overview
SEGA STORE TOKYO opened in Shibuya PARCO as the first flagship store in Japan to embody the transmedia strategy being promoted by SEGA. It is an information hub that presents the worldview of the diverse IP* owned by the company as an experience that goes beyond simply selling merchandise, providing new surprises and excitement to fans around the world.
Our company was responsible for design, layout, production, construction, and VMD (Visual Merchandising) support for this project. We created a space where visitors can enjoy the appeal of Sega's unique content with all five senses, realizing the creation of a "place" that connects fans both domestically and internationally with the content.
*This refers to all content protected by intellectual property rights.
project member
Basic information
- open
2025
- location
Tokyo
- client
Sega Corporation
- solution
design, layout, signage and graphic concept design, building execution
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