Deliver “Delight and Passion” to people
through space creation

NOMURA Co.,Ltd.
Jeddah Events Calendar 2023 -Anime Village at City Walk
Jeddah Events Calendar 2023 -Anime Village at City Walk
Jeddah Events Calendar 2023 -Anime Village at City Walk
Jeddah Events Calendar 2023 -Anime Village at City Walk
Jeddah Events Calendar 2023 -Anime Village at City Walk
Jeddah Events Calendar 2023 -Anime Village at City Walk
Jeddah Events Calendar 2023 -Anime Village at City Walk
Jeddah Events Calendar 2023 -Anime Village at City Walk
Jeddah Events Calendar 2023 -Anime Village at City Walk
Jeddah Events Calendar 2023 -Anime Village at City Walk
Jeddah Events Calendar 2023 -Anime Village at City Walk
Jeddah Events Calendar 2023 -Anime Village at City Walk
Jeddah Events Calendar 2023 -Anime Village at City Walk
Jeddah Events Calendar 2023 -Anime Village at City Walk

overview

The "Jeddah Events Calendar" (hereinafter JEC) is an entertainment event held in Jeddah, the second-largest city in Saudi Arabia, as part of a national strategy.
In addition to music concerts by world-renowned artists, attractions such as roller coasters, and a variety of restaurants and shops, one of the main draws to visitors is "Anime Village," which showcases Japanese culture, including anime and manga, which are extremely popular in the country.
Our company collaborated with Avex Asia Pte. Ltd., handling everything from initial planning to overall project management, concept design, engineering, software development, and on-site design supervision.

Issues/requests

Understanding Saudi Arabia's national character, entertainment preferences, and religion was essential, while also requiring a plan and concept design centered on "experiencing" Japanese anime, manga, and culture, rather than simply "watching" it. Furthermore, it demanded a significantly different pace and concept design communication style compared to projects within Japan, making it highly challenging and requiring completion within a short timeframe.

solution

We made the most of the organizational strength and network we have cultivated over the years, and formed a team with the sales and product direction departments at the center of the Content Integration Center (CIC), which has particular strength in content-based experience design. By overcoming the time difference, responding online from Japan, and traveling to the site multiple times to align our thinking with the site, we were able to realize a high-quality project in a short period of time.

Customer's voice

I believe that a major factor in our success was that we were able to proceed with the work with even clearer scope of work between our company and your company than we did in the 2022 project.

project member

sales
Haruhiko Kako, Kenryo Kuroi, Motoi Kamono, and Natsuko Murakami
Project Management
CIC: Noboru Sato, Noa Tanaka
creative direction
CIC: Ryuta Yamada
concept design
CIC: Fumiaki Tanaka, Hiroki Toyoda, Shinsuke Uesugi, Ryuji Tsuyama, Yoshie Yamashita, Narumi Saito, Haruna Imura, Yasuyuki Chosa, Minori Kanno, Akiko Harigae, Hiroaki Katakura, Mei Watanabe, Misao Kaneko
Technical Direction
CIC: Katsuji Oguchi, Takato Senuma
Product Direction
Akihiro Wansen and Akihiro Yoshida

Basic information

open

2023

location

abroad

client

Avex Asia Pte. Ltd.

solution

Research, planning/basic concept, leasing, design, layout, signage/graphic concept design, environmental design, interior administration, exhibit execution

Award

“Sky Design Awards 2025” ShortList (Visual (Corporate/ Branding/ Multi-Media/ Exhibition))
Winner of the "iF Design Awards 2025" (Interior Architecture / Cultural Exhibitions)
Silver Award (Government, Local Government, and Public Organizations Category) at the 10th JACE Event Awards.
Silver Award, "Japan Spatial concept design Award 2024" (04. Entertainment Space)
Selected for the 43rd Display Industry Awards 2024 (4. Exhibition, displays, and Event Production Category)

remarks

©Hajime Isayama, Kodansha / "Attack on Titan" The Final Season Production Committee
©2002 MASASHI KISHIMOTO
©2002 MASASHI KISHIMOTO / 2007 SHIPPUDEN All Rights Reserved.
©2002 MASASHI KISHIMOTO / 2017 BORUTO All Rights Reserved.

Link

Facility and employee information is current as of the time of opening. Please see the facility's website for the latest information.

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