Kanda Myojin Cultural Exchange Center "EDOCCO"

EDOCCO, the Kanda Myojin Cultural Exchange Center, which we comprehensively produced from concept development to opening, is a facility that inherits tradition and creates new culture based on the concept of "tradition x innovation." It is a unique multi-purpose facility with four above-ground floors and one basement floor, which also includes the function of a shrine's amulet distribution office. Centered around a multi-purpose hall, it operates 365 days a year, hosting corporate presentations and displays on weekdays and transforming into a live music venue on weekends. Furthermore, the Japanese cultural experiences, which focus on preserving traditional performing arts and crafts, are targeted at inbound tourists. The facility incorporates mechanisms to improve visitor satisfaction, such as introducing merchandise sales and cafe services that will please worshippers, while also fostering collaboration with the local community.

[Challenge/Theme]
In the future, 20 years from now, we face two challenges: the risk of 40% of temples and shrines disappearing due to the effects of a declining birthrate and aging population, and a decrease in Shinto wedding ceremonies. This project was launched in response to the desire to increase the number of worshippers at shrines in the future.

【solution】
This facility, which has two functions, a multi-purpose hall and a Japanese culture experience studio, was born from a project that injects marketing ideas into the shrine and attracts people who have never visited the shrine (young people and inbound people). I was. The three targets of business, young people, and inbound visitors are visiting, and it is bustling every day.

<Our project members>
[Producer] Kenichi Sakazume
[Sales] Seiji Yamaguchi, Tsuyoshi Inami, Motoo Kawada
[Planning] Keita Kobayashi, Yoshiko Watanabe
[concept design] Ryo Onishi, Eri Okuyama, Nanako Wajun, Ayumi Sasai
[Production] Shigeyoshi Takahara, Jun Endo, Hiroki Kimura

~Related Links~
[News Release]
・ Kenichi Sakazume, Chief Planner NOMURA Co.,Ltd., is the overall producer of the Kanda Myojin Cultural Exchange Center "EDOCCO," and designer Ryo Onishi is in charge of interiors design.
・ Announcement of the "Toshio Suzuki and Ghibli Exhibition" to be held at Kanda Myojin Cultural Exchange Center "EDOCCO"

[Media publication information]
・ 2019.04.09 "Nikkei ESG" May issue
・ 2019.02.19 "Nikkei Sangyo Shimbun"
・ 2019.02.18 "Nikkei Sangyo Shimbun"
・ 2019.02.06 "Hata Lab"