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S-PAL Koriyama

S-PAL Koriyama

This project involved the reopening of the south zone on the first floor of the main building of S-PAL Koriyama, adjacent to JR Koriyama Station. The aim was to enhance the flow of daily use, catering to diverse customer needs and offering numerous shops for lifestyle coordination. The proposed environmental design concept is "RAMBLING STATION TOWN." Based on the theme of "an urban shopping center where people gather at the station and enjoy a pleasant time, like strolling through a town," the entire space was enveloped in a fashionable yet gentle atmosphere. Specifically, the facility's facade features a "rhythm line border" bathed in indirect light, reminiscent of Koriyama City in Fukushima Prefecture—a "city of music" known for its vibrant musical scene. This border extends to envelop the station concourse, creating a new patio for passersby and S-PAL Koriyama. Furthermore, within the facility, a coffered ceiling composed of wood and white rhythm lines, using "musical scores" as a concept design element, was strategically placed in conjunction with the Nakajima tenant environment. This rhythmic guidance draws people deeper into the facility. S-PAL Koriyama aims to be a place supported by customers of all ages as an urban shopping center. [Social Issues/Customer Issues/Requests] - As the project was being promoted at the same time as the COVID-19 pandemic in the fall of 2020, the way in which commercial businesses attract customers was questioned. - Due to the earthquake in the spring of 2021, safety design was strongly required. - There was a need to upcycle the environment by utilizing the existing lease lines without changing the main flow of people. [Solution] While the lines of the circulating flow remained the same, the floor material was renewed to resemble cobblestones, and wooden material was incorporated in some parts to connect the entire facility, creating a street that allows visitors to enjoy strolling around town. In the atrium environment that serves as the axis of vertical circulation within the facility, the "Rhythmical Line Gate," which is reminiscent of "Rakuto" (city of music), was added to the existing design, and the "New Center Court" was renovated to become a concept design symbol for the entire facility, providing visitors with a natural and symbolic park environment that combines "things x events x moments". A new stage has been created for people passing through town and for S-PAL Koriyama. <Our Project Members> [Planners] Hiroko Okazaki, Yuri Watamoto [Sales & Project Management] Hiroyuki Uesugi [design, layout] Kenichi Suzuki, Makio Miura [Production & construction] Johei Saito

#Urban & Retail
東京ミチテラス2021

東京ミチテラス2021

東京駅周辺エリアは、「歴史」と「未来」と「文化」が共存する、多様な側面を持った街です。同エリアにおいて、年末の光のイベントは、1999 年の「東京ミレナリオ」の開催以来、恒例の冬の風物詩となっています。 さまざまな苦難が続くなか迎えた2021年は、「夜明けの光景」をテーマに、東京駅丸の内駅舎・東京駅丸の内中央広場・行幸通りを優しい光で染めあげ、訪れる人びとに新しい時代の幕開けを感じていただけるよう演出しました。 【社会課題/お客様の課題/ご要望】 東京の顔と言える歴史的建造物「東京駅丸の内駅舎」のスペシャル・ライトアップを通じて、社会にポジティブメッセージを送ると同時に、二酸化炭素の削減を図りたいとのご要望をいただきました。 【解決策】 東京駅丸の内駅舎から駅前広場、そして行幸通りに至るまで、“夜明けの空”をイメージした色彩でカラーライトアップ演出をおこないました。 樹木の光演出においては、産業廃棄物を極力出さず、樹木の生育に影響が少なく、さらにコストを軽減できる演出方法として、ストリングスイルミネーションではなく、レンタル照明機材によるライトアップを選択しました。 <当社プロジェクトメンバー> 【営業・プロジェクトマネジメント】熊谷 健 【企画・デザイン・演出】 CIC:津山 竜治 【プロダクトディレクション】小林 拳、千葉 崇弘

#entertainment
S-PAL Sendai II

S-PAL Sendai II

A proposal competition was held for the complete renewal of SEPPAL SENDAI II in June 2020, 13 years after its opening in 2008, and we were selected. The environmental design concept we proposed for the renewal is [MORI TERRACE], to refine Tohoku's highest level of sensitivity and transform it into a new select store zone that offers customers proposals that are one step ahead of their lifestyles. Under the themes of "cozier than anywhere else" and "inspiration for everyday life," the entire space was composed based on organic lines and earth colors, enveloping the entire area in a mode and gentle atmosphere. Specifically, "big awnings and greenery" were deployed in the exterior plaza to create a new nexus between the facility and the people on the street. In addition, a light court on the ceiling, which is an element of "sunlight filtering through the trees" (concept design), is placed inside the facility in conjunction with the corridor environment, drawing people to the back of the facility through the sunlight. The light court is linked to the passageway environment, leading people to the back of the facility through the trees. The building aims to be a place that will be supported by customers of all ages with next-generation values by providing a sense of "relaxation and a sense of fun" with a sophisticated sensitivity. The project started in August 2020, when the Corona Disaster was to be promoted, and it was a development project that was questioned as to how to attract customers to commercial facilities. While negotiations with tenants were difficult, the project required an upcycling of the environment, with 90% of the main traffic lines using the existing lines. In addition to attracting customers, the project was also required to create a "new nexus between people on the street and S-PAR Sendai," and to attract and spread people further into the facility. SOLUTION: We installed "the most comfortable big awning and greenery" and "LED vision that provides inspiration for daily life" in the external plaza as a nodal point for people on the street, and as an information transmission plaza for this facility located at the northernmost point of S-PAL Sendai, we are providing information about events and tenants to the people on the street. It is a plaza that transmits information about events and tenants to people on the street. The LED Vision also provides hints for future content development, with a view to developing into a media medium from an interactive perspective between the facility and its customers, and creates a connection between the people on the street and the S-PAL. The goal was to create a place where people could "feel, touch, and communicate" from a passing facility. <Our project members> [Sales and project management] Hiroyuki Uesugi [Planning] Chihiro Watakai, Mayu Nakamura [design, layout] Kenichi Suzuki [Structural design] Taizo Komatsu [Production, construction] Tatsuo Sato

#Urban & Retail
Okomeburan Minami Aoyama Main Store

Okomeburan Minami Aoyama Main Store

This is a concept shop for "Okomebran," a rice bran specialty store brand created by Shinmei Group, one of Japan's largest and oldest rice wholesalers. Okomebran is a rice bran specialty store brand with the vision of "organizing everyday life," and this store aims to be a new type of urban store composed of three spaces: "FACTORY SHOP," "EAT IN CAFÉ," and "KITCHEN LAB." All of Okomebran's products are made with meticulous attention to detail, from the manufacturing process to the transportation process. In order to convey the appeal of these products to the fullest, we have devised a "FACTORY SHOP" that adds displays function to the conventional retail and cafe functions. It has displays function that clearly explains the manufacturing process, and a function that allows customers to pick up and learn about brown rice, rice hulls, white rice, rice bran, and scenery of the production area for each brand. In addition, we have attached a "KITCHEN LAB" that visualizes the kitchen and office, and will hold workshops, as well as concept design a space that will show the product development process that is not usually seen by the public. Our company has been involved since the opening of the first Okomeburan store (LUCUA Osaka) in February 2021. In addition to store design and construction, we have provided comprehensive support, including rebranding to set the brand name and vision, logo and packaging concept design, and supervision of product and cafe menu development.

#Urban & Retail
Kitakyushu General Tourist Information Center

Kitakyushu General Tourist Information Center

This is a newly established tourist information center located within the public passageway of JR Kokura Station, the gateway to Kitakyushu City. With the aim of improving the satisfaction of tourists, including the increasing number of foreign visitors, and promoting sightseeing around the city, the existing information center, which was approximately 15 years old, was closed and relocated within the same station premises, and an expanded and newly constructed center was built. [Social Issues/Customer Issues/Requests] The requests included creating a user-friendly and comfortable space for travelers, equipping the center with hardware and software for a digital signage system with updatable content so that travelers can search for tourist information themselves, setting up the center with consideration for foreign visitors, such as installing foreign currency exchange machines, and ensuring that the center meets the highest standard "Category 3" *2 certified by JNTO (Japan National Tourism Organization) *1. [Solution] In addition to meeting the above requests, the plan and proposal aimed to create an information center that would be effective even in the post-COVID-19 era. Based on the concept of "the gateway to Kyushu where you can experience Japan," the design reflects the progressive nature of Kitakyushu City, a mecca for craftsmanship, while also incorporating traditional concept design of the castle town of Kokura. Carefully selected interiors materials ensure a safe and clean space. Functionally, concept design includes a contactless face-to-face system using monitors, a system that allows travelers to upload and share travel information via social media, and a setup where the entire exterior glass wall becomes a digital signage displaying the charms of Kitakyushu City at night. concept design is innovative and characteristic of Kitakyushu City, unified in clean white, and features a bright, open, and inviting atmosphere with its all-glass facade. While harmonizing with the modern station interior based on gray, concept design also asserts its role as an information center by incorporating concept design inspired by Kokura weaving and other lively elements. Located at JR Kokura Station, the gateway to Kitakyushu City, this symbolic concept design conveys the charms of Kitakyushu City to both domestic and international visitors, raising expectations for their journey. [Customer Feedback] concept design of the tourist information center reflected the space our city envisioned creating, including the services it would provide, resulting in a tourist information center befitting the "gateway to Kitakyushu City." Despite the many constraints of being located within a train station, their rich imagination and high technical skills allowed them to overcome numerous challenges. We expect this facility to be used even more by the many tourists visiting our city. *1. About the JNTO Certified Foreign Tourist Information Center Certification System: Based on the "Guidelines for the Establishment and Operation of Foreign Tourist Information Centers (established January 2012, revised April 2018)" set by the Japan Tourism Agency, JNTO has been operating a certification system for foreign tourist information centers since fiscal year 2012. This certification system divides information centers into three categories and partner facilities based on their location, function, etc., and certifies them accordingly. Certification is renewed every three years, and JNTO aims to improve the functionality and quality of JNTO-certified foreign tourist information centers nationwide by providing support services such as interpretation services and training sessions. *2. What is the highest standard "Category 3"? English support is available at all times. In addition, a system is in place to provide information in two or more languages other than English at all times. Nationwide level tourist information is provided. Generally open all year round. Wi-Fi is available. Located in a gateway or a location with many foreign visitors. <From the Japan National Tourism Organization website> <Our project members> [Development] Satoru Soeda [Sales and project management] Satoru Soeda [Planning, design, layout] Chieri Nishimura [Production and construction] Kazuya Hijikuro

#public
Atsuta Shrine - A treasure trove of swords, Kusanagi-kan

Atsuta Shrine - A treasure trove of swords, Kusanagi-kan

Atsuta Shrine is home to the Kusanagi-no-Tsurugi, one of the Three Sacred Treasures of Japan, and has a long tradition of offering swords to the shrine throughout history. The Kusanagi-kan, a treasure trove of swords, is a unique sword-specialized displays hall at Atsuta Shrine, housing approximately 450 swords, including national treasures and important cultural properties, as well as swords that have been offered to the gods with prayers since ancient times. In addition to swords, visitors can admire paintings and historical documents related to swords, and there is an interactive corner where visitors can experience the weight of actual Japanese swords (katana and wakizashi) and two large tachi swords, the Shumei Sueno Aoe (Tarotachi) and Chiyozuru Kuniyasu (Jirotachi), which have been recreated to their actual length and weight. Our company was in charge of the museum's graphics, explanations of the sword displays, and video production. The video focuses on the theme of "The Kusanagi-no-Tsurugi - The Myth of its Transmission," which is also the origin of the name of the Kusanagi-kan. This exhibit presents the myth of the birth of the Kusanagi-no-Tsurugi sword and the origin myth of its enshrinement at Atsuta Shrine in a graceful, picture-scroll style. The background music was also carefully chosen, beginning with the melodies of traditional Japanese gagaku instruments and culminating in the grand moment of the shrine's creation with orchestral sounds. The explanatory monitors for displays sword displays followed established viewing conventions, while also using larger fonts and numerous furigana (phonetic guides) to make them more accessible to a wider audience. <Our Project Members> [Sales] Izumiichiro Yamamoto, Kyoko Watanabe [Planning, Graphic Direction, Video Direction] Yuki Shimokuni [Fixture concept design] Tairo Miyake

#public
KADODE OOIGAWA

KADODE OOIGAWA

This is an experiential food park focused on green tea, agriculture, and tourism. It is the largest market in the prefecture, comprising a market, restaurants, cafes, a kids' park, and tenant shops. The project was carried out as a collaborative project between four parties: Oigawa Agricultural Cooperative, Shimada City, Oigawa Railway, and Central Nippon Expressway Co., Ltd., with the aim of improving the income of local farmers and creating a hub for local tourism. Our company handled everything from the basic and implementation plans to design, layout construction, and tenant leasing. Furthermore, under the production of Tokonatsu Infantry Group, we established a design joint venture with our company as the lead company and played a central role in driving operations until the opening. [Social Issues/Customer Issues/Requests] [Agricultural Promotion] and [Regional Development] are the keywords. This region is one of Japan's leading green tea producing areas, and while the tea farmers have absolute confidence in the quality of their tea, they faced the challenge of not knowing how to highlight its value and market it in the face of declining green tea consumption. Furthermore, despite the Oigawa Railway's steam locomotives and the abundant tourist resources of the Oigawa River basin, there was a challenge in that the area was not attracting tourists as much as it could have liked. Therefore, one of the objectives was to create a hub that would serve as a tourist base for the region. We tackled the challenges of creating a place where local farmers could sell their products with confidence by attractively promoting local specialties, and a place where local people could recognize and be proud of the charm of their hometown. [Solutions] 1. Be loved by the local community. 2. Make use of local resources. 3. Communicate in an easy-to-understand way We conveyed the idea that what is "taken for granted" by the local community and farmers is actually very valuable and attractive to people from other regions. By adding entertainment and concept design elements to create a unique experience, we added value and crafted attractive products and services. The new Oigawa Railway station has also opened, and the complex commercial facility, which was the first of its kind in the region, has become a big topic of conversation and is bustling with many customers every day. <Our Project Members> [Sales] Aya Nishimoto, Keisuke Iwasa [Planning] Ryusuke Nomura [design, layout] Noriaki Tamura, Kan Fujimura, Midori Arai [Production/ construction] Miyuki Nakamura, Yuki Saiki, Akihiro Yoshida, Hiroshi Udagawa, Hayato Kawatani [Leasing] Aya Nishimoto

#public
LOQUAT Nishiizu

LOQUAT Nishiizu

The former Suzuki Residence, a large estate in the Toi district of Nishi-Izu consisting of a main house and three storehouses, has been a beloved central presence in the community since the Edo period. With the "value of experiencing antique beauty" in mind, the buildings and exterior have been renovated to create an auberge with two guest rooms. The main house's cramped layout has been revised to create a sense of spaciousness in all directions, ensuring modern comfort. The three storehouses were designed to preserve the atmosphere of the past by utilizing the unique spatial characteristics of each and adding minimal concept design elements. Two of the storehouses were renovated into guest rooms with luxurious outdoor open-air baths, and one was converted into a lounge and spa. The result is an auberge that blends seamlessly with the surrounding accommodations and is loved by the community. [Social Issues/Customer Issues/Requests] While Toi has long been a popular hot spring inn town, the lack of variety in restaurants, cafes that serve as tourist hubs, and tourist content that utilizes the food resources of Nishi-Izu has resulted in low tourist spending, which has been a long-standing issue. The client's request for this facility development was not to prioritize business profitability, but rather to create a facility that would benefit the community and be accepted and loved by both tourists and local residents. [Solution] Our company respected the passage of time the buildings had accumulated on this land, and we believed that it was necessary to find the unique character of each building and transform it into an attractive concept design. We revised the floor plan while considering the structural burden of the existing non-conforming buildings, and by respecting the character of each building, we were able to create the charm of each facility itself. For example, the main house has a deep roof structure, the first storehouse, which has been converted into a lounge, has roughly painted plaster walls, the second storehouse, which is a lodging building, has a dynamic one-room space, and the third storehouse has a two-story vertical expansion and earthen walls hidden behind the wooden walls. [Client's Voice] Despite the short deadline, the former Suzuki residence, which represents the history of Toi, was restored with extremely high-quality concept design and construction techniques. As a result, not only tourists who come to "LOQUAT Nishi-Izu," but also local residents visit almost every day, and it has become a place of relaxation that provides a little bit of richness in their daily lives. Every day, not only the accommodation buildings but also the restaurants, bakeries, and gelaterias are bustling with activity, often fully booked or sold out. <Our Project Members> [Sales & Project Management] Shinya Hiratsuka, Nobuyuki Yagi [Planning] Saki Ninomiya [design, layout] Norio Koito, Hirofumi Inoue, Tadahiro Nakajima, Ryotaro Tezuka [Production & construction] Jun Endo, Takayuki Inoue, Nohara Kikuchi

#hospitality
Shitara-cho Okumikawa Folk Museum

Shitara-cho Okumikawa Folk Museum

Nurtured by the rich natural environment of the mountainous region of Aichi Prefecture, the Shitara Town Okumikawa Local History Museum inherits the message of its predecessor, "to convey the life and spirit of our hometown." Located next to the newly established Shitara Roadside Station, it has been renovated as a core facility for community development. displays space is filled with numerous valuable materials and regional treasures collected since the Taisho era. The lattice-based displays space, using modular lattice structures made from Shitara-produced cypress wood, is easily replaceable and can be used as a unique spatial infrastructure for the region for years to come. Visitors can explore the rich forest scenery, the diversity of living things, trace archaeology and history, and be enveloped in a rich collection of folklore, learning about the wisdom of life that is still passed down today. By creating and expressing relationships of action and consciousness transformation through the interactions between creators and users, the museum aims to raise awareness of sustainable lifestyles. [Social Issues/Customer Issues/Requests] 1) Facility development through increased use of Shitara Town-produced timber, positioned within the town's comprehensive plan and forest development plan. 2) Exhibiting tens of thousands of inherited displays and a well-equipped displays environment in response to the aging of the old local history museum. 3) Located at the southern gateway, providing guidance to the northern area and local resources, and revitalizing it as a field museum. 4) Reusing the handmade displays from the old local history museum and visualizing the inherited spirit of "Yui" (mutual support). 5) Creating a video archive of local resources, including the nationally designated important intangible folk cultural property "Tamamine Dengaku". [Solution] In line with Shitara Town's guidelines, displays rooms of the Okumikawa Local History Museum are constructed using cypress wood sourced locally from Shitara Town and processed into lattice structures. The folk materials on displays are a collection of handmade folk tools made from wood from the Edo, Taisho, and Showa periods, preserved and passed down through generations. The space is concept design as a uniquely regional space that reflects and conveys the awareness and value of the rich forest that people have shared across 100 years. displays begins with a diorama recreating a lush forest scene, and explores the region's resources by tracing its natural history, including biodiversity and geology, as well as archaeology and history. It also recreates scenes of life in the past through folklore exhibits, expressing the spirit of "mutual support" and bringing the folk artifact collection to life. displays allows visitors to experience "the life and spirit of our hometown," conveying the wisdom and ingenuity of our ancestors who survived in the harsh mountainous region. [Customer Feedback] Your extensive experience and technology have helped us achieve a wide range of challenges, including the continuation of the old building's theme of "conveying the life and spirit of our hometown," a clear and easy-to-understand displays theme, the ability to update displays, and the use of materials from Shitara Town. <Our Project Members> [Sales & Project Management] Tetsuya Kurita, Teruko Takai [concept design Direction] Shunsuke Shimizu [Planning, design, layout] Koichi Ido, Yoichi Miyakoshi, Nobuyuki Endo [Production & construction] Koichiro Takahashi, Takeshi Suezaki

#public
湖池屋GOGO!ファクトリー

湖池屋GOGO!ファクトリー

湖池屋様にとって九州初の生産拠点となる九州阿蘇工場において、熊本をはじめ、九州の皆さまに笑顔をお届けする取り組みの一つとして、湖池屋の歴史と創業以来のこだわりを体感いただきながら、工場見学やオリジナルポテトチップス作りを体験することができる「湖池屋GOGO!ファクトリー」を新設されました。 九州阿蘇工場での工場見学を通じて、湖池屋様の魅力を地域の方々へ訴求できる施設となっております。 【社会課題/お客様の課題/ご要望】 所在地である益城町は熊本地震で被害のあった地域であるため、新工場を稼働することによる雇用の創出、高付加価値商品をはじめ、定番の商品まで生産することによって、地域の復興や活性化につなげていきたいとお考えでした。 そのなかで、熊本をはじめ、九州の皆さまに笑顔をお届けする取り組みの一つとして、湖池屋様の歴史と創業以来のこだわりを体感いただきながら、工場見学やオリジナルポテトチップス作りを体験することができる施設を計画されました。 【解決策】 2016年にリブランディングされました「新生・湖池屋」の“ポテトチップスの老舗”としてのイメージを感じられるように、エントランスにはのれんを使用し、「湖池屋 文化思想図」という歴史を知ることができる巨大グラフィックを配置いたしました。また、来場者が施設内に入ると一転、明るく白い空間が広がり、湖池屋様が「イケイケ!GOGO!」の精神で“もっとおいしい”を生み出されていることを表現いたしました。 オリジナルポテトチップス作り体験においても、ロの字型カウンターを使った「板前スタイル」で体験することができ、来場者の方とのコミュニケーションを重視いたしました。 【お客様の声】 非常に短納期の中、高いクオリティの施設をご制作いただきました。 弊社のもつこだわりや目指している企業イメージを大変よくご理解いただき、製作物として形に表していただきました。 今後、地域の方々とのコミュニケーションの場として大いに有効活用できると期待しています。 <当社プロジェクトメンバー> 【営業・プロジェクトマネジメント】有賀 ひとみ 【企画】柳原 朋子、望月 美那 【デザイン】田村 憲明、山田 明加 【グラフィック】暉峻 大信 【制作】森田 智昭

#corporate
The Hotel Seiryu Kyoto Kiyomizu

The Hotel Seiryu Kyoto Kiyomizu

This project involved converting the former Kiyomizu Elementary School building, which has a history of approximately 90 years and remains in the Kiyomizu area of Kyoto, into a hotel. While inheriting its distinctive design, it was reborn as a hotel that also possesses modern comforts. Our company was in charge of architectural design supervision, interiors design, layout, and FF&E concept design and construction. Kiyomizu Elementary School is one of the schools that has been recognized for its unique architectural features in its location, exterior decoration, and interiors concept design. Based on the hotel's concept of "etching memories and connecting to the future," we paid the utmost respect to the historical Western architecture and its interior space, creating concept design that revives memories while preserving and passing them on. Furthermore, we fused the architecture and interior space as new functions to express both nostalgia and newness. [Client's Challenges/Requests] It was necessary to design a hotel that would function while making use of the existing historical elementary school building. It was also necessary to have repeated discussions about what kind of hotel would be accepted by the Kyoto community. [Solution] We worked with creators on every detail, from architecture, landscape, interior, FF&E, artwork, graphics, and uniforms, to create a completely new and unique space. While preserving the corridors and staircases where elementary school children once ran around, opening the doors to the classrooms where children studied allows you to step into a completely different, contemporary world. To maximize the value of the existing details that have etched the history of the architecture and interior space, we focused on materials that do not assert themselves but instead highlight the materials themselves. The reflection of the semi-glossy materials further enhances the existing architectural design. We aimed to create a spatial composition based on "reinterpretation" that can only be experienced here, by harmoniously balancing the total concept design coordination of artwork, graphics, uniforms, and interiors and FF&E concept design. <Our Project Members> [Sales/Project Management] Toru Moenuki [design, layout, design supervision] A.N.D.: Ryu Kosaka, Shohei Urata, Hiroki Yasuda / Hiroyuki Nishikawa [FF&E concept design] A.N.D.: Kaori Sano

#hospitality
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