This is a renewal of the entire store and environment area from the building entrance to the lobby (large hall) of the Takarazuka Grand Theater, which is celebrating its 111th anniversary. Based on the concept of "Dreams start here," we aimed to carefully inherit the charm of the Takarazuka Grand Theater that has been cultivated so far, and to create a space that will continue to deliver dreams to many customers and be loved in the future. From the moment you step inside the building, you will be enveloped in the glamorous world of Takarazuka Revue, and it is a space where you can experience the "extraordinary feeling" and "exhilaration" that leads to dreams and excitement. By unifying concept design of interiors environment and creating the world of Takarazuka Revue throughout the building, we planned a space that will make the time before and after the show more comfortable, and that customers who are not going to the show can also enjoy. By extracting motifs that represent "Takarazuka-ness" from the elements of Takarazuka Revue's stages and shows and the building of the Grand Theater and reconstructing them as modern concept design, we have created a space that will be loved even more by existing fans and will attract new fans, leading to an increase in brand value with an eye on the future of Takarazuka Revue.