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NOMURA Co.,Ltd.

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TOYOTA ARENA TOKYO

TOYOTA ARENA TOKYO

This project is for the outdoor park area of "TOYOTA ARENA TOKYO," a next-generation multi-purpose arena that opened in October 2025 and is the home of the B.League team "Alvark Tokyo." Our company participated from the planning and conceptualization stage and was in charge of the design, planning, and construction of three outdoor spaces: "adidas SPORTS PARK," "Rental Nikken JOINT PARK," and "CIRCULAR FARM SOUTH GARDEN," as well as "MEMORIAL BRICKS" installed on the main staircase. • adidas SPORTS PARK: This sports park features a basketball court adorned with monuments featuring the club's mascot character "Luke," basketballs, and goals, as well as icons by internationally renowned painter/artist MHAK. Part of the court utilizes recycled rubber material from discarded shoes. It is open to the public on days when there are no events.・Rental Nikken JOINT PARK The name "JOINT PARK" was chosen to connect the desire to "join (JOIN)" various events with the arena concept of "trying to take a chance (TRY)". It aims to be an event park where people can interact and connect all kinds of fun. ・CIRCULAR FARM SOUTH GARDEN This is an outdoor terrace space located next to the main gate on the 3rd floor of the arena. It is a space where everyone can feel comfortable and spend their time as they please, enjoying conversations and food and drinks while feeling the warmth of nature before and after events. On days when no events are being held, it is open as a public space that anyone can use freely. ・MEMORIAL BRICKS Located on the main staircase leading to adidas SPORTS PARK, the bricks are engraved with names and passionate messages of support for Alvark Tokyo to commemorate the opening of the arena.

#entertainment
KidZania Tokyo "Horse Center"

KidZania Tokyo "Horse Center"

KidZania, operated by KCJ GROUP, is a "city where children are the main characters," where they can learn about how society works while having fun. Sponsored by real companies, it's a facility where children can develop the skills to thrive in the future through realistic occupational and social experiences. The "Horse Center," which opened in a corner of "KidZania Tokyo" inside Lalaport Toyosu, operates under the principles of "getting close to horses and nurturing horse culture" and "interacting directly with horses and learning about their charm." Three activities allow children to "feel closer to horses" through jobs related to horses, which they don't usually have the opportunity to interact with. In "Veterinarian," children can experience a realistic abdominal surgery to treat a horse's twisted intestines, divided into surgeons and anesthesiologists. As an "Assistant Trainer," they can communicate with horses through grooming and experience the height of a horse by wearing horse tack and riding. Additionally, in "Horse Riding Experience," children can use a simulator to experience connecting with horses on three different riding courses at varying levels. The purpose of the KCJ GROUP and JRA is to create an opportunity for children to develop an interest in horses through their experiences at the "Horse Center," and to learn about the preciousness of life and the importance of working together as a team to accomplish things. From our position as construction and production company, we have embraced this vision and pursued a spatial quality that will give children profound insights, even under limited conditions.

#entertainment
KOCHIKAME Museum

KOCHIKAME Museum

KOCHIKAME Museum" is a sightseeing base facility for the Kameari area in Katsushika City, based on the manga "Kochira Katsushika-ku Kameari Koen-mae Hashutsujo" (Here I come, Kameari Koen-mae Hashutsujo). We were in charge of the concept of the facility, displays, content planning and design, and construction. In addition, we planned and designed the circulation measures around Kameari Station, construction and promotional measures for the opening of the facility. The two teams, CIC (Content Integration Center), a team of experts in IP content*, and the public works facility team, which has expertise in local government tourism base facilities and city planning, leveraged each other's strengths. The concept of the project was "The main character builds a facility on his own and then runs away to the town of Kameari! The architecture looks like a stack of comic book panels, with famous scenes popping out of interiors and a space that exudes the worldview of the work concept design, creating a sense of existence for the main characters and creating an immersive spatial experience for visitors. Visitors experience a consistent spatial story from the entrance to the exit, as if they are chasing a hero who has escaped. This also contributes to the promotion of the shopping district and local revitalization of Katsushika Ward and the Kameari area. *This term refers to all content protected by Intellectual Property Rights (IPRs). For example, games, movies, animation, manga, novels, music, characters, etc. fall under IP content.

#entertainment
#public
TBS_AKASAKA BLITZ Monument/Gallery

TBS_AKASAKA BLITZ Monument/Gallery

TBS has adopted the area concept of "Shake the World. AKASAKA," aiming for the "Akasaka 2-chome and 6-chome District Redevelopment Plan" and the operation and completion of existing areas (TBS Broadcasting Center, Akasaka Sacas, TBS Akasaka BLITZ Studio, TBS Akasaka ACT Theater, Akasaka Biz Tower) by 2028. As the third phase of this plan, "Akasaka BLITZ," which has previously served as a live performance space and delivered various content, has been renovated into "BLITZ Studio," a new facility dedicated to television program production. The first floor features displays space collaborating with popular programs, and the third floor has a viewing space for the program studios. For this project, we planned, designed, and produced a monument to attract facilities that will contribute to the revival of Akasaka's vibrancy lost during the COVID-19 pandemic, as well as a gallery that allows viewers to experience the history of the station from its opening to the present, in the foyer in front of the "BLITZ Studio" and the stairwell leading to the third-floor concept design. The monument embodies the long-standing connection between TBS and its viewers, while also proposing a circular economy from an SDG perspective by creatively reusing 1.4 tons of "discarded viewing and broadcasting equipment and materials." The adjoining stairwell serves as a pathway leading from a gallery tracing the evolution of TBS's viewing media over 70 years to the studio viewing area, creating a space where visitors can experience TBS's history from its founding to the present day in a seamless manner.

#corporate
#entertainment
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