Deliver “Delight and Passion” to people
through space creation

NOMURA Co.,Ltd.

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CP+2026 Sigma Booth

CP+2026 Sigma Booth

Our company was in charge of Sigma's displays booth at CP+ 2026, the world's premier show for cameras and photographic imaging, held at Pacifico Yokohama. Since its founding, Sigma has always maintained a deep respect for people's passion for expression and has aimed to provide the best photographic equipment to meet all needs. One year after the announcement of a new VI that returns to this origin and re-examines the essence of Sigma, the Sigma booth at CP+ 2026 was an attempt to visualize this. In this project, the quality of "Made in Aizu, Japan," realized at the Aizu factory, the company's only production base, was used as the identity, and the philosophy of "The Art of engineering. Engineering for Art." was unfolded in the booth. The aim was to create a space where visitors could intuitively feel the respect and responsibility for optical technology, design philosophy, and photographic culture. In designing the booth, we reinterpreted "Japan" in the context of a comprehensive equipment displays. The booth's exterior design is inspired by the concepts of "hashirama" (spaces between pillars) and "yorishiro" (objects that serve as vessels for spirits), while the ceiling features a fabric curtain installation that expresses "light transmission" and "layered lenses." This was realized in collaboration with lighting designer Yoshiki Ichikawa (AURORA Inc.). By randomly hanging translucent fabric curtains and illuminating them with moving lights, a scene reminiscent of the fantastical misty landscapes of Aizu, Sigma's home ground, is created. In the test shooting experience corner, artwork made from waste materials generated during the manufacturing of aperture blades for interchangeable lenses was co-created with the team at Sawada concept design Studio. This was presented as a subject that allowed visitors to actually check the lens performance. Based on the question, "Are textual information and explanatory diagrams truly indispensable for true brand understanding?", the explanatory function was stripped down to the bare minimum, extracting only the most important physical brand embodiment value, aiming for a memorable spatial experience. *Event period: February 26 - March 1, 2026

#Conventions & Events
KidZania Tokyo "Horse Center"

KidZania Tokyo "Horse Center"

KidZania, operated by KCJ GROUP, is a "city where children are the main characters," where they can learn about how society works while having fun. Sponsored by real companies, it's a facility where children can develop the skills to thrive in the future through realistic occupational and social experiences. The "Horse Center," which opened in a corner of "KidZania Tokyo" inside Lalaport Toyosu, operates under the principles of "getting close to horses and nurturing horse culture" and "interacting directly with horses and learning about their charm." Three activities allow children to "feel closer to horses" through jobs related to horses, which they don't usually have the opportunity to interact with. In "Veterinarian," children can experience a realistic abdominal surgery to treat a horse's twisted intestines, divided into surgeons and anesthesiologists. As an "Assistant Trainer," they can communicate with horses through grooming and experience the height of a horse by wearing horse tack and riding. Additionally, in "Horse Riding Experience," children can use a simulator to experience connecting with horses on three different riding courses at varying levels. The purpose of the KCJ GROUP and JRA is to create an opportunity for children to develop an interest in horses through their experiences at the "Horse Center," and to learn about the preciousness of life and the importance of working together as a team to accomplish things. From our position as construction and production company, we have embraced this vision and pursued a spatial quality that will give children profound insights, even under limited conditions.

#entertainment
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