Deliver “Delight and Passion” to people
through space creation

NOMURA Co.,Ltd.
SEGA STORE TOKYO

Photo: Nakasa and Partners

SEGA STORE TOKYO

Photo: Nakasa and Partners

SEGA STORE TOKYO

Photo: Nakasa and Partners

SEGA STORE TOKYO

Photo: Nakasa and Partners

SEGA STORE TOKYO

Photo: Nakasa and Partners

SEGA STORE TOKYO

Photo: Nakasa and Partners

SEGA STORE TOKYO

Photo: Nakasa and Partners

SEGA STORE TOKYO

Photo: Nakasa and Partners

SEGA STORE TOKYO
SEGA STORE TOKYO
SEGA STORE TOKYO
SEGA STORE TOKYO
SEGA STORE TOKYO
SEGA STORE TOKYO

overview

SEGA STORE TOKYO opened in Shibuya PARCO as the first flagship store in Japan to embody the transmedia strategy being promoted by SEGA. It is an information hub that presents the worldview of the diverse IP* owned by the company as an experience that goes beyond simply selling merchandise, providing new surprises and excitement to fans around the world.

Our company was responsible for design, layout, production, construction, and VMD (Visual Merchandising) support for this project. We created a space where visitors can enjoy the appeal of Sega's unique content with all five senses, realizing the creation of a "place" that connects fans both domestically and internationally with the content.

*This refers to all content protected by intellectual property rights.

project member

Sales and project management
Akio Ishikawa, Ryujiro Imoto, and Yuki Ikeda
Design/Layout
Kotaro Watanabe
Production/Construction
Hiroki Yoshitake, Mikio Arai, Kairi Fukuzawa

Basic information

open

2025

location

Tokyo

client

Sega Corporation

solution

design, layout, signage and graphic concept design, building execution

Facility and employee information is current as of the time of opening. Please see the facility's website for the latest information.

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