WorksUrban& Retail

HOTEL GROOVE SHINJUKU, A PARKROYAL Hotelは、新宿歌舞伎町の街の文化を象徴し、日本の経済成長とともに人々の余暇を支えてきた新宿TOKYU MILANOの跡地に建つ東急歌舞伎町タワーの18・20-38階に位置する、全538室のライフスタイルホテルです。デザインコンセプトを「まちと繋がる」ホテルとし、歌舞伎町というあらゆる個性を許容する懐の深い街の特性と歴史や文化を取り込みながら、新宿TOKYU MILANOの前身である新宿東急文化会館が建てられた1956年という時代性（ミッドセンチュリー）を参照すると同時に未来志向でもあるハイブリッドな空間をつくり上げています。客室のテーマは「APARTMENT ROOM」です。客室は、あらゆる個性が棲みつき、新しい街の文化を牽引していってもらいたいという想いから、ミッドセンチュリーのデザイン言語をベースに、人工的な光と素材感で、新しい居住空間としてまとめ上げています。対して JAM17 DINING & BARはさまざまな「CULTURE SOCIETY CLUB」をテーマとしています。さまざまなコミュニケーションや表現による新しい文化発信基地となる交流の場として、歴史や文化のピースをちりばめた街のベースメントフロアと位置づけました。ダイニング、バー、ロビーから客室に至るすべての流れが街とつながり、さまざまな場面展開を映画のように楽しめる、新しい宿泊体験の在り方を提案しています。

As Kyoto Baum's flagship shop, it is the largest in Kyoto, with a factory where you can see how Kyoto Baum is made, a shop that sells special packages and limited edition items, and a cafe and restaurant where you can enjoy freshly made sweets and limited edition menus. This is a project of the sweets museum.

BLUE NOTE PLACE is a new type of restaurant that blends food, music and culture, proposing a casual style of enjoying high-quality live music and DJ sets while dining, while harmonizing with the town of Ebisu where people with diverse values and lifestyles gather. The interior of the restaurant makes generous use of the open two-story space, and is fully equipped with spaces to accommodate a variety of uses, including dining, a bar, a lounge, private rooms and a terrace. While the restaurant primarily operates as a dining and bar, it is a space that seamlessly combines food and music, where customers can casually enjoy live music and DJ sets with a table charge. We were in charge of design, layout.

The restaurant floor on the 7th floor of HEP FIVE, a commercial facility with a red Ferris wheel in Umeda, Osaka, has undergone its first renovation since its opening. We have prepared many common areas to encourage take-out use as well as within the tenant section, and as the floor name "TAMLO" suggests, it has become a floor where many people gather.

"Ogawa GRAND Lodge" is a direct store of "Ogawa", a long-established outdoor brand founded in 1914 that offers reliable gear and outdoor life. This outdoor store offers everything from thorough lectures for beginners to introducing the latest gear for veterans and repair services for discontinued old models. This is the first direct store in the Chugoku region. It will be located in "HIROSHIMA GATE PARK", which was reborn as a public park on the site of the former Hiroshima Municipal Baseball Stadium in spring 2023, and our company, which was in charge of leasing for the project, was involved in the store opening guidance, design, layout, and construction. In terms of concept design, we proposed interiors that is more upgraded than previous stores, and the store will blend in with HIROSHIMA GATE PARK.

This project is for Echire L'Atelier du Bourg, located on the ground floor of Azabudai Hills, and is the eighth domestic store of "Echire" handled by Kataoka Bussan Co., Ltd., a luxury goods manufacturer and food specialty trading company that imports and sells luxury goods and food from the world's top brands. Our company was in charge of interiors construction of this store, which boasts the largest floor space in the country.

This is the concept design and construction supervision of the second store in Saudi Arabia for the Kyoto-based coffee shop brand "%ARABICA". The client requested that a 900m2 warehouse be renovated and a custom-made gigantic roasting machine be installed. We planned a theater-like store that would make the most of the vast space while showcasing the gigantic roastery. A stage was set up at the back of the store that could be seen from any seat, and the roasting machine, which is the main attraction, was placed majestically in the center. The bean cellar, which is the symbol of "%ARABICA", surrounds it, livening up the main attraction. The store is also home to the excellent baristas of "%ARABICA", who act as an orchestra. A U-shaped kitchen counter was set up in the center of the store, and pleasant sounds were created to resonate throughout the store along with the baristas' brilliant performance. In order to allow customers to enjoy the live feeling of these two main attractions from anywhere in the store, we created a large pillar-free atrium and arranged the seats around it. The main seating area is made up of box seats separated by sheer curtains. Considering the Saudi Arabian people's concern about the distance between men and women, these seats are laid out in two tiers on both sides of the atrium. There are also bench seats around the kitchen counter where you can watch the barista right in front of you, and counter seats with a view of the whole store, allowing a variety of seating options to suit different customer demographics. Comfortable light pours in through the perforated metal from the atrium ceiling. These features have created a store where customers can enjoy delicious coffee and a theater-conscious concept design and production with all five senses, while making the most of the bright and open space.

Based on the concept of "NEXT MANILA LIFESTYLE," "MITSUKOSHI BGC" is a commercial complex that delivers a new lifestyle co-created by Japan and the Philippines, set in the international city of Bonifacio Global City. We are in charge of the basic concept and concept design of the environmental common areas, proposing a comfortable facility on a human scale by incorporating traditional Japanese space-making elements such as "approaching paths" and "street gardens" into the open commercial space, with a row of open stores that create a fun shopping experience. In the center of the facility, customers are greeted by a ceiling design called "Joining Hands," which is a Japanese icon of hands clasped together, as a symbolic concept design that expresses the project's desire to become a bridge between the Philippines and Japan.

The first new concept store, Sports Authority Toyokawa, aims to be more than just a sporting goods store; it aims to be a space that anyone can drop in to and feel like a "place" for. Rather than creating a typical sports store, it values an atmosphere that is open to everyone, friendly, peaceful and relaxing, and connects the "inside" and "outside" of the store with concept design that uses a "veranda" as a symbolic motif, providing a space where a wide range of customers, from families to seniors, can relax and enjoy shopping and communication.

Padel Tokyo Mizumachi, a dedicated facility for padel, a racket sport that originated in Spain, opened in January 2023 in the east zone of Tokyo MizumachiⓇ, a 1-minute walk from Tokyo Skytree Station. Padel is a racket sport that is rapidly gaining popularity around the world, especially in Europe and South America, and this will be the third padel court in Tokyo and the first in the East Tokyo area. Like the tenants in the Tokyo MizumachiⓇ facility, it was opened as a community spot in the city where visitors and residents alike can enjoy sports. (Co-planned by Choice)

TODAY’S SPECIAL Ebisu is a “food and lifestyle store” that is close to the daily lives of people who work, live, and gather in Ebisu. Our spacious store has the widest selection of plants in Tokyo, so you can grow them, live with them, and enjoy them. In addition to selling fresh flowers, we offer a wide range of daily necessities, such as bulk food ingredients and care products, that will give you the opportunity to start something new. We provided support for the opening of Ebisu Garden Place, from proposing a store opening to negotiating with the facility.

This is a new experience shop that offers a panoramic view of the wide sky and Tokyo Skytree from the bottom, and combines the indoor and outdoor space that is unique to an outdoor brand. In addition to selling familiar items and outdoor goods, the shop also plans to offer various experience content such as workshops that make use of the outdoors. The store's garage-like interiors concept design, inspired by the CHUMS factory in Hurricane, Utah, USA, where CHUMS was born, allows customers to experience the brand's roots.

This is the first attempt by Mitsubishi Jisho Residences to propose an option plan for the private area that combines lifestyle, layout plan, materials, and built-in furniture into one package. In light of the COVID-19 pandemic, when people around the world began to reconsider the comfort of their living spaces, we proposed a "new standard" concept design in the post-COVID era, centering on the ideal form of residential space in an apartment, which is "a place to spend healthy and fulfilling time at home" and "the ability to balance daily life and work." The model room was the 70S1 type, which is considered the most popular family-oriented type out of the 12 types of residences on one floor. In this type, we aimed to create a living space that could be customized by the family to suit their lifestyle, and created a "multifunctional area" in the living and dining area. By dividing the large living and dining area with a shelf with storage, the family can take different actions while being in the same space, and the space allows them to feel each other's presence. The styling of the model room was based on the concept of "Japandi," and it was a proposal unique to our company, FOO, that was different from the atmosphere of previous model rooms.

"Deus Ex Machina Asakusa", which opened in Tokyo Mizumachi West Zone, is a lifestyle shop based on Australian surf and bike culture. As small as an espresso, the shop is packed with a variety of things, and is located on a riverside away from the hustle and bustle of the city.It has many different roles: a comfortable cafe, an apparel shop, and an art gallery. Higashi Tokyo's first store in Asakusa will serve coffee brewed by famous baristas and Deus Chef's original food that can only be tasted here. Our company assisted with consulting and leasing.

This high-end club is scheduled to open in 2021, planned with vitality and hope for the future in Ginza, one of the country's leading downtown areas, which has been hit by the COVID-19 pandemic. The name of the club is "Arabesque," which originally means "Arabic decorative pattern." The song of the same name derived from this is composed of a regular rhythm that repeats and gradually changes as the sounds intersect. We wanted to overlay the arabesque decoration and the meaning of the song on the space. First, we incorporated a half-arch, a representative motif of Arabic decoration, which is an arch shape cut in half. By connecting the half-arches, we were freed from the regular composition and changed the way they were combined. We deployed this half-arch from the entrance door to the reception, bar, and hall, linking them together as if they were creating the rhythm of the song. The half-arch gives a sense of connection to the next step, gradually changing into a brighter and more gorgeous one, connecting the future to a fun one. We aimed for concept design that would give such an impression, one that breathes hope and fresh air.