Works#Regional revitalization

Moomin Valley Park opened in Hanno City, Saitama Prefecture on March 16, 2019. Our company was in charge of the entire park planning, design, production planning, and construction. [Customer's challenge/theme] As this is the world's first permanent Moomin theme park, there was no precedent, so it was necessary to literally get approval from the publisher, Moomin Characters, from scratch on what kind of facility it should be and what kind of attractions would be good. In addition, since the scope of responsibility was wide, a large, well-coordinated team was required. [Solution] The deep understanding of the original work by the promotion members and repeated careful confirmation work with the publisher ultimately led to very high praise from the publisher and smooth approval. In addition, by assigning a promotion team consisting of the entire NOMURA Group, we created a situation where communication was always possible in all areas. [Customer's voice] The promotion members had a deep understanding of the Moomin characters and story, and approached content creation with love, which earned the licensor's trust and made the approval process go smoothly. It has been highly praised by guests as a facility where you can feel the love for characters. <Our project members> [Sales and project management] Shingo Terasaki, Tomohito Kawashima, Mirai Suzuki, Morifumi Nihei, Junichi Manabe, Haruhiko Kako [Planning and design] Masaki Kawahara, Kyosuke Horie, Asafumi Sasa, Sakae Kirioka, Kentaro Yamada, Yoko Suzuki, Masahiro Sugihara, Yuki Handa, Manami Nagao, Eri Isoyama, Satoshi Nakagawa, Hi Oikawa, Noriko Osaki, Kazumi Shimada, Hiroki Toyoda, Rina Saito, Ryosuke Naga [Graphic concept design] Minori Kaneno, Misao Kaneko, Ayaka Hagiya, Mayu Toyoda, Fujie Suzuki [Production and construction] Shunsaku Kimura, Tetsuji Inoue, Chuzo Seki, Kunihiko Hashimoto Nomura Products: Kiyohiko Hoshi, Naoaki Mori, Takeshi Niimi, Kiyomi Naoyuki, Wataru Yoshida [System Engineering] Kenji Suzuki, Isao Yokota Nomura Techno: Katsuji Oguchi, Masahiro Takano [Structural Calculation Work] Kiichi Fujihira

Starbucks Reserve(R) Roastery Tokyo, which combines coffee bean roasting capabilities, opened along the Meguro River in Nakameguro, Tokyo. This is the first Starbucks store to open in Japan and the fifth in the world. Each floor of the four-story store offers a different experience. Located in a vibrant and creative neighborhood, this charming concept design is inspired by the famous cherry blossom trees that line the Meguro River in full bloom. The space concept design aims to blend with the natural beauty of various parts of Japan, and is symbolized by an expansive glass surface that extends to the ceiling and a warm wooden terrace seating area. In the center of the store, a 17-meter-high cascade stretches to the fourth floor, where coffee beans are stored in a cask covered with 121 hand-hammered copper plates. Pipes carrying coffee beans run around the cask and throughout the restaurant, while the main bar on the first floor offers a variety of coffee brewing methods, and the authentic artisan bread available at the Italian bakery Princi (R), the first of its kind in Japan, is another attraction. In the area with a large roasting machine, visitors can also enjoy communicating with baristas and roasters over the counter; the Tibana Bar on the second floor offers a unique tea experience and a taste of the traditional Japanese tea journey, while the Alibiamo Bar, the first of its kind in Japan on the third floor, offers mixology and Craft Cocktails on the 3rd floor, where you can immerse yourself in a world of mixology and craft cocktails. In addition, the AMU Inspiration Lounge on the top four floors will serve as a venue for casual talks about social issues, a community outreach center, and a coffee training facility. 　The store will be the first Starbucks Roastery in Tokyo to be built from the ground up with a local architect, and the store exterior will be a collaboration with Kengo Kuma, a leading Japanese architect. concept design The space is a fusion of Japanese nature and tradition with modern concept design architecture, creating a space where people can explore and enjoy the experience of coffee. Based on the concept of a roasting factory and seating area coexisting in the same space, we sought a dynamic and entertaining composition incorporating the roastery's symbolic "cask" and bean pressure pipes, as well as an odd combination of delicate and understated Japanese materials. Solution: The cask is surrounded by a cherry blossom petal motif inspired by the cherry trees along the Meguro River. The cask itself was concept design patterned in such a way that the eye is guided upward, like the steam rising from a cup of coffee. The furniture is also interiors ・In addition to incorporating traditional Japanese craftsmanship and material processing techniques into the furniture, we have added a contemporary touch to create a new concept design like the copper cascade and origami ceiling motifs. We have created a space that will surprise, inspire, and engage visitors in the coffee experience. The first time you step into the shop, you will be overwhelmed by the overwhelming space. The fusion of Japanese nature and tradition with the modern concept design and the creation of each and every detail has been echoed by customers as one of the values of the immersive experience. In addition to the coffee and tea products, the entire world view of the building, which is surprising and exciting, is one of the main experiences of the Roastery Tokyo. ＜Our project members＞ 【interiors schematic design Cooperation, artwork concept design】 Eiji Kawasaki, Mai Takahashi 【working drawings】 Kyoko Aikawa, Yo Yamamoto, Yuki Yamaguchi, Junya Hagiwara 【 Production construction】 Ryohei Azechi, Jun Endo, Osamu Kojima 【 Project management, sales】 Seiji Yamaguchi, Yukako Ninomiya

Hoshino Resorts' new business model, a hotel specialized in urban tourism, "OMO" was born in the spring of 2018. The first hotel to be operated, "OMO7 Asahikawa", was a rebranding project of a long-established local hotel. The brand concept is "an urban tourism hotel that doesn't just end with sleeping, but raises the excitement of your trip". We proposed a new communication concept design in the hotel market by sprinkling various playful gimmicks in the space that further draw out the appeal of the service content that connects travelers and locals and makes walking around the city more enjoyable.

[Project Description] This is a municipal central library located on the first floor of Kikuchi City Lifelong Learning Center KiCROSS. The large, curved, undulating bookshelves are inspired by the flow of the river in the Kikuchi Valley, the pride of Kikuchi City, and are used to concept design a diverse space that creates a variety of experiences. The bookshelves gently divide the space, inviting people in, and characterizing the space from a lively area near the entrance to a quiet place for reading. The bookshelves create a variety of spaces by changing their shape, with holes, steps, and enclosed areas. NOMURA has also been commissioned to concept design applications such as displays corners, facility VI concept design, library signs, and pamphlets. The open shelves can store a maximum of 85,000 books. <Our project members> [Sales/Project Management] Masanori Yokoyama [Direction] Kazunobu Nakamura [Planning] Yuichi Kameyama, Miasa Inagaki [design, layout] Kazunobu Nakamura [Production/ construction] Shunichiro Nagayama, Kensaku Yajima, Koichi Yamada

[Project summary] Moxy Hotels, which began with the opening of Moxy Milano in 2014, is a new brand from Marriott International that primarily targets the millennial generation. Based on the concept of a boutique hotel for budget-minded travelers, it is an innovative brand that combines stylish concept design with reasonably priced services. It offers compact yet fully-featured rooms, a lively lobby space that is open 24 hours a day, and modern yet warm hospitality, providing a heartfelt, comfortable and energetic hotel experience. With a slight edge to its practicality, Moxy Tokyo Kinshicho is a designer hotel that can be used with the casual feeling of visiting Tokyo's downtown area. <Our project members> [Sales] Watanabe Kumiko, Higashijima Issei [design, layout] Ishii Naoko, Kameda Nao

[Project summary] "Nihonbashi Toyamakan" is a comprehensive information receiving and transmitting center that can sell products, provide tourist information, and hold exchange events, with a restaurant where you can experience the taste of Toyama as its main focus. Materials and traditional crafts from Toyama Prefecture are used throughout the space, and it is a new base that conveys the beautiful nature, diverse culture, and food charm of Toyama that are the background, rather than simply selling products, and conveys "quality living in Toyama" that makes people think "I want to visit Toyama Prefecture". We assisted with consulting, design, layout, building execution, event management, and PR support. [Challenge/theme] "A place to convey quality living in Toyama" The theme was to not only get things, but also to convey experiences, leading to the revitalization of industry, tourism, etc. [Solution] We put into practice the proposal to "revitalize the facility by introducing a new purpose that will be a centripetal force." Utilizing our CSV solutions for creating public spaces, "Forester Project" (*1) and "Japan Value Project" (*2), we were able to realize a plan and design that would not just be a product center, but one that can be utilized for the various regional revitalization measures that Toyama Prefecture is aiming for, such as tourism, industry, and immigration. For the wood used for the tables and chairs that are actually used, our designers visited sawmills in Toyama Prefecture and selected local materials, including cedar and keyaki, for the building. "Forester Project" (*1) A project to create facility development that creates a strong impression of the regional brand while supporting forestry by producing facility interiors, furniture, and fixtures using domestic materials that are characteristic of the region. "Japan Value Project" (*2) An initiative to collaborate with businesses across the country that handle traditional techniques and materials, and provide a place to promote them by incorporating their specifications into the facility. <Our project members> [Development/Project Management] Fujinaka Ryuichi [Sales Promotion] Sato Noboru, Tanaka Nobuyuki [Planning] Suzuki Megumi, Fujinaka Ryuichi [Creative Direction] Suzuki Megumi [design, layout] Hanaoka Yutaka [Sign/Graphic concept design] Ito Hisae (Cloth) [Production/ construction] Marumori Yukio [Other (Event Planning, PR Support, etc.)] Fujinaka Ryuichi

<Project description> The Kyoto Railway Museum, where visitors can experience the progress of Japan's modernization through the history of railways, has opened in Kyoto, a place that respects tradition while constantly innovating. The museum's basic concept is a "railway culture hub that advances with the local community." Its basic mission is to "contribute to the revitalization of the local community through business activities centered on railways," and it aims to coexist with the local community. We assisted with consulting, planning and design, and displays production. <Our project members> [Development] Nishimura Akihiko [Sales and project management] Iwamoto Noriyuki [Direction] Kurihara Takahiro [Planning] Yoshimoto Yukihiro, Kishida Kyohei [Consulting] Kurihara Takahiro, Yoshimoto Yukihiro, Okuda Ryuichi [Art direction] Okuda Ryuichi [design, layout planning] Mizuno Koki, Takahashi Kenji [Sign and graphic concept design] Umedani Shota, Yoshioka Mieko [Production and construction] Hirayama Akio, Takashi Akimitsu, Funakura Michitaka, Nakajima Masanori, Wakasugi Soji, Inoue Daisuke, Hara Hideo, Tsuge Katsuyoshi [Maintenance planning] Yasukawa Akihiro, Araki Tomokazu [Operation planning] Makura Tsutomu [public relations] Matsuura Hitomi, Yoshida Yuri, Sone Satoko

[Project Overview] The Takenaka Tools Museum was opened as the only museum of carpentry tools in Japan, with the theme of "Connecting people and nature, connecting tradition and innovation." Carpentry tools have a harsh fate of being used until they wear out and then disappear, especially when they are of high quality. In order to convey to future generations the wonderfulness of these disappearing carpentry tools and the "spirit of craftsmanship," the museum has been designed to allow visitors to feel the skills, wisdom, and dedication of the craftsmen through the five senses, through life-size models and tools, videos, photos, workshops, and more. We assisted with design, layout, interior administration, construction, and construction supervision. [Customer feedback] They dug deep into each theme, and pursued the maximum concept design suitable for each displays, not just superficial matters. Even when it came to construction, they carried out very careful work promotion, such as checking prototypes. By introducing participatory and experience-based displays that were not available in the old building, the number of family visitors increased, and the expected effect was achieved.

The museum opened in November 2005, bringing together all the precious materials related to Nagasaki's international exchange. It attracted attention as the first prefectural museum to adopt a designated manager system that includes a curatorial department. Since its opening, NOMURA, Ltd. has been involved in the operation of the facility as the designated manager. While utilizing our comprehensive capabilities to hold exhibitions and events, we also actively engage in activities with the cooperation of local citizens, such as having volunteers reenact court decisions in skits in the restored magistrate's office. It also serves as a research center for "Nagasaki studies," and works in cooperation with the founder to operate the facility with a system that ensures the continuity of cultural administration.