[Project Overview] A select pickle shop that showcases Japan's pickle culture from Ginza. It is a select shop for pickles that sells delicious pickles from all over Japan, as well as its own products. Customers can sample and enjoy seasonal pickles made with fresh vegetables. The ingredients were carefully selected and the packaging was concept design from scratch to ensure that the pickles are of a quality that can be enjoyed as Japanese souvenirs and gifts. Our company handles everything from branding and menu development to design administration, interiors concept design and construction, and operation, management. [Client's Challenges] Yamau Co., Ltd., a long-established pickle shop that has been engaged in manufacturing and wholesale, was opening its first flagship store in Ginza. The challenge was to create products that conveyed a sense of luxury that made pickles, which are familiar to Japanese people, suitable for gifts, and to serve as a base for disseminating Japan's unique "pickle culture" in addition to sales. The challenge in terms of architecture was to create a building that was appropriate for the Ginza area, despite various restrictions due to the Ginza location and the shape of a 5-meter wide, 4-story pencil building, while maintaining a Japanese appearance. [Solution] To create an appearance befitting the Ginza district, the exterior facade features an arrangement of kumiko, a traditional Japanese woodworking technique. It combines the good old "tradition" with the "contemporary" aspects that match the times, appealing to people with its "novelty." Inside, traditional materials and finishes are combined to express nostalgia, comfort, and a sense of coziness. A unique sweets shop themed around pickles is also attached. <Our Project Members> [Sales/Project Management] Shigeo Yuasa [Planning/Consulting] Takashi Hosaka, Takashi Isozaki [design, layout] Sakae Kirioka, Nana Kosano [Signage/Graphic concept design] Osamu Hirota, Sora-gumi [Production/ construction] Shigeyuki Ebihara [operation, management] Takahiro Awatani, Takanori Kumon