Works#Kanto

"EXPRESS WORK" is a new workspace for JR Central's EX service ("Express Reservation" and "Smart EX") members*1. Located in the Marunouchi Central Building, it consists of two sections: the drop-in type "EXPRESS WORK-Lounge" and the small-scale rental office "EXPRESS WORK-Office". Our company was involved from the concept formulation stage and was in charge of project management, spatial concept design, and construction. "EXPRESS WORK-Lounge" and "EXPRESS WORK-Office" are located in an extremely convenient location directly connected to Tokyo Station, making them particularly convenient for business users who use the Shinkansen. The space is a socially responsible space that takes into account JR Central's efforts in global environmental conservation and regional revitalization. interiors features upcycled aluminum from the Tokaido Shinkansen 700 series trains (hereinafter referred to as recycled aluminum)*2, and wood from the Fuji Hinoki brand "FUJI HINOKI MADE" provided by Fuji City, Shizuoka Prefecture, along the Tokaido Shinkansen line. The subtle scent of cypress creates a relaxing space for business users. *1 How to use "EXPRESS WORK-Lounge": In addition to being an EX service member, you must also register as an "EXPRESS WORK" member. *2 Upcycling: This refers to transforming waste that would otherwise be discarded into a new product by adding new value such as concept design and ideas. (Source: IDEAS FOR GOOD)

The Creative Museum opened in 2006 as the successor to RiSuPia, which was established within the Panasonic Center Tokyo. Based on STEAM education, it is a place to practice inquiry-based learning with themes such as SDGs. As a place to nurture children's intellectual curiosity and creativity, it provides an environment where they can experience both learning and creating things. The space is designed around five pillars to freely unleash curiosity and motivation to create: "a feeling that it's okay to make a mess," "a feeling that you can make it yourself," "a feeling that you can rearrange things," "a feeling that you can't be confined to a box," and "a feeling of concept design session." Furthermore, from an SDGs perspective, the existing environment was cleverly reused and updated by incorporating it as a concept design motif. The project team's desire to add a new history to the history of the predecessor museum is also expressed in the spatial concept design. <Our Project Members> [Sales & Project Management] Kei Yamazaki [Direction] Akane Yamaguchi [design, layout] Sayaka Koga, Kiyoho Tani, Ayumi Sasai, Mirai Nakade [Production & construction] Yuta Kumazawa, Yumi Asakura ~Related Links~ [Press Release] ・ NOMURA Co.,Ltd. 's Social Good Activities: The Case of AkeruE Creating a space that nurtures children's intellectual curiosity and creativity for a better circular society in the future [nomlog] ・How AkeruE came to be. Talking about spatial concept design. (Part 1) ・ concept design that you don't feel guilty about to the Earth with an upcycling concept (Part 2)

Launched in 2019, "Marunouchi Street Park" is a social experiment project that examines the future direction and utilization of Marunouchi Nakadori Street. For the winter season, with the spatial concept of "Let's enjoy the winter street," scenes were created in three blocks spanning approximately 300 meters, where visitors could enjoy illuminations and feel warmth with all five senses. Block 1, themed "Wonder Dining!", featured a glass house where visitors could dine while enjoying the illuminations, as well as playful areas such as tree hammocks and a giant chess set. Block 2, themed "Wonder Lounge!", centered around a two-story hut that served as both an information center and a shop, and included a postbox with a simulated flame for mailing purchased Christmas cards, a billiard table that could be enjoyed under the illuminations, and a scene where visitors could relax warmly in a fire pit while enjoying a street piano. Block 3, themed "Wonder Terrace!", features a "Corridor of Light" covered in mirrors and "Artists in Fire Terrace," where artists create their works around a fake fireplace. (Event period: December 2nd to December 25th, 2021) Our company's "Illumination Tour for the Visually Impaired 2021 Winter" This tour is themed "dialogue" and is a walking tour designed to provide a truly comfortable space experience for "everyone." Volunteer staff escort visually impaired participants through three blocks (approximately 300m in total length) of Nakadori Street, which is beautifully illuminated in winter, aiming to provide a program that allows them to enjoy themselves through conversations that warm both their hearts and bodies. During the "Marunouchi Street Park 2021 Summer" event (August-September), we observed use by visually impaired individuals. This led us to conduct interviews with people who were born blind. The results included comments such as, "The places I want to go are places I've been to before and enjoyed," "The first step is always nerve-wracking when going to a new place," "I didn't know Marunouchi had a park," and "Because I can't see, I enjoy things by using my imagination." Therefore, we decided to implement this tour with the hope that by providing clear information to visually impaired individuals and guiding them with reassuring support, we could convey the charm of Marunouchi in a kind and thorough manner, making them want to visit again and grow to love Marunouchi Nakadori even more. We also hoped that this could serve as an opportunity for "everyone" to "feel the seasons, connect with others, and spend time there." <Our Project Members> [Project Director] Echiyo Suzuki [Sales] Shigeyuki Ishiyama, Hitomi Yamamoto [Planning] CIC: Yusuke Saito [operation, management] CIC: Kaoru Ando [concept design] Tomoyuki Sakuma, Kazuki Ozawa, Miwa Matsubara [Architectural Advisor] NAU: Kiwamu Okamoto [Production] Yukio Marumori, Fumiya Sasaki, Yuta Yamaguchi, Ayaka Kawashima ~Related Links~ [Announcement] ・Marunouchi Street Park Illumination Tour hosted by NOMURA Co.,Ltd.! [Related Achievements] ・Marunouchi Street Park 2021 Summer

Launched in 2019, "Marunouchi Street Park" is a social experiment project to examine the future direction and utilization of Marunouchi Nakadori Street. For the summer, with the spatial concept of "Let's connect, summer street," the project was developed in three blocks spanning approximately 300 meters, each with its own theme, while being mindful of the connections between culture, community, and people that are characteristic of Marunouchi. Block 1 in front of the Marunouchi Building was themed "Sports & Relax," and planned a wellness street where people can refresh themselves while exercising or relaxing, with a ping-pong counter where they can enjoy table tennis and a deck with balance balls. Block 2 was themed "Enjoy Eating Out," offering the enjoyment of dining in a parklet space surrounded by fairwood while listening to outdoor live painting by artists based on the concept of SDGs and a street piano. Block 3 was themed "PARKcation," and was well-received, featuring a workspace surrounded by grass that represents a grassy hill swaying in the wind, a cycle counter, and a summer beach resort scene using Okinawan coral sand. In terms of safety and hygiene, we also implemented measures to counter strong winds caused by typhoons and building winds, as well as special infection control measures such as spraying an antiviral coating agent throughout the venue. (Event period: August 2, 2021 - September 12, 2021) About our Fairwood initiative For the counters and other fixtures, we used Nishikawa timber, which is cedar and larch thinned in Hannō City, Saitama Prefecture. We designed the venue while making the most of the characteristics of the wood grain and color, such as the distinctive heartwood called "black heart" of cedar and structural plywood. After the event, some of the timber used will be reused, and once it has served its purpose, it will be returned to nature to continue the cycle of seedlings, afforestation, and forest management. <Our Project Members> [Project Director] Echiyo Suzuki [Sales Promotion] Shigeyuki Ishiyama, Hitomi Yamamoto [design, layout] Miwa Matsubara, Ayuko Kaisawa, Ryo Sudo, Toshiaki Sakuma [Planning] CIC: Yusuke Saito [operation, management] CIC: Kaoru Ando [Production] Yukio Marumori, Yuta Yamaguchi, Takuto Yoshida ~Related Links~ [Announcement] ・Marunouchi Street Park Illumination Tour hosted by NOMURA Co.,Ltd.! [Related Achievements] ・Marunouchi Street Park 2021 Winter

Founded in 1979, Hourglass is an international luxury watch retailer with 29 stores in 10 cities, primarily in Asia, carrying over 50 of the world's finest brands and boasting an unparalleled selection. The Ginza store, which opened in 2002, always stocks a wide variety of carefully selected watches, and customers can enjoy a leisurely selection while sipping champagne at the bar counter, relaxing on comfortable sofas, and engaging in conversation with knowledgeable staff. In 2021, the store underwent a grand renovation, boldly installing an iconic bar counter in the center of the store and redesigning the interior to place even greater emphasis on dialogue with customers, creating added value that encourages customers to visit the physical store. Inspired by the store name "HOUR GLASS," concept design incorporates features such as the selection of stones with curves and custom-made lighting. Using custom-made materials that utilize traditional Japanese craftsmanship, and materials with meticulous attention to expression and texture, each detail is carefully considered to create a space where a high-quality atmosphere and dialogue can flourish.

This project is the culmination of the "A brand that occupies over 100m2 of land in central Tokyo, is particular about location and property value, and provides essential living through renovation." R100 TOKYO, which is being developed by Libita. our company provided construction support for the renovation of Opus Arisugawa, a representative residence in Tokyo with a property area of approximately 198m2, which was developed by OEO Studio, a Danish concept design company in concept design. Based on the concepts of "CROSS-CULTURAL" and "COMPELLING MINIMALISM," this is a living space in concept design that incorporates new proposals based on the sensibilities common to Scandinavia and Japan. By using natural materials such as solid wood, which become more attractive the more you use them, the new units will bring more blessings to your life the longer you live with them. The goal of R100 TOKYO is to create a "valuable home 100 years into the future.". [Social Issues/Customer Issues/Requests] In the recent high-class residential market in central Tokyo, there is a growing demand for housing with unique value that is not limited to conventional values such as real estate prices and housing functions. Among the Livita projects that aim to "We will continue to create the next common sense in order to restore the value of Japanese housing and real estate and leave it to the future." the challenge for this project, which emphasizes natural materials and traditional construction methods, was whether it would be feasible as a housing performance. [Solution] Various types of stone, plasterer, solid wood, plate construction, ceramic tiles, etc., were discussed and promoted so that natural materials and crafts could be utilized in the living space considering the housing performance. A solid wood kitchen from the Danish kitchen workshop Garde Hvalsøe (pronounced Garde Wells), the first of its kind in Japan to be installed in an ordinary house, has a significant presence in the living space. As there is no solid wood kitchen that can replace it, our company's Global Division imported it from Denmark. [Customer feedback] Thanks to their high level of technology and management, such as proposing a solution to the difficult construction, fitting details accurately, and adhering to the construction schedule, we were able to proceed with the overall schedule without any delay, and we were able to create a wonderful space that reflected the designer's intention. < our company Project Members > [Project Management] Masahiro Harada [Product Direction] Mikiya Fujitaka [Global Supply] Hiroyuki Nakagome

The area around Tokyo Station is a diverse city where "history," "future," and "culture" coexist. In this area, the year-end light event has been a regular winter tradition since the "Tokyo Millenario" was held in 1999. In 2021, which was marked by various hardships, the theme was "The Scene of Dawn," and the Tokyo Station Marunouchi Building, Tokyo Station Marunouchi Central Plaza, and Gyoko-dori were illuminated with gentle light, creating an atmosphere that would allow visitors to feel the dawn of a new era. [Social Issues/Customer Issues/Requests] We received a request to send a positive message to society and reduce carbon dioxide emissions through a special light-up of the Tokyo Station Marunouchi Building, a historic building that can be called the face of Tokyo. [Solution] From the Tokyo Station Marunouchi Building to the station plaza and Gyoko-dori, a color light-up was carried out with colors that evoke the "dawn sky." For the tree lighting design, we chose to use rental lighting equipment instead of string lights as a method that minimizes industrial waste, has little impact on tree growth, and reduces costs. <Our Project Members> [Sales/Project Management] Ken Kumagai [Planning/ concept design /Direction] CIC: Ryuji Tsuyama [Product Direction] Ken Kobayashi, Takahiro Chiba

Carelitz & Partners Co., Ltd. is a rapidly growing company in the elderly care business, primarily focusing on home care, utilizing IT technology. For their expansion project, which involved relocating Head Office head office from the 8th to the 15th floor of Shinjuku Miraina Tower, we concept design the entrance and conference rooms, which will serve as the company's face. [Social Issues/Client Issues/Requests] Because many job interviews are conducted there, they requested an entrance that would allow job applicants to relax during interviews and that would reflect the company's growth. [Solution] Since the corporate color is green, we placed live plants within a lattice, symbolizing "growth without constraints" as the plants grow and extend beyond the frame. Furthermore, by dividing the meeting rooms with glass partitions, we created a sense of spaciousness and achieved an open space that takes advantage of the surrounding scenery. Because the color green has a relaxing effect visually, we laid wood and green carpets on the floors of the meeting rooms. In addition, in response to the increase in web-based meetings, we prepared teleconferencing booths for 1-2 people and meeting rooms that can accommodate 4 to 20 people, allowing for flexible use depending on the number of participants. Because many training sessions are held within the company, we designed the entrances to be separate for visitors and employees participating in training, taking into consideration the flow of movement. <Our Project Members> [Development] Nobutoshi Okawa [Sales/Project Management] Ai Mukuo [design, layout] Shigemi Shimizu, Sayaka Koga, Mitsutaka Hagiwara [Production construction] Kota Shimizu, Keita Odajima

The "Morinaga Angel Museum MORIUM" was created as part of Morinaga & Co.'s 120th anniversary celebration. Our company handled the total production, including spatial concept design, displays design and production, and the creation of various content such as theater videos.

This is a concept shop for "Okomebran," a rice bran specialty store brand created by Shinmei Group, one of Japan's largest and oldest rice wholesalers. Okomebran is a rice bran specialty store brand with the vision of "organizing everyday life," and this store aims to be a new type of urban store composed of three spaces: "FACTORY SHOP," "EAT IN CAFÉ," and "KITCHEN LAB." All of Okomebran's products are made with meticulous attention to detail, from the manufacturing process to the transportation process. In order to convey the appeal of these products to the fullest, we have devised a "FACTORY SHOP" that adds displays function to the conventional retail and cafe functions. It has displays function that clearly explains the manufacturing process, and a function that allows customers to pick up and learn about brown rice, rice hulls, white rice, rice bran, and scenery of the production area for each brand. In addition, we have attached a "KITCHEN LAB" that visualizes the kitchen and office, and will hold workshops, as well as concept design a space that will show the product development process that is not usually seen by the public. Our company has been involved since the opening of the first Okomeburan store (LUCUA Osaka) in February 2021. In addition to store design and construction, we have provided comprehensive support, including rebranding to set the brand name and vision, logo and packaging concept design, and supervision of product and cafe menu development.

A former professional soccer player (Tim Brown) and a biotechnology expert (Joey Zwillinger) conducted extensive research and successfully developed innovative and sustainable shoes using natural materials such as merino wool, eucalyptus, and sugarcane, giving birth to the lifestyle brand "Allbirds." Founded in San Francisco in 2016, Allbirds landed in Japan in 2020, and following the Harajuku store, its second store in Japan, the Marunouchi store, opened in June 2021. Our company supported Allbirds from the design stage as their local architect. By securing a space for two stores, sunlight streams in through the wide, glass-fronted facade, and the interior is visible from Marunouchi Nakadori, creating a bright, open space that is inviting to customers. There are two entrances, with unique door handles shaped like large wooden feet, and in the center of the store, you'll find a lineup of T-shirts, loungewear, and performance wear made from natural materials that are gentle on the skin. The shoes are displayed by type according to material and function, and cloud-shaped mirrors are placed on the floor and walls. The interior is simple yet playful, with features such as tilted solid wood chairs to make it easier to try on shoes. [Social Issues/Client Issues/Requests] The client requested that we faithfully recreate the worldview of the global brand, which has about 35 stores worldwide, maintain close communication with the person in charge in San Francisco, the home country, and handle all aspects of the project from schematic design stage to completion in-house. [Solutions] We handled comprehensive management, including resolving legal issues related to the design, negotiating with the developer, working drawings, construction, schedule and cost management, and coordinating the import of sound and video systems and fixtures. In response to the client's desire to expand their reach from Japan to the world, we are considering interiors materials and spatial configurations that resonate with Allbirds' concept design philosophy of "sustainability," which values nature and the environment, for future store openings. <Our Project Members> [Sales & Project Management] Yoshiki Yamada [Design] Yoko Kurose [Production & construction] Shuhei Tatsuta [Coordination] Atsuko Shimura

Established in April 2021 in Ginza, Tokyo, by the Tokio Marine Group as a base for "agile development," which involves repeated testing and improvement in short periods, this facility brings together engineers and designers from Tokio Marine & Nichido Systems and serves as a workplace aimed at developing insurance and services utilizing digital technology. The facility is a renovated version of four floors of an existing building. The first floor is an entrance gallery with an attached user interview room. The third and fourth floors are office spaces for Tokio Marine & Nichido Systems. The fifth floor is configured as a co-working space to promote collaboration both inside and outside the company. It is concept design not as an office to work in, but as a communication-centered space where a chain of creative activities is born—a "social hub for creativity." With the Tokio Marine Group's message that "insurance is born from adventure and exists to support people's challenges" as the central theme of the facility, the selection of materials and artwork was based on the themes of ① adventure, ② challenge, and ③ diversity, and concept design aims to exude an attitude of challenging anything without fear of failure. Named G/D Lab., this facility aims to accelerate the integration of insurance and digital technologies, and we hope it will become a place that supports new adventures for the future. [Social Issues/Client Issues/Requests] The client had adopted "diversity" as a keyword to express the concept of a "creative social space" where various people gather, so the goal was to design an environment that is comfortable and flexible for anyone who gathers there. [Solution] From the perspective of creating a comfortable environment, the lighting plan for the work area incorporates the concept of circadian rhythms, and fixtures that allow for timer settings of color temperature and illuminance from morning to evening are used. In addition, most of the furniture is movable to flexibly accommodate diverse working styles. Some of the furniture materials use "Kami-Poli Board," a recycled board upcycled from waste paper and waste plastic, making it an environmentally conscious design. <Our Project Members> [Sales & Project Management] Yasuhiro Urashima [Planning] Ryusuke Nomura, Yuya Okamoto [design, layout] Manabu Yamanobe, Shunta Nakamura, Shunsuke Ami [Production & construction] Kentaro Hirano, Katsumi Chikada, Kazuki Misawa

Kids Garden Minami-Aoyama is a 2,200m2 facility that is one of the largest facilities in Tokyo for children from 1 to 9 years old. It is a 4 minute walk from Gaienmae Station and is equipped with a heated indoor pool. From infancy to childhood, when brain development is most active, children can receive detailed and authentic instruction tailored to each child, including an original early childhood education program developed jointly with Montessori and Shinmekai, and gymnastics and swimming programs supervised by special teams that support Olympians and top athletes. This facility is a place where you can encounter a wide variety of educational programs both at home and abroad, and the location of Aoyama is a place where various values, races and cultures come and go. We chose "CROSS" as a keyword because of the facility and location, and incorporated the intersection as a symbolic motif into concept design. In addition, it incorporates a mixed Japanese and Western taste to express CROSS. The Japanese elements, in particular, reflect the owner's desire to "Because we live in a globalized world, I want children to continue to have the good points and identity of Japan even after they grow up." and create a space where children can naturally come into contact with Japanese culture. We have created a space that is both safe and stylish by making full use of our company's know-how, which has been cultivated at many construction nursery schools. [Social Issues/Customer Issues/Requests] As a new private facility for child-rearing support, there was a request that we would like to achieve both safety and design, and that we would like to set the theme of the facility as "Japanese-cultural culture" with the assumption that foreign nationals would use the facility and observe it due to its location. Solution: As the essence of Japanese culture, we incorporated noren, traditional patterns, and traditional Japanese colors into the spatial concept design to create opportunities to experience Japanese culture on a daily basis. In order to contribute to child-rearing support, in order to differentiate itself from the typical concept design space for children, we created a unique concept design with the concept of "Japanese culture" and created a contact point with Japanese culture from childhood. [Customer feedback] This is the largest facility in the history of our company, but I think we were able to express a unified concept with high quality concept design. We were able to proceed to the opening without any problems thanks to flexible correction and compliance with the construction schedule. < our company Project Members > [Sales/Project Management] Kazuya Takada [design, layout] Mari Matsumoto, Ayako Hiruta [Signature/Graphic Design] Ayako Hiruta, Aki Haga [Production/construction] Ken Kogure, Takehiro Ichijo

"CHOOSEBASE SHIBUYA" is the first media-type OMO store (※) opened by Sogo & Seibu Co., Ltd. in a department store format. The first floor of the parking building at Seibu Shibuya has been fully renovated, and the aim is to create a new retail business through collaboration with D2C brands that are popular with millennials and Gen Z. Customers who visit the store can enjoy a new shopping experience that combines online and offline in an immersive space on their smartphones. This time, an EC site will be opened at the same time as the real store, and new shopping services will be proposed, including a sales format where products purchased online can be picked up in the store. Using cutting-edge technology such as AI cameras, data that can be used for test marketing, product planning, and service improvement is also provided to store owners. *OMO store = a store format in which customer, product, and inventory information is unified between the store and EC This is a new business that was launched from the idea that creating a place where a new generation of customers can meet new brands is the new way of department stores. While it is a media-type OMO store that utilizes the latest technology to amplify the editing power unique to department stores with the power of technology, we aimed to create a world view with a margin based on the keyword "editing" unique to department stores, so that it can be a place where you can experience a human way of consumption that is not too dependent on technology. The entire store is composed of two thick lines crossing each other, and by slightly tapering from each entrance toward the crossroads, the sense of immersion is strengthened. Four areas called "BASE" are adjacent to the crossroads, and each area is given its own material personality within a common world view. Taking advantage of the existing characteristics of a semi-basement with a low ceiling, the blue painted floor, which is deliberately devoid of warmth, is an assortment of colors that give a sense of "slight discomfort" and a hint of the future in the world of a monochromatic color with no saturation. The two corridors are drawn with organically curved lines of light that draw you deeper, and the tin panels with a silver to blue gradation are reminiscent of a blue moment, providing a special experience while creating a mischievousness unique to the location.

Sumitomo Life's "Vitality" product combines features such as variable premiums and benefits (rewards) to support customers' efforts and continuation of health promotion activities. To allow more customers to experience its advanced features and value, we have developed walk-in stores. Our company was in charge of the following stores: ・Sumitomo Life "Vitality" Plaza Yurakucho Store (Opened April 2020) ・Sumitomo Life "Vitality" Plaza Shinjuku Store (Opened November 2019) [Social Issues / Customer Issues / Requests] While addressing three issues—increasing awareness of "Sumitomo Life "Vitality"", acquiring new customers, and improving policyholder loyalty—there was a need to utilize "digital" to create new experiential value rooted in "people". By developing stores in the heart of Ginza, one of Japan's leading commercial districts, and disseminating information, we promoted the project to contribute to Sumitomo Life's vision of "Each individual living a better life = well-being". [Solution] We created a space where customers can experience the world of Vitality by visualizing the features of Sumitomo Life's "Vitality" health program—"understanding your health status," "improving your health status," and "enjoying benefits (rewards)"—through benefit displays and videos. We created a flexible space that can be used to hold various events and seminars to support health promotion activities, and a meeting room where face-to-face support can be provided to existing policyholders, resulting in a plan that emphasizes value rooted in "people." Interactive content that makes health initiatives personal has been introduced in the entrance, providing a new "digital" experience with Ginza as the backdrop. We hope that this store will become one that supports the "daily lives" of each individual through the space in the heart of Ginza and contributes to the realization of a healthy and long-lived society. [Customer Feedback] Many design companies in the same industry visit our store because they are interested in design, layout of your company. Customers have said things like, "The wall concept design is wonderful," "It's a stylish space," "The smart partitions are cool," and "It's a space that makes you want to sign a contract," and some have been impressed by the monolith (a large touch-panel monitor). <Our Project Members> ・Sumitomo Life "Vitality" Plaza Ginza Flagship Store [Development] Mizuki Ogura [Sales/Project Management] Keita Shima [Planning] Yuki Noda, Hiroshi Matsushita [Digital Content Planning] Aya Watanabe [Leasing] Aya Nishimoto, Tomoko Shirasaki [design, layout] Yasushi Machida, Megumi Yatsuka, Mariko Yamagiwa [Production/ construction] Tomokuni Hasegawa [System Design/ construction] Keisuke Taneda, Yuki Kuga ・Sumitomo Life "Vitality" Plaza Yurakucho Store [Development] Mizuki Ogura [Sales/Project Management] Keita Shima [Planning] Yuki Noda [design, layout] Yasushi Machida [Production/ construction] Kazuki Misawa ・Sumitomo Life "Vitality" Plaza Shinjuku Store [Development] Mizuki Ogura [Sales/Project Management] Keita Shima [Planning] Koji Nakazato, Yuki Noda [design, layout] Yasushi Machida [Production and construction] Kazuki Misawa