Works#Renewal/Renovation

A storehouse in the samurai residences of Kakunodate, Akita Prefecture has been renovated into a lodging facility. The concept is "KURA STAY," and the hotel is a cultural experience hotel where the lifestyle of the time has been preserved in the storehouse. The hotel consists of three storehouses, the "Bushigura," the "Gakkogura," and the "Tamonogura," for rent. The space incorporates Kakunodate's traditional crafts of birch crafts and Iburi-gakko production scenes, textile art such as plant dyeing, and samurai family crests, providing a local cultural experience throughout the stay. In addition, decorations have been provided in cooperation with local shops, and information is provided within the facility, which also serves as a tourist hub to encourage travel.

Hoshino Resorts' new concept, "OMO," a hotel specializing in urban tourism, was launched in the spring of 2018. The first hotel to open under this new concept, "OMO7 Asahikawa," is a rebranding project of a long-established local hotel. The brand concept is "An urban tourism hotel that elevates the excitement of travel, not just a place to sleep." It incorporates various playful and engaging elements throughout the space to further enhance the appeal of service content that connects travelers and locals and makes exploring the city more enjoyable, proposing a new communication concept design for the hotel market.