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秋田県角館の武家屋敷群にある蔵を宿泊施設に再生しました。コンセプトは「KURA STAY」、当時の暮らしが蔵に保存されていたという設定の文化体験型ホテルです。当ホテルは、「武士蔵」、「ガッコ蔵」、「反物蔵」の3蔵１棟貸しで構成されています。空間には角館の伝統工芸の樺細工やいぶりがっこの生産風景、草木染等の織物アート、武士の家紋などを組み込み、滞在を通した地域文化体験を提供しています。また、装飾品等は地元商店等と連携して揃え、施設内に案内を設置することで周遊を促す観光拠点としての役割も担っています。

VVG Lifestyle Village, operated by Taiwanese real estate development company Walsin (Nanjing) Development Co., Ltd., has opened in Nanjing ONE MALL, a lush urban complex characterized by humanism and quality of life. Given the facility's theme of nature (earth), such as the sea and land, and the spatial characteristics of a large three-story atrium, we considered how we could harmonize with the entire facility and enhance its appeal by creating a "forest"-like space. In this "forest"-like space, encounters and connections between people are born, like the activities of diverse living things and the cycle of nature, and a flow of movement like strolling through a forest is created. 35 rows of giant lattices, with "branches and leaves" as the motif, are arranged in succession, and in the atrium space, they change into arch shapes to cover the entire space. Lighting of "plum blossoms," Taiwan's national flower, is randomly placed within, creating a "forest" with both regularity and irregularity, thus completing "VVG's Forest," which fuses Japanese delicacy with Taiwanese sensibilities. <Our Project Members> [Project Management/Sales] Keita Suda, Ryo Fujime [concept design Direction] no.10: Keita Aono [concept design] no.10: Shohei Suzuki, Chihiro Fujiwara

Located on the fourth floor of the "BOSS E・ZO FUKUOKA" complex, next to the Fukuoka PayPay Dome, the home stadium of the Fukuoka SoftBank Hawks, this newly renovated facility is a sports museum that conveys the charm of "baseball player Sadaharu Oh" while also focusing on "enjoyment." In the "Sadaharu Oh History Zone (displays)," the greatness and eventful journey of baseball player Sadaharu Oh are expressed using the latest displays methods, while in "89 Park (experiential attraction)," Sadaharu Oh's passion for baseball, his desire for people to "enjoy baseball," is condensed into an interactive attraction where visitors can enjoy various challenges such as hitting, throwing, and catching.

With the expansion of the international terminal facilities at Tokyo International Airport (Haneda Airport) Terminal 2, we were responsible for the environmental concept design and construction of the commercial area facing the departure lobby. Aiming for a symbolic concept design befitting Japan's new gateway, we expressed the future "sky" of "Tokyo," which floats and blends into the "sky" like "clouds" and "wind," endlessly changing its form. Countless objects composed using cutting-edge 3D modeling design technology create the streamlined silhouettes of "clouds" and "wind," and the ever-changing "sky" emerges through the shifting light and color gradients. For example, the broad and magnificent appearance of "clouds" and "wind" seen from afar is, upon closer inspection, composed of a delicate geometric arrangement of approximately 5,500 strip-shaped parts. Furthermore, the daily passage of time and the changing seasons are expressed through the soft and delicate light and color gradations of approximately 1,800 uniquely developed lights. The dynamism of Japanese sensibilities, which repeatedly combines meticulousness and generosity, and the "Japanese aesthetic" that cherishes the changing seasons, such as falling cherry blossoms, waves, autumn breezes, and winter skies. By fusing these two elements into a space using unprecedented new-dimensional technology, we challenged the possibilities of future spaces. <Our Project Members> [Sales & Project Management] Kazuyoshi Hikota [design, layout] Shinjiro Kondo [Production & construction] Miyuki Nakamura, Hiroshi Udagawa, Ryosuke Takada

Ishiya Confectionery Co., Ltd. is a leading confectionery manufacturer in Hokkaido, well known for its Shiroi Koibito (white lover). Head Office built the Ishiya Chocolate Factory, a factory building, in 1995 and opened the entire facility, collectively called Shiroi Koibito Park. Shiroi Koibito Park has become one of Sapporo's most popular tourist attractions. With an eye on attracting 1 million visitors, a renewal plan was launched to improve customer service and add new entertainment features with the theme of a facility that offers surprises and fun by making the most of a candy factory. NOMURA Co.,Ltd. The "K" Line Group was engaged in the overall direction of the park, production of visual content, displays review of the plan, space concept design, production and construction (new café, renovation of the lounge, expansion of the experience corner, complete renovation of the factory store, review of signage plan), NOMURA Co.,Ltd. planning and design construction covering the entire range of the Group's know-how and produced the space in a single operation. We produced the space. We also produced a wide range of creative work, including the facility logo concept design, character re concept design and new character concept design, advertising concept design, and limited edition product packaging concept design for the renewal. The Chocotopia House, a projection mapping tour to explore the secrets of chocolate with "Dr. Chocolate Loves Chocolate Too Much", the Chocotopia Factory, a tour of the Shiroi Koibito production line, café, store, etc., are the main attractions of the new chocolate entertainment facility. The main theme of the facility concept design is to maintain the antique style, which is the basic tone of the entire facility, and to make the most of the atmosphere of the existing facility concept design ・The main premise of the project is to produce a production that will allow visitors to see, learn, taste, and experience chocolate. The first major issue was to eliminate the chronic congestion of over 700,000 annual visitors. Another issue was to create new attractions, and it was necessary to plan for not only the main tourists of the past, the out-of-town visitors, but also the in-town and foreign visitors. The first step was to clearly establish a guiding production concept and review the displays storyline and route planning, starting from the start of the attraction, through the tour route to the lounge and stores, with the aim of eliminating congestion on the visitor route. We also aimed to relieve congestion by adding more attractions, a new café, renovating the lounge, expanding the hands-on facilities, and expanding the concession stand at the end of the tour, thereby distributing the points of interest to visitors. We also aimed to create a new attraction by creating a new character for content creation and utilizing the latest production technologies such as projection mapping and a new diorama model based on a new concept. ＜Our project members】 [Sales/Project Management] Taku Wakita, Tadayuki Matsubara [Planning] Yuichi Saito, Tomoko Yanagihara, Moe Murakami [design, layout] Keiu Tamura, Fujie Suzuki, Kentaro Yamada, Yuki Masuda, Akika Yamada, Shifumi Kato, Sari Suzuki, Mayu Toyoda [Production, construction] Takashi Sasatani, Ikushige Umemoto [Creative Engineers] Akira Takashi, Mitsuru Kishikawa, Kenichi Kishikawa, Kenichi Kawamoto Mitsuru Takashi, Kenichi Kishikawa, Banji Kawai [Sign Planning] Naoaki Mamoru (Nomura Products) [Production Equipment and Modeling construction Cooperation] Mizuki Suzumura (Nomura Techno)

A community space where people can connect with each other through their daily lives and the town, a place where people can call out "Hey!" We proposed opening the condominium sales center to the community so that local residents and new residents who will be living in the condominium can get to know each other. For local residents, this would allow them to have positive feelings towards the large apartment complex that will be built and to get a feel for the atmosphere of future residents even before it is completed. At the same time, we aimed to create a space that would be comfortable for prospective buyers. [Client's Challenges/Requests] Early integration between new condominium residents and the community is a major challenge. Given this social background, this project started with the idea that the sales center needed to be a starting point for a community that would be suitable for such a request. [Solution] As a starting point for the community, the sales center was planned based on a "traditional Japanese house" so that it would function as a "place" where "people who already live" and "people who will live" in the community can connect, drop by, and interact. The "earthen floor" connects the exterior and interior spaces, the "living room" is a place where users can converse, and the "veranda" is a space where people can easily chat with local residents. Through these concept design, we were able to visualize the local community and provide an updated lifestyle. [Customer's Voice] We received cooperation in many aspects, from concept creation, planning, introduction of operators, design, and construction, and we believe this project was only possible because of your company's teamwork. Thank you very much. <Our Project Members> [Sales/Project Management] Shinpei Watanabe, Yuri Utsugi [Planning] Shoko Miyazaki, Taku Sugimoto [design, layout] Ryo Onishi, Hiroaki Koshizen, Kenta Omoto [Production/ construction] Soji Wakasugi Photography: Nakasa & Partners Co., Ltd. Masato Kono

EDOCCO, the Kanda Myojin Cultural Exchange Center, which we comprehensively produced from concept development to opening, is a facility that inherits tradition and creates new culture based on the concept of "tradition x innovation." It is a unique multi-purpose facility with four above-ground floors and one basement floor, which also includes the function of a shrine's amulet distribution office. Centered around a multi-purpose hall, it operates 365 days a year, hosting corporate presentations and displays on weekdays and transforming into a live music venue on weekends. Furthermore, the Japanese cultural experiences, which focus on preserving traditional performing arts and crafts, target inbound tourists. The facility incorporates mechanisms to improve visitor satisfaction, such as introducing merchandise sales and cafe services that will please visitors, while fostering collaboration with the local community. [Challenges/Themes] In 20 years, there are two challenges: the crisis that 40% of temples and shrines will disappear due to the effects of a declining birthrate and aging population, and the decrease in Shinto wedding ceremonies. This project started in response to the desire to increase the number of worshippers of shrines in the future. [Solution] By injecting marketing principles into the shrine and developing a plan to attract demographics that had not previously visited shrines (young people and inbound tourists), this facility was created, incorporating two functions: a multipurpose hall and a Japanese culture experience studio. The facility attracts three target groups—business people, young people, and inbound tourists—and is bustling with activity every day. <Our Project Members> [Producer] Kenichi Sakazume [Sales] Seiji Yamaguchi, Tsuyoshi Inami, Motoo Kawada [Planning] Keita Kobayashi, Yoshiko Watanabe [concept design] Ryo Onishi, Eri Okuyama, Nanako Wajun, Ayumi Sasai [Production] Shigeyoshi Takahara, Jun Endo, Hiroki Kimura ~Related Links~ [News Releases] ・Kanda Myojin Cultural Exchange Center "EDOCCO" to be comprehensively produced by Kenichi Sakazume, Chief Planner NOMURA Co.,Ltd. Kogeisha, with interiors design by Ryo Onishi ・Announcement of "Toshio Suzuki and Ghibli Exhibition" to be held at Kanda Myojin Cultural Exchange Center "EDOCCO" [Media Coverage Information] ・2019.04.09 "Nikkei ESG" May issue ・2019.02.19 "Nikkei Sangyo Shimbun" ・2019.02.18 "Nikkei Sangyo Shimbun"・2019.02.06 "Hata Lab"

The Annual Layer Museum is the world's first museum dedicated to a single theme: "annual layers." Annual layers are layers of mud that have accumulated at the bottom of lakes over long periods of time. The annual layers of Lake Suigetsu, one of the scenic Mikata Five Lakes (Fukui Prefecture), record an enormous period of time—70,000 years—the longest in the world, and are deposited to a depth of 45 meters, recognized worldwide as the world standard for dating. One hundred thin slices of "shining soil = annual layers" are displays facing the lake, becoming a regional symbol that transcends the boundaries of a typical museum. Here, the landscape is also an displays. You can feel the changing passage of time, and as the sun sets, displays change their appearance along with the landscape. A harmonious worldview has been created where the boundaries between displays, architecture, and landscape are blurred. [Customer Feedback] "Annual layers" is a generally unfamiliar and difficult theme, but after repeated discussions and considerations to create displays that would satisfy visitors, we were able to create displays that is both academic and easy to understand, and has received high praise in visitor surveys and other feedback. <Our Project Members> [Sales & Project Management] Akihide Inoue [Planning] Kyohei Kishida [concept design] Sho Inanobe [Production & construction] Takeshi Suezaki, Nanae Hori, Riku Murata

Moominvalley Park opened on March 16, 2019, in Hannō City, Saitama Prefecture. Our company was in charge of the entire park's planning, design, production planning, and construction. [Client's Challenges/Themes] As this is the world's first permanent Moomin theme park, there were no precedents, and it was necessary to obtain approval from the Moomin Characters copyright holder from scratch regarding what kind of facility it should be and what kind of attractions would be best. In addition, the scope of responsibility was wide-ranging, requiring a large, well-coordinated team. [Solution] Through the deep understanding of the original work by the project members and repeated careful confirmation work with the copyright holder, we ultimately received very high praise from the copyright holder, leading to smooth approval. Furthermore, by assigning a project team from the entire NOMURA Co.,Ltd. Group, we created a situation where communication could be maintained at all times in every field. [Client's Voice] The project members' deep understanding of the Moomin characters and stories, and their affectionate approach to content creation, earned the trust of the licensor, and the approval process proceeded smoothly. The facility has received high praise from guests for being "a place where you can feel the love for the characters." <Our Project Members> [Sales & Project Management] Shingo Terasaki, Shioto Kawashima, Mirai Suzuki, Morifumi Nihei, Junichi Manabe, Haruhiko Kako [Planning & Design] Masaki Kawahara, Kyosuke Horie, Tomohisa Sasa, Sakae Kirioka, Kentaro Yamada, Yoko Suzuki, Masahiro Sugihara, Yuki Handa, Manami Nagao, Eri Isoyama, Satoshi Nakagawa, Aya Oikawa, Noriko Osaki, Kazumi Shimada, Yuki Toyoda, Rina Saito, Ryosuke Naga [Graphic concept design] Minori Konno, Misao Kaneko, Ayaka Hagiya, Mayu Toyoda, Fujie Suzuki [Production & construction] Shunsaku Kimura, Tetsuji Inoue, Chuzo Seki, Kunihiko Hashimoto Nomura Products: Kiyohiko Hoshi, Naohiro Mori, Takeshi Niimi, Kiyomi Naoyuki, Wataru Yoshida [Systems Engineering] Kenji Suzuki, Isao Yokota Nomura Techno: Katsuji Oguchi, Masahiro Takano [Structural Calculation Services] Kiichi Fujihira

Starbucks Reserve(R) Roastery Tokyo, which combines coffee bean roasting capabilities, opened along the Meguro River in Nakameguro, Tokyo. This is the first Starbucks store to open in Japan and the fifth in the world. Each floor of the four-story store offers a different experience. Located in a vibrant and creative neighborhood, this charming concept design was inspired by the famous rows of cherry trees that line the Meguro River in full bloom. The space concept design aims to blend with the natural beauty of various parts of Japan, and is symbolized by an expansive glass surface that extends to the ceiling and a warm wooden terrace seating area. In the center of the store, a 17-meter-high cascade stretches to the fourth floor, where coffee beans are stored. 121 hand-hammered copper plates cover the surface. Pipes carrying coffee beans run around the cask and throughout the restaurant, while the main bar on the first floor offers a variety of coffee brewing methods, and the authentic artisan bread available at the Italian bakery Princi (R), the first of its kind in Japan, is another attraction. In the area with a large roasting machine, visitors can also enjoy communicating with baristas and roasters over the counter; the Tibana Bar on the second floor offers a unique tea experience and a taste of the traditional Japanese tea journey, while the Alibiamo Bar, the first of its kind in Japan on the third floor, offers mixology and Craft Cocktails on the 3rd floor, where you can immerse yourself in a world of mixology and craft cocktails. In addition, the AMU Inspiration Lounge on the top four floors will serve as a venue for casual talks about social issues, a community outreach center, and a coffee training facility. 　The store will be the first Starbucks Roastery in Tokyo to be built from the ground up with a local architect, and the store exterior will be a collaboration with Kengo Kuma, a leading Japanese architect. concept design The space is a fusion of Japanese nature and tradition with modern concept design architecture, creating a space where people can explore and enjoy the experience of coffee. Based on the concept of a roasting factory and seating area coexisting in the same space, we sought a dynamic and entertaining composition incorporating the roastery's symbolic "cask" and bean pressure pipes, as well as an odd combination of delicate and understated Japanese materials. Solution: The cask is surrounded by a cherry blossom petal motif inspired by the cherry trees along the Meguro River. The cask itself was concept design patterned in such a way that the eye is guided upward, like the steam rising from a cup of coffee. The furniture is also interiors ・In addition to incorporating traditional Japanese craftsmanship and material processing throughout, we have added contemporary touches to create a new concept design, like the copper cascade and origami motif on the ceiling. We have created a space that will surprise, inspire, and engage visitors in the coffee experience. The first time you step into the shop, you will be overwhelmed by the overwhelming space. The fusion of Japanese nature and tradition with the modern concept design and the creation of each and every detail has been echoed by customers as one of the values of the immersive experience. In addition to the coffee and tea products, the entire world view of the building, which is surprising and exciting, is one of the main experiences of the Roastery Tokyo. ＜Our project members＞ 【interiors schematic design Cooperation, artwork concept design】 Eiji Kawasaki, Mai Takahashi 【working drawings】 Kyoko Aikawa, Yo Yamamoto, Yuki Yamaguchi, Junya Hagiwara 【 Production construction】 Ryohei Azechi, Jun Endo, Osamu Kojima 【 Project management, sales】 Seiji Yamaguchi, Yukako Ninomiya

Hoshino Resorts' new concept, "OMO," a hotel specializing in urban tourism, was launched in the spring of 2018. The first hotel to open under this new concept, "OMO7 Asahikawa," is a rebranding project of a long-established local hotel. The brand concept is "An urban tourism hotel that elevates the excitement of travel, not just a place to sleep." It incorporates various playful and engaging elements throughout the space to further enhance the appeal of service content that connects travelers and locals and makes exploring the city more enjoyable, proposing a new communication concept design for the hotel market.

[Project Description] The municipal central library is located on the first floor of the Kikuchi City Lifelong Learning Center KiCROSS. concept design incorporates large, curved, undulating bookshelves inspired by the flow of the river in the Kikuchi Valley, a source of pride for Kikuchi City, creating a diverse space that fosters various experiences. The bookshelves gently divide the space, inviting people in and defining the character of the area, from the lively area near the entrance to the quiet space for immersing oneself in reading. The bookshelves create various spaces by changing their shape, such as by having holes, forming staircases, and creating enclosed areas. NOMURA Co.,Ltd. was also commissioned concept design displays corner, facility VI concept design, library signage, and brochures. The open-shelf storage capacity is up to 85,000 books. <Our Project Members> [Sales & Project Management] Masanori Yokoyama, Haruka Amano [Direction] Kazunobu Nakamura [Planning] Yuichi Kameyama, Mima Inagaki [design, layout] Kazunobu Nakamura [Production & construction] Shunichiro Nagayama, Kensaku Yajima, Koichi Yamada

【プロジェクト概要文】  2014年、モクシー・ミラノのオープンからスタートしたモクシー・ホテルは、ミレニアル世代を主要ターゲットとする、マリオット・インターナショナルの新たなブランドです。 節約志向の旅行者向けブティックホテルというコンセプトの下、スタイリッシュなデザインとリーズナブルな価格で利用できるサービスを組み合わせた革新的なブランドとして、 コンパクトでありながらも機能を充実させた客室、24時間利用の活気あふれるロビースペース、現代風でいて温かなおもてなしが揃い、心のこもった、快適でエネルギッシュなホテルライフを提供します。 実用性にちょっぴりエッジを効かせたモクシー東京錦糸町は、東京の下町を訪れるような気軽な感覚でご利用いただけるデザイナーズホテルです。   ＜当社プロジェクトメンバー＞ 【営業】渡邊久美子、東島一生 【デザイン・設計】石井直子、亀田奈緒

[Project Overview] Nihonbashi Toyama-kan is a comprehensive information hub centered around a restaurant where visitors can experience the flavors of Toyama, and also offers retail sales, tourist information, and exchange events. Throughout the space, Toyama-produced materials and traditional crafts are used, making it a new hub that conveys the "high-quality lifestyle of Toyama" and not just sells goods, but also conveys the beauty of Toyama's nature, diverse culture, and the allure of its food, making people want to visit Toyama Prefecture. Our company assisted with consulting, design, layout, building execution, event management, and public relations support. [Challenge/Theme] "A place to convey the high-quality lifestyle of Toyama" The theme was to revitalize industry, tourism, etc., by conveying experiences rather than just selling goods. [Solution] We implemented a proposal to "revitalize the facility by introducing a new purpose that will serve as a focal point." By utilizing our CSV solutions for creating public spaces, "Forester Project" (*1) and "Japan Value Project" (*2), we have created a project that is not just a local products store, but can be used for various regional revitalization measures that Toyama Prefecture aims to achieve, such as tourism, industry, and migration. Our designers visited sawmills in Toyama Prefecture to select locally sourced wood, including cedar and zelkova, for the tables and chairs that are actually used in the building. "Forester Project" (*1) A project to develop facilities that strongly imprint a regional brand while supporting the forestry industry by manufacturing interiors, furniture, and fixtures for facilities using domestically produced timber with regional characteristics. "Japan Value Project" (*2) An initiative to collaborate with businesses nationwide that handle traditional techniques and materials and provide a platform for them to be featured in facilities. <Our Project Members> [Development/Project Management] Ryuichi Fujinaka [Sales Promotion] Noboru Sato, Nobuyuki Tanaka [Planning] Echiyo Suzuki, Ryuichi Fujinaka [Creative Direction] Echiyo Suzuki [design, layout] Yutaka Hanaoka [Signage/Graphic concept design] Hisae Ito (Cross) [Production/ construction] Yukio Marumori [Other (Event Planning, Public Relations Support, etc.)] Ryuichi Fujinaka

<Project Description> The Kyoto Railway Museum, where visitors can experience the progress of Japan's modernization through the history of railways, has opened in Kyoto, a city that values tradition while constantly innovating. The basic concept is "a railway cultural hub that walks hand in hand with the community." With the basic mission of "contributing to the revitalization of the region through business activities centered on railways," it aims for coexistence with the community. Our company assisted with consulting, planning and design, and displays production. <Our Project Members> [Development] Akihiko Nishimura [Sales & Project Management] Noriyuki Iwamoto [Direction] Takahiro Kurihara [Planning] Yukihiro Yoshimoto, Kyohei Kishida [Consulting] Takahiro Kurihara, Yukihiro Yoshimoto, Ryuichi Okuda [Art Direction] Ryuichi Okuda [design, layout] Takaki Mizuno, Kenji Takahashi [Sign & Graphic concept design] Shota Umetani, Mieko Yoshioka [Production & construction] Akio Hirayama, Akimitsu Kishi, Michitaka Funakura, Masanori Nakajima, Soji Wakasugi, Daisuke Inoue, Hideo Hara, Katsuyoshi Tsuge [Maintenance Planning] Akihiro Hokawa, Tomokazu Araki [Operational Planning] Tsutomu Makura [public relations] Hitomi Matsuura, Yuri Yoshida, Satoko Sone