[Project Overview] Saito Confectionery's main store was damaged in the Great East Japan Earthquake. Subsequently, in the central urban area of Ofunato, a base for reconstruction, they reopened "Sanriku Kasho Saito Main Store" as "Kamome Terrace," a flagship store with an attached confectionery workshop, with even more power. With the aim of realizing President Saito's wish to "propose a new form of 'engawa' (veranda) that values the feeling of relaxation as if you were on a veranda, as a place to welcome visitors with sweets," our company was in charge from the basic concept to construction. We assisted in the creation of a flagship store in a consistent manner, from architectural concept design and interior to interiors, video, logo mark creation, shopping bags, business cards, and other VI concept design. [Client's Challenges] 1) They want the store to be more than just a store, but a hub for community exchange and tourism. They want to create mechanisms to achieve this. 2) They want to appeal to customers with a wide range of products through branding that does not rely solely on their main product, "Kamome no Tamago" (Seagull Egg). How can we clearly and consistently zone the four brands operated by Saito Confectionery (COCOA Bakery, Le Pommier Western Confectionery, Sanriku Confectionery Saito Japanese Confectionery, and Saito Mochi Shop with Nostalgic Flavors)? B We want to include a workshop for the confectionery (Hikari no Asa) that will be released at the same time as the store opens. We want to pay attention to specifications and finishing to ensure hygiene, and consider ways to present the manufacturing process, safety, and security. [Solution] A large symbolic kids' space, inspired by the "Kamome no Tamago" (Seagull Egg) that is visually appealing on social media, was created, along with a cafe space reminiscent of a veranda where customers can gather. In addition, a multi-purpose kitchen space where customers can create their own original Kamome no Tamago (DECO Kamome no Tamago) was installed in a visible area of the store, making it a major attraction. All spaces are separated by glass, allowing customers to see the confectionery being made next to where it is sold, creating a space that appeals to safety and security, among other various measures. <Our Project Members> [Sales & Project Management] Hiroyuki Uesugi [Overall Direction] Hiroyuki Iizumi [design, layout] Kiwamu Okamoto, Takashi Morifuji, Toru Fukiura [Signage & Video Direction] Mayumi Tenma [Production & construction] Manabu Fukuda, Masaya Sawaguchi