Sendai Ichibancho Residential Salon

This facility is a showroom for the sale of condominiums by Mitsui Fudosan Residential. Located on the first floor of a building in the heart of Sendai, its location, which is easily visible from the outside, is utilized to create a space that connects people to people, the city to people, inside and outside, and bonds, based on the concept of "EN - a place that connects people to people, the city to people, inside and outside." The space is designed to evoke the "engawa" (veranda) often seen in traditional Japanese houses. In the central presentation space, we welcome prospective residents with an exciting displays using condominium models and videos. In the surrounding park-like space that connects to the outside, business discussions about "housing" can also be held.

Furthermore, in order to promote diversity and inclusion, the company has introduced a para-art subscription service in some of its condominiums in the Sendai area, aiming to provide opportunities for independence and active participation. To raise awareness of this initiative, art has been displayed in part of the meeting space, and a mini-gallery introducing para-artists has been set up in a space designed to resemble a condominium balcony, which is easily visible from the sidewalk.

Mitsui Fudosan Residential continues to create homes that will set the standard for the next generation, including homes filled with style and elegance, and homes that inherit the history and feelings of the land. For the showroom for selling condominiums, the company was required to value this concept and create a hospitable space that would link with the local community and communicate with each individual in a style that was tailored to each individual.

Inspired by the "engawa" (veranda) commonly found in traditional Japanese houses, the space was designed to facilitate personalized communication with each individual.

Sendai is known as the "City of Trees," but the "trees" in that name refer not only to trees, but also to the abundant greenery that the people of the city have worked together to cultivate over many years. To incorporate this regional characteristic, this facility uses lighting to illuminate the greenery and create large silhouettes on the ceiling to create a sense of connection with the outdoors, and also incorporates it as displays to attract residents. We have created a high-quality, luxurious atmosphere that respects the Japanese lifestyle of appreciating nature and allows visitors to enjoy the changing shadows throughout the day.

They provided a concept proposal that fully considered the local environment and requirements. Thanks to NOMURA Co.,Ltd. 's close internal communication from the design to construction stages, we were able to complete the project with peace of mind.