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metsä village

metsä village

「メッツァビレッジ」が開業される「メッツァ」は、北欧のライフスタイルを体験できる「メッツァビレッジ」(2018年11月9日開業、無料)と、ムーミンの物語を主題とした「ムーミンバレーパーク」(2019年3月開業、有料)の 2 つのエリアから構成。 メッツァビレッジ は約16.3万㎡の規模となり、物販施設、飲食施設、ワークショップ施設、 催事スペース、駐車場施設などで構成されます。当社は、その環境デザイン(建屋外装仕様・デザイン、施設サイン調整、環境ベンチ、PHOTO SPOT、ゴミ箱デザイン)の設計監修を担当しました。 【お客様の課題/ご要望】 北欧の雰囲気を持ち、メッツァの世界観に合ったもの、また、大人の女性もターゲットであったため、インスタ映えを考慮し、遊び心を持ったデザインを要望しました。 【お客様の声】 つい撮りたくなるようなインスタ映えするデザインが多く、お客様が撮った写真を積極的にSNSにアップしてくださり、PR効果がありました。 また、ゆっくりくつろぎたくなるベンチでは、まさにメッツァのコンセプトの「余白と暮らす。」を体感していただいております。 <当社プロジェクトメンバー> 【営業・プロジェクトマネジメント】高森 雅浩、猫田 弘樹 【ディレクション】鈴木 洋子 【デザイン】半田 友紀 【制作】平山 哲、渡邊 祥太

#entertainment
資生堂グローバルイノベーションセンター S/PARK

資生堂グローバルイノベーションセンター S/PARK

資生堂の最先端の研究施設である「資生堂グローバルイノベーションセンター(呼称S/PARK)」の1・2階に開設された、にぎわい施設のプロジェクトです。1階に、資生堂パーラーとのコラボレーションから生まれた食事を楽しめる「S/PARK Cafe」、パーソナライズ化粧品の購入などができる「S/PARK Beauty Bar」、独自のメソッドに基づくオリジナルプログラムを体験できる「S/PARK Studio」、2階に、体験型ミュージアムの「S/PARK Museum」を配置し、誰でも自由に訪れることができる美の複合体験施設です。 吹抜けにあるSONY 16KのクリスタルLEDの特大ビジョンと1、2階部分をひとつなぎにする大きな螺旋階段が特徴的です。また開放的な吹き抜け構造の天井には、訪れた人に「インスピレーションが羽ばたく様」をイメージさせるような特大モチーフを設置しました。 全体プロデュースを小山薫堂氏(ORANGE AND PARTNERS)、空間デザインをnendo+onndoが担当し、当社は主に施設内装の設計・施工を担当しました。 <当社プロジェクトメンバー> 【営業・プロジェクトマネジメント】高森雅浩、猫田弘樹 【企画】柳原朋子、藤井香与子、廣田晃平、天間真代、岡崎広子 【デザイン・基本計画】青野恵太(onndo)、松井真吾(onndo) 【基本設計・実施設計・設計監理】林浩平、田村憲明、仁田真樹子、谷戸星香 【グラフィックデザイン】鈴木不二絵 【制作・施工】山田宗一郎、廣渡諒和 【テクニカルディレクション】貴志晃充、奥晴樹

#corporate
Hamleys Yokohama World Porters

Hamleys Yokohama World Porters

Hamleys, the oldest toy store in the UK with a 259-year history, now has stores in 19 countries worldwide and is a theme park-like facility with various features that set it apart from ordinary toy stores. The Yokohama World Porters store, which will be the first store in Japan along with the Canal City Hakata store in Fukuoka City, will consist of two floors. The first floor will feature Hamleys' iconic carousel, which children can actually ride and play on. The playroom on the second floor will offer games using digital technology and opportunities to try out toys. In addition, just like in the UK, rental services such as party rooms where you can celebrate special occasions such as birthdays and anniversaries with entertainers will be available, making it a facility where families can spend enjoyable time. Our company coordinated this project, in which both stores will open on almost the same day, and assisted with everything from working drawings to construction (excluding the playroom) and construction supervision, based on the basic plan in the UK. <Our Project Members> [Sales & Project Management] Shohei Baba, Haruhiko Kako, Reika Sato, Reina Mihashi [Direction] Eiji Kawakami [design, layout] Masahiro Sugihara [Production & construction] Eisuke Yokoshima, Yohei Ishikawa, Takuto Nitasaka, Kota Shimizu, Yuta Shirahata, Yuma Uehara, Fuyuka Nishiyama, Yuki Miura [Customer Feedback] We were able to realize a store with high construction precision that takes safety into consideration. Furthermore, all the project members agree that it was thanks to the support of NOMURA Co.,Ltd. Ltd., who not only worked with the British design firm but also handled the import agency work, that we were able to open the store in such a short development period. ◆We also handled the Hamleys Canal City Hakata store. <Our Project Members> [Sales & Project Management] Shohei Baba, Haruhiko Kako, Reika Sato, Reina Mihashi, Masahiro Endo, Hisayo Matsunaga [Direction] Eiji Kawakami [design, layout] Masakazu Fujisawa [Production & construction] Eisuke Yokoshima, Yohei Ishikawa, Takuto Nitasaka, Ryo Hashiguchi, Jiro Kusunoki, Daiki Sugimoto

#Urban & Retail
Chrysanthemum Town Nihonmatsu Branding Project

Chrysanthemum Town Nihonmatsu Branding Project

In Nihonmatsu City, Fukushima Prefecture, they have been cultivating "showcase chrysanthemums," such as chrysanthemum doll dolls and "multi-flowered" chrysanthemums that produce hundreds or thousands of flowers from a single stem. However, their activities were limited to exhibitions at chrysanthemum shows and autumn chrysanthemum displays. With the desire to utilize chrysanthemums in a way that suits the modern era, in a variety of scenes and spaces, they launched the "Nihonmatsu Chrysanthemum Town Branding Project" in 2016, aiming to enhance the appeal of Nihonmatsu chrysanthemums. In 2017, the second year of the project, they requested branding services from our company, whose founding was partly inspired by the large-scale expansion of chrysanthemum doll doll exhibitions nationwide during the Meiji era, which became a major draw for visitors. Together with Nihonmatsu City, we helped to enhance the new value of Nihonmatsu's traditional chrysanthemum cultivation and evolve "Nihonmatsu Chrysanthemum Town" into a brand that can be promoted throughout Japan and the world. ◆Project Website *You will be redirected to an external website. Please click the URL below if you wish to proceed. http://senrinzaki.jp/ *Please note: ・The linked website is not the website of NOMURA Co.,Ltd. and is not under our control. ・The website address listed in this notice is current as of the time this page was created. Website addresses may be discontinued or changed. Please check the latest address yourself. ・For information regarding the linked website, please contact the organization or group that provides the link. [Customer's Challenges/Requests] We want to brand and develop a new business around the chrysanthemum cultivation in Nihonmatsu City, where advanced horticultural chrysanthemum cultivation techniques such as chrysanthemum doll dolls and Senrinzaki remain, and make it a symbol of intergenerational exchange and community development. Furthermore, by branding Nihonmatsu City's chrysanthemums, we hope to create new businesses and new fields for second-hand chrysanthemum products (souvenirs, chrysanthemum goods, etc.), and increase employment in the tourism industry and other service industries by increasing the number of visitors who come to see the chrysanthemums. [Solution] - Marketing and market research for the floriculture and display industries, identification of challenges in product supply, and development of sales strategies - Development of brand concept - Development of brand logo and colors - Production of a product catalog to promote Nihonmatsu chrysanthemums such as "Senrinzaki," "Hyakutarin," and "Kengai" - Production of a project-specific landing page - Development of a promotion strategy - Production of a promotional video (Japanese and English) - Support and production of event participation - Holding of branding and product development seminars for local businesses - Product development support [Customer Feedback] We received many suggestions for new ways to showcase the traditional Nihonmatsu chrysanthemums, such as the creation of promotional tools that further bring out their appeal, and participation in art events that we had never considered before, allowing us to confirm the potential of Nihonmatsu chrysanthemums. Through this project, we were able to introduce "Senrinzaki" to many people both domestically and internationally, and we were able to achieve our first overseas expansion. In addition to promotion and displays, we received support in a wide range of areas, including the development of related products with local businesses and advice on the "chrysanthemum doll Exhibition," which helped to build enthusiasm among the citizens. <Our Project Members> [Sales/Project Management] Hiroshi Yokota [Planning/Direction] Yuki Shimokuni [design, layout] Tomoki Fukano, Yuri Nakagawa [PR] Korei Fukazawa [Production/ construction (for DESIGNART TOKYO 2017/2018 exhibition)] Takeshi Shimada [Collaboration for DESIGNART TOKYO 2018 exhibition] Keiko Uchiyama (NOMLAB) ・NOMLAB DESIGNART 2018 exhibited work "Senrinzaki" Chrysanthemum MR http://www.nomlab.jp/jp/projects/detail/15 ・Release Information https://www.nomurakougei.co.jp/uploads/news/attachments/1/a7a75355626e63682aa71e0b4fb11fc91cfaa652524366dc8f100e9f068d9f55.pdf

#public
Odawara Castle NINJA Museum

Odawara Castle NINJA Museum

This is the third facility renovation project undertaken by our company within the castle park, following the Odawara Castle keep and the Tokiwagi Gate Samurai Museum. It is a historical experience museum where visitors can learn about the Fuma clan, the Odawara ninjas who are said to have secretly supported the Odawara Hojo clan, in a fun way through digital technology and real-world experiences. Our company was comprehensively responsible for everything from planning, design, layout, production, and construction of displays and digital content to assisting with the overall operation plan of the museum. Furthermore, 88% of the materials used are Odawara-produced timber (certified as Kanagawa Prefecture-produced timber), contributing to the revitalization of Kanagawa Prefecture's forestry and timber industry. ◆Odawara Castle Tower https://www.nomurakougei.co.jp/achievements/detail/242 ◆NOMLAB Nomura Open Innovation LAB, a specialized organization that develops the digital communication domain of NOMURA Co.,Ltd. [NOMLAB (commonly known as Nomura Lab)] http://www.nomlab.jp/jp/ <Our project members> [Development] Akinori Ogasawara, Anjin Sawada [Sales and project management] Anjin Sawada [Planning] Wakako Satake [design, layout] Sayaka Horikoshi, Toshie Makigara [Content directors] Hitomi Nakamura (NOMLAB), Keiko Uchiyama (NOMLAB) [Air conditioning equipment design] Tadahiro Nakajima [Electrical lighting design] Yuko Yamashita, Yuya Tsuboi [Production and construction] Hironari Ota, Junichi Ito, Toshiyuki Suzuki, Hironori Mima, Takashi Yokoyama

#public
Sega Sammy Group Head Office Relocation Project

Sega Sammy Group Head Office Relocation Project

[Project Description] JOURNEY OF SEGASAMMY - SEGASAMMY's Unending Journey "SEGASAMMY continues its journey in pursuit of our customers' dreams and emotions." We proposed an office environment divided into two areas that embodies this spirit. 1) [Reception and Conference Room Area] A reception lounge that sparks curiosity about travel, and conference rooms where you can travel the world and encounter new discoveries every time you open the door. 2) [Cafeteria Area] A place for communication centered on food that "enhances the individuality and abilities of each employee and allows them to encounter a playful spirit." ■Background of Head Office Relocation Head Office office relocation project aims to improve the efficiency of group management and strengthen inter-business collaboration and create synergies by revitalizing personnel exchange, by consolidating Head Office functions of 20 group companies and 6,500 employees into the new office. [Customer's Challenges/Requests] ■A new style of communication within the company ■Creation of situations through encounters with new people ■Promoting a transformation of work style and transforming and revitalizing the brand image [Solution] ■A space that induces diverse communication, from personal private spaces to brainstorming spaces ■"Three Functions" - "Enhancing Sensitivity" x "Comfort" x "Activating Communication" = Aiming to improve motivation and productivity. Communal tables and counters provide a space for spontaneous communication, where people can dine side-by-side with strangers, creating situations where creative communication can emerge through new encounters. <Our Project Members> [Planning & concept design] Shin Takahashi, Nobuaki Saka, Hiroyuki Kanai, Fujie Suzuki Node Yoshiyuki Shimizu, Erika Takeuchi, Motoya Kawasaki [Production] Kenji Takekawa, Yuta Shirahata [Sales & Project Management] Kiyoshi Toyama, Ryota Iwaki, Mai Kono

#corporate
Mitsui Shopping Park LaLaport Shonan Hiratsuka "Kids Park" "Koniwa House"

Mitsui Shopping Park LaLaport Shonan Hiratsuka "Kids Park" "Koniwa House"

[Project Description] We have created a space at the large shopping mall "LaLaport Shonan Hiratsuka" that brings together functions to make it more comfortable and safe for families with young children. The 170u kids' zone "Kids Park," located next to the food court, is divided into areas according to age group and uses highly cushioned interiors materials that are carefully considered for safety, providing a safe space for children to play. "Koniwa House" is a rest space where parents with young children who are visiting the mall can take a breather. It has a small garden where adults and children can relax after taking off their shoes, a space for feeding babies solid food, and a nursing room where you can stretch out and relax. [Project Highlights] - Consideration has been given to reducing the psychological and physical burden on both children and parents, such as a kids' zone where children can rest before and after meals or eat while being supervised, and a nursing room where parents can stretch out and relax. - Zoning has been implemented according to the different ways of spending time, such as a quiet play zone, an active play zone, and a baby zone. - A simple space has been designed to incorporate features that stimulate children's instincts and curiosity. <Our Project Members> [Sales/Project Management] Hidefumi Ikuta [Planning] TeamM [design, layout] Yoko Suzuki, Kenta Omoto, Akika Yamada [Production/ construction] Katsuei Iwakura

#public
Kiraku Obi Aiyatei

Kiraku Obi Aiyatei

[Project Description] This project involves converting a traditional Japanese house located in Obi, Nichinan City, Miyazaki Prefecture, into accommodation. Obi was designated in 1977 as the first Important Preservation District for Groups of Traditional Buildings in the Kyushu and Okinawa region, and is an area where buildings with a sense of unity line the streets. Therefore, the exterior design had to be renovated with the premise of harmonizing with the landscape from a preservation standpoint. So, the aim was to create a facility that would attract many visitors by giving the interior design a high degree of concept design freedom and using distinctive furniture and decorations. Furthermore, on January 28, 2017, Nichinan City and NOMURA Co.,Ltd. signed a comprehensive cooperation agreement to realize town development in line with Nichinan City's concept of "Creating Customers and Creating People." On October 10, 2018, as part of the cooperation agreement, they signed the "Regional Revitalization Business Personnel Exchange Program," and dispatched Kyohei Yamano, a creative talent who handles spatial production, to Nichinan City to work on regional revitalization. Together with Nichinan City, related companies, and various other players, we are working on regional revitalization, including the creation of the "Guidelines for Town Development for the Regeneration of the Obi District of Nichinan City," the "DENKEN WEEK (Traditional Building Week)" event aimed at the development of the historic townscape, and the production of spaces in old houses. [Client's Challenges/Requests] (1) We want to renovate an old house into accommodation mainly targeting foreign tourists. (2) We want to incorporate elements unique to the region as a strength of the accommodation business. (3) We want to create a space that makes people feel the essence of Japan. [Solution] Old houses are one of the spaces where Japanese lifestyle and culture, or "lifestyle," are most concentrated. In this renovation plan, we wanted to make the most of elements that convey the scenery of the past, such as pillars, beams, and ceilings, and make the other elements into a space that can be comfortably used by people of today. Therefore, the overall concept is "Post-Heritage: Transformation for Inheritance and Weaving into the Next Generation," and we are exploring a new way of inheriting culture. Regarding tools, we followed a consistent selection theme, and without being limited to traditional techniques, we composed of items that weave together Japan through various approaches. As a result, we believe that this accommodation provides an inspiring experience that sparks interest in Japan for foreign visitors and instills pride in Japan in domestic tourists. <Our Project Members> [Space Production] Yasutoshi Yamano [Furniture and Decoration Coordination] Yasutoshi Yamano [concept design (interiors)] Yukio Kazusaka [Development] Nobuyuki Yagi [Sales] Toshiyuki Shirai ・Release: Nichinan City, Miyazaki Prefecture and NOMURA Co.,Ltd. conclude a "Comprehensive Cooperation Agreement on Regional Revitalization" https://www.nomurakougei.co.jp/uploads/news/attachments/1/bd685168ce469eb3f8f63ef2a5fe43c89bbc9af85df83d352763aa2eeb42e9cf.pdf ・Release: Nichinan City, Miyazaki Prefecture and NOMURA Co.,Ltd. sign "Regional Revitalization Business Personnel Exchange Program" https://www.nomurakougei.co.jp/uploads/news/attachments/1/aa565bf338f37cd539f269b55ea67caf32e4e527800fa28c89557f39ddf51f19.pdf Other achievements: DENKEN PJM https://www.nomurakougei.co.jp/achievements/detail/409

#hospitality
Hilton Fukuoka Sea Hawk guest room and corridor renovation work

Hilton Fukuoka Sea Hawk guest room and corridor renovation work

[Project Description] This project involves the renovation of 148 guest rooms across 4 floors and 22 floors of corridors. Hilton Fukuoka Seahawk is an iconic symbol of the "Seaside Momochi district," which has been selected as one of Japan's 100 best urban landscapes, and its architectural shape is based on the concept of "a large ship setting sail on Hakata Bay." In this renovation, we aimed to create a Hilton Fukuoka that would be loved by people all over the world for a long time, using the comfort of being on a ship and the view of the sea from the deck as motifs, and imagining the way people interact, stemming from the connections between people in Hakata Bay, which has long been a link to exchanges with foreign countries. We aimed to concept design a Hilton Fukuoka that would be loved by people all over the world for a long time, using forms and compositions that arise from "interaction," materials that evoke the feeling of a "ship's cabin," and the colors of "white sand and green pines" unique to Hakata Bay. [Client's Challenges/Requests] The challenge was to make the guest rooms flexibly usable for various guests, including business travelers, leisure travelers, inbound tourists, and MICE (Meetings, Incentives, Conferences, and Exhibitions) guests. The long corridors needed to be concept design in a way that would not give guests a monotonous impression. [Solution] We incorporated a mechanism into the headboard of the bed in the guest rooms, allowing it to be moved towards the center, enabling the room to be arranged as either a twin or Hollywood twin room according to guest requests. In the corridor, the intersecting gradient lines of the carpet represent the trajectory of a ship, with the Hakata Bay side representing the sea, the center representing the sandy beach, and the city side representing the pine forest, creating an impressive concept design that incorporates the colors of the outside scenery into the interior. <Our Project Members> [Sales & Project Management] Masayuki Yoshimori, Nobuko Abe [design, layout] Keita Aono, Naoaki Yokoyama, Jun Watanabe [Production & construction] Takayuki Gara, Mitsuaki Kanayama

#hospitality
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