Works#Kanto

This is the Machida store of PAPABUBBLE, an art candy shop originating from Barcelona, Spain. We aimed to create a symbolic concept design that would be the base of the PAPABUBBLE brand in the Machida area, taking advantage of the long and narrow section located next to the escalator in the shopping mall. The section had low visibility from the entrance of the shopping mall, and the view from the escalator changes from up and down, and it could be approached from multiple traffic lines, so the main viewpoint was not fixed and it was difficult to "show the store's face" and attract customers. Therefore, we made a plan to make good use of the location, which can be seen from all angles, up, down, left and right, thanks to the escalators and multiple traffic lines, and turn it into a strength for attracting customers. Specifically, we boldly arranged about 7m x 90 aluminum bars that resemble candy bars, the symbol of PAPABUBBLE, in the space, and painted each side a different color to create a mechanism that changes color depending on the angle from which it is viewed. This visual effect is used to attract customers into the store, and the floor plan is designed to allow them to enjoy shopping. The gradual color changes also represent the variety of PAPABUBBLE candies and their flavors, which are created through magical performances.

Following on from the 15th anniversary renovation in 2013, for which we were in charge of planning and design supervision, we were involved in the 20th anniversary renovation from the planning stage. After several renovations, the hotel was opened in 2019 as a milestone project that marked the completion of the entire renovation. The welcome space on the first floor and the restaurant floor on the fifth floor were completely renovated, the signs within the building were renewed, and new digital signage was installed. The renovation was based on the concept for the 15th anniversary, "Romanticship Umihotaru," and unlike the fourth floor, which had all openings facing the sea, the image of the space was created with only inward-facing openings and special decorations.

This is a renovation project for the Global Innovation Center of Amada, a company that boasts one of the world's top market shares in the metal processing technology and sales and development of processing equipment. The brand appeal area, technology displays, communication space, actual equipment displays area, and sales negotiation space were planned based on the "value that Amada brings to the world." This facility allows visitors to experience the "passion for building bonds with customers and manufacturing that contributes to society" that has been passed down since the company's founding, as well as the high level of technological capabilities, and allows them to feel the possibilities for the future that we will walk together with Amada.

This is a head office relocation project for the Wealth Management Group. With the theme of "Bringing a comfortable hotel feel to the office," because Wealth Management is involved in the hotel business, we designed the office space for employees to use for business purposes. Based on the client's corporate philosophy of providing Japanese charm and culture as an "experience value" and delivering excitement and stable prosperity to all customers, the client can choose not only a place where they can concentrate, but also a place where they can relax like in a hotel, and by providing authentic coffee and tea in the work space, we are trying to use these "experience values" in business, and designing it to lead to business success.

This is the second store in Japan of an Italian delicatessen and restaurant from London, England. Muromachi, which focuses on pasta dishes, has an open theater kitchen in front, and the layout is such that you can welcome customers and enjoy the live feeling of cooking. With the CI color of pistachio green as an accent, and a slightly subdued color tone that matches the townscape of Muromachi, this restaurant has a different charm than the first restaurant.

This project involved the renovation of River City 21 Shinkawa, a tower residence with 505 units completed in 1995. The property is located in a riverside location facing the Chuo Ohashi Bridge along the Sumida River, with an attractive view of nature and openness. The Chuo Ohashi Bridge, which spans the foot of the condominium, is lit up at night and is known as a landmark of the Tsukuda area. A promenade has been developed along the Sumida River, making it a place of relaxation for local residents to go for walks and jogs. The residences are available in a wide range of plans, from 1R/1K for singles to 2LDK, and there are many unique floor plans, such as Japanese-style rooms with Ryukyu tatami mats and plans with spacious stock rooms. Following a change of ownership, we were commissioned to design and construction this pioneering bayside tower condominium, a property with high potential for nature and city coexistence, with our mission of adding value that is in line with the current era.

The new corner "Sound" opened in the Forest on the 5th floor of the Science Museum is an displays room where you can not only listen to sound with your ears, but also "observe it with the eyes of science." Through the various "waveforms" drawn by the four experience devices "Jumbo Piano," "Laser Dance," "Aqua Wave," and "Chladni Pattern (relocated)," you can learn about the three major elements of sound (amplitude, frequency, and timbre) while playing. Among them, "Jumbo Piano" is an interactive device that converts the performance of a giant piano into a waveform in real time and projects it on a screen, and is popular not only with children but with a wide range of generations. In accordance with the basic displays plan presented by the client, we considered and produced the equipment, content, and graphics to realize the image.

The HU Group's mission is to "create new value in healthcare." The "HU Bioness Complex" is a core facility for the healthcare business that symbolizes this. This is a place where the future of all life is created by combining the accumulation of data on life, or "Bio," with the creativity of business, which brings innovation to the industry. In order to realize the facility's concept of "Connect, Show, Nurture," we were responsible for the overall "communication design" of the facility, concept design of the working environment for employees, the planning and production of the space and content that will introduce the value provided by the facility to guests, the branding of the facility, including the naming, logo, and signs, as well as the promotion and concept design of novelties, leaflets, and opening events.

"Marunouchi Street Park (MSP)" is a social experiment project to examine the future state and utilization of Nakadori in Marunouchi, Tokyo. "MSP 2022 Winter", the seventh event since its launch in 2019, expanded its area from Marunouchi Nakadori to Gyoko-dori in front of Tokyo Station, making it the largest event ever. We participated as a general planning partner and operation manager. The theme of this event is "MSP Twinkle Street". Block 1 in front of Maru Building is based on the theme of "Twinkle Party", and design, layout a Christmas market in collaboration with stores in the Otemachi, Marunouchi, and Yurakucho area, creating a winter festive space filled with heartwarming gimmicks such as merry-go-round benches, light quoits, and hot benches surrounding trees. Block 2 in front of the Marunouchi 2-chome Building was themed "Twinkle Terrace" and featured a popular street piano performance space, a spot to take photos with the illuminations in the background, and a long hot bench, creating a space where visitors could relax while enjoying the winter illuminations. And on Gyoko-dori in front of Tokyo Station, which was the first MSP event to be held, the "Marunouchi Street Rink," an environmentally friendly plastic skating rink, was installed, allowing many visitors of all ages and genders to experience the appeal of skating outdoors, which was well received. (Event period: November 29, 2022 - December 25, 2022)

It is a project of "Marunouchi Street Park", which is being worked on as a demonstration experiment of future area management that transforms "road space" into a comfortable "urban park space" on Marunouchi Nakadori, Tokyo. The summer of 2022 will include a verification of what parks in the city center should be in order to make them permanent.・We verified the ideal way of safety management with a view to the park-like space. Based on the concept of "Marunouchi Street Park for everyone," we have created a city park space where people from all walks of life can feel nature with all five senses, connect with people, the city, and culture, and feel like spending a leisurely time. In addition, we arranged an inclusive table, a library, a refreshing space for light exercise, a street piano, etc. to provide opportunities for communication among visitors, and many people enjoyed them. (Holding period: 2022/8/2-9/11)

The Sunshine 60 Observatory was established in 1978. It was renovated into a "playful observation deck" in 2016, and will reopen in April 2023 as the new Sunshine 60 Observatory Tenbo Park. This facility was inspired by the "pleasant parks with grass" in Toshima Ward, which has been promoting urban development centered around four parks, and was designed with the concept of a "park in the sky" to create a comfortable, open-feeling park-like facility that people will want to visit again and again. The main area on the south side, Tenbo Hill, where the cityscape of Shinjuku's skyscrapers spreads out, combines mirrors and greenery to create a comfortable viewing space that gives a sense of openness connected to the scenery and a sense of unity with nature. You can also relax on the artificial turf that you can get close to the window, the swing-shaped benches, and the cushions and net benches with different heights, and enjoy the views from each viewpoint and the changing scenery of the sky and clouds in your own way. New features include a crawling space and a baby room, and the cafe now serves baby food, allowing visitors with small children to relax and enjoy themselves without worry. At night, the area is transformed into an observation deck for adults, where light, sound and scents are adjusted to allow visitors to experience the changing of time with all five senses. The "Event Space" area on the north side, which offers views of Mount Tsukuba and Saitama, is designed to host a wide range of events, including character events and art displays, in honor of Toshima-ku and Ikebukuro's vision of becoming an international city of art and culture.

We were in charge of planning, concept design and construction of the entrance renewal for Oji Holdings Co., Ltd.'s head office (main building). The concept was "forest field." In order to express the company's desire to work with forest resources in the entrance, we aimed to create a realistic space where people can feel the healing power of the forest while staying in an office building in the city center by effectively arranging native live trees and wooden fixtures. The wooden fixtures used were conifers such as Japanese Sakhalin fir and larch, and broadleaf trees such as Japanese oak and birch, taken from the company's forests. We used an abundance of solid wood to create a beautiful and warm space that only wood can provide.

We were in charge of design, layout and building execution, Ai Corporation's fifth showroom in Japan, a hands-on housing showroom where visitors can "see," "touch," and "feel" the housing experience. This showroom is located in front of Utsunomiya Station in Utsunomiya City, Tochigi Prefecture, utilizing approximately 132 tsubo (860 square meters) of floor space on the 5th floor of Tonarie Utsunomiya. The showroom provides a one-stop housing consultation service from business negotiations to contracts to specification decisions. Compared to conventional stores, the showroom is compact and easy to use and find. concept design The showroom is decorated with motifs of Oyaishi stone and Tochigi leather interiors and has a "Tochigi-esque" feel throughout, with the latest housing equipment and interior building materials, actual exterior walls, roofs, and sashes displays, and a corner where visitors can experience our unique skip design using AR. The showroom is a place where visitors can learn "why Ai Corporation is chosen".

LINE (now LINE Yahoo!), which develops and deploys a wide variety of IT services, established a new office in Yotsuya and relocated its headquarters to further streamline operations in response to the increase in employees that accompanied the expansion of its business. This was a large-scale project consisting of 10 floors. Based on concept design concept common to all of the company's offices, "A space that creates WOW," the 23rd floor was equipped with a reception and cafe space, and the top floor (30th floor) was equipped with a mobile space that LINERs (employees) could freely rearrange to hold meetings. The office area was also designed with a highly functional concept design, creating a comfortable workplace. We were responsible for all stacking, layout, interiors concept design, architectural design, and facility planning for the total floor area of 21,435.20 m2 (approximately 6,500 tsubo). We also produced the fixtures during construction.

Based on the concept of "Play, Play, Connect", this is a new amusement complex that combines games, food and drink, events, and merchandise. We worked closely with customers from the upstream stage of business development, and after building a target strategy, facility concept, and service model, we sublimated it into a space concept design suitable for the entertainment city of Kabukicho. Taking advantage of the entertainment nature of Bandai Namco's game centers, we have established a new world view of game centers that can be enjoyed with a drink in hand by mashing up food and drink, events, and merchandise, providing a new option for nightlife in Kabukicho. In a space concept design to give a floating feeling with neon lights, a lot of the latest content is gathered, and "namco TOKYO" is an enchanting place where you can play, play, connect, and gather as the second stop on your Tokyo night out. We comprehensively produced it from planning to design and construction.