Works#2017

[Project Summary] The Kagoshima City Archaeological Museum was established with the aim of deepening the citizens' understanding of the history of Kagoshima City through the cultural heritage left by our ancestors, and contributing to the creation of a unique civic culture. In particular, the experiential displays, such as the "Excavation Experience" where you can experience what it's like to be an archaeologist, and the "Let's take a shape with a giant arc" where a tool for examining the shape of pottery is enlarged, are very popular, and foster an interest in archaeology and the history that it reveals in children. We have consistently assisted with the basic plan, design, and construction. [Client's Issues] After 20 years since its opening, the museum has become noticeably old, and the content and facilities needed to be renewed. displays renewal was carried out to present the latest research results, introduce experiential displays, and develop bright and easy-to-update displays facilities. The plan has three directions: the first is to create a region-specific displays that pursues "Kagoshima-ness," the second is to create a fun and educational museum that aims to "create a place for participatory experiences," and the third is to develop displays environment as "creating an environment to realize a facility that is more user-friendly." This was aimed at creating a facility where everyone, from children to adults, could enjoy learning about the archaeology of their hometown. [Solution] The first thing that gives the impression of "Kagoshima-ness" is the huge topographical table of the entire city of Kagoshima, including Sakurajima, which is located in the center overlooking the atrium space. It is accompanied by easy-to-understand explanations of the ruins in each area. Next, a representative example of "creating a place for participatory experiences" is the experience corner, which is made up of numerous hands-on items, for learning about archaeology in a fun way. And as for "creating an environment to realize a facility that is easier to use," we made detailed proposals such as an airtight case that allows humidity control, the introduction of people-friendly universal concept design, and the installation of environmentally friendly LED lighting. <Our project members> [Development] Tatsuya Fujii [Sales and project management] Tatsuya Fujii, Yumeki Kusumoto [Planning] Takeshi Shin, Kyohei Kishida, Setsuko Nishimura [design, layout] Sho Inanobe [Production and construction] Yoshito Inoue, Hayato Ichimata, Takeshi Suekawa, Shin Kameoka, Nanae Hori [maintenance management] Katsumi Yamada, Takatoshi Nakamura

[Project Summary] Karatsu has been a gateway to the continent since ancient times. During the Edo period, the Karatsu Domain was an important base for the Shogunate's governance of Kyushu, and was also a historical and cultural city where unique cultures such as Karatsu Kunchi and Karatsu ware flourished. What is expected of Karatsu Castle, the starting point of Karatsu tourism, is to utilize the charm of Karatsu's shining history and culture and play the role of a circulation device for walking around the city. We comprehensively reviewed displays, facilities, and operations, and aimed to redevelop it as a comprehensive facility and guidance facility for Karatsu City's "walking around the city" as a base to revitalize the region by maximizing the appeal of Karatsu Castle. We have consistently assisted with the basic plan, design, and construction. [Client's Issues] There were three issues with Karatsu Castle before the renovation. The first was that the client was eager to update the aging facilities, outdated displays, and outdated displays themes. The second was that Karatsu City's attractive resources were not being fully utilized, and collaboration with collections and other tourist spots was necessary. The third issue was safety and cultural property protection, and we needed to address issues such as natural lighting, universal concept design, earthquakes, and theft. By solving these three issues, we aimed to create a tourist base worthy of being a "tourism and cultural exchange city where authenticity shines, surrounded by nature, history, and culture." [Solution] In order to solve these issues, we aimed to realize an "displays that allows visitors to enjoy Karatsu," and actively utilized IT, such as developing displays story centered on the history of the castle town and the successive castle lords, creating an attractive displays space that makes use of Hizen domestic products illustrations and Karatsu ware, and introducing AR to explain displays. Next, we aimed to realize a "comfortable displays," creating a space with a sense of hospitality, such as a museum shop, reviewing the flow of people inside the building and taking into consideration those with weaker views, such as foreign tourists, installing toilets, stair lifts, and a multipurpose room. Furthermore, in order to realize a "safe displays," we enhanced the functions of the facility as an introduction to tourism in Karatsu, such as a tourist information corner, promoted mobility by disseminating information about tourist facilities, and thoroughly implemented risk management for accidents and losses. These are the three solutions we came up with. <Our project members> [Development] Yumeki Kusumoto [Sales and project management] Tatsuya Fujii and Yumeki Kusumoto [Planning] Takeshi Shin and Kyohei Kishida [design, layout] Masaaki Mitsunaga and Rie Morita [Production and construction] Takeshi Suezaki, Goro Yamano and Nanae Hori [maintenance management] Katsumi Yamada and Takatoshi Nakamura

[Project Summary] The museum, which boasts a collection of masterpiece chairs and posters, places more emphasis on the perspective of concept design than ever before, and aims to be an experiential creative museum that "connects art and concept design". There are six displays rooms, large and small. Our company was in charge of designing and construction the wall cases in the special displays room on the second floor. In addition to permanently displays about 50 chairs from the collection of about 240 chairs, we developed an displays system for the concept design displays room, which boasts a collection of about 13,000 posters. We were also in charge of displays works and materials by Shuzo Takiguchi and Simon Goldberg, which were donated during the time of the Toyama Prefectural Museum of Modern Art. In the hall, we developed an experiential "interactive art" that creates light art with body movements. [Customer's Challenge] A collection of 20th century art and an unparalleled collection of concept design (chairs, posters). The aim is to create an experiential creative museum where visitors can freely stroll around this rich collection of art, not only deepening their knowledge of one thing, but also grasping things in correlation with various genres, and developing deeper understanding and thinking skills. [Solution] We created distinctive displays spaces for each displays room's theme through fixture planning, color planning, lighting planning, video and audio planning, etc., creating spaces for memorable art and concept design experiences. We also introduced "interactive art" to the displays, which creates light art through body movements, contributing as one element of an experiential imaginative museum that connects art and concept design. <Our project members> [Development] Ishikawa Atsushi [Sales and project management] Ishikawa Atsushi [design, layout] Kasuga Yasushi [Production and construction] Nagayama Shunichiro [Video] Goto Akinori

[Project summary] Moxy Hotels, which began with the opening of Moxy Milano in 2014, is a new brand from Marriott International that primarily targets the millennial generation. Based on the concept of a boutique hotel for budget-minded travelers, it is an innovative brand that combines stylish concept design with reasonably priced services. It offers compact yet fully-featured rooms, a lively lobby space that is open 24 hours a day, and modern yet warm hospitality, providing a heartfelt, comfortable and energetic hotel experience. With a slight edge to its practicality, Moxy Tokyo Kinshicho is a designer hotel that can be used with the casual feeling of visiting Tokyo's downtown area. <Our project members> [Sales] Watanabe Kumiko, Higashijima Issei [design, layout] Ishii Naoko, Kameda Nao

[Project Summary] Based on the Nijigen no Mori facility concept of "Cool Japan x Nature x Technology," we planned and produced an athletic park (zip line and field athletics) where you can experience the world of Crayon Shin-chan. Since the site is in nature, we named it "Crayon Shin-chan Adventure Park" and mainly composed of physical attractions. In addition, we introduced air play equipment, developed a game that links smartphones and character models to travel around the park, and assisted with the total planning, design, layout, and construction of the guidance signs and monuments for the entire facility, as well as interiors of the NOMURA. [Client's Challenge] The challenge was, "What can we do using the content of "Crayon Shin-chan" to attract customers to the vast grounds of the Prefectural Awajishima Park as an anime park?" [Solution] We planned and designed "Crayon Shin-chan Adventure Park," which consists of two main attractions - "Challenge! Action Kamen Squadron!", where you can pretend to be Action Kamen and slide down two zip lines, 225m and 140m in length, and a huge athletics course, "Appare! Sengoku Daibouken!", which is based on the Crayon Shin-chan movie, "Arashi o Yobu Appare! Sengoku Daigassen" - as well as an inflatable play equipment, "Fluffy! Quantum Robo!" (for children), and "Let's Play with Me! Nijigen no Mori!", which uses smartphones. We were able to solve the problem by concept design a structure that would work as one of the contents of the Anime Park. <Our project members> [Sales and project management] Haruhiko Kako, Natsuko Murakami [Planning] Masaki Kawahara, Yasuyuki Chosa [Art direction] Yasuyuki Chosa [Sign and graphic concept design] Yasuyuki Chosa [Modeling concept design] Yasuyuki Chosa [Technical direction] Isao Yokota [Production and planning] Atsushi Hatano, Sougo Nomura [Production and construction] Tetsuji Inoue, Kunihiko Hashimoto ©Yoshito Usui/Futabasha, Shinei, TV Asahi, ADK ©Yoshito Usui/Futabasha, Shinei, TV Asahi, ADK 1993-2017

[Project Summary] This project renovates the existing guest room building ahead of the new building, which will open in July 2017 and house the hot spring and spa facility "THERMAL SPA S.WAVE". We aimed to create a seaside resort facility that combines the familiarity of Oiso, a historic villa area, with the newness that will lead to the new building. [Client's Challenge] The theme was to renovate the existing accommodation building to increase the overall appeal of the facility while harmonizing with the hot spring and spa building project already underway. Another challenge was to transform this facility, which was focused on the summer season because it is adjacent to Oiso Long Beach, into a year-round resort hotel. [Solution] We renovated the hotel in Oiso, the birthplace of Shonan, based on the concept of "Shonan Luxury," where you can spend a day relaxing and luxuriously while feeling the sea and the breeze, and aimed to create the "resort hotel closest to the city" that not only has a pool, but also tennis courts, a golf course, and a bowling alley. The entrance hall, lobby, party room, and restaurant areas were gently partitioned to create a breeze-filled space, allowing the space to be renovated into a resort space where you can feel the ocean no matter where you are. <Our project members> [Project management/sales] Kogure Masanori, Omomo Kae [design, layout] Taibiji Sachiko, Ogushi Kaori, Isoyama Eri, Kazeto Chihiro [construction] Mizuno Tadayasu, Yamada Yusuke, Kuwamata Naoya, Tanaka Yui

[Project Summary] The grand project of "SL Revival Operation" has begun, and for the first time in about half a century, Tobu Railway will run a steam locomotive on the Kinugawa Line. As part of the project, we were involved in concept design and supervision of the station building, platform, and head mark from the basic plan, the lively production of Kinugawa Onsen Station, and the planning, design, and construction of the steam locomotive displays hall at Shimoimaichi Station. [Client's Challenge] In order to achieve the three main themes of the project, "preservation and utilization of railway industry cultural heritage," "vitalization of the Nikko and Kinugawa area," and ultimately "helping to support the Tohoku reconstruction effort," we aimed to create a lively atmosphere to increase the branding of the area and to create displays that conveys the charm of the railway industry cultural heritage and expands the number of railway fans. [Solution] Based on a Showa retro concept design reminiscent of the time when steam locomotives ran, we created a lively atmosphere in the station building and an displays that allows people of all ages to experience the charm of steam locomotives, so that not only core railway fans but also a wide range of generations can enjoy it. At both stations where the steam locomotive stops, we created an environment with concept design based on the station buildings of the time and large eye-catching lanterns. The steam locomotive displays hall also features impressive life-size photos of steam locomotives, flip-through displays that children can enjoy, and information on the history of steam locomotives at Tobu Railways that appeals to local residents and steam locomotive fans. <Our project members> [Development] Kawata Motoo [Sales/Project Management] Kawata Motoo, Takamori Masahiro [Research/Planning/Consulting] Furuta Yoko, Yasuda Tetsuro, Takeuchi Toko [design, layout] Ishii Naoko, Sato Takayuki [Production/ construction] Matsukawa Koichiro, Soeno Masato

[Project Summary] The main store of Saito Confectionery was damaged in the Great East Japan Earthquake. After that, the flagship store with a confectionery workshop, "Sanriku Kasho Saito Main Store," was opened in the center of Ofunato, the base for reconstruction, as "Kamome Terrace," with an even more powerful confectionery workshop. With the aim of realizing President Saito's idea that "we want to propose a new type of veranda that values the relaxing feeling of being on a veranda as a place to entertain visitors with sweets," our company was in charge of everything from the basic concept to construction. We helped create a consistent flagship store, from architectural concept design to interiors, signs, and videos, as well as creating a logo mark and VI concept design for shoppers and business cards. [Customer's Issues] ?@We want to make the store not just a store, but a base for local interaction and tourism. We want to create a mechanism for this. ?AWe want to appeal to the wide range of products through branding that does not rely solely on our main product, "Kamome no Tamago." How do we zone the four brands operated by Saito Confectionery (Bread Workshop COCOA, Western Confectionery Le Pommier, Japanese Confectionery Sanriku Kasho Saito, Nostalgic Taste Saito Mochiya) in an easy-to-understand and unified way? We want to set up a workshop for sweets (Hikari no Asa) that will be released at the same time as the B opening. We want to consider how to present the manufacturing process, safety, and security, paying attention to the specifications and finishing to ensure hygiene. [Solution] We set up a cafe space that resembles a veranda where customers can gather, centered around a kids' space that will be a large symbolic feature that evokes the image of "Kamome no Tamago" that looks good on social media. In addition, we set up a multi-purpose kitchen space where original Kamome no Tamago [DECO Kamome no Tamago] can be made in a visible area from the store, as a highlight to attract customers. All spaces are separated by glass, so customers can watch the making of the products next to the ones being sold, and we made various efforts to create a space that appeals to safety and security. <Our project members> [Sales and project management] Hiroyuki Uesugi [General direction] Hiroyuki Iizumi [design, layout] Kiwamu Okamoto, Takashi Morifuji, Toru Fukiura [Sign and video direction] Mayo Tenma [Production and construction] Manabu Fukuda, Masaya Sawaguchi

[Project Summary] The venue design for "HANA SO," a solo exhibition by Akane Teshigahara, the fourth-generation head of the Sogetsu Ikebana School, held to commemorate the 90th anniversary of the school. Usually, displays are decided in advance, and the space is designed to make the most of them. However, for this displays, the head of the school proposed the reverse process, in which the flowers were arranged based on inspiration from the space. In addition, the displays venue was the terraced rock garden "Heaven" created by sculptor Isamu Noguchi, so it was essential to make use of the spatial characteristics of the space. Therefore, we decided to create an expression like "mirror ivy" by cutting a 0.5mm-thick mirror-finished stainless steel plate into a series of diamonds, and covering the rock garden while folding each one. The ivy reflects the surrounding scenery while revealing the texture and expression of the rock garden below. The colors and outlines of the flowers arranged in the gaps are diffusely reflected, creating a visual effect like a kaleidoscope. In this way, by inserting a new layer between the two "works" of flowers and rock garden, we hoped to bring about a new kind of fusion and harmony, as if the flowers were gently embracing the rock garden. This property was designed by our company's concept design team "onndo(*)". *What is "onndo"? Operated by nomura and nendo design office It is our company's creative team that has a business partnership with "nendo", concept design office headed by the internationally acclaimed designer Sato Oki. Photography: Ota Takumi

[Project Description] "A house connected to nature where you can play innocently and immerse yourself in nothingness" is a second home proposal for the ReLife generation (male in his 50s, occupation: pastry chef). "I want to continue to grow with excitement. I want an environment where I can deepen my creativity no matter how old I am." The idea was developed with the image of a "secret base where you can return to your childhood." The living space was designed to allow you to play "innocently" with family and friends while sitting or lying down, and a circular window room where you can become one with nature and immerse yourself in your own world "mindlessly." The house was designed with an abundance of "earthen walls" with excellent texture and functionality, and effective use of lighting effects. You can experience a space where your creativity deepens from the two "nothingness" of "innocence" and "mindlessness." We assisted with the planning, concept design, and construction. [Customer's Issues/Requests] With the theme of "a secret base where you can return to your childhood," the challenge was how to express a space where everyone can gather and play, and a space where you can immerse yourself in your own world mindlessly by yourself, in one living space. [Solution] In one large space, we made generous use of earthen walls, which have excellent texture and functionality, to create a comfortable space. Within this, the space where everyone can gather and play "innocently" is created as a stepped stage using interior counters from Panasonic materials, and a large table is placed in the middle to create a space where everyone can gather. In the other "mindless" space, a circular window room is placed, which serves as concept design accent within the living space, creating a space where you can feel and immerse yourself in nature. <Our project members> [Sales and project management] Mori Yusuke [Planning, design, layout] Takahashi Kenji [Production and construction] Ogawa Masao

[Project Summary] This is a renovated facility with the aim of introducing the history of the evolution of Japanese, American and European automobiles from their birth to the present through their relationship with society. The previous displays style, which had Japan and Europe and the US on separate floors, has been replaced with an integrated displays that conveys how Japanese car manufacturing has developed in one world history. The museum features a graphic arrangement that does not distract from the appreciation of cars, such as catchy message slogans and photographic presentations that provide the background of the era, and has created a museum where visitors can intuitively understand the emotional world of car concept design that has developed along with the evolution of technology. [Customer's Challenge] The challenge was to create an integrated exhibition that would convey how the Japanese automobile industry has developed in relation to society, such as the social needs and challenges of each era in world history, and to displays the value and appeal of the cars. [Solution] We paid attention to an explanation plan that would be easy to understand for a variety of visitors and deepen their understanding, and to an effective vehicle arrangement. The history of Japanese cars and Western cars, which was previously separated by floors, is now presented as one world history, and an integrated displays that allows visitors to intuitively feel the history of the development of automobiles. Our goal was to create displays structure that would allow visitors to naturally learn, as they walk around displays, what role Japan has played in the 100-year history of automobiles. [Customer feedback] By using transparent partitions such as mesh tarpaulins and ball bead curtains to explain the displays zones and create a spatial presentation, we were able to make use of the open space that is a characteristic of the original building, while also dividing the exhibits into zones and presenting the space with large graphics, thereby enriching displays content and improving the quality of the space. [Project members] Sales and project management: Tanaka Ryo Direction: Yoshinaga Mitsuhide design, layout Kosaka Yuzo Sign and graphic concept design: Kawashima Asako Production and construction Nakano Kazuaki

[Project Summary] This project involved a complete beautification and renewal of the existing Seibu Chichibu Station building, with the aim of creating a new, lively base for regional tourism that would bring together the diverse charms of the Chichibu area and promote them to the world. The diverse charms of the Chichibu area are promoted through the selection of materials unique to Chichibu, such as locally produced cedar wood and paper lanterns, and the creation of an original logo. We assisted with the concept, basic architectural and interiors concept design, and design supervision. [Client's Challenge] The station building was required to increase the expectations of customers about to visit tourist spots, and to leave a lingering impression on customers returning from tourist spots, making Chichibu tourism more memorable and contributing to the sustainable development of the region. [Solution] We aimed to create a station building that would bring together the diverse charms of Chichibu, such as its rich nature, inherited culture, and vibrant festivals, and be loved by the local community, and to be a "place" that communicates and connects with visitors. Against a background of "ink color" that exudes dignity, the local culture is expressed through the use of locally produced "Chichibu cedar" wood and the local industry of "paper lanterns." The delicate latticework of the "woven pattern" that weaves together the scenery and culture, and the "Chichibu crest" that changes with the seasons add color to the space, making it a place where you can feel Chichibu everywhere. In a space that emphasizes the climate, history, and culture of Chichibu, we planned a "place" where the local area and tourism are connected and new experiences and communication are born. [Our project members] [Development] Toshiyuki Shirai [concept design] Toshihito Kato, Takashi Myochujo *The opening year listed below is the year the renovation work was completed.

[Project Summary] A carefully selected pickle shop that spreads Japanese pickle culture from Ginza. It is a pickle select shop that sells not only its own products but also delicious pickles from all over Japan. Customers can sample and enjoy seasonal pickles based on fresh vegetables each season. We carefully selected ingredients and concept design the package from scratch so that it would be a popular Japanese souvenir and have the quality to be used as a gift. We provide a total service from branding, menu development, design administration, interiors concept design and construction, to operation and management. [Client's Challenge] When Yamau Co., Ltd., a long-established pickle shop that was in the business of manufacturing and wholesale, opened its first flagship store in Ginza, it was required to make pickles familiar to Japanese people into a product that could be used as a gift, and to create a base that would not only sell pickles but also spread the unique "pickle culture" of Japan. The challenges for the building were to meet various regulations due to the location in Ginza, and to create a building that was suitable for the town of Ginza, with a Japanese look despite the shape of a 5m-wide, 4-story pencil building. [Solution] In order to create an appearance befitting the Ginza area, the exterior façade was designed with an arrangement of the traditional Japanese kumiko design. It combines good old tradition with a modern feel that matches the times, and appeals to people with its appealing originality. Inside, traditional materials and finishes are combined to create a sense of nostalgia, comfort, and relief. A unique sweet shop with a pickled vegetable theme is also included. <Our project members> [Sales/Project Management] Yuasa Shigeo [Planning/Consulting] Hosaka Takashi, Isozaki Takashi [design, layout] Kirioka Sakae, Osano Nana [Sign/Graphic concept design] Soragumi Hirota Osamu [Production/ construction] Ebihara Shigeyuki [Operation Management] Awatani Takahiro, Hisakado Takanori

[Project Summary] A plan was made to build a new business support lounge in the Otemachi Park Building, which houses serviced apartments, with the aim of developing business support facilities to strengthen the functions of Marunouchi, an international business center. [Client's Challenge] As a business support lounge, the issue was what kind of functions would be necessary for the office workers to have a richer work life. In terms of concept design, the challenge was how to create a sense of concept design in relation to the historical landscape centered around the Imperial Palace, and in the sophisticated location of Marunouchi. [Solution] By providing additional functions for the lounge, such as work booths, phone booths, nap rooms for men and women, fitness center, shower rooms for men and women, and a nursery school, the facility became one that supports the various working styles of office workers. In terms of concept design, traditional Japanese elements and spatial creation methods were sublimated into modern concept design, creating a high-quality Japanese modern space that harmonizes with the historical landscape. <Our project members> [Direction] Ryu Kosaka [Sales and project management] Hisayasu Takenaka [concept design] Hirosuke Sasaki and Shohei Urata [FF&E] Kaori Sano [Architecture] Kiwamu Okamoto and Masataka Taenaka [Production and construction] Katsuyoshi Iwakura and Norihiro Urida

[Project Overview] Seibu Chichibu Station, the gateway to Chichibu City, Saitama Prefecture, where more than 300 festivals are held annually, opened in April 2017 as a new complex hot spring facility called "Seibu Chichibu Ekimae Onsen Matsuri no Yu" from Seibu Chichibu Nakamise Dori. Based on concept design concept of "festival," which symbolizes the Chichibu area, it has hot springs, a food court, and souvenir shops. As a facility where you can fully enjoy the features of the Chichibu area, it becomes a new base for sightseeing in the Chichibu area and creates bustle. our company was involved in development planning consulting, basic concept design, environmental design supervision, staging, decoration, graphic concept design, signs, facility logo concept design, etc. [Customer's Challenge] In order for visitors to enjoy the diverse attractions of the Chichibu area, which has seasonal sightseeing spots, such as turf cherry blossoms in spring and night festivals in winter, we supported the commercial planning through the food and beverage planning of the food court where visitors can enjoy Chichibu's unique menu and ingredients, and the sales of sweets and goods in collaboration with famous local shops, in order to create a synergistic attraction with the main hot spring facilities. We also cooperated with the realization of Concept concept design through the design supervision of the architecture and interiors of Matsuri no Yu. 【 Solution 】 By cooperating with concept design and design supervision throughout the entire project, we were able to realize the expression of the facility concept of "festival" and synergistically contribute to the enhancement of brand value through extremely smooth relations and close communication with not only the business but also design and construction companies. < our company Project Members > [Development] Toshiyuki Shirai [Sales/Project Management] Tetsuo Mori [Research/Planning/Consulting] Kenichi Sakazume, Tetsuro Yasuda, Ai Ichikawa [design, layout] Toshihito Katoh, Takashi Myochujo [Production/construction] Masato Takeuchi