This showroom allows you to experience and feel the new concept design proposal system called "life knit design," which will help you become attached to your home and continue to live in it for a long time in this era of 100-year lifespans.
To embody the concept of "life knit design," which is "not about superficial trends but about matching the sensibilities of the resident, and having them live in the home as if they are weaving their affection into it over time," we have created a sustainable space, used materials that are conscious of a desire for authenticity, a material corner with interior proposals for home owners, and sprinkled in mechanisms for "creating" the future together with customers.
In addition to the existing showroom being outdated, there was a need to ensure consistency with the new brand concept, ``life knit design.''
As this is the first showroom to open nationwide, the biggest challenge was how to embody the brand concept.
Taking advantage of the location, which is entirely made of glass, we created an open space with continuous indoor and outdoor areas, creating a showroom typical of Sendai, the green capital. At its center, we created a space open to the community called ``Life design studio,'' creating a place where the brand concept could be embodied.
Although it was a short period of time, we were able to create a high-quality space as requested through high-quality proposals and construction.
- open
2023
- location
Miyagi Prefecture
- client
Sekisui House Co., Ltd.
- solution
design, layout, sign and graphic concept design, environmental design, design supervision, environmental features, building execution
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- life knit atelier
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