Kiraku Kyoto Honmachi

With the concept of [Road to Wazuka], a place that makes you want to go to Wazuka-cho, a famous tea-producing area, one hour away from Kyoto city, a 70-year-old Kyoto townhouse located within a 10-minute drive from Kyoto Station. It was regenerated into a rental accommodation facility. Our company participated in the revitalization of the townhouse from the planning stage and was in charge of producing the space. We are taking on the challenge of a new spatial attempt to "transfer customers from the city center to the countryside", and each method for that purpose has resulted in a differentiating factor from other Kyomachiya lodging facilities.

The opening projects of this time are “NAZUNA”, which handles the operation of inns using machiya, “Kiraku Japan”, which supports the restoration of old folk houses in terms of finance, “Crowd Realty”, which conducts crowdfunding of real estate, and handles planning and concept design. We worked together as a team. In addition, the opening funds were collected by crowdfunding. Participating companies and individual investors who sympathize with the concept [Road to Wazuka] and want to contribute to the town and spread Japanese culture to the world are working together to solve regional issues.

<Our project members>

[Space Producer] Yasutoshi Yamano
[concept design (interiors)] Takaaki Tani
[Furniture and accessories coordination] Saki Ninomiya
[Development] Nobuyuki Yagi
[Sales] Yuji Takataka

[Customer issues/requests]
(1) I would like to renovate a Kyomachiya into a lodging facility targeting foreign tourists.
(2) We want to make the concept with a story different from the many Kyomachiya in the city as our strength.
(3) The owner of a cafe serving Wazuka tea on the same premises wants to spread the appeal of Wazuka Town.

【solution】
We have prepared a device in the facility that will make you want to go to Wazuka Town. The rocks and rocks and rocks and dry landscape gardens inspired by the scenery of Wazuka allow you to feel as if you are sleeping on the land of Wazuka. The tea stand on the 2nd floor is made by remaking the tea box used in Wazuka-cho, and you can touch the real thing. Also, the wall graphic on the 2nd floor is based on the pattern that was affixed to the wooden box when exporting tea from Wazuka-cho to overseas at that time, and the fabric used is Kyoto's Nishijin textile. The lighting in the atrium space is also produced using light-shielding sheets used in the process of producing kabuse tea in Wazuka Town. The space is configured as an “accommodation antenna shop that fosters motivation to visit attractive places that have not yet been seen.” In addition, we have prepared an instruction manual with illustrations to convey to guests the gimmicks in the space, and we have even worked on software to help them experience it.

【customer's voice】
I feel that the concept proposed by NOMURA, Ltd. and the high level of concept design have aroused the sympathy of the investors in this project, leading to the realization of an unprecedented accommodation facility.