WorksUrban& Retail

エスパル仙台IIでは、2008 年の開業から13 年となる2020年6月に全面リニューアルに向けたプロポーザルコンペが開催され、当社が選定されました。 東北一の感度の高さに磨きをかけ、お客様のライフスタイルの一歩先を行く提案ができる新たなセレクトショップゾーンへ生まれ変わるために提案した環境デザインコンセプトは【MORI TERRACE】です。「どこよりも居心地が良く」「日常にインスピレーションを」をテーマに、有機的なラインとアースカラーを基調に全体を構成し、モードかつ優しげな雰囲気で全体を包みました。 具体的には『ビッグオーニングとグリーン』を外部広場に展開し、街行く人びとと本施設の新しい結節点を作り出しています。また施設内には『木漏れ日』をデザインエレメントとした天井部のライトコートを通路環境と連動させて配置しており、木漏れ日の導きで人びとを施設奥へと誘引します。洗練された感度の中に“くつろぎ×遊びゴコロ”を感じさせ、次世代の価値観を持つ幅広い年代のお客様に支持される場を目指します。  【社会課題／お客様の課題／ご要望】 本プロジェクトのスタートは2020年8月で、コロナ禍に計画を推進することになり、集客商業の在り方が問われる開発案件でした。 テナント出店交渉も難航する中、主動線の9割を既存ライン利用する、環境のアップサイクルが求められました。また、集客の場だけではなく、“街行く人びととエスパル仙台との新しい結節点”を作り出し、さらに人びとを施設奥へ誘引し拡散することも要望されました。  【解決策】 街行く人びととの結節点として外部広場に「どこよりも居心地が良いビッグオーニングとグリーン」と、「日常にインスピレーションを提供するLEDビジョン」を設置し、エスパル仙台の最北端にある本施設の情報発信型広場として、イベントやテナントに関する情報を街行く人びとに発信しています。 また、今後のコンテンツ開発のヒントにもなり得る、施設側とお客様側の双方向からメディア媒体へ発展していくことも視野に入れた、訴求性の高い映像が流れることで、街行く人びととエスパルとのつながりを生み出し、人びとを施設奥へ誘引し、通過型施設から、「感じて・触れて・発信して」いただける場となることを目指しました。 ＜当社プロジェクトメンバー＞ 【営業・プロジェクトマネジメント】 上杉 宏之 【企画】 渡会 ちひろ、中村 真悠 【デザイン・設計】 鈴木 健一 【構造設計】 小松 泰造 【制作・施工】 佐藤 辰夫

This is a concept shop of “Okomeburan” handled by “Shinmei Group”, one of the largest long-established rice wholesalers in Japan. Okomeburan is a rice bran specialty store brand with a vision of "making every day better", and this store is a new city consisting of three spaces: "FACTORY SHOP", "EAT IN CAFÉ" and "KITCHEN LAB". We are aiming for a model store. All products of Okomeburan are carefully selected from the manufacturing process to the transportation process. In order to maximize the attractiveness of the products, we devised a "FACTORY SHOP" that added displays function to the conventional product sales and cafe functions. We have added displays function that conveys the manufacturing process in an easy-to-understand manner, and a function that allows you to learn about brown rice, rice husks, white rice, rice bran, and the scenery of the production area for each brand. In addition to holding workshops in the "KITCHEN LAB" that visualizes the kitchen and office, we are concept design a space that communicates the state of product development that cannot be seen in everyday life. We participated in the first Omeburan store (Lucua Osaka), which opened in February 2021, and in addition to designing and constructing the store, construction to set the brand name and vision, logo and package concept design, product and cafe menu development. We provide general support, including supervision of [Social Issues/Customer Issues/Requests] (1) Social contribution to neighboring communities (2) Social contribution to rice-producing areas [Solution] We aimed to provide a place for tourists to relax and learn, and to improve health awareness in the region. (2) We aimed not only to promote rice bran as a product, but also to increase interest in rice by communicating social issues faced by rice bran production areas and regions through workshops and customer service. [Customer's voice] I think that you have created interiors that fully expresses our brand concept. In particular, the oil manufacturing process board is popular with customers and those who come to interview us. <Our project members> [Sales and project management] Yuki Hikita [Branding and product development general direction] Shoko Miyazaki [Store development | Planning and consulting] Shoko Miyazaki, Teru Hatae [Product development | Planning and consulting] Shoko Miyazaki and Mayu Nakamura [design, layout] Yoshitaka Hirayama, Hideaki Hata [Production/ construction] Kenichi Yanagawa / CIC: Kenichi Kishikawa

A former professional soccer player (Tim Brown) and a biotechnologist (Joey Zwillinger) conducted research and succeeded in developing innovative and sustainable shoes using natural materials such as merino wool, eucalyptus, and sugarcane, resulting in the lifestyle brand "Allbirds Founded in San Francisco in 2016, Allbirds landed in Japan in 2020 and opened its second store in Japan, the Marunouchi store, in June 2021, following the Harajuku store. As the local architect for Allbirds, we supported the project from the design stage. The wide glass façade allows sunlight to enter the store from Marunouchi Nakadori Avenue, making it easy for customers to enter and creating a bright, open space. The store has two entrances with unique door handles in the shape of large wooden feet, and in the center of the store is a lineup of soft-to-the-touch T-shirts, loungewear, and performance wear made of natural materials. Shoes are displayed by type according to material and function, and the interior is simple yet playful, with cloud-shaped mirrors at the feet and on the walls, and solid wood chairs that tilt to make it easy to try on shoes. The client's challenge/request was to faithfully create the world view of a global brand with about 35 stores around the world, and to communicate closely with the person in charge in San Francisco, the home country of the brand. schematic design The client wanted a single company to handle all operations from the phase to completion. SOLUTION We managed the entire project, including resolving legal issues related to the design, negotiating with the developer, procuring materials, working drawings, construction and managing schedules and costs, and coordinating the importation of audio/visual systems and fixtures. In order to respond to the desire of Allbirds to communicate from Japan to the world in the future, we respect the concept design philosophy of "sustainability" that respects nature and the environment, and are currently considering interiors materials and spatial composition that respond to this philosophy for future store openings. We are currently considering the materials and space configuration that correspond to this philosophy for future store openings. ＜Yoshinori Yamada [Sales/Project Management] Yoko Kurose [Design] Shuhei Tatsuta [Production/ construction] Atsuko Shimura [Coordination] Shuhei Tatsuta

“CHOOSEBASE SHIBUYA” is the first media-type OMO store (*) in the department store business format opened by Sogo & Seibu Co., Ltd. The purpose is to create a new retail business through collaboration with the D2C brand, which has fully renewed the Seibu Shibuya store parking building 1F and is supported by millennials and generation Z. Customers who visit the store can enjoy a new shopping experience that combines online and offline on their smartphones in an immersive space. This time, the EC site will be opened at the same time as the real store, and a new shopping service will be proposed, including a sales format in which products purchased online can be received at the store. Using cutting-edge technology such as AI cameras, we also provide store owners with data that can be used for test marketing, product planning, and service improvement. *OMO store = A store format that integrates customer, product, and inventory information between stores and e-commerce A new department store that was launched based on the idea that creating a place where new generations of customers and new brands can meet is the way a new department store should be. business. While it is a media-type OMO store that utilizes the latest technology to amplify the editorial power unique to department stores with the power of technology, it is also a place where people can experience human consumption without relying too much on technology. Based on the keyword "editing", I aimed to build a world view with margins. The entire store has a spatial configuration in which two thick conductors cross each other, and by tapering slightly from each entrance toward the crossroads, the sense of immersion is enhanced. Four areas called "BASE" are adjacent to the crossroads, and each has a unique material within a common worldview. Taking advantage of the existing characteristics of a semi-basement with a low ceiling, the assorted colors give a hint of the future by intentionally eliminating the warmth of the blue painted floor in a one-color world with no chroma. It has become. The two aisles are drawn to the back by lines of light that draw organic curves, and the galvanized steel panel with a gradation from silver to blue is reminiscent of Blue Moment, creating a mischievous atmosphere unique to the location. also offers a special experience. <Our project members> [Sales/project management] Hiroshige Sakimoto [concept design /basic planning] no.10: Nao Kameda, Shohei Suzuki, Atsushi Watanabe [schematic design / working drawings / interior administration] no.10: Nao Kameda, Suzuki Shohei, Jun Watanabe [Production and construction] Taishi Watamoto, Katsuhiko Kurokawa

“Sumitomo Life “Vitality” is a product that supports customers’ health promotion activities and continuation by combining a system of insurance premium fluctuation and benefits (rewards). We have also been in charge of the following stores: ・Sumitomo Life “Vitality” Plaza Yurakucho (opened in April 2020) ・Sumitomo Life “Vitality” Plaza Shinjuku (Opened in November 2019) [Social Issues/Customer Issues/Requests] Expand awareness of “Sumitomo Life “Vitality””, acquire new customers, and improve policyholder loyalty. There was a demand for the utilization of “digital” that is rooted in “people” and creates new experience value. By developing stores in the center of Ginza, a commercial area that represents Japan, and disseminating information, we promoted the project to contribute to Sumitomo Life's vision of "living better = well-being" for each individual. [Solution] By visualizing the characteristics of the Sumitomo Life “Vitality” health program, such as “understanding health conditions,” “improving health conditions,” and “enjoying benefits (rewards),” through special displays and videos. We have created a space where you can experience the world of Vitality. A flexible space where various events and seminars can be held to support health promotion activities, and a business meeting room where face-to-face support with existing policyholders can be provided, the plan emphasizes value rooted in "people." At the entrance, we introduced interactive content that allows you to personalize your health efforts, and provided a new experience using "digital" against the backdrop of Ginza. We hope that the store will become a store that will contribute to the realization of a healthy and long-lived society by staying close to each person's "daily life" through space from the center of Ginza. [Customer's voice] Many design companies in the same industry come to the store because they are concerned about design, layout by your company. Customers say, "The wall concept design is wonderful," "It's a stylish space," "It's cool with smart partitions," and "It's a space that makes you want to sign a contract." There were also people who were impressed. <Our project members> ・ Sumitomo Life “Vitality” Plaza Ginza Flagship store [Development] Mizuki Ogura [Sales and project management] Keita Shima [Planning] Hiroki Noda, Hiroshi Matsushita [Digital content planning] Aya Watanabe [Leasing] Aya Nishimoto Tomoko Shirasaki [design, layout] Yasushi Machida, Megumi Yatsuka, Mariko Yamagiwa [Production and construction] Tomokuni Hasegawa [System design and construction] Keisuke Taneda, Yuki Kuga ・Sumitomo Life Vitality Plaza Yurakucho [Development] Mizuki Ogura [Sales and operations] Project management] Keita Shima [Planning] Hiroki Noda [design, layout] Yasushi Machida [Production and construction] Kazuki Misawa, Sumitomo Life “Vitality” Plaza Shinjuku [Development] Mizuki Ogura [Sales and project management] Keita Shima [Planning] ] Koji Nakazato, Hiroki Noda [design, layout] Yasushi Machida [Production and construction] Kazuki Misawa

Currently, "Gontran Cherrier", which has about 60 stores in France, Asia, North America, the Middle East, etc., has also opened stores in Japan from 2012 to 2017, and will be re-landing this time. At the time of opening this store, Mr. Gontrand Cherier's strong feelings for Japan, in addition to renewing the recipe of the standard product croissant, we have created a rich menu with unique Japanese ingredients and Gontran recipes. Breathe new bakery wind into A part of the kitchen on the first floor can be seen from both outside and inside the store, creating a live feeling of freshly baked bread together with the shop. In addition, the eat-in corner on the 2nd floor is located in an outstanding location overlooking Aoyama Street, where you can relax slowly. The concept of the space design of the Aoyama store is "Japanese-style, supreme hospitality at Gontran's house in Aoyama, Tokyo." The terrace seats of are likened to a "mansion". The traditional Japanese color of Omeshi-iro (mesh brown) was used for the surface and furniture, and the original wrapping cloth was used for the display to create a Japanese atmosphere. <Our project members> [Sales and project management] Kenichiro Kotake [Design and engineering] Toshio Yamamoto, Mei Watanabe [Production and construction] Ryohei Azechi, Ren Shimizu, Tamao Kobayashi [Electrical equipment] Yuya Tsuboi

This is a project to renovate a Japanese restaurant in Bashamichi, Yokohama, into a Chinese restaurant. The concept is "delicious Chinese food in Bashamichi", which is different from the adjacent Yokohama Chinatown. The interior is finished in chic colors, and the design of the fixtures also gives a sense of unity to express an elegant and sophisticated space. The name of the restaurant, "Suirinkaku," reflects our desire to quietly and gently permeate everyone's hearts. [Social Issues/Customer Issues/Requests] We received a request from a customer that they would like to display some of their artworks as artworks in the store. [Solution] We cleaned and processed each piece of work that had been carefully owned for a long time, and installed it after selecting a frame that matched the work. <Our project members> [Sales and project management] Masashi Kondo, Wataru Yoshida [Design and engineering] Toshiyuki Taya, Takashi Aikawa, Yumi Ishii, Yo Yamamoto, Tadahiro Nakajima [Production and construction] Yasuhiko Oikawa

“LifeWear” is UNIQLO's commitment to creating perfect clothing that meets the lifestyle needs of everyone. In 2020, UNIQLO will further evolve its existing UNIQLO stores and open new UNIQLO stores that embody LifeWear in Yokohama, Harajuku, and Ginza. Mr. Kashiwa Sato will be involved in these stores as total producer and creative director, and will provide all customers who visit the stores with the best clothes and services that UNIQLO can think of. We provided support from the stage of the architect selection process for the new global flagship store UNIQLO TOKYO, which opened at MARRONNIER GATE Ginza 2 in Ginza, and were in charge of everything from basic interiors schematic design to construction. Part of interiors and exterior concept design was handled by Herzog & de Meuron, a Swiss architectural unit that has won the Pritzker Prize, known as the Nobel Prize of architecture, and the Prince Takamatsu Memorial World Culture Prize. This store is an information store filled with the charm of UNIQLO now and in the future. [Social Issues/Customer Issues/Requests] - Based on the concept of "Everything about LifeWear is here", it became necessary to create an unprecedented store as "the most advanced retail store in the world".・ Hardware: The UNIQLO Marronnier Gate Ginza store on the 7th floor of Marronnier Gate Ginza 2 was relocated and expanded to 4 floors from the 1st to 4th floors, and was renewed for the first time in 8 years. Considering architecture and interiors concept design comprehensively, a large-scale renovation was required to create new value.・Intangible aspects: Opening a store in the Ginza/Yurakucho area, which is undergoing redevelopment, is an important and major challenge for UNIQLO's store opening strategy, and it was required to create a new store for customers visiting the town. [Solution] For this problem 1. On the hardware side, we created a new UNIQLO with a “bold store concept design that exposes the existing architectural framework.” Most of the structure of the building, which was completed in 1984, was in good condition and beautiful. The VOID space*, which was boldly planned by cutting off the existing slab and running through the four floors, visually connects the upper and lower floors, contributing to an open and dynamic space composition. * VOID space: A space with no structure intentionally created. On the soft side, we positioned the store as a new source of UNIQLO, with a "full line-up of all UNIQLO products, each with its own unique characteristics." In addition, a well-thought-out circuit route plan has realized product development and a comfortable shopping experience that make the most of the sales floor area on one floor. Leveraging our strengths in design construction, we aim to create stores that not only offer a shopping experience but also provide information about the appeal of UNIQLO in the future, and that UNIQLO strives to be a higher-quality store that embodies LifeWear. supported. In addition to the characteristics and location of the store, we place importance on respect for the history and location of the land, and we strive to become a social presence that locals who open stores can think of as their own store. I also helped with the store concept. * displays is from the time of shooting. The contents of displays differ depending on the season. <Our project members> [Sales and project management] Muneaki Takahashi, Hidenori Miyaura, Yuta Watanabe [Planning] Makoto Yamazaki, Shoji Tominaga [design, layout] NODE: Kazuya Naka, Hiroshi Yamaguchi [Production and construction] Atsushi Hatano, Risa Yoshida , Fumiyasu Yamagami, Yuka Ohara, Kataka Odajima, Atsushi Ohmae, Yasutake Miyashita / NOMURA (Beijing) Co., Ltd..: Yuya Tsuchiya

The first global flagship store of the brand SHISEIDO. Based on the concept of 'Japanese Digital Garden', you can experience the world of the brand theme 'ALIVE with Beauty' through the fusion of human touch and technology that work on the five senses. Each of the three floors has themes of "1F: Playing with Beauty", "2F: Creating Beauty", and "B1F: Awakening Beauty". On the 1st floor, the water artwork that symbolizes ALIVE is the centerpiece, and there are testers that you can experience and purchase without contact, so you can discover your own beauty while enjoying yourself freely. The 2nd floor is a calm space centered on natural materials, where professionals bring out the beauty of each individual. On the B1F, you can experience meditation in a mysterious and tranquil space and recharge yourself with new beauty. In this way, all experiences related to beauty are provided according to the needs of each user. <Our project members> [Sales and project management] Masahiro Takamori, Hiroyu Imaizumi, Minami Hiramatsu [design, layout] Hishiko Nakamura, Ayuko Kaisawa, Hiroaki Koshizen, Masumi Hotta, Ayumu Sasai, Yuka Miyauchi [Production and construction] Soichiro Yamada, Keita Ide, Takashi Kodama

Established in 1976, Jojoen is a famous yakiniku restaurant. This time, we have planned a flagship store that will be the largest scale of the store. Roppongi, where the restaurant was founded, was visited by many foreign customers at the time, and the restaurant's name comes from the sound of grilling meat being pronounced "jojo." So, first, we expanded the idea from the sound of grilling meat, with the concept of sound, and the finishing of materials such as Nishijin textile, acrylic, stone, and glass to give a characteristic that makes you feel the rhythm. In addition, the piano booth is an attempt to create a symbolic form that visually appeals to the expanse of the sound of the performance. Inspired by the history of the brand, this project strengthens the relationship between food, space and sound. We designed this restaurant with the hope that it will resonate with the five senses of our customers and make them a place where they can feel the happiness of food even more. <Social Issues/Customer Issues/Requests> ・Create a sense of presence and quality as a flagship store.・Plan audience seats that can accommodate various scenes. <Solutions> ・The design makes use of the characteristics of materials such as wood, stone, Nishijin weave, and acrylic.・We planned seating that can accommodate various scenes, such as private rooms, semi-private rooms, pair seats, hall seats, and circular sofa seats. <Our project members> [Sales and project management] Yasuhiro Tsuruta [Design and engineering] RENS: Ryutaro Matsuura, Yuka Kurachi, Takuro Ishizawa [Production and construction] Mikiya Fujitaka, Takashi Yokoyama, Mariko Yamamoto

A neo-bistrot run by Michelin 2-star chef “Dominique Bouchet”. With the opening of a store in a large station building, we wanted to create a comfortable, natural-feeling "sunroom" that would make customers want to stop by on a daily basis, while maintaining a familiarity that would not make visitors feel that the threshold was high. I thought. The organic form and theme color green accents are combined with nature-themed cuisine to create a non-transitory sense of comfort and attract new customers. In addition to the design, we have carefully designed it so that the chef and staff can perform at their best. [Customer issues/requests] ・Interior design with a sense of nature that complements Chef Dominique's French cuisine, which makes the most of the natural flavors. Create ・Both design and functionality <Our project members> [Development/leasing] Atsushi Nakata [Sales/project management] Takashi Kobori, Akiko Takahashi [Design/design] FOO: Masahiro Hisakane [Production/construction] Taisei Tanaka

"VVG Lifestyle Village" operated by Walsin (Nanjing) Development Co., Ltd., a Taiwanese real estate developer, is located in Nanjing ONE MALL in a green urban complex featuring humanism and quality of life. opened in The theme of the facility is nature (earth) such as the sea and the earth, and the space features a large atrium that spans three levels. I wondered if I could expand its appeal. In this “forest”-like space, encounters and connections between people were born, like the activities of diverse organisms and the circulation of nature, and a flow line for walking through the forest was created. 35 rows of huge lattices with the motif of “leaves and branches” were arranged in a row, and in the atrium space, they were transformed into an arch shape to cover the entire space. By randomly arranging the lights of Taiwan's national flower "plum" to create a "forest" with regularity and irregularity, "VVG Forest" fuses the delicacy of Japan with the sensibility of Taiwan. has been completed. <Our project members> [Project management and sales] Keita Suda, Ryo Fujime [concept design direction] no.10: Keita Aono [concept design] no.10: Shohei Suzuki, Chihiro Fujiwara

KANDA SQUARE was planned in the Kanda area, the second founding site of Sumitomo Corporation. It is a landmark of Kanda, a complex office building with 21 floors above ground, which was born as a challenge of Sumitomo Corporation's new urban development. Our company was in charge of the environmental interiors of the commercial zone on the first floor, sign design, construction work and furniture and fixture manufacturing work. [Customer issues/requests] ・To be able to feel the history and culture of Kanda.・I want to attract customers other than office workers, considering the compatibility of the store and interiors of the environment.・I want to create a space with an atmosphere that combines modern concept design and traditional craftsmanship. [Solution] concept design concept is "innovation and tradition." We added new methods to the traditional techniques of craftsmen, and added light newness to the weight of Kanda's accumulated history. . In addition, we have created a symbolic place called “Square” and “Nishikikoji” by setting up a function that encourages the activation of a new community by allowing users to share “time, heart, and commitment” and overlap each other. Sumitomo Corporation, designers, and craftsmen worked together to promote the project using a method called a "guild," in which they communicated directly. By having three craftsmen participate from the planning stage, the designer's image was further expanded, and collaboration between craftsmen led to the realization of ideas. <Our project members> [Sales and project management] Yukinori Hashida [design, layout] Michio Matsuzaki, Kosuke Kanayama, Shoko Yamada, Kazuhiko Komuro [interiors construction] Satoshi Hirayama, Miyuki Kitabatake [Sign design and construction] Nomura Products Co., Ltd. : Naohiro Mori, Shota Watanabe

“Maison KOSE” is a concept store that fuses digital and experience, where you can try all Kose brands from skin care, makeup, and hair care in a cross-sectional manner. Under the theme of “Find Your Own Beauty”, we aim to create a space where you can make “discovery of your own beauty” in a more personal and casual manner by utilizing digital technology. For Kose, it is a completely new concept store that can be said to be a “place for communication with customers”, a place of learning where you can create contact points with customers and quickly feed back information and experiences gained from that to Kose. It also has the function as <Our project members> [Sales and project management] Reika Nagakura, Kanoko Taguchi [concept design] Kumiko Baba, Ayaka Kobayashi, Kaori Suzuki [Design] Tetsuro Urita [Production and construction] Yorikazu Iwata [Video system design and construction] Nomura Techno: Mizumi Suzumura, Kei Sakuma

“Experience-based cafe full of car love” This is the first motorsports-themed cafe opened at Toyota's experience-based theme park “MEGA WEB”. The café is not just a place where cars are placed. In the center is a large table modeled after the Nürburgring circuit in Germany, where Toyota Motor Corporation and other automakers from all over the world are participating in the development. sprinkled with This circuit-inspired table is a symbol of the café and is designed as a communication belt that induces natural dialogue between people. In fact, it is crowded with people taking pictures in various places, and you can hear many conversations. I hope that motorsports will be a catalyst for dialogue and communication with family, friends, and even strangers. The machine that is the cornerstone of the cafe is a racing car that actually ran a race, and it is a realistic production. We also produce furniture that can only be seen here, designed only with parts from Toyota vehicles. Not just furniture, but furniture with a message, it is popular not only with Japanese but also with many foreign tourists. The food is made with carefully selected ingredients, including a lunch plate that allows you to choose your main dish and side dish, as well as a body-friendly menu that includes soy smoothies using soy milk and okara from a long-established tofu shop, okara soy milk donuts, and gluten-free SOY brownies. We have created a place where everyone from children to adults can enjoy meals with peace of mind. These are Toyota Motor Corporation's first principles of wanting to let women and children, who are a little distant from motor sports, enjoy the cafe while experiencing the world of motor sports naturally. We are particular about providing a realistic experience that cannot be experienced in a cafe that simply displays cars, and not only core car fans, but also young women and families can enjoy the world of motor sports as an opportunity to come to the cafe. realized the space. <Our project members> [Sales and project management] Takuya Fujioka, Yukari Tange [Creative direction] Mitsuhide Yoshinaga [Design and engineering] Yuzo Kosaka, So Kato [Production and construction] Ryuichiro Katsura