wisdom and ingenuity of our ancestors who survived in the harsh mountainous region. [Customer Feedback] Your extensive experience and technology have helped us achieve a wide range of challenges, including the continuation of the old building's theme of "conveying the life and spirit of our hometown," a clear and easy-to-understand displays theme, the ability to update displays, and the use of materials from Shitara Town. <Our Project Members> [Sales & Project Management] Tetsuya Kurita, Teruko Takai [concept design Direction] Shunsuke Shimizu [Planning, design, layout] Koichi Ido, Yoichi Miyakoshi, Nobuyuki Endo [Production & construction] Koichiro Takahashi, Takeshi Suezaki

A new normal illumination that fuses the real and the remote, sending a message of gratitude and encouragement from Tokyo to medical professionals, essential workers, and all those who are moving toward the new normal.

At the Kyushu Aso Factory, Koikeya's first production base in Kyushu, they have established the "Koikeya GOGO! Factory" as part of their efforts to bring smiles to the people of Kyushu, including Kumamoto. This facility allows visitors to experience Koikeya's history and commitment since its founding, while taking a factory tour and making their own original potato chips. Through factory tours at the Kyushu Aso Factory, the facility is designed to appeal to the local community and showcase the charm of Koikeya. [Social Issues/Customer Issues/Requests] Mashiki Town, where the factory is located, was affected by the Kumamoto earthquake. Koikeya wanted to create jobs by operating the new factory and contribute to the recovery and revitalization of the region by producing not only high-value-added products but also their standard products. As part of their efforts to bring smiles to the people of Kyushu, including Kumamoto, they planned a facility where visitors can experience Koikeya's history and commitment since its founding, while taking a factory tour and making their own original potato chips. [Solution] To convey the image of the "new Koikeya," which was rebranded in 2016, as a "long-established potato chip company," we used a noren (traditional Japanese curtain) at the entrance and placed a large graphic called "Koikeya Cultural Philosophy Diagram" that allows visitors to learn about the company's history. Furthermore, when visitors enter the facility, they are greeted by a bright, white space, expressing Koikeya's spirit of "Go Go!" to create "even more delicious" products. In the original potato chip making experience, visitors can enjoy the experience in a "chef style" using a U-shaped counter, emphasizing communication with visitors. [Customer Feedback] Despite the extremely short deadline, you created a facility of high quality. You understood our commitment and the corporate image we aim for very well and expressed it in the finished product. We expect that it will be very effectively used as a place for communication with the local community in the future. <Our Project Members> [Sales & Project Management] Hitomi Ariga [Planning] Tomoko Yanagihara, Mina Mochizuki [concept design] Noriaki Tamura, Akika Yamada [Graphics] Taishin Terumine [Production] Tomoaki Morita

"Illumination Island Odaiba" has been held annually as an event in which commercial facilities, accommodations, and transportation facilities in the waterfront sub-city center area simultaneously light up with illuminations. In 2020, a first-of-its-kind initiative was planned to extend the illuminations not only to individual facilities but also to public areas between them, and our proposal was selected after a round of proposals. We were responsible for a complete package, from concept design the illumination displays, construction, to patrolling security during the event period, and even to analyzing the impact on social media and the demographics of event attendees.