Shiroi Koibito Park

Ishiya Confectionery Co., Ltd., a confectionery maker that represents Hokkaido and is familiar with Shiroi Koibito. In 1995, the Ishiya Chocolate Factory was built as the headquarters factory building, and the entire facility was named Shiroi Koibito Park. Today, Shiroi Koibito Park, which has become a tourist attraction representing Sapporo, celebrates its 20th anniversary since its opening, and the annual number of visitors has exceeded 700,000. In anticipation of 1 million visitors, the renewal plan has started with the theme of providing surprises and fun by making use of the confectionery factory by improving customer service and adding new entertainment elements. NOMURA, Ltd. oversaw the overall production of the park, produced video content, reviewed the displays plan, concept design the space, produced and construction the new cafe, refurbished the lounge, expanded the hands-on experience area, completely refurbished the factory direct sales store, and revised the signage plan. We produced the space by taking on all planning, designing and construction work that covers all areas of the know-how of the NOMURA Group. In addition, this time, we did a wide range of creative production, including facility logo concept design, character concept design and new character concept design, advertisement concept design, and package concept design for limited products accompanying renewal. Mainly on the projection mapping tour "Chocotopia House" where you explore the secrets of chocolate with "Dr. It has been reborn as a chocolate entertainment facility where you can know, taste, and experience

[Customer issues/requests]

The main premise is to inherit the antique style that is the basic concept design tone of the entire facility, and to concept design and produce the atmosphere of the existing facility. First of all, it became a big issue to solve the chronic congestion with over 700,000 visitors per year. Another challenge was to create a new attraction, so it was necessary to proceed with the plan by targeting not only tourists from outside Hokkaido, who have been the main tourist destination, but also tourists from within Hokkaido and from abroad.

【solution】

First of all, we will set a clear production concept as a guideline, and by reviewing the displays story and route plan from the start of the attraction to the tour route to the lounge and shop, we will solve the congestion on the route of the customer. I aimed. In addition, we aimed to alleviate congestion by dispersing visitor points by increasing the number of attractions, establishing a new café, renovating the lounge, expanding the experience facilities, and expanding the final point of the shop. In addition, we created new characters in content production, and aimed to create new appeal by making full use of the latest production technology such as projection mapping and new diorama models based on new concepts.

<Our project members>

[Sales and Project Management] Taku Wakita, Tadayuki Matsubara
[Planner] Yuichi Saito, Tomoko Yanagihara, Moe Murakami
[design, layout] Keiu Tamura, Fujie Suzuki, Kentaro Yamada, Yuki Masuda, Akika Yamada, Shimon Kato, Sari Suzuki, Mayu Toyoda
[Production and construction] Naofumi Sasaya, Ikushige Umemoto
[Creative Engineer] Akimitsu Kishi, Kenichi Kishikawa, Tomoharu Kawai
[Signature plan] Naohiro Mori (Nomura Products)
[Production equipment/molding construction cooperation] Mizumi Suzumura (Nomura Techno)