Works#Regional revitalization

Moomin Valley Park opened in Hanno City, Saitama Prefecture on March 16, 2019. Our company was responsible for the entire park, from planning to design, production planning, and construction. [Client Challenges/Themes] As the world's first permanent Moomin theme park, there was no precedent. Therefore, we had to obtain approval from the publisher, Moomin Characters, literally from scratch, regarding the type of facility and attractions that should be included. Furthermore, the wide-ranging scope of responsibilities required the formation of a large, well-coordinated team. [Solution] Thanks to the team's deep understanding of the original work and repeated careful confirmation with the publisher, we ultimately received high praise from the publisher and achieved smooth approval. Furthermore, by assigning a promotion team encompassing the entire NOMURA Co.,Ltd. Group, we were able to ensure constant communication across all areas. [Customer Feedback] The team's deep understanding of the Moomin characters and story and their love for the content they created earned the licensor's trust and facilitated the approval process. Guests have praised the facility, saying it is "a place where you can really feel the love for the characters." <Our project members> [Sales and project management] Terasaki Shingo, Kawashima Toshihito, Suzuki Mirai, Nihei Morifumi, Manabe Junichi, Kako Haruhiko [Planning and design] Kawahara Masaki, Horie Kyosuke, Sasa Asafumi, Kirioka Sakae, Yamada Kentaro, Suzuki Yoko, Sugihara Masahiro, Handa Yuki, Nagao Manami, Isoyama Eri, Nakagawa Satoshi, Oikawa Hi, Osaki Noriko, Shimada Kazumi, Toyoda Yuki, Saito Rina, Naga Ryosuke [Graphic concept design] Kaneno Minori, Kaneko Misao, Hagiya Ayaka, Toyoda Mayu, Suzuki Fujie [Production and construction] Kimura Shunsaku, Inoue Tetsuji, Seki Chuzo, Hashimoto Kunihiko Nomura Products: Hoshi Kiyohiko, Mori Naoaki, Niimi Takeshi, Kiyomi Naoyuki, Wataru Yoshida [System Engineering] Kenji Suzuki, Isao Yokota Nomura Techno: Katsuji Oguchi, Masahiro Takano [Structural Calculation Work] Takakazu Fujihira

Starbucks Reserve(R) Roastery Tokyo, which combines coffee bean roasting capabilities, opened along the Meguro River in Nakameguro, Tokyo. This is the first Starbucks store to open in Japan and the fifth in the world. Each floor of the four-story store offers a different experience. Located in a vibrant and creative neighborhood, this charming concept design is inspired by the famous cherry blossom trees that line the Meguro River in full bloom. The space concept design aims to blend with the natural beauty of various parts of Japan, and is symbolized by an expansive glass surface that extends to the ceiling and a warm wooden terrace seating area. In the center of the store, a 17-meter-high cascade stretches to the fourth floor, where coffee beans are stored in a cask covered with 121 hand-hammered copper plates. Pipes carrying coffee beans run around the cask and throughout the restaurant, while the main bar on the first floor offers a variety of coffee brewing methods, and the authentic artisan bread available at the Italian bakery Princi (R), the first of its kind in Japan, is another attraction. In the area with a large roasting machine, visitors can also enjoy communicating with baristas and roasters over the counter; the Tibana Bar on the second floor offers a unique tea experience and a taste of the traditional Japanese tea journey, while the Alibiamo Bar, the first of its kind in Japan on the third floor, offers mixology and Craft Cocktails on the 3rd floor, where you can immerse yourself in a world of mixology and craft cocktails. In addition, the AMU Inspiration Lounge on the top four floors will serve as a venue for casual talks about social issues, a community outreach center, and a coffee training facility. 　The store will be the first Starbucks Roastery in Tokyo to be built from the ground up with a local architect, and the store exterior will be a collaboration with Kengo Kuma, a leading Japanese architect. concept design The space is a fusion of Japanese nature and tradition with modern concept design architecture, creating a space where people can explore and enjoy the experience of coffee. Based on the concept of a roasting factory and seating area coexisting in the same space, we sought a dynamic and entertaining composition incorporating the roastery's symbolic "cask" and bean pressure pipes, as well as an odd combination of delicate and understated Japanese materials. Solution: The cask is surrounded by a cherry blossom petal motif inspired by the cherry trees along the Meguro River. The cask itself was concept design patterned in such a way that the eye is guided upward, like the steam rising from a cup of coffee. The furniture is also interiors ・In addition to incorporating traditional Japanese craftsmanship and material processing techniques into the furniture, we have added a contemporary touch to create a new concept design like the copper cascade and origami ceiling motifs. We have created a space that will surprise, inspire, and engage visitors in the coffee experience. The first time you step into the shop, you will be overwhelmed by the overwhelming space. The fusion of Japanese nature and tradition with the modern concept design and the creation of each and every detail has been echoed by customers as one of the values of the immersive experience. In addition to the coffee and tea products, the entire world view of the building, which is surprising and exciting, is one of the main experiences of the Roastery Tokyo. ＜Our project members＞ 【interiors schematic design Cooperation, artwork concept design】 Eiji Kawasaki, Mai Takahashi 【working drawings】 Kyoko Aikawa, Yo Yamamoto, Yuki Yamaguchi, Junya Hagiwara 【 Production construction】 Ryohei Azechi, Jun Endo, Osamu Kojima 【 Project management, sales】 Seiji Yamaguchi, Yukako Ninomiya

Hoshino Resorts' new business model, a hotel specialized in urban tourism, "OMO" was born in the spring of 2018. The first hotel to be operated, "OMO7 Asahikawa", was a rebranding project of a long-established local hotel. The brand concept is "an urban tourism hotel that doesn't just end with sleeping, but raises the excitement of your trip". We proposed a new communication concept design in the hotel market by sprinkling various playful gimmicks in the space that further draw out the appeal of the service content that connects travelers and locals and makes walking around the city more enjoyable.

[Project Description] This municipal central library is located on the first floor of Kikuchi City Lifelong Learning Center KiCROSS. concept design features large, curved, undulating bookshelves inspired by the flowing river of Kikuchi Valley, the pride of Kikuchi City, creating a diverse space that fosters a variety of experiences. The bookshelves gently divide the space, inviting people in and characterizing it from the bustling area near the entrance to a quiet spot for immersing oneself in reading. The bookshelves change shape, with holes, steps, and enclosed spaces, creating a variety of spaces. NOMURA Co.,Ltd. was also commissioned to concept design displays corner, facility VI concept design, library signage, pamphlets, and other applications. The open shelves can hold a maximum of 85,000 books. <Our project members> [Sales and project management] Yokoyama Masanori, Amano Haruka [Direction] Nakamura Kazunobu [Planning] Kameyama Yuichi, Inagaki Misa [design, layout] Nakamura Kazunobu [Production and construction] Nagayama Shunichiro, Yajima Kensaku, Yamada Koichi

[Project summary] Moxy Hotels, which began with the opening of Moxy Milano in 2014, is a new brand from Marriott International that primarily targets the millennial generation. Based on the concept of a boutique hotel for budget-minded travelers, it is an innovative brand that combines stylish concept design with reasonably priced services. It offers compact yet fully-featured rooms, a lively lobby space that is open 24 hours a day, and modern yet warm hospitality, providing a heartfelt, comfortable and energetic hotel experience. With a slight edge to its practicality, Moxy Tokyo Kinshicho is a designer hotel that can be used with the casual feeling of visiting Tokyo's downtown area. <Our project members> [Sales] Watanabe Kumiko, Higashijima Issei [design, layout] Ishii Naoko, Kameda Nao

[Project summary] "Nihonbashi Toyamakan" is a comprehensive information receiving and transmitting center that can sell products, provide tourist information, and hold exchange events, with a restaurant where you can experience the taste of Toyama as its main focus. Materials and traditional crafts from Toyama Prefecture are used throughout the space, and it is a new base that conveys the beautiful nature, diverse culture, and food charm of Toyama that are the background, rather than simply selling products, and conveys "quality living in Toyama" that makes people think "I want to visit Toyama Prefecture". We assisted with consulting, design, layout, building execution, event management, and PR support. [Challenge/theme] "A place to convey quality living in Toyama" The theme was to not only get things, but also to convey experiences, leading to the revitalization of industry, tourism, etc. [Solution] We put into practice the proposal to "revitalize the facility by introducing a new purpose that will be a centripetal force." Utilizing our CSV solutions for creating public spaces, "Forester Project" (*1) and "Japan Value Project" (*2), we were able to realize a plan and design that would not just be a product center, but one that can be utilized for the various regional revitalization measures that Toyama Prefecture is aiming for, such as tourism, industry, and immigration. For the wood used for the tables and chairs that are actually used, our designers visited sawmills in Toyama Prefecture and selected local materials, including cedar and keyaki, for the building. "Forester Project" (*1) A project to create facility development that creates a strong impression of the regional brand while supporting forestry by producing facility interiors, furniture, and fixtures using domestic materials that are characteristic of the region. "Japan Value Project" (*2) An initiative to collaborate with businesses across the country that handle traditional techniques and materials, and provide a place to promote them by incorporating their specifications into the facility. <Our project members> [Development/Project Management] Fujinaka Ryuichi [Sales Promotion] Sato Noboru, Tanaka Nobuyuki [Planning] Suzuki Megumi, Fujinaka Ryuichi [Creative Direction] Suzuki Megumi [design, layout] Hanaoka Yutaka [Sign/Graphic concept design] Ito Hisae (Cloth) [Production/ construction] Marumori Yukio [Other (Event Planning, PR Support, etc.)] Fujinaka Ryuichi

<Project description> The Kyoto Railway Museum, where visitors can experience the progress of Japan's modernization through the history of railways, has opened in Kyoto, a place that respects tradition while constantly innovating. The museum's basic concept is a "railway culture hub that advances with the local community." Its basic mission is to "contribute to the revitalization of the local community through business activities centered on railways," and it aims to coexist with the local community. We assisted with consulting, planning and design, and displays production. <Our project members> [Development] Nishimura Akihiko [Sales and project management] Iwamoto Noriyuki [Direction] Kurihara Takahiro [Planning] Yoshimoto Yukihiro, Kishida Kyohei [Consulting] Kurihara Takahiro, Yoshimoto Yukihiro, Okuda Ryuichi [Art direction] Okuda Ryuichi [design, layout planning] Mizuno Koki, Takahashi Kenji [Sign and graphic concept design] Umedani Shota, Yoshioka Mieko [Production and construction] Hirayama Akio, Takashi Akimitsu, Funakura Michitaka, Nakajima Masanori, Wakasugi Soji, Inoue Daisuke, Hara Hideo, Tsuge Katsuyoshi [Maintenance planning] Yasukawa Akihiro, Araki Tomokazu [Operation planning] Makura Tsutomu [public relations] Matsuura Hitomi, Yoshida Yuri, Sone Satoko

[Project Overview] The Takenaka Tools Museum was opened as the only museum of carpentry tools in Japan, with the theme of "Connecting people and nature, connecting tradition and innovation." Carpentry tools have a harsh fate of being used until they wear out and then disappear, especially when they are of high quality. In order to convey to future generations the wonderfulness of these disappearing carpentry tools and the "spirit of craftsmanship," the museum has been designed to allow visitors to feel the skills, wisdom, and dedication of the craftsmen through the five senses, through life-size models and tools, videos, photos, workshops, and more. We assisted with design, layout, interior administration, construction, and construction supervision. [Customer feedback] They dug deep into each theme, and pursued the maximum concept design suitable for each displays, not just superficial matters. Even when it came to construction, they carried out very careful work promotion, such as checking prototypes. By introducing participatory and experience-based displays that were not available in the old building, the number of family visitors increased, and the expected effect was achieved.

The museum opened in November 2005, bringing together all the precious materials related to Nagasaki's international exchange. It attracted attention as the first prefectural museum to adopt a designated manager system that includes the curatorial department. Since its opening, Nomura NOMURA Co.,Ltd. has been involved in the facility's operation as the designated manager. While utilizing our comprehensive capabilities to hold exhibitions and events, we also actively engage in activities with the cooperation of local residents, such as having volunteers reenact court decisions in skits in the restored magistrate's office. The museum also serves as a research center for "Nagasaki Studies," and works in cooperation with the founder to operate a system that ensures the continuity of cultural administration.