Works#Regional revitalization

For humans, whose natural state is life on land, spending long periods at sea is stressful both physically and mentally. To achieve this balance, the design proactively incorporates land-based elements that contrast with sea-based elements, such as the "vertical" of plants that grow vertically against the "horizontal" nature of the ocean surface, the "straight" of buildings and windows against the "curves" of waves and fish, and the "heavy" nature of trees and rocks against the "floating" nature of ships and bubbles. For the exterior, the shop name has been disassembled and reconstructed, and Japanese patterns reminiscent of lanterns and kumiki joinery are depicted. <Our project members> [Sales/Project concept design] Fujime Ryo, Suda Keita [concept design /Basic Plan] no.10: Aono Keita, Suzuki Shohei [schematic design / working drawings / interior administration] no.10: Suzuki Shohei

~A station building that is not just a place to wait for trains, but a community space where everyone can spend time comfortably~ Based on the concept of creating a place that fosters community, we conducted workshops and questionnaire surveys with local residents from the planning stage. We identified user needs and reflected them in the design. A corner where books and picture books can be viewed has also been set up to create opportunities for people to come into contact with various cultures through books while spending time in the station building. In order to convey the appeal of local resources through use of the station building, we actively used the local specialty "Obi cedar" throughout the space, planning and producing a space where users can experience the charm of Obi cedar through their own experience. [Customer's Issues/Requests] Before the renovation, Nichinan Station building was a place with no place to stay and only for getting on and off trains, and we received a request to turn it into a place that fosters the local community and makes people feel the "charm of the area." [Solution] In order to communicate the appeal of local resources through the use of the station building, we worked with local design firm Muji Co., Ltd. to actively use the local specialty Obi cedar throughout the space, and to create opportunities for users to experience the charm of Obi cedar through physical experience, we used wood for the station building's facade and window frames, while harmonizing with the forest behind the building. We also implemented a sign plan that would allow the station's presence to be recognized from afar, and produced a space that uses wood as a key theme to harmonize and blend with the surrounding environment. [Customer feedback] People other than JR users are now visiting the station building, and the renovation has made it an attractive space where local people can gather. We would like to continue using the station building as a place for the local community, such as by holding events in the future. <Our project members> [Sales] Ibe Reiko [Planning and production, workshop concept design, and design supervision] Matsumoto Mari ~Related links~ [News releases] ・ NOMURA Co.,Ltd., Ltd. opens old house restoration facility as first project in public-private partnership to revitalize the local community in Nichinan City, Miyazaki Prefecture ・Nichinan City, Miyazaki Prefecture and NOMURA Co.,Ltd. conclude "Comprehensive Partnership Agreement on Regional Revitalization" ・Nichinan City, Miyazaki Prefecture and NOMURA Co.,Ltd. sign "Regional Revitalization Corporate Exchange Program" ・ NOMURA Co.,Ltd. works as a creative partner in co-creating local urban development [Media coverage] ・2019.07.05 "Kensetsu Tsushin Shimbun" ・2020.04.01 "Nichinan Television" ・2020.04.07 "Miyazaki Nichinichi Shimbun" [Related achievements] ・Plus D Nichinan Branch ・Kiraku Obi Aiya Residence ・DENKEN PJM Photo: Park concept design Co., Ltd.

Shou-kan was built in 1892 in Nishikatamachi, Hongo-ku, Tokyo, as part of the residence of Count Abe, the former feudal lord of the former Fukuyama domain. In 1971, Tokio Kasuga, founder of Green Stamp Co., Ltd., relocated and restored it to Karuizawa, where it has been used as a memorial hall for the Green Stamp Karuizawa dormitory. In 2020, Shou-kan was renovated at the same time as the new annex as a retreat facility for both Green Stamp Co., Ltd. and Kenedix, Inc. We were responsible for the design and interior administration of the Shou-kan renovation, including seismic retrofitting, as well as the installation of FF&E for the entire facility. [Social Issues / Customer Issues / Requests] Various extensions and renovations have been made since the original relocation, and the only connection to the annex was via a corridor, which caused structural stress and led to subsidence. The entire facility was aging, and the Shoyukan was difficult to use in winter due to Karuizawa's climate, and although it was originally designed with tatami mats, its use had decreased due to changes in Japanese lifestyles. However, they wanted to renovate it while preserving as much of its original appearance as possible. [Solution] After investigating the Shoyukan, they restored it to its original simple form as much as possible, performed a seismic diagnosis, and reinforced the structure to withstand earthquake forces equivalent to those stipulated in the Building Standards Act. The building faces the annex across the courtyard, giving it a sense of unity as a whole facility. While respecting the original design as much as possible, they aimed to extend the period of use, including in winter, except for the coldest months, by installing insulation and air conditioning equipment in the parts that cannot be seen. They installed floor heating and replaced it with flooring, and the walls added for seismic resistance expressed the original walls, fixtures, and image of the time, while the upper half of the space retained as much of the original design as possible. <Our project members> [Sales] Kayumi Tatsumi [Survey, design, layout and interior administration] NAU1: Norio Koito [Production and construction] Mikiya Fujitaka

A storehouse in the samurai residences of Kakunodate, Akita Prefecture has been renovated into a lodging facility. The concept is "KURA STAY," and the hotel is a cultural experience hotel where the lifestyle of the time has been preserved in the storehouse. The hotel consists of three storehouses, the "Bushigura," the "Gakkogura," and the "Tamonogura," for rent. The space incorporates Kakunodate's traditional crafts of birch crafts and Iburi-gakko production scenes, textile art such as plant dyeing, and samurai family crests, providing a local cultural experience throughout the stay. In addition, decorations have been provided in cooperation with local shops, and information is provided within the facility, which also serves as a tourist hub to encourage travel.

"VVG Lifestyle Village", operated by Walsin (Nanjing) Development Co., Ltd., a Taiwanese real estate development company, opened in Nanjing ONE MALL, a lush urban complex characterized by humanism and quality of life. The theme of the facility is nature (earth), such as the sea and the land, and the spatial characteristics of the large atrium spanning three floors, so we thought that by making this place a "forest"-like space, we could harmonize with the entire facility and expand its appeal. In this "forest"-like space, people can meet and connect with each other, just like the activities of diverse living things and the cycle of nature, and a route for strolling through the forest was created. 35 huge lattices with a "branch and leaf" motif were arranged in a row, and in the atrium space, they were transformed into an arch shape to cover the entire space. Within it, lighting of "plum", Taiwan's national flower, was randomly arranged to create a "forest" with both regularity and irregularity, completing "VVG Forest", a fusion of Japanese delicacy and Taiwanese sensibility. <Our project members> [Project management and sales] Keita Suda, Ryo Fujime [concept design direction] no.10: Keita Aono [concept design] no.10: Shohei Suzuki, Chihiro Fujiwara

This facility, which reopened on the fourth floor of the entertainment complex "BOSS E ZO FUKUOKA" next to Fukuoka PayPay Dome, the home stadium of the Fukuoka SoftBank Hawks, is a sports museum that conveys the charm of "baseball player Oh Sadaharu" and places an emphasis on "enjoyment." The "Oh Sadaharu History Zone (displays)" expresses the greatness and turbulent journey of baseball player Oh Sadaharu using the latest displays techniques, while "89 Park (Interactive Attraction)" condenses Oh Sadaharu's passion for baseball, "I want people to enjoy baseball," into an interactive attraction where you can enjoy various challenges such as hitting, pitching, and catching.

In conjunction with the expansion of the international facilities at Tokyo International Airport (Haneda Airport), we were in charge of concept design and construction of the commercial area facing the departure lobby. Aiming for a symbolic concept design appropriate for the new gateway to Japan, we expressed the future "sky" of "Tokyo," which floats in the "sky" like "clouds" and "wind" and blends with each other, changing its appearance infinitely. Countless objects made with cutting-edge 3D modeling design technology create the silhouettes of streamlined "clouds" and "wind," and the shifting light and color gradations create the "sky" that changes its expression infinitely. For example, the generous and grand expression of the "clouds" and "wind" felt in the distance is composed of a fine geometric arrangement of approximately 5,500 strip-shaped parts when you get closer. In addition, the change of time of day and seasons is expressed with the soft and delicate light and color shading of approximately 1,800 proprietary lights. The dynamism of Japanese sensibility, which repeats meticulousness and generosity, and the "Japanese aesthetic sense" that appreciates the changes of the seasons, such as the flurry of cherry blossoms, the scenery of waves, the autumn winds and the winter skies. By fusing these two elements into the space with unprecedented new technology, we challenged the possibilities of future spaces. <Our project members> [Sales/Project Management] Kazuyoshi Hikota [design, layout] Shinjiro Kondo [Production/ construction] Yoshiyuki Nakamura, Sora Udagawa, Ryosuke Takada

Ishiya Confectionery Co., Ltd. is a leading confectionery manufacturer in Hokkaido, well known for its Shiroi Koibito (white lover). Head Office built the Ishiya Chocolate Factory, a factory building, in 1995 and opened the entire facility, collectively called Shiroi Koibito Park. Shiroi Koibito Park has now become one of Sapporo's most popular tourist attractions, celebrating its 20th anniversary with more than 700,000 annual visitors. With an eye on attracting 1 million visitors, a renewal plan was launched to improve customer service and add new entertainment features with the theme of a facility that offers surprises and fun by making the most of a candy factory. NOMURA Co.,Ltd. The "K" Line Group was engaged in the overall direction of the park, production of visual content, displays review of the plan, space concept design, production and construction (new café, renovation of the lounge, expansion of the experience corner, complete renovation of the factory store, review of signage plan), NOMURA Co.,Ltd. planning and design construction covering the entire range of the Group's know-how and produced the space in a single operation. We produced the space. We also produced a wide range of creative work, including the facility logo concept design, character re concept design and new character concept design, advertising concept design, and limited edition product packaging concept design for the renewal. The Chocotopia House, a projection mapping tour to explore the secrets of chocolate with "Dr. Chocolate", the Chocotopia Factory, a tour of the Shiroi Koibito production line, a café, a store, and other facilities to see, learn, taste, and experience chocolate. The main theme of the facility concept design is to maintain the antique style, which is the basic tone of the entire facility, and to make the most of the atmosphere of the existing facility concept design ・The main premise of the project is to produce a production that will allow visitors to see, learn, taste, and experience chocolate. The first major issue was to eliminate the chronic congestion of over 700,000 annual visitors. Another issue was to create new attractions, and it was necessary to plan for not only the main tourists of the past, the out-of-town visitors, but also for the in-town and foreign visitors. The first step was to clearly establish a guiding production concept and review the displays storyline and route planning, starting from the start of the attraction, through the tour route to the lounge and stores, with the aim of eliminating congestion on the visitor route. We also aimed to relieve congestion by adding more attractions, a new café, renovating the lounge, expanding the experience facilities, and expanding the concession stand at the end of the tour to distribute the points of interest to visitors. We also aimed to create a new attraction by creating a new character for content creation and utilizing the latest production technologies such as projection mapping and a new diorama model based on a new concept. ＜Our project members】 [Sales/Project Management] Taku Wakita, Tadayuki Matsubara [Planning] Yuichi Saito, Tomoko Yanagihara, Moe Murakami [design, layout] Keiu Tamura, Fujie Suzuki, Kentaro Yamada, Yuki Masuda, Akika Yamada, Shifumi Kato, Sari Suzuki, Mayu Toyoda [Production, construction] Takashi Sasatani, Ikushige Umemoto [Creative Engineers] Akira Takashi, Mitsuru Kishikawa, Kenichi Kishikawa, Kenichi Kawamoto Mitsuru Takashi, Kenichi Kishikawa, Banji Kawai [Sign Planning] Naoaki Mamoru (Nomura Products) [Production Equipment and Modeling construction Cooperation] Mizuki Suzumura (Nomura Techno)

A place in the community where people can say "Hey!" and connect with "people", "lifestyle" and "town". We proposed opening the condominium sales center to the community so that local residents and new residents who will live in the condominium can get to know each other. For local residents, this would allow them to have a positive attitude towards the huge apartment complex that is about to be built, and they would be able to experience the atmosphere of the future residents even before it is completed, while also creating a comfortable place for potential buyers. [Customer's Issues/Requests] Early integration between new residents of the condominium and the community is a major issue. Given this social background, this project began with the idea that a sales center should be a place that can serve as a starting point for the local community and is suitable for such requests. [Solution] We planned the sales center based on a "traditional Japanese house" so that it would function as a "place" where local residents can drop in and interact with each other casually as a starting point for the local community, connecting "people who already live" and "people who will live in the future" in the area. The "doma" connects the exterior and interior spaces, the "living room" is a place where users can converse, and the "veranda" is a space where local people can casually talk to each other. These concept design make the local community visible and provide updates on daily life. [Customer feedback] We believe that this project was made possible thanks to your company's teamwork, as you cooperated in many aspects, from concept creation, planning, introducing the operator, design, and construction. We are very grateful. <Our project members> [Sales and project management] Watanabe Shinpei, Utsugi Yuri [Planning] Miyazaki Shoko, Sugimoto Taku [design, layout] Onishi Ryo, Koshizen Hiroaki, Omoto Kenta [Production and construction] Wakasugi Soji Photography: Kono Masato, Nacasa & Partners Co., Ltd.

Our company comprehensively produced the Kanda Myojin Cultural Exchange Center "EDOCCO," a facility built on the concept of "tradition x innovation." It preserves tradition and creates new culture. With four above-ground floors and one below, it is an unprecedented complex that also functions as a shrine's amulet-giving center. Centered around a multi-purpose hall, it hosts corporate presentations and displays on weekdays and functions as a live music venue on weekends, operating 365 days a year. Furthermore, its Japanese cultural experiences, centered on preserving traditional performing arts and crafts, are targeted at inbound tourists. While fostering community collaboration, the facility incorporates mechanisms to enhance visitor satisfaction, including the introduction of merchandise and cafe services to delight visitors. [Challenge/Theme] Twenty years from now, Japan faces two challenges: a 40% decline in temples and shrines due to the declining birthrate and aging population, and a decline in Shinto weddings. This project was initiated in response to calls for an increase in the number of worshippers at shrines. [Solution] This facility, which combines two functions - a multipurpose hall and a Japanese culture experience studio - was born from a plan to inject marketing ideas into the shrine and attract demographics that have not previously visited the shrine (young people and inbound tourists). The facility is bustling every day, attracting three target groups: business people, young people, and inbound tourists. <Our project members> [Producer] Sakazume Kenichi [Sales] Yamaguchi Seiji, Inami Tsuyoshi, Kawata Motoo [Planning] Kobayashi Keita, Watanabe Yoshiko [concept design] Onishi Ryo, Okuyama Eri, Kazuyuki Nanako, Sasai Ayumu [Production] Takahara Shigeyoshi, Endo Jun, Kimura Hiroki ~Related links~ [News release] ・Kanda Myojin Cultural Exchange Center "EDOCCO" is comprehensively produced by NOMURA Co.,Ltd. Chief Planner Sakazume Kenichi, with designer Onishi Ryo in charge of interiors design ・Announcement of "Suzuki Toshio and Ghibli Exhibition" to be held at Kanda Myojin Cultural Exchange Center "EDOCCO" [Media coverage] ・2019.04.09 "Nikkei ESG" May issue ・2019.02.19 "Nikkei Sangyo Shimbun" ・2019.02.18 "Nikkei Sangyo Shimbun"・2019.02.06 "Hata Lab"

The Varve Museum is the world's first museum that explores the single theme of "varves." "Varves" are stripes of mud that accumulate on the bottom of a lake over a long period of time. The "varves" of Lake Suigetsu, one of the scenic Mikata Five Lakes (Fukui Prefecture), have the longest history of 70,000 years, and are deposited at a depth of 45 meters, and are recognized worldwide as the global standard for dating. Facing the lake, 100 thin slices of "shining soil = varves" are displays, and have become a symbol of the region that goes beyond the scope of a museum. The landscape is also one of displays here. You can feel the changes of time, and as the sun goes down, displays change appearance along with the landscape. We have created a harmonious world view without boundaries between displays, architecture, and landscape. [Customer feedback] Although "varves" are not generally familiar and were a difficult theme, we discussed and considered repeatedly to create displays that would satisfy visitors, and as a result, it became displays that was academic yet easy to understand, and it has received high praise in visitor surveys. <Our project members> [Sales/Project Management] Akihide Inoue [Planning] Kyohei Kishida [concept design] Sho Inanobe [Production/ construction] Takeshi Suezaki, Nanae Hori, Riku Murata

Moomin Valley Park opened in Hanno City, Saitama Prefecture on March 16, 2019. Our company was responsible for the entire park, from planning to design, production planning, and construction. [Client Challenges/Themes] As the world's first permanent Moomin theme park, there was no precedent. Therefore, we had to obtain approval from the publisher, Moomin Characters, literally from scratch, regarding the type of facility and attractions that should be included. Furthermore, the wide-ranging scope of responsibilities required the formation of a large, well-coordinated team. [Solution] Thanks to the team's deep understanding of the original work and repeated careful confirmation with the publisher, we ultimately received high praise from the publisher and achieved smooth approval. Furthermore, by assigning a promotion team encompassing the entire NOMURA Co.,Ltd. Group, we were able to ensure constant communication across all areas. [Customer Feedback] The team's deep understanding of the Moomin characters and story and their love for the content they created earned the licensor's trust and facilitated the approval process. Guests have praised the facility, saying it is "a place where you can really feel the love for the characters." <Our project members> [Sales and project management] Terasaki Shingo, Kawashima Toshihito, Suzuki Mirai, Nihei Morifumi, Manabe Junichi, Kako Haruhiko [Planning and design] Kawahara Masaki, Horie Kyosuke, Sasa Asafumi, Kirioka Sakae, Yamada Kentaro, Suzuki Yoko, Sugihara Masahiro, Handa Yuki, Nagao Manami, Isoyama Eri, Nakagawa Satoshi, Oikawa Hi, Osaki Noriko, Shimada Kazumi, Toyoda Yuki, Saito Rina, Naga Ryosuke [Graphic concept design] Kaneno Minori, Kaneko Misao, Hagiya Ayaka, Toyoda Mayu, Suzuki Fujie [Production and construction] Kimura Shunsaku, Inoue Tetsuji, Seki Chuzo, Hashimoto Kunihiko Nomura Products: Hoshi Kiyohiko, Mori Naoaki, Niimi Takeshi, Kiyomi Naoyuki, Wataru Yoshida [System Engineering] Kenji Suzuki, Isao Yokota Nomura Techno: Katsuji Oguchi, Masahiro Takano [Structural Calculation Work] Takakazu Fujihira

Starbucks Reserve(R) Roastery Tokyo, which combines coffee bean roasting capabilities, opened along the Meguro River in Nakameguro, Tokyo. This is the first Starbucks store to open in Japan and the fifth in the world. Each floor of the four-story store offers a different experience. Located in a vibrant and creative neighborhood, this charming concept design is inspired by the famous cherry blossom trees that line the Meguro River in full bloom. The space concept design aims to blend with the natural beauty of various parts of Japan, and is symbolized by an expansive glass surface that extends to the ceiling and a warm wooden terrace seating area. In the center of the store, a 17-meter-high cascade stretches to the fourth floor, where coffee beans are stored in a cask covered with 121 hand-hammered copper plates. Pipes carrying coffee beans run around the cask and throughout the restaurant, while the main bar on the first floor offers a variety of coffee brewing methods, and the authentic artisan bread available at the Italian bakery Princi (R), the first of its kind in Japan, is another attraction. In the area with a large roasting machine, visitors can also enjoy communicating with baristas and roasters over the counter; the Tibana Bar on the second floor offers a unique tea experience and a taste of the traditional Japanese tea journey, while the Alibiamo Bar, the first of its kind in Japan on the third floor, offers mixology and Craft Cocktails on the 3rd floor, where you can immerse yourself in a world of mixology and craft cocktails. In addition, the AMU Inspiration Lounge on the top four floors will serve as a venue for casual talks about social issues, a community outreach center, and a coffee training facility. 　The store will be the first Starbucks Roastery in Tokyo to be built from the ground up with a local architect, and the store exterior will be a collaboration with Kengo Kuma, a leading Japanese architect. concept design The space is a fusion of Japanese nature and tradition with modern concept design architecture, creating a space where people can explore and enjoy the experience of coffee. Based on the concept of a roasting factory and seating area coexisting in the same space, we sought a dynamic and entertaining composition incorporating the roastery's symbolic "cask" and bean pressure pipes, as well as an odd combination of delicate and understated Japanese materials. Solution: The cask is surrounded by a cherry blossom petal motif inspired by the cherry trees along the Meguro River. The cask itself was concept design patterned in such a way that the eye is guided upward, like the steam rising from a cup of coffee. The furniture is also interiors ・In addition to incorporating traditional Japanese craftsmanship and material processing techniques into the furniture, we have added a contemporary touch to create a new concept design like the copper cascade and origami ceiling motifs. We have created a space that will surprise, inspire, and engage visitors in the coffee experience. The first time you step into the shop, you will be overwhelmed by the overwhelming space. The fusion of Japanese nature and tradition with the modern concept design and the creation of each and every detail has been echoed by customers as one of the values of the immersive experience. In addition to the coffee and tea products, the entire world view of the building, which is surprising and exciting, is one of the main experiences of the Roastery Tokyo. ＜Our project members＞ 【interiors schematic design Cooperation, artwork concept design】 Eiji Kawasaki, Mai Takahashi 【working drawings】 Kyoko Aikawa, Yo Yamamoto, Yuki Yamaguchi, Junya Hagiwara 【 Production construction】 Ryohei Azechi, Jun Endo, Osamu Kojima 【 Project management, sales】 Seiji Yamaguchi, Yukako Ninomiya

Hoshino Resorts' new business model, a hotel specialized in urban tourism, "OMO" was born in the spring of 2018. The first hotel to be operated, "OMO7 Asahikawa", was a rebranding project of a long-established local hotel. The brand concept is "an urban tourism hotel that doesn't just end with sleeping, but raises the excitement of your trip". We proposed a new communication concept design in the hotel market by sprinkling various playful gimmicks in the space that further draw out the appeal of the service content that connects travelers and locals and makes walking around the city more enjoyable.

[Project Description] This municipal central library is located on the first floor of Kikuchi City Lifelong Learning Center KiCROSS. concept design features large, curved, undulating bookshelves inspired by the flowing river of Kikuchi Valley, the pride of Kikuchi City, creating a diverse space that fosters a variety of experiences. The bookshelves gently divide the space, inviting people in and characterizing it from the bustling area near the entrance to a quiet spot for immersing oneself in reading. The bookshelves change shape, with holes, steps, and enclosed spaces, creating a variety of spaces. NOMURA Co.,Ltd. was also commissioned to concept design displays corner, facility VI concept design, library signage, pamphlets, and other applications. The open shelves can hold a maximum of 85,000 books. <Our project members> [Sales and project management] Yokoyama Masanori, Amano Haruka [Direction] Nakamura Kazunobu [Planning] Kameyama Yuichi, Inagaki Misa [design, layout] Nakamura Kazunobu [Production and construction] Nagayama Shunichiro, Yajima Kensaku, Yamada Koichi