Deliver “Delight and Passion” to people
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NOMURA Co.,Ltd.

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Square JS Thermo Experiment displays Explanation Video: "Connecting the History and Future of JS from the Showa Era"

Square JS Thermo Experiment displays Explanation Video: "Connecting the History and Future of JS from the Showa Era"

"Square JS" is a complex facility owned by the Japan General Housing Life. At Square JS, we are conducting the "Thermo Experiment displays," which uses a thermographic camera to capture and record the differences in insulation properties of living spaces that vary depending on materials and construction methods. While many customers, including apartment management companies, public housing corporations, and local government officials, visit the facility based on the keyword "danchi," it has been difficult to fully understand displays's technical content. Therefore, through this video, we show that the thermal environment of living spaces has improved due to changes in the times, construction methods, and materials, and then provide visitors with a tour of the actual space so that they can smoothly understand the complicated contents of displays. < Video Story >Showa 40s. An inquisitive elementary school student, Gaku learns about the insulation of living spaces from his father, Kiyoshi, the architect of the housing complex, and becomes interested in future research and improved spaces. The space twists and you're transported back to 202 X! Kiyoshi is very excited about the future space. In studies, students learn that the temperature of a living room changes depending on the materials and construction method. When they returned to the Showa period, their mother Keiko had prepared a meal and was waiting for their return. They enjoy a happy family while imagining the future that will one day come to school.

#corporate
Sophia University Building 15

Sophia University Building 15

Building 15 at Sophia University's Yotsuya Campus opened in the fall of 2022 as a hub for adult education and community exchange, with the keyword "Transforming the city into a forest," aiming to contribute to achieving the SDGs and realizing a decarbonized society, as well as becoming a sustainable landmark for the region. Designed and construction by Sumitomo Forestry, this three-story fire-resistant wooden building utilizes "Kigurumi FR®," an original pure wood fire-resistant laminated timber made from Tama-grown cedar, for its main structural components. The facade, covered with a cross-shaped wooden lattice, is concept design that expresses the founding principles of Sophia University: "diversity," "interaction with others," "truth," and "tradition." The first floor will house a café open to the public, and as part of community contribution activities, space will be provided to nearby neighborhood associations for use as a disaster prevention warehouse. The second and third floors are used as classrooms for the "Professional Studies" course for working adults. Our company was responsible for design, layout, construction of the third floor, which is used as a classroom for the adult education course. Aiming to create a space that fosters wisdom through gathering, learning, and conversation, we also connected the story from the architecture to the materials that make up the space, and concept design using Nishikawa timber (cedar and cypress) from Hannō, which, along with Tama timber, has been used to build the city of Edo.

#public
HOTEL GROOVE SHINJUKU , A PARKROYAL Hotel / JAM17 DINING & BAR

HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel / JAM17 DINING & BAR

HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel is a 538-room lifestyle hotel located on the 18th, 20th-38th floors of the Tokyu Kabukicho Tower, built on the site of the former Shinjuku TOKYU MILANO, which symbolized the culture of Shinjuku's Kabukicho district and supported people's leisure time alongside Japan's economic growth. concept design concept is "a hotel that connects with the city," incorporating the characteristics, history, and culture of Kabukicho, a city that embraces all kinds of individuality, while referencing the era (mid-century) of 1956, when the Shinjuku Tokyu Culture Hall, the predecessor of Shinjuku TOKYU MILANO, was built, and creating a hybrid space that is both forward-looking and modern. The theme of the guest rooms is "APARTMENT ROOM." Based on concept design language of the mid-century, the guest rooms are brought together as a new living space with artificial light and textures, with the hope that they will become a place where all kinds of individuality reside and lead the new culture of the city. In contrast, JAM17 DINING & BAR is themed around various "CULTURE SOCIETY CLUBs." It is positioned as a basement floor of the city, sprinkled with pieces of history and culture, serving as a place of exchange that will become a new hub for cultural dissemination through various forms of communication and expression. Every flow from the dining area, bar, and lobby to the guest rooms is connected to the city, proposing a new way of staying where guests can enjoy the unfolding of various scenes like a movie.

#Urban & Retail
#hospitality
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