Jeddah Events Calendar 2023 -Anime Village at City Walk

The "Jeddah Events Calendar" (hereinafter JEC) is an entertainment event held in Jeddah, the second-largest city in Saudi Arabia, as part of a national strategy.
In addition to music concerts by world-renowned artists, attractions such as roller coasters, and a variety of restaurants and shops, one of the main draws to visitors is "Anime Village," which showcases Japanese culture, including anime and manga, which are extremely popular in the country.
Our company collaborated with Avex Asia Pte. Ltd., handling everything from initial planning to overall project management, concept design, engineering, software development, and on-site design supervision.

Understanding Saudi Arabia's national character, entertainment preferences, and religion was essential, while also requiring a plan and concept design centered on "experiencing" Japanese anime, manga, and culture, rather than simply "watching" it. Furthermore, it demanded a significantly different pace and concept design communication style compared to projects within Japan, making it highly challenging and requiring completion within a short timeframe.

We made the most of the organizational strength and network we have cultivated over the years, and formed a team with the sales and product direction departments at the center of the Content Integration Center (CIC), which has particular strength in content-based experience design. By overcoming the time difference, responding online from Japan, and traveling to the site multiple times to align our thinking with the site, we were able to realize a high-quality project in a short period of time.

I believe that a major factor in our success was that we were able to proceed with the work with even clearer scope of work between our company and your company than we did in the 2022 project.