Works#Tohoku

This project is to relocate and build the Ishinomaki Cultural Center, a museum in Ishinomaki City that was damaged by the Great East Japan Earthquake. After the disaster, Ishinomaki City planned to build a complex of cultural facilities, including a theater and a museum, that would become a new cultural hub in the city, and the Ishinomaki City Museum, which would take over from the Ishinomaki Cultural Center, was developed. The concept of the Ishinomaki City Museum is "a museum that disseminates the rich history of Ishinomaki, nurtured by the great rivers and the sea," and it consists of a history and culture displays room, a Mori Collection displays room, a Takahashi Eikichi Works displays Room, displays room for ancestors connected to Ishinomaki, and a special displays room. displays space experience is characterized by displays that focuses on "landscape" as a new way of being for a history museum, displays that shares "history = time" in collaboration with contemporary artist Yamagami Yukihiro, displays space concept design that resonates with the architectural design of the complex cultural facility, and hands-on displays that allow visitors to immerse themselves in the real thing, imagine the site, and learn about history, and there are many ideas in place to draw out the interest and curiosity of visitors from various angles. In addition, exhibitions will be held in the special displays room, which meets the requirements of a "publicly approved facility" that allows valuable materials to be borrowed and made public.

This project reopened the south side zone on the first floor of the main building of S-PAL Koriyama, adjacent to JR Koriyama Station. Numerous shops have been opened to increase the mobility of daily use, meet the diverse needs of customers, and coordinate lifestyles. The proposed environmental design concept is [RAMBLING STATION TOWN]. The theme is "an urban shopping center where people gather at the station and spend a comfortable time, just like enjoying a stroll around town," and the whole area is wrapped in a fashionable and gentle atmosphere. Specifically, the facility facade is equipped with a "rhythm line border" with indirect light, which is reminiscent of Koriyama City, Fukushima Prefecture, a "music city" with a lot of musical activity. It is deployed to envelop the station concourse, creating a new patio for people walking around the city and S-PAL Koriyama. In addition, a folded ceiling made of wood and white rhythm lines with a "music score" concept design element is placed in conjunction with the Nakajima tenant environment. The rhythmic guidance draws people to the back of the facility. As an urban shopping center, S-PAL Koriyama aims to be a place that is supported by customers of all ages. [Social issues / Customer issues / Requests] - As the project was being promoted at the same time as the COVID-19 pandemic in the fall of 2020, the way in which commercial activities were conducted was questioned. - Due to the earthquake in the spring of 2021, a safe design was strongly required. - Upcycling of the environment was required to use the existing lease lines without changing the main flow of traffic. [Solution] Although the circulation lines are existing, the floor material has been renewed to a cobblestone style, and wooden materials that connect the entire facility have been incorporated in some areas to create a street where people can enjoy strolling around the city. In the atrium environment that serves as the axis of vertical circulation in the facility, a "rhythmic line gate" reminiscent of the "music city" has been added to the existing design, and the new center court has been renovated as a concept design symbol for the entire facility, providing visitors with a natural and symbolic park environment that combines "things x events x time". We have created a new stage for people walking around the city and S-PAL Koriyama. <Our project members> [Planners] Hiroko Okazaki, Yuri Watamoto [Sales and project management] Hiroyuki Uesugi [design, layout] Kenichi Suzuki, Makio Miura [Production and construction] Johei Saito

A proposal competition was held for the complete renewal of SEPPAL SENDAI II in June 2020, 13 years after its opening in 2008, and we were selected. The environmental design concept we proposed for the renewal is [MORI TERRACE], to refine Tohoku's highest level of sensitivity and to transform it into a new select store zone that offers proposals that are one step ahead of customers' lifestyles. Under the themes of "cozier than anywhere else" and "inspiration for everyday life," the entire space was composed based on organic lines and earth colors, enveloping the entire area in a mode and gentle atmosphere. Specifically, "big awnings and greenery" were deployed in the exterior plaza to create a new nexus between the facility and the people on the street. In addition, a light court on the ceiling, which is an element of "sunlight filtering through the trees" (concept design), is placed inside the facility in conjunction with the corridor environment, drawing people to the back of the facility through the sunlight. The light court is linked to the passageway environment, leading people to the back of the facility through the trees. The building aims to be a place where customers of all ages with next-generation values can feel "relaxation and a sense of fun" with a sophisticated sensitivity. The project started in August 2020, when the Corona Disaster was to be promoted, and it was a development project that was questioned as to how to attract customers to commercial facilities. While negotiations with tenants were difficult, 90% of the main traffic lines were to be used by existing lines, and an upcycling of the environment was required. In addition to attracting customers, the project was also required to create a "new nexus between people on the street and S-PAR Sendai," and to attract and spread people further into the facility. SOLUTION: We installed "the most comfortable big awning and greenery" and "LED vision that provides inspiration for daily life" in the external plaza as a nodal point for people on the street, and as an information transmission plaza for this facility located at the northernmost point of S-PAR Sendai, we are providing information about events and tenants to the people on the street. It is a plaza that transmits information about events and tenants to people on the street. The LED Vision is a plaza that transmits information about events and tenants to the people of the city, as a plaza that transmits information about the facility at the northernmost point of the facility. The goal was to create a place where people could "feel, touch, and communicate" from a passing facility. ＜Our project members＞ [Sales and project management] Hiroyuki Uesugi [Planning] Chihiro Watakai, Mayu Nakamura [design, layout] Kenichi Suzuki [Structural design] Taizo Komatsu [Production, construction] Tatsuo Sato

For humans, whose natural state is life on land, spending long periods at sea is stressful both physically and mentally. To achieve this balance, the design proactively incorporates land-based elements that contrast with sea-based elements, such as the "vertical" of plants that grow vertically against the "horizontal" nature of the ocean surface, the "straight" of buildings and windows against the "curves" of waves and fish, and the "heavy" nature of trees and rocks against the "floating" nature of ships and bubbles. For the exterior, the shop name has been disassembled and reconstructed, and Japanese patterns reminiscent of lanterns and kumiki joinery are depicted. <Our project members> [Sales/Project concept design] Fujime Ryo, Suda Keita [concept design /Basic Plan] no.10: Aono Keita, Suzuki Shohei [schematic design / working drawings / interior administration] no.10: Suzuki Shohei

A storehouse in the samurai residences of Kakunodate, Akita Prefecture has been renovated into a lodging facility. The concept is "KURA STAY," and the hotel is a cultural experience hotel where the lifestyle of the time has been preserved in the storehouse. The hotel consists of three storehouses, the "Bushigura," the "Gakkogura," and the "Tamonogura," for rent. The space incorporates Kakunodate's traditional crafts of birch crafts and Iburi-gakko production scenes, textile art such as plant dyeing, and samurai family crests, providing a local cultural experience throughout the stay. In addition, decorations have been provided in cooperation with local shops, and information is provided within the facility, which also serves as a tourist hub to encourage travel.

This facility in Iwate Prefecture is the first in Japan to be related to the Great East Japan Earthquake at the national or prefectural level. In order to prevent a repeat of the tragedy of the Great East Japan Earthquake and tsunami that occurred on March 11, 2011, the facts and lessons of the earthquake and tsunami are passed down to future generations, and the state of reconstruction is being disseminated both domestically and internationally. With the displays theme of "Protecting lives and living with the sea and the land," the facility allows visitors to learn about the history of the tsunami damage in Sanriku, the facts and lessons of the Great East Japan Earthquake and tsunami through displays, graphics, videos, etc. <Our project members> [Development] Shin Yoshioka [Sales and project management] Takeshi Mariko [Planning] Eri Saito, Naoko Nakase [Design] Shuji Masaki, Sayaka Horikoshi, Mitsuyo Ashida, Ikuho Tominaga [Production and construction] Akio Hiraishi

This is an displays project for the newly established "Akita Inu no Sato" in Odate City, the mecca of Akita dogs. Taking advantage of this precious opportunity to interact with real Akita dogs, we created displays space is located in front of JR Odate Station, alongside the tourist information center, it was required to be casual enough for tourists to enjoy viewing the exhibit, and to provide a moderate amount of information. In addition, the top priority for the interaction corner with real dogs was to concept design that would not cause stress to the dogs, so some ingenuity was required. [Solution] We created a bright and comfortable space with tents and hammocks, reminiscent of a slightly more adult camping environment. Within this space, we created displays space where visitors can play with stamps and frottage, which are easy to do, and learn about the journey of Akita dogs born in Odate. The interaction corner is designed to be stress-free for the dogs, and cages that are easy to use are installed. <Our project members> [Sales/Project Management] Akira Kato [Planning] Miasa Inagaki [design, layout] Yutaka Uehara, Mika Watanabe [Production/ construction] Junya Hanayama

In Nihonmatsu city, Fukushima prefecture, people have been making "attractive chrysanthemums" such as chrysanthemum doll and "multi-flowered chrysanthemums" that bloom hundreds or thousands of flowers from a single stem, but these were limited to exhibitions at competitions and autumn chrysanthemum displays. However, with the desire to have chrysanthemums used in a variety of scenes and spaces in a way that suits the modern era, in 2016, the "Chrysanthemum Town Nihonmatsu Branding Project" was launched with the aim of improving the appeal of Nihonmatsu's chrysanthemums. In 2017, the second year of the project, our company, which was founded in the Meiji era when chrysanthemum doll exhibitions were expanded nationwide to attract customers, was asked to carry out branding work. Together with Nihonmatsu city, we have helped to increase the new value of Nihonmatsu's traditional chrysanthemum making and evolve "Chrysanthemum Town Nihonmatsu" into a brand that will be promoted throughout Japan and the world. ◆Project website *You will be redirected to an external website. If you would like to proceed, please click on the URL below. http://senrinzaki.jp/ *Please note ・The linked website is not a NOMURA website and is not under our control. ・The website addresses listed in this notice are those at the time of this page creation. Website addresses may be abolished or changed. Please check the latest address yourself. ・Please check with the linked organization for the website. [Customer's Issues/Requests] We would like to brand and develop a new business for chrysanthemum cultivation in Nihonmatsu City, where advanced horticultural chrysanthemum cultivation techniques such as chrysanthemum doll and Senrinzaki remain, and make it a symbol of multi-generational exchange and town development. In addition, by branding the chrysanthemums of Nihonmatsu City, we would like to see new businesses start up and enter new fields for chrysanthemum-related second products (souvenirs, chrysanthemum goods, etc.), and increase employment in the service industry, mainly the tourism industry, by increasing the number of visitors who come to see the chrysanthemums. [Solution] ・Marketing and market research for the flower and display industries, sorting out issues in product supply, and formulating a sales strategy ・Formulating a brand concept ・Formulating a brand logo and color ・Creating a product catalog to promote Nihonmatsu chrysanthemums such as "Senrinzaki," "Hyakutarin," and "Kengai" ・Creating a LP dedicated to the project ・Formulating a promotion strategy ・Creating a promotional movie (Japanese and English) ・Supporting and producing event exhibits ・Holding branding and product development seminars for city businesses ・Supporting product development [Customer feedback] We received many suggestions for new ways to showcase the traditional "Nihonmatsu chrysanthemum" production, such as creating promotional tools that bring out the charm of the product even more and exhibiting at art events that we had never thought of before, and we were able to confirm the potential of "Nihonmatsu chrysanthemum". Through this project, many people both in Japan and overseas became aware of "Senrinzaki," and we were able to expand overseas for the first time. They not only provided promotion and displays, but also provided support in a wide range of areas, such as developing related products with local businesses and advising on the "chrysanthemum doll Exhibition," which helped to build momentum among local residents. <Our project members> [Sales/Project Management] Yokota Hiroshi [Planning/Direction] Shimokuni Yuki [design, layout] Fukano Tomoki Nakagawa Yuri [PR] Fukazawa Kore [Production/ construction (at DESIGNART TOKYO 2017/2018)] Shimada Takeshi [Collaboration at DESIGNART TOKYO 2018] Uchiyama Keiko (NOMLAB) ・NOMLAB DESIGNART2018 exhibit "Senrinzaki" Chrysanthemum MR http://www.nomlab.jp/jp/projects/detail/15 ・Release information https://www.nomurakougei.co.jp/uploads/news/attachments/1/a7a75355626e63682aa71e0b4fb11fc91cfaa652524366dc8f100e9f068d9f55.pdf

[Project Description] This is a hot spring facility renewal project for the main building of Akiu Grand Hotel in the Akiu Onsen district of Sendai city. Taking full advantage of the excellent location along the Rairaikyo Gorge, we aimed to create a hot spring facility that combines the charm of Akiu Grand Hotel with a modern impression, while giving a sense of unity with Akiu's four seasons and Rairaikyo Gorge. [Customer's Issues/Requests] There is a promenade for tourists between Rairaikyo Gorge and the hotel that stands along the valley, so we needed to find a way to make the hot spring facility invisible from both the promenade and the promenade. We also took care to ensure that the facility can be used safely by three generations, such as by reducing the difference in height between the steps leading up to the baths. The design theme for the men's bath is "Bonten no Yu - A bath of forgetfulness in a Zen-like tranquility where you can concept design the four seasons of Akiu and enjoy a sense of oneness with Rairaikyo Gorge," while the women's bath is "Aihime no Yu - A tranquil modern resort in sympathy with the nature of Rairaikyo Gorge, a bath of beautiful skin where you can truly relax in an extraordinary space." [Solution] When you open the sliding door to the hot spring, guests are greeted by a tranquil atmosphere of hot water gushing forth from a huge natural stone carved like a hand-washing basin, with the natural scenery of Rairaikyo Gorge in the background, like a painting, and in order to further enhance the sense of oneness with nature by reflecting the scenery of the four seasons of Rairaikyo Gorge in the open-air bath, we have created an infinity design so that the edge of the bath is not visible. Additionally, the dividing wall between the men's and women's open-air baths makes use of the huge stones that have been installed there since ancient times, the floor is made of Towada stone with a pale blue-green color that gives a feeling of cleanliness, and the ceiling is made of wood-grain panels that give a modern impression, creating a stylish and high-quality atmosphere. A glass sash that can be opened wide to the left and right is placed in the center of the indoor bath, connecting the inside and outside during good seasons and creating a sense of spaciousness. <Our project members> [Development] Nishibori Masayoshi, Oyama Isao, Sato Mitsuhiro [Sales] Uesugi Hiroyuki [Creative direction] Matsubara Miwa [design, layout] Matsubara Miwa, Takahashi Ryoji, Honda Takeshi [Production and construction] Fukuda Manabu, Takase Masaaki, Aizawa Ken [Architectural supervision] Ueno Hiroshi

In conjunction with the expansion of the East-West Free Passage in the Sendai Station Renovation Project, we promoted environmental design in the facility for the new East Wing expansion of the Espal Sendai Store East Wing and the renovation of the existing building schematic design under design administration of JR East, which is in charge of design administration. The plan was to expand the floor space of Stellnet I T and grand open the 2nd and 3rd floors of the main building in March 2016, and to open the 1st floor of the main building in March 2017 and Stellnet II in June 2017. We assisted working drawings and construction operations for the first three floors of the main building and schematic design for Stellne.

[Project Summary] The main store of Saito Confectionery was damaged in the Great East Japan Earthquake. After that, the flagship store with a confectionery workshop, "Sanriku Kasho Saito Main Store," was opened in the center of Ofunato, the base for reconstruction, as "Kamome Terrace," with an even more powerful confectionery workshop. With the aim of realizing President Saito's idea that "we want to propose a new type of veranda that values the relaxing feeling of being on a veranda as a place to entertain visitors with sweets," our company was in charge of everything from the basic concept to construction. We helped create a consistent flagship store, from architectural concept design to interiors, signs, and videos, as well as creating a logo mark and VI concept design for shoppers and business cards. [Customer's Issues] ?@We want to make the store not just a store, but a base for local interaction and tourism. We want to create a mechanism for this. ?AWe want to appeal to the wide range of products through branding that does not rely solely on our main product, "Kamome no Tamago." How do we zone the four brands operated by Saito Confectionery (Bread Workshop COCOA, Western Confectionery Le Pommier, Japanese Confectionery Sanriku Kasho Saito, Nostalgic Taste Saito Mochiya) in an easy-to-understand and unified way? We want to set up a workshop for sweets (Hikari no Asa) that will be released at the same time as the B opening. We want to consider how to present the manufacturing process, safety, and security, paying attention to the specifications and finishing to ensure hygiene. [Solution] We set up a cafe space that resembles a veranda where customers can gather, centered around a kids' space that will be a large symbolic feature that evokes the image of "Kamome no Tamago" that looks good on social media. In addition, we set up a multi-purpose kitchen space where original Kamome no Tamago [DECO Kamome no Tamago] can be made in a visible area from the store, as a highlight to attract customers. All spaces are separated by glass, so customers can watch the making of the products next to the ones being sold, and we made various efforts to create a space that appeals to safety and security. <Our project members> [Sales and project management] Hiroyuki Uesugi [General direction] Hiroyuki Iizumi [design, layout] Kiwamu Okamoto, Takashi Morifuji, Toru Fukiura [Sign and video direction] Mayo Tenma [Production and construction] Manabu Fukuda, Masaya Sawaguchi

[Explanation of the project] In Daisen City, Akita Prefecture, where the Omagari Fireworks Festival, Japan's highest national fireworks competition, is held, we created a "Daisen Fireworks Camera" that allows anyone to easily and beautifully shoot. Equipped with a mode that automatically shoots fireworks with reduced camera shake, a compositing function, and an AR function that allows you to shoot together with "Fireworks of Omagari". In addition, you can enjoy fireworks footage of Daisen City, including Omagari fireworks, in various variations such as 360-degree shooting and drone shooting. In addition, useful information for sightseeing in Daisen City, such as nature, food, and leisure spots, is covered.

[Explanation of the project] The National Convention for the Creation of Rich Seas is held annually in autumn as a wide-ranging national event aimed at raising awareness of the maintenance and cultivation of marine resources and environmental conservation of the sea, as well as deepening awareness of the fishing industry. This is a nationwide tournament. It is customary for Their Majesties the Emperor and Empress to attend, and it is positioned as one of the "Three Great Visits" along with the National Arbor Day and the National Sports Festival. [Overview] The theme of the event is “Relay of Life, Connecting Forests and Rivers to the Sea”. Ceremonial events such as commendation of groups that have contributed to the promotion of the fishery industry are held at Kibo Hall in Sakata City, and young fish are released at Nezugaseki Fishing Port. Did. [Production details] In the introduction of the prefectural fisheries industry at the opening, the coastline of Shonai Beach, which has been certified as a geopark, was shown from the perspective of black-tailed gulls using aerial drone photography. Directing interaction with people who inherit rivers and seas. Since the event will be held in the Tohoku region for the first time since the Great East Japan Earthquake, the event will be held in the presence of Their Majesties the Emperor and Empress. <Our project members> [Sales and project management] Hideo Inoue, Takashi Isozumi, Teruko Kazui [Production] Ryokichi Masuda, Ryuichi Shimada

[Project Summary] Hideyo Noguchi was a great scientist who made his mark on the world. His memorial museum in his hometown of Inawashiro, Fukushima Prefecture, has recently reopened after renovation. How can we allow visitors to appreciate the greatness of this great man more than ever before? displays space has been designed to incorporate a variety of techniques to create a new way displays people. We assisted with schematic design, working drawings, interior administration, and interiors construction. [Customer feedback] In addition to the ease of viewing and understanding of displays, the experience corner, where visitors can learn while having fun, has been well received. It has become a museum that can be enjoyed by people of all ages, from adults to children. [Our staff] Project manager: Akira Kato Planners: Seiichiro Mori, Miasa Inagaki Designers: Yuichiro Tsutsumi, Rie Makigara Product director: Kensaku Yajima

The Morioka Machiya Monogatarikan, a fully renovated and restored sake brewery, main house, and library storehouse, which are preserved buildings in Morioka City, has opened as a new tourist and exchange facility in Morioka. Based on the concept of "encountering nostalgic bustle," the facility was designed to be a place of interaction for visiting residents and tourists, while retaining the historical buildings and atmosphere of the good old Morioka machiya, and to concept design the five new charms of Morioka: "seeing," "experiencing," "interacting," "shopping," and "eating."