Shiroi Koibito Park
Ishiya Seika Co., Ltd. is a Western confectionery manufacturer representing Hokkaido, famous for its Shiroi Koibito. In 1995, the company built the Ishiya Chocolate Factory, which is the headquarters and factory building, and opened the entire facility under the collective name Shiroi Koibito Park. Now, Shiroi Koibito Park, which has become a representative tourist attraction in Sapporo, is celebrating its 20th anniversary since its opening, with the number of visitors exceeding 700,000 per year. With an eye on 1 million visitors, a renewal plan was started with the theme of a facility that provides surprise and fun by utilizing the candy factory by improving customer service and adding new entertainment. NOMURA displays 's know-how, from the overall production of the park and production of video content, review of exhibition plans, spatial concept design, construction and construction (new cafe, renovation of lounge, expansion of experience corner, complete renovation of NOMURA store, review of sign plan), and produced the space. This time, we were in charge of a wide range of creative production, including the facility logo concept design, character concept design and new character concept design, advertising concept design, and packaging concept design for limited-edition products accompanying the renewal. The facility has been reborn as a chocolate entertainment facility where you can see, learn, taste, and experience things, including the projection mapping tour "Chocotopia House" where you can explore the secrets of chocolate together with "the professor who loved chocolate too much," the "Chocotopia Factory" where you can tour the "Shiroi Koibito" production line, cafes, shops, and more.
[Customer issues/requests]
The basic premise was to maintain the antique theme of the overall concept design of the facility, and to make use of the atmosphere of the existing facilities in concept design and production. The first major issue was how to alleviate chronic congestion, with over 700,000 visitors per year. Another issue was creating new attractions, and the plan needed to target not only tourists from outside Hokkaido, who had been the main visitors up until now, but also tourists from within Hokkaido and overseas.
【solution】
First, we clearly defined the guiding production concept, and then reviewed displays story and flow plan, starting from the start of the attraction, through the viewing route, to the lounge and the shop, in order to eliminate congestion along the customer path. We also aimed to eliminate congestion by dispersing customer viewing points through the addition of more attractions, the establishment of a new cafe, the renovation of the lounge, the expansion of the experience facilities, and the expansion of the shop, which is the final point. We also created new characters in the content production, and aimed to create new appeal by making full use of the latest production techniques such as projection mapping and new diorama models, centered on the new concept.
<Our project members>
[Sales/Project Management] Taku Wakita, Tadayuki Matsubara
[Planning] Yuichi Saito, Tomoko Yanagihara, Moe Murakami
[design, layout] Hiroyuki Tamura, Fujie Suzuki, Kentaro Yamada, Yuki Masuda, Akira Yamada, Shigefumi Kato, Sari Suzuki, Mayu Toyoda
[Production and construction] Takashi Sasatani, Ikuo Umemoto
[Creative Engineers] Akimitsu Takashi, Kenichi Kishikawa, Tomoharu Kawai
[Signage Planning] Naoaki Mori (Nomura Products)
[Production equipment and modeling construction cooperation] Mizuki Suzumura (Nomura Techno)
- open
2019
- location
Hokkaido
- client
Ishiya Confectionery Co., Ltd.
- solution
Planning, design, layout, sign and graphic concept design, design supervision, environmental features, content design and manufacturing, exhibit execution, interior execution, building execution
- Award
Selected for the 39th Display Industry Award (2020) Leisure/Tourist Facility Category
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