This is the Machida store of PAPABUBBLE, an art candy shop originating from Barcelona, Spain. We aimed to create a symbolic concept design that would be the base of the PAPABUBBLE brand in the Machida area, taking advantage of the long and narrow section located next to the escalator in the shopping mall. The section had low visibility from the entrance of the shopping mall, and the view from the escalator changes from up and down, and it could be approached from multiple traffic lines, so the main viewpoint was not fixed and it was difficult to "show the store's face" and attract customers. Therefore, we made a plan to make good use of the location, which can be seen from all angles, up, down, left and right, thanks to the escalators and multiple traffic lines, and turn it into a strength for attracting customers. Specifically, we boldly arranged about 7m x 90 aluminum bars that resemble candy bars, the symbol of PAPABUBBLE, in the space, and painted each side a different color to create a mechanism that changes color depending on the angle from which it is viewed. This visual effect is used to attract customers into the store, and the floor plan is designed to allow them to enjoy shopping. The gradual color changes also represent the variety of PAPABUBBLE candies and their flavors, which are created through magical performances.