Works#Overseas

Nomura Co., Ltd. was responsible for the design and basic planning of the food court in the Shanghai World Financial Center (SWFC), a landmark skyscraper in Shanghai, China. The food court was designed to be a relaxing space enveloped in "light" and "greenery" to support the eating, working, and socializing needs of office workers. NOMURA Co.,Ltd. was responsible for concept design and schematic design, while NOMURA (Beijing) Co., Ltd. was responsible for working drawings and construction. [Client's Challenges/Requests] The "Food Garden" food court, located on the second basement floor of the SWFC, a Shanghai landmark, brings together 12 stores. The goal was to provide daily food support to over 10,000 office workers, while also creating a space that enhances the building's value by providing a place for office workers to relax, as well as event spaces and conference rooms that can be used for seminars and networking parties. [Solution] To create a comfortable relaxation space for office workers despite being underground, the "light" streaming in from above was visualized as louvers, creating a continuous scene of "greenery" creeping up towards the light. Furthermore, the event space and meeting rooms (with the possibility of catering from the food court) were planned as an integrated unit, creating a configuration that can attract customers even after the peak lunch hour. <Our Project Members> Design: NOMURA Co.,Ltd. AND Co., Ltd. [Sales] Hisayasu Takenaka [concept design / schematic design] Keisuke Sasaki, Kai Nishihara, Hitomi Kataoka construction: NOMURA (Beijing) Co., Ltd. [Project Management] Nobuya Sugimura [working drawings] Lei Yu, Hideki Niwa [construction] Lei Yu, Hideki Niwa, Shuangshuang Li, Xing Zheng, Yu Lin, Jian Wang

[Project Overview] LUMINE SINGAPORE is Lumine Co., Ltd.'s first overseas store. Targeting curious working women, it is a concept store that transmits [TOKYO STYLE, CULTURE, DESIGN] from Lumine's unique perspective. The minimalist space, composed of solid materials, creates a gallery-like world that highlights each and every featured product item. It also includes "Lumine Cafe," Lumine's first cafe format, offering a photogenic menu that is conscious of beauty and health, as well as a space that conveys femininity and style. [Client's Challenges] Lumine's self-curated apparel shop and cafe operation. As everything was a first for Lumine, our biggest challenge was to support the store's creation from scratch. The uniquely shaped 285-tsubo (approximately 970 square meters) space is comprised of more than 20 fashion brands, a cafe area, and a sub-lease area. The project required a zoning and traffic flow plan that highlighted the appeal of various merchandise items, a spatial concept design that expressed the individuality and harmony of the new Lumine brand, and an edgy space with a "TOKYO" theme unlike anything else in Singapore. In terms of implementation, challenges arose in overseas construction, such as negotiations and coordination between Lumine and the local building owner, tight schedule adjustments due to repeated delays in decision approvals, and factory production and checks in other countries for production orders. [Solution] By utilizing the irregular shape of the sections and gradually changing each area, a space with breadth and dynamism was created. In addition, by running wooden eaves along the section boundaries, a sense of unity was given to the store, which is packed with various elements (merchandise), and the launch of the new Lumine brand was emphasized. For materials, emphasis was placed on texture and authenticity, and a minimalist and edgy space was created mainly with mortar, wood, and terrazzo. During the project, collaboration with an external VMD designer was carried out to add an artistic element, expressing a sense of style and trendiness that is uniquely "Tokyo-like". In terms of execution, thanks to close cooperation with the Japanese team and the swift response of Nomura Singapore, we were able to successfully open the project despite the tight schedule. <Our Project Members> [Development] Yukihiko Nishi [Sales & Project Management] Shinpei Watanabe / Katsuhiro Muragata [design, layout] Yoko Suzuki, Chie Okamoto [Production & construction] Katsuhiro Muragata / Akihiro Yoshida / Daniel Ma

[Project Overview] The 'Milan International Expo' held in 2015 was the first registered expo in history to focus on the theme of 'food.' 148 countries and international organizations participated, attracting 22.2 million visitors. The Japan Pavilion, produced by Dentsu, won the Gold Award in the displays concept design category of the large pavilion. Despite delays in venue construction, our company completed the displays production of the Japan Pavilion on time and handled the displays production operations for six months of the event without any issues, earning high praise. [Customer Feedback] construction Thanks to management capabilities and a network of partner companies, we have achieved high construction accuracy overseas based on a spirit of on-time delivery.

[Project Overview] CONNECT TO is a Toyota Lexus brand experience facility located in Lotte World Mall in Seoul. The concept is "a relaxing forest in the city." In South Korea, where domestic cars are dominant, it is designed as a cafe lounge style that is easy for anyone to drop by, so that people can easily experience the appeal of the Toyota Lexus brand. Furthermore, it is designed so that people can feel the excellence of the brand without even realizing it, through amazing spatial concept design and Japanese hospitality. Our company assisted with everything from research and consulting to schematic design, concept design, and operation proposals.

Panasonic made its debut at Europe's largest consumer electronics trade fair, showcasing its appliance products (white goods). The high-performance technologies inherent in the products are displays in a powerful tower showcase constructed from high-quality glass and black mirror. The interconnected towers create overlapping messages, expressing the overall concept message that permeates the products throughout the entire space. Our company assisted with the planning, design, layout, and construction of this showcase (Messe Berlin). Our responsibilities: design, layout, Planning, construction

Kaneka Corporation made its debut at the world's largest concept design trade fair, "Salone del Mobile Milano." Aiming to showcase the potential of organic EL lighting panels as a thin, lightweight, and gently emitting surface light source, which are expected to be the next generation of lighting light sources, the company created a space themed around a Japanese pub, inspired by "night cherry blossoms." Our company handled the total production, including implementation design, layout, production and construction, venue arrangements, on-site management, and coordination of creators. (Design: Torafu Architects & Engineers, Lighting: Okayasu Izumi Lighting Design Office) (Milan, Italy) Responsibilities: design, layout, production and construction, research and planning, operation and management

Since its founding in 1909, Juchheim has continued to pursue its commitment to quality flavors. Designed by AND, its first Asian store has opened at Takashimaya on Orchard Road in Singapore. Visitors can enjoy watching the Baumkuchen being baked right before their eyes. (Singapore) Responsibilities: design, layout, Production and construction

From the approximately 100,000 items in the Shiseido Corporate Archives' collection, we selected about 1,000 posters, products, artwork, and illustrations, re-displays them with "beauty" as the theme, and displayed them to introduce Shiseido's corporate culture, which has pursued beauty for 138 years. (Shanghai, China) Responsibilities: Production and construction

This is the world's first YKK brand experience facility in South Asia, newly established on the grounds of the Jakarta factory. The brand space combines B2B fastening showroom functions with B2C capabilities, and includes educational field trip programs for students and children. Positioned as a hub for interaction between the community and YKK, it comprises a "YKK Products Introduction Zone," a "Factory Tour Experience," and a "Workshop Program" that incorporates YKK products into the program menu and teaching materials, allowing participants to experientially learn creativity, ingenuity, and concept design. This serves as part of YKK's social contribution and CSR activities. It is being developed as a medium- to long-term branding activity to create future YKK fans through "creating positive experiential value for YKK." (Jakarta, Indonesia)