Works#2018

Hamleys, the oldest toy store in the UK with a history of 259 years, currently has stores in 19 countries around the world, and is a theme park-like facility with various gimmicks that are different from ordinary toy stores. The Yokohama World Porters store, which will be the first store in Japan along with the Canal City Hakata store in Fukuoka, consists of two floors, the first floor and the second floor. The first floor has a merry-go-round, which is the symbol of Hamleys, and children can actually ride it and play. In the playroom on the second floor, you can enjoy playing with digital technology and trying out toys. In addition, just like in the UK, rental services such as party rooms where you can celebrate special occasions such as birthdays and anniversaries with entertainers are also available, making it a facility where families can have a fun time. We coordinated this project, which saw both stores opening on almost the same day, and assisted with everything from working drawings on the basic plan in the UK construction (excluding the playroom) and construction supervision. <Our project members> [Sales/Project Management] Baba Shohei, Kako Haruhiko, Sato Reika, Mitsuhashi Reina [Direction] Kawakami Eiji [design, layout] Sugihara Masahiro [Production/ construction] Yokoshima Eisuke, Ishikawa Yohei, Nitasaka Takuto, Shimizu Kota, Shirahata Yuta, Uehara Yuma, Nishiyama Fuyuka, Miura Yuki [Customer feedback] We were able to create a store with high construction precision that took safety into consideration. All project members agree that it was all thanks to the support of NOMURA, who not only worked with a British design firm but also handled the import agency work, allowing us to open the project with such a short development period. ◆We were also in charge of the Hamleys Canal City Hakata store. <Our project members> [Sales/Project Management] Baba Shohei, Kako Haruhiko, Sato Reika, Mitsuhashi Reina, Endo Masahiro, Matsunaga Toshiyo [Direction] Kawakami Eiji [design, layout] Fujisawa Masakazu [Production/ construction] Yokoshima Eisuke, Ishikawa Yohei, Nitasaka Takuto, Hashiguchi Ryo, Kusunoki Jiro, Sugimoto Daiki

[Project description] JOURNEY OF SEGASAMMY - Sega Sammy's never-ending journey "Sega Sammy continues to travel in pursuit of our customers' dreams and excitement." We proposed an office environment that embodies this spirit, divided into two areas.設集約します。 English: 1) [Reception and meeting room area] A reception lounge that will pique your curiosity about travel, and a meeting room where you will travel around the world and make new discoveries every time you open the door. 2) [Dining room area] A space for food-centered communication that will "enhance the individuality and abilities of each employee and encounter a sense of fun" ■Background to the head office relocation The head office relocation project will consolidate the head office functions of 20 group companies and 6,500 employees into a new office with the goals of promoting efficient group management, as well as strengthening cooperation between businesses and generating synergies by invigorating personnel exchanges. [Customer's challenges/requests] ■New style of communication within the company ■Create new situations by meeting new people ■Encourage change in work styles, and transform and invigorate the brand image. [Solution] ■Create a space that will stimulate a variety of communication, from personal private spaces to brainstorming spaces. [Three functions] "Increasing sensitivity" x "Comfort" x "Invigorating communication" = improving motivation and productivity. Communal tables and counters, places where strangers can dine side by side, provide a place for spontaneous communication, and create situations in which encounters with new people can lead to creative communication. <Our project members> [Planning and concept design] Takahashi Arata, Saka Nobuaki, Kanai Hiroyuki, Suzuki Fujie Node Shimizu Yoshiyuki, Takeuchi Erika, Kawasaki Motoya [Production] Takekawa Kenji, Shirahata Yuta [Sales and project management] Toyama Kiyoshi, Iwaki Ryota, Kono Mai

[Project Description] A renovation project for 148 rooms on 4 floors and 22 floors of corridors. Hilton Fukuoka Sea Hawk is a symbolic icon of the Seaside Momochi District, which was selected as one of the 100 best urban landscapes in Japan, and its architectural shape is based on the concept of a "big ship sailing out into Hakata Bay." In this renovation, we also took the comfort of being on a ship and the sea view from the ship as our motif, and imagined how people interact with each other through the connections between people in Hakata Bay, which has been a link between foreign countries since ancient times. We designed the Hilton Fukuoka with the aim of making it a hotel that will be loved by people around the world for a long time, with a shape and composition born from "interaction," a texture that gives the feeling of a "cabin," and the colors of "white sand and green pine" unique to Hakata Bay. [Customer's Issues/Requests] The issue was to concept design the guest rooms flexible for various guests, including business, leisure, inbound, and MICE. The long corridors were required to be concept design in a way that would not give guests a monotonous impression. [Solution] We added a mechanism to the headboards of the guest rooms' beds, moving them to the center so that a single room can be arranged as a twin type or Hollywood twin type in accordance with guest requests. In the corridor, the intersection of gradation lines in the carpet represents the trajectory of a ship, and we have created an impressive concept design that incorporates the colors of the outside scenery into the interior, treating the Hakata Bay side as the sea, the center as the sandy beach, and the city side as the pine forest. <Our project members> [Sales and project management] Yoshimori Masayuki, Abe Noriko [design, layout] Aono Keita, Yokoyama Naoaki, Watanabe Jun [Production and construction] Eda Takayuki, Kanayama Mitsuaki

[Project Description] This project is to open a new Isetan Mirror store in conjunction with the renewal of Terrace Mall Shonan. Unlike previous store locations, this store will be located in a mall SC, and the target demographic will be wider, so we have created an experiential space and incorporated interactive elements. [Customer Issues/Requests] The issues raised were how to attract new customers by making them aware of the store, and how to ensure that they are satisfied after purchasing and will return in the future. [Solution] To deal with the flow of people from Tsujido Station, we displayed the brand's logo sign and mirror in the window next to the mall entrance. In addition, the layout of the store has been designed with good visibility and easy for first-time customers to enter, with the fixtures and traffic flow being well-thought-out. A symbolic corner with curtains has been developed in the center of the store, where customers can receive counseling at their leisure. [Customer Feedback] This area is adjacent to the main entrance of the facility, and attracting customers directly leads to sales. Through various efforts, we have been able to recognize the store among customers who come to the facility from Tsujido Station, and many customers have entered the store and made purchases. <Our project members> [Project management] Yukinori Hashida [design, layout] Yuko Aida [construction] Koichiro Matsukawa

[Project Description] We assisted in the construction of the new museum's permanent displays Room in displays and the renovation of the existing displays Room in displays (design: construction). < our company Project Members > [Sales/Project Management] Toshiyuki Otani [design, layout] Yutaka Uehara [Production/construction] Jiro Kusujiro and Hiroyoshi Mima

[Project description] We planned, produced and produced the "Amada Memorial Hall/ displays Room," which communicates the "history" and "future" of Amada Holdings Co., Ltd., a company that manufactures and sells metal processing machinery. Based on the concept of "growing together with our customers," a philosophy that the Amada Group has cherished since its founding, the project uses the entire space to introduce the group's future through a complex production that combines projection mapping onto historical machinery that marked a turning point in the group's development, original lighting equipment and video projections. A highly experiential message space was created. <Our project members> [Planning] Mori Seiichiro, Tsuchikin Suiko, Taka Ena [concept design] Morita Masami, Tani Takaaki, Fujiwara Naoya, Nakagawa Yuri [Direction] Goto Akinori [Production] Hanayama Junya, Soeda Yuhei [Sales] Yamauchi Ryo

[Project description] We created a story about the intangible culture of the region and performed projection mapping at the former feudal lord's residence in Obi, a castle town with a long history in Kyushu and an important preservation district for groups of traditional buildings. [Customer's challenge/request] In a castle town with many tangible cultural properties, the next challenge was to pass on the intangible culture to the next generation and people outside the area. Therefore, the theme was born: "Let's make the intangible culture of the region known to a wide range of people by creating a space that everyone can be interested in, in line with an event that has a high drawing power." [Solution] By expressing the intangible culture of the region like a "historical picture scroll" using the video technique of projection mapping, we believe that it has created an opportunity to interest a wide range of people, regardless of age or gender, both in Japan and overseas. Another advantage of video expression is that it was possible to create a highly artistic space without damaging the building, which is a cultural property, and we believe that this has suggested future possibilities. <Our project members> [Development] Yasutoshi Yamano [Sales] Tatsuya Io, Junichiro Yoshida [design, layout] Masaki Kawahara, Kenji Suzuki, Yuya Tagami

[Project description] Ginza Sony Park is part of the Ginza Sony Park Project, a project to renovate the Sony Building. It will open as a flat, open public space until the fall of 2020, and then in 2022, a new Sony Building will be completed with an expansion that will keep the concept of a park unchanged. [Customer's challenge/request] Our role was from working drawings to construction, but we had to proceed with the design and production in parallel with the demolition work. While considering time and cost, and based on the idea of not adding anything extra, we also aimed to maximize the effect with the minimal action of "concept design demolition," so we took on the theme of how to integrate into the project team and ensure proposals and quality that exceed expectations in response to the project team's requests. [Solution] At the regular project meetings, we prepared a production schedule and on-site process that reflected the latest situation, and constantly shared the progress, and we participated in the project by thoroughly carrying out the basics, such as thoroughly checking the detailed working drawings, production drawings, construction drawings, finishing samples, and partial detailed drawings, and by focusing on close communication with the project team. [Customer feedback] Despite being pressed for time, we were able to successfully open on August 9th thanks to careful communication between our partners, the concept design team, the design and construction team, and our company. I think the greatest benefit is that construction, which required quite complex coordination, was completed on time. Thank you very much. <Our project members> Sales: Sato Kazunari Production and construction: Katayama Kiyoshi, Akiyama Yoshihiro

[Project description] The key point of the renewal is to make it possible for the museum to keep up with the new developments in astronomy information that occur every day through displays. For example, we have created a system that allows the museum to update its own software to incorporate new information, and a communication space where the latest information can be posted. The design was made with over 100 registered astronomy volunteers in mind, not only as a place to gather every day to exchange information, but also as a place for community activities where they can give explanations to visitors and make research presentations. <Our project members> Art direction: concept design Shunsuke concept design: Makigara Toshie Equipment concept design: Suzuki Toshiyuki Production planning: Ito Junichi Production management: Ikeya Yu, Shimada Takeshi Produced by: Yoshioka Shin

[Project Description] We assisted with the design and construction work associated with the relocation of Sabatini di Firenze, an exquisite, authentic Italian restaurant with over 100 years of history in Italy and nearly 40 years in Ginza, where customers can enjoy the essence of Tuscan cuisine. With concept design concept of "connecting," we redefined the new Sabatini style as "not a tradition of leaving old things as they are and passing them on to future generations, but a tradition of using old things while challenging new things and innovating," and created a new Sabatini di Firenze that meets the expectations of our loyal customers. [Customer Feedback] Past This is a masterpiece among our Cardinal stores. We are truly grateful. <Our Project Members> [Sales and Project Management]: Masahiro Harada [design, layout]: Kumiko Oishi/Chie Okamoto [Production and construction]: Kentaro Yamaguchi/Katsuhiko Naito/Yoshito Hamabe/Yumiko Matsumoto

[Project Description] This is a hot spring facility renewal project for the main building of Akiu Grand Hotel in the Akiu Onsen district of Sendai city. Taking full advantage of the excellent location along the Rairaikyo Gorge, we aimed to create a hot spring facility that combines the charm of Akiu Grand Hotel with a modern impression, while giving a sense of unity with Akiu's four seasons and Rairaikyo Gorge. [Customer's Issues/Requests] There is a promenade for tourists between Rairaikyo Gorge and the hotel that stands along the valley, so we needed to find a way to make the hot spring facility invisible from both the promenade and the promenade. We also took care to ensure that the facility can be used safely by three generations, such as by reducing the difference in height between the steps leading up to the baths. The design theme for the men's bath is "Bonten no Yu - A bath of forgetfulness in a Zen-like tranquility where you can concept design the four seasons of Akiu and enjoy a sense of oneness with Rairaikyo Gorge," while the women's bath is "Aihime no Yu - A tranquil modern resort in sympathy with the nature of Rairaikyo Gorge, a bath of beautiful skin where you can truly relax in an extraordinary space." [Solution] When you open the sliding door to the hot spring, guests are greeted by a tranquil atmosphere of hot water gushing forth from a huge natural stone carved like a hand-washing basin, with the natural scenery of Rairaikyo Gorge in the background, like a painting, and in order to further enhance the sense of oneness with nature by reflecting the scenery of the four seasons of Rairaikyo Gorge in the open-air bath, we have created an infinity design so that the edge of the bath is not visible. Additionally, the dividing wall between the men's and women's open-air baths makes use of the huge stones that have been installed there since ancient times, the floor is made of Towada stone with a pale blue-green color that gives a feeling of cleanliness, and the ceiling is made of wood-grain panels that give a modern impression, creating a stylish and high-quality atmosphere. A glass sash that can be opened wide to the left and right is placed in the center of the indoor bath, connecting the inside and outside during good seasons and creating a sense of spaciousness. <Our project members> [Development] Nishibori Masayoshi, Oyama Isao, Sato Mitsuhiro [Sales] Uesugi Hiroyuki [Creative direction] Matsubara Miwa [design, layout] Matsubara Miwa, Takahashi Ryoji, Honda Takeshi [Production and construction] Fukuda Manabu, Takase Masaaki, Aizawa Ken [Architectural supervision] Ueno Hiroshi

[Project Description] Panasonic Corporation The Konosuke Matsushita History Museum was newly opened on March 7, 2018, the 100th year since the company was founded, as part of the 100th anniversary project. The purpose of the museum was to allow visitors to experience the business philosophy and life philosophy of Konosuke Matsushita, the founder of Panasonic, and to widely inherit his "spirit." [Customer's Challenge/Request] The challenge was how to pass on Panasonic's business philosophy, the many achievements, words, and spirit that the founder left behind to the company's employees, and to provide learning and awareness to visitors, including the general public. The space was designed to allow visitors to relive the 94-year life of Konosuke Matsushita by following the "path" set as the displays theme, and the concept was "a place where you can meet Konosuke Matsushita." [Solution] First, we created a space where visitors can freely stroll around and concentrate on their thoughts, with the founder's beloved "Shinshin-an" as the motif. Each displays element is expressed in layers according to depth, allowing visitors to select information that suits their individual interests. <Our project members> [Sales and project management] Shohei Baba [Planning] Tomoko Yanagihara [design, layout] Hideaki Hata, Yoshiyo Yoshikawa, Shigeto Suga, Koki Mizuno [Form concept design] Kenichi Kishikawa [Production and construction] Masao Ogawa Photography: Nacasa & Partners Co., Ltd.

[Project Description] This is a project for a corporate PR and educational facility on the first floor of the new building No. 21 at Yamaha's headquarters. We aimed to create a "place" where people can gain new realizations and discoveries whenever and how many times they visit by fully showcasing Yamaha's technology, know-how, and sensibility that have been cultivated over a long history. [Customer's Issues/Requests] The theme of concept design was to create a facility where people can "see," "listen," and "touch" Yamaha's DNA, its current and future challenges. The challenge was to create a space that conveys Yamaha's corporate attitude and a way to display instruments differently from a physical store. [Solution] - Zoning that clearly separates bright and dark areas, and the creation of a main street as the axis - Graphic appeal and sharp instrument displays that can be enjoyed by both adults and children - Creating a space where you can see all the way to the back by keeping the partition walls below eye level (H1500) [Customer's Comments] We felt reassured by their extensive track record, and with their meticulous project progress and on-site construction, we were able to complete a wonderful facility. Thank you very much. <Our project members> [Sales and project management] Takashi Sakamoto, Kensuke Aiba, Kyoko Watanabe [design, layout] Hiroyuki Tamura, Noriaki Terunuma, Atsuko Nakazawa [Planning, sign and graphic concept design] Tomoko Yanagihara, Mika Kobayashi [Production and construction] Atsushi Yanome

[Project Description] This facility is an innovation facility created with the aim of co-creating new value by connecting people, technology, and wisdom, aiming to solve the problems of business partners and social issues, in addition to providing a space to introduce and experience the technologies that Ajinomoto has cultivated so far. [Customer's Issues/Requests] Until now, technology introductions to companies have been done through visits, which limited the number of technologies that could be explained at one time, and made it difficult to introduce actual products and convey the value of the technology. Therefore, it was required to create a place where the technology could be appealed to more efficiently and effectively. In addition, it was required to create an environment where the potential value of the technology could be effectively conveyed and the needs of customers could be efficiently understood by having customers "see, touch, and feel" the technology that they possess. [Solution] In constructing the space, we built a flexible system based on the ideas of 1) fixed form (no fixed shape in time or space), 2) two-way (dialogue is the main focus, not things or technology), and 3) incomplete (changing with the evolution and changes of the world), and realized a highly flexible plan. This allows us to appeal efficiently to customers' needs, and also encourages unexpected connections and discoveries. In addition, we aimed to create a space (innovation space) that encourages free and flexible thinking by combining circles and organic curves, based on the concept design concept of "Ferment (to ferment, to revive, to stimulate)". <Our project members> [Planning] Yuichi Saito, Tomoko Yanagihara, Keita Kobayashi [design, layout] Hiroyuki Tamura, Kensaku Shirodo [Creative engineers] Kenichi Kishikawa, Ken Yanagisawa, Katsuji Oguchi (Nomura Techno) [Production and construction] Jun Endo [Sales and project management] Ayako Chikada, Atsuko Matsubara, Yasushi Shimizu

[Project Description] The Heijo Palace Izanaikan is a guidance facility located in the Suzakumon Square in the Heijo Palace Historical Park. It conveys the significance and splendor of the Heijo Palace Historical Park, a "special place" where you can feel the Nara period in the present, and invites you to the park and temples and shrines that still retain the atmosphere of the past. [Customer's Issues/Requests] In order to invite visitors to the Heijo Palace ruins, we aimed to create a guidance displays that would increase interest in the Heijo Palace ruins and connect them to the impressions they get when they are there. [Solution] We aimed to invite visitors to the field by spatializing and experientially impressing the "specialness of the Heijo Palace ruins, which is difficult to see on site. The zones are roughly divided into three parts: "Heijo Palace Ruins Now," which guides visitors through the current park; "The State of Heijo Palace," where you can learn about and experience the activities of Heijo Palace in the past; and "Beyond Time," where you can understand the Heijo Palace and Kyoto of the past through relics. Each zone has a different perspective, and by impressing the specialness through the five senses, we have created displays that connects to the impressions they get when they are there. <Our project members> [Development] Haruya Miwa, Kazuya Hashizume [Sales/Project Management] Haruya Miwa [Planning] Shigeo Fujii, Yuka Sueda, Setsuko Nishimura [design, layout] Takeo Akamine, Tadashi Yuasa, Tomoyo Tsukiyama [Signs/Graphics] Yoshito Inoue, Satoko Hasegawa [Production/ construction] Hayato Ichimata, Goro Yamano, Ryohei Yamaoka, Yoshito Inoue, Katsumi Yamada, Satoko Hasegawa, Nanae Hori [public relations] Takeo Akamine, Shigeo Fujii, Yoshito Inoue, Satoko Hasegawa [Verification Engineer] Kazuya Hashizume