Shiroi Koibito Park

Ishiya Confectionery Co., Ltd. is a leading confectionery manufacturer in Hokkaido, well known for its Shiroi Koibito (white lover). Head Office built the Ishiya Chocolate Factory, a factory building, in 1995 and opened the entire facility, collectively called Shiroi Koibito Park. Shiroi Koibito Park has become one of Sapporo's most popular tourist attractions. With an eye on attracting 1 million visitors, a renewal plan was launched to improve customer service and add new entertainment features with the theme of a facility that offers surprises and fun by making the most of a candy factory. NOMURA Co.,Ltd. The "K" Line Group was engaged in the overall direction of the park, production of visual content, displays review of the plan, space concept design, production and construction (new café, renovation of the lounge, expansion of the experience corner, complete renovation of the factory store, review of signage plan), NOMURA Co.,Ltd. planning and design construction covering the entire range of the Group's know-how and produced the space in a single operation. We produced the space. We also produced a wide range of creative work, including the facility logo concept design, character re concept design and new character concept design, advertising concept design, and limited edition product packaging concept design for the renewal. The Chocotopia House, a projection mapping tour to explore the secrets of chocolate with "Dr. Chocolate Lover," is the main attraction, while the Chocotopia Factory, a tour of the Shiroi Koibito production line, café, and store are all part of the Chocolate The Chocotopia House has been reborn as a chocolate entertainment facility where you can see, learn, taste, and experience chocolate.

[Customer issues/requests]

The primary considerations were to inherit the antique aesthetic that underlies the overall concept design of the facility and to create concept design and presentation that utilizes the existing atmosphere. Firstly, a major challenge was to alleviate chronic congestion, given that the facility attracts over 700,000 visitors annually. Another challenge was to create new attractions, requiring the plan to target not only tourists from outside Hokkaido, who have been the main source of visitors until now, but also local and international tourists.

【solution】

First, we clearly defined a guiding concept for the presentation, and aimed to alleviate congestion along the customer flow by reviewing displays story and traffic flow plan, starting from the attraction's start and continuing through the viewing route to the lounge and gift shop. We also aimed to reduce congestion by distributing customer viewing points through the addition of new attractions, the creation of a new cafe, the renovation of the lounge and expansion of the experiential facilities, and the expansion of the gift shop at the final destination. Furthermore, in creating the content, we created new characters and aimed to create new appeal by utilizing the latest presentation technologies such as projection mapping and new diorama models, based on a new concept.

<Our project members>

[Sales & Project Management] Taku Wakita, Tadayuki Matsubara
[Planning] Yuichi Saito, Tomoko Yanagihara, Moe Murakami
[design, layout] Kei Tamura, Fujie Suzuki, Kentaro Yamada, Yuki Masuda, Akika Yamada, Shifumi Kato, Sari Suzuki, Mayu Toyoda
[Production and construction] Naofumi Sasaya, Ikumo Umemoto
[Creative Engineers] Akimitsu Kishi, Kenichi Kishikawa, Tomoharu Kawai
[Signing Plan] Naohiro Mori (Nomura Products)
[Production equipment and modeling construction support] Mizuki Suzumura (Nomura Techno)