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NOMURA Co.,Ltd.

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Lumine Singapore (Clark Quay Central)

Lumine Singapore (Clark Quay Central)

[Project Overview] LUMINE SINGAPORE is Lumine Co., Ltd.'s first overseas store. Targeting curious working women, it is a concept store that transmits [TOKYO STYLE, CULTURE, DESIGN] from Lumine's unique perspective. The minimalist space, composed of solid materials, creates a gallery-like world that highlights each and every featured product item. It also includes "Lumine Cafe," Lumine's first cafe format, offering a photogenic menu that is conscious of beauty and health, as well as a space that conveys femininity and style. [Client's Challenges] Lumine's self-curated apparel shop and cafe operation. As everything was a first for Lumine, our biggest challenge was to support the store's creation from scratch. The uniquely shaped 285-tsubo (approximately 970 square meters) space is comprised of more than 20 fashion brands, a cafe area, and a sub-lease area. The project required a zoning and traffic flow plan that highlighted the appeal of various merchandise items, a spatial concept design that expressed the individuality and harmony of the new Lumine brand, and an edgy space with a "TOKYO" theme unlike anything else in Singapore. In terms of implementation, challenges arose in overseas construction, such as negotiations and coordination between Lumine and the local building owner, tight schedule adjustments due to repeated delays in decision approvals, and factory production and checks in other countries for production orders. [Solution] By utilizing the irregular shape of the sections and gradually changing each area, a space with breadth and dynamism was created. In addition, by running wooden eaves along the section boundaries, a sense of unity was given to the store, which is packed with various elements (merchandise), and the launch of the new Lumine brand was emphasized. For materials, emphasis was placed on texture and authenticity, and a minimalist and edgy space was created mainly with mortar, wood, and terrazzo. During the project, collaboration with an external VMD designer was carried out to add an artistic element, expressing a sense of style and trendiness that is uniquely "Tokyo-like". In terms of execution, thanks to close cooperation with the Japanese team and the swift response of Nomura Singapore, we were able to successfully open the project despite the tight schedule. <Our Project Members> [Development] Yukihiko Nishi [Sales & Project Management] Shinpei Watanabe / Katsuhiro Muragata [design, layout] Yoko Suzuki, Chie Okamoto [Production & construction] Katsuhiro Muragata / Akihiro Yoshida / Daniel Ma

#Urban & Retail​
The Prince Hakone Lake Ashinoko

The Prince Hakone Lake Ashinoko

[Project Overview] This project involves renovating the guest rooms in the annex and the banquet hall on the first floor of The Prince Hakone Ashinoko into a grill restaurant. The aim was to incorporate the atmosphere of the scenic location, with its lush green mountains, the clear blue waters of Lake Ashi, and the view of Mount Fuji on clear days, into the hotel. [Client's Challenges] The planning involved utilizing the existing layout of the banquet hall on the first floor while coordinating it with the newly constructed open kitchen. The challenge for the guest rooms was to create a sense of renewal while retaining existing elements such as the beds, desks, and wainscoting designs, and adjusting concept design. [Solution] The restaurant's design incorporates calming materials, reflecting its location as a grill restaurant on the shores of Lake Ashi. Furthermore, the use of colors enhances the appeal of grilled dishes, and the space is designed to enhance the lively atmosphere of the newly constructed open kitchen. The guest rooms are designed with the concept of "the nature of Hakone and Lake Ashi," incorporating elements inspired by the scenery of Lake Ashi in Hakone, such as the sparkling water, the lovely flowers blooming along the lakeshore, the beautiful cedar trees, and the fantastical morning mist, to create a relaxing space. <Our Project Members> [Project Management/Sales] Masanori Kogure, Kae Omomo [design, layout] Sachiko Taihiji, Kaori Ogushi, Manami Nagao, Eri Isoyama, Chihiro Kazeto [construction] Tadayuki Mizuno, Taishi Takami

#hospitality​
Kagoshima City Furusato Archaeological Museum

Kagoshima City Furusato Archaeological Museum

[Project Overview] The Kagoshima Municipal Archaeological Museum was established with the aim of deepening citizens' understanding of Kagoshima City's history through the cultural heritage left behind by their predecessors and contributing to the creation of a unique civic culture. Particularly popular are the interactive displays such as the "Excavation Experience," where visitors can feel like archaeologists, and "Let's Shape with a Giant Arc," which uses a giant version of a tool for examining the shape of pottery, fostering children's interest in archaeology and the history it reveals. Our company provided comprehensive support from basic planning and design to construction. [Client's Challenges] After 20 years since its opening, the museum was showing signs of aging, and a renewal of its content and facilities was required. displays renewal aimed to realize the presentation of the latest research results, the introduction of interactive displays, and the development of bright and easily maintainable displays facilities. The direction of the plan was as follows: firstly, a regionally focused displays that pursues "Kagoshima's unique character"; secondly, a fun and educational museum aiming to "create a place for participatory experiences"; and thirdly, the development of displays environment as "creating an environment for realizing a more user-friendly facility." This aimed to create a facility where people of all ages, from children to adults, could learn about local archaeology in an enjoyable way. [Solution] The first thing that makes an impression of "Kagoshima-ness" is the huge topographical table in the center overlooking the atrium space, which includes Sakurajima and the entire city of Kagoshima. It is accompanied by easy-to-understand explanations of archaeological sites in various locations. Next, a prime example of "creating a place for participatory experience" is the hands-on corner with various items that make learning archaeology fun. And as "creating an environment that makes the facility more user-friendly," we made detailed suggestions such as airtight cases that allow humidity control, the introduction of user-friendly universal concept design, and the installation of environmentally friendly LED lighting. <Our Project Members> [Development] Tatsuya Fujii [Sales & Project Management] Tatsuya Fujii, Yumeki Kusumoto [Planning] Takeshi Kami, Kyohei Kishida, Setsuko Nishimura [design, layout] Sho Inanobe [Production & construction] Yoshito Inoue, Hayato Ichimanda, Takeshi Sue, Shin Kameoka, Nanae Hori [maintenance management] Katsumi Yamada, Takatoshi Nakamura

#public​
Karatsu Castle

Karatsu Castle

[Project Overview] Karatsu has long been a gateway to the continent. During the Edo period, the Karatsu Domain was an important base for the shogunate's rule of Kyushu, and it was also a historical and cultural city where unique cultures such as the Karatsu Kunchi displays and Karatsu ware flourished. Our company believed that Karatsu Castle, the starting point for Karatsu tourism, should play a role in leveraging the charm of Karatsu's brilliant history and culture and acting as a circulating mechanism for walking tours of the city. Therefore, we comprehensively reviewed the exhibits, facilities, and operations, aiming to redevelop Karatsu Castle as a comprehensive guidance facility for "walking tours" in Karatsu City, a hub that will revitalize the region by maximizing the appeal of Karatsu Castle. Our company assisted with the basic planning, design, and construction from start to finish. [Client's Challenges] There were three challenges with Karatsu Castle before the renovation. First, the client desperately wanted to update the aging facilities, outdated displays, and outdated displays themes. Second, Karatsu City's attractive resources were not being fully utilized, and there was a need for collaboration with collections and other tourist spots. The third issue was safety and cultural property preservation, requiring measures to address issues such as natural light, universal concept design, earthquakes, and theft. By solving these three challenges, we aimed to create a tourist hub befitting a "city of tourism and cultural exchange where authenticity shines, surrounded by nature, history, and culture." [Solutions] To solve the challenges, we aimed to create displays that allows visitors to enjoy Karatsu, developing displays story centered on the history of the castle town and successive castle lords, realizing an attractive displays space utilizing the Hizen Province Products Illustrations and Karatsu ware, and actively utilizing IT, such as introducing AR displays explanations. Next, aiming to create a "comfortable displays," we created a welcoming space such as a museum shop, reviewed the flow of movement within the building and took into consideration visitors with disabilities, such as foreign tourists, and installed toilets, stairlifts, and a multipurpose room. Furthermore, aiming to create a "safe displays," we enhanced the functions of the facility as an introduction to tourist Karatsu, such as a tourist information corner, promoted the ability to move around by disseminating information on sightseeing facilities, and thoroughly implemented risk management for accidents and losses. In summary, we have put forward three solutions. <Our Project Members> [Development] Yumeki Kusumoto [Sales & Project Management] Tatsuya Fujii, Yumeki Kusumoto [Planning] Takeshi Kami, Kyohei Kishida [design, layout] Masaaki Mitsunaga, Rie Morita [Production & construction] Takeshi Suezaki, Goro Yamano, Nanae Hori [maintenance management] Katsumi Yamada, Takatoshi Nakamura

#public​
Toyama Prefectural Museum of Art

Toyama Prefectural Museum of Art

[Project Overview] The museum, boasting a collection of masterpiece chairs and posters, places more emphasis than ever on concept design, aiming to become an experiential creative museum that "connects art and concept design." There are six displays rooms of varying sizes. Our company was responsible for the design and construction of the wall cases in the special displays room on the second floor. In addition to permanently displays approximately 50 chairs from the collection of about 240 chairs, we developed displays system for concept design displays room, which boasts a collection of approximately 13,000 posters. We also handled displays of works and materials by Shuzo Takiguchi and Simon Goldberg, which were donated when the museum was the Toyama Prefectural Museum of Modern Art. In the hall, we developed an experiential "interactive art" installation that creates light art through body movements. [Client's Challenge] The museum possesses a rich collection of 20th-century art and an unparalleled collection of concept design (chairs, posters). The goal is to create an experiential creative museum where visitors can freely explore this museum, deepen their knowledge of one genre, and not only grasp things in relation to various genres, but also develop a deep understanding and critical thinking skills. [Solution] We created distinctive displays spaces tailored to the theme of each displays room, including displays fixture planning, color scheme planning, lighting plan, and video/sound plan, resulting in memorable art and concept design experiences. Furthermore, we introduced "interactive art" in the hall, where visitors create light art through body movements, contributing as an element of an experiential, imaginative museum that connects art and concept design. <Our Project Members> [Development] Atsushi Ishikawa [Sales/Project Management] Atsushi Ishikawa [design, layout] Yasushi Kasuga [Production/ construction] Shunichiro Nagayama [Video] Akinori Goto

#public​
NIJIGEN NO MORI

NIJIGEN NO MORI

[Project Overview] Based on the Nijigen no Mori facility concept of "Cool Japan x Nature x Technology," we planned and produced an athletic park (zip line and field athletics) where visitors can experience the world of Crayon Shin-chan. As the site is in a natural setting, we named it "Crayon Shin-chan Adventure Park" and mainly composed attractions that involve physical activity. In addition, we introduced inflatable play equipment, developed a game that links smartphones with character models to allow visitors to explore the park, and handled everything from planning, design, layout, and construction of the entire NOMURA Co.,Ltd. 's signage, monuments, and shop interiors. [Client's Challenge] The challenge was to find out what could be done using the "Crayon Shin-chan" content to attract visitors to the vast Awaji Island Prefectural Park as an anime park. [Solution] We planned and designed the "Crayon Shin-chan Adventure Park," which consists of two main attractions: "Challenge! Action Kamen Flying Squad!", where visitors can pretend to be Action Kamen and slide down two zip lines of 225m and 140m; and "Appare! Sengoku Great Adventure!", a giant athletic course themed after the Crayon Shin-chan movie "The Storm-Calling Appare! Sengoku Great Battle"; the inflatable play equipment "Fluffy! Quantum Robo!" (for children); and "Let's Play with Me! Nijigen no Mori!" using smartphones. We concept design a structure that would work as one of the contents of the anime park, and were able to solve the problem. <Our Project Members> [Sales & Project Management] Haruhiko Kako, Natsuko Murakami [Planning] Masaki Kawahara, Yasuyuki Chosa [Art Direction] Yasuyuki Chosa [Sign & Graphic concept design] Yasuyuki Chosa [Sculpture concept design] Yasuyuki Chosa [Technical Direction] Isao Yokota [Production & Planning] Atsushi Hatano, Sogo Nomura [Production & construction] Tetsuji Inoue, Kunihiko Hashimoto ©Yoshito Usui/Futabasha, Shin-Ei Animation, TV Asahi, ADK ©Yoshito Usui/Futabasha, Shin-Ei Animation, TV Asahi, ADK 1993-2017

#entertainment​
Oiso Prince Hotel

Oiso Prince Hotel

[Project Overview] This project involves renovating the existing guest room building in anticipation of the opening of a new building in July 2017, which will include the "THERMAL SPA S.WAVE" hot spring and spa facility. The aim was to create a seaside resort facility that combines the familiarity unique to Oiso, a historic villa area, with the newness that connects to the new building. [Client's Challenges] The theme was to renovate the existing accommodation building in a way that would enhance the overall appeal of the facility while aligning it with the already ongoing hot spring and spa building project. Another challenge was to transform the facility, which had been focused on summer due to its proximity to Oiso Long Beach, into a year-round resort hotel. [Solution] In Oiso, the birthplace of Shonan, the renovation was based on the concept of "Shonan Luxury," where guests can spend a relaxing and luxurious day feeling the sea and breeze. The goal was to create "the resort hotel closest to the city" by adding not only a swimming pool, but also tennis courts, a golf course, and a bowling alley. By subtly partitioning the entrance hall, lobby, party room, and restaurant areas, and creating spaces that allow for airflow, we renovated the space into a resort where you can feel the ocean no matter where you are. <Our Project Members> [Project Management/Sales] Masanori Kogure, Kae Omomo [design, layout] Sachiko Taihiji, Kaori Ogushi, Eri Isoyama, Chihiro Kazeto [construction] Tadayuki Mizuno, Yusuke Yamada, Naoya Kuwamata, Yui Tanaka

#hospitality​
東武鉄道SL復活運転プロジェクト

東武鉄道SL復活運転プロジェクト

【プロジェクト概要文】 「SL復活運転」という壮大なプロジェクトが始動し、東武鉄道様としては約半世紀年ぶりに、鬼怒川線でSLが走ることとなりました。 プロジェクトの一環として、当社は基本計画から駅舎やホーム、ヘッドマークのデザイン・監修、鬼怒川温泉駅のにぎわい演出や、下今市駅にあるSL展示館の企画・設計・施工に携わらせて頂きました。   【お客様の課題】 プロジェクトの3大テーマである「鉄道産業文化遺産の保存と活用」および、「日光・鬼怒川エリアの活性化」、ひいては「東北復興支援の一助」となることを実現するため、地域のブランディングを高め、認知させるためのにぎわいづくりや、鉄道産業文化遺産の魅力を伝え、鉄道ファンを広げる展示づくりを目指しました。   【解決策】 SLが走っていた当時を思わせる昭和レトロデザインを基調とし、コアな鉄道ファンだけなく幅広い世代に楽しんで頂けるように、駅舎におけるにぎわいづくりや、SLの魅力に触れる展示づくりを行いました。 SLが停まる両駅では、当時の駅舎をイメージしたデザインや、アイキャッチとなる大きな提灯などの環境づくりを行いました。またSL展示館では、大きさに圧倒される実物大のSL写真や、子供も楽しめるめくり展示、地域住民やSLファンに訴求する東武鉄道様におけるSLの歴史などを紹介しています。   <当社プロジェクトメンバー> 【開発】河田 素央 【営業・プロジェクトマネジメント】河田 素央、高森 雅浩 【調査・企画・コンサルティング】古田 陽子・安田 哲郎・竹内 東子 【デザイン・設計】石井 直子・佐藤 尭行 【制作・施工】松川 浩一郎・添野 真人

#corporate​
Seagull Terrace Sanriku Confectionery Saito Sohonten

Seagull Terrace Sanriku Confectionery Saito Sohonten

[Project Overview] Saito Confectionery's main store was damaged in the Great East Japan Earthquake. Subsequently, in the central urban area of Ofunato, a base for reconstruction, they reopened "Sanriku Kasho Saito Main Store" as "Kamome Terrace," a flagship store with an attached confectionery workshop, with even more power. With the aim of realizing President Saito's wish to "propose a new form of 'engawa' (veranda) that values the feeling of relaxation as if you were on a veranda, as a place to welcome visitors with sweets," our company was in charge from the basic concept to construction. We assisted in the creation of a flagship store in a consistent manner, from architectural concept design and interior to interiors, video, logo mark creation, shopping bags, business cards, and other VI concept design. [Client's Challenges] 1) They want the store to be more than just a store, but a hub for community exchange and tourism. They want to create mechanisms to achieve this. 2) They want to appeal to customers with a wide range of products through branding that does not rely solely on their main product, "Kamome no Tamago" (Seagull Egg). How can we clearly and consistently zone the four brands operated by Saito Confectionery (COCOA Bakery, Le Pommier Western Confectionery, Sanriku Confectionery Saito Japanese Confectionery, and Saito Mochi Shop with Nostalgic Flavors)? B We want to include a workshop for the confectionery (Hikari no Asa) that will be released at the same time as the store opens. We want to pay attention to specifications and finishing to ensure hygiene, and consider ways to present the manufacturing process, safety, and security. [Solution] A large symbolic kids' space, inspired by the "Kamome no Tamago" (Seagull Egg) that is visually appealing on social media, was created, along with a cafe space reminiscent of a veranda where customers can gather. In addition, a multi-purpose kitchen space where customers can create their own original Kamome no Tamago (DECO Kamome no Tamago) was installed in a visible area of the store, making it a major attraction. All spaces are separated by glass, allowing customers to see the confectionery being made next to where it is sold, creating a space that appeals to safety and security, among other various measures. <Our Project Members> [Sales & Project Management] Hiroyuki Uesugi [Overall Direction] Hiroyuki Iizumi [design, layout] Kiwamu Okamoto, Takashi Morifuji, Toru Fukiura [Signage & Video Direction] Mayumi Tenma [Production & construction] Manabu Fukuda, Masaya Sawaguchi

#Urban & Retail​
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