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Nagoya Anpanman Children's Museum & Park Yanase Takashi Theater / Large Trees and Play Forest

Nagoya Anpanman Children's Museum & Park Yanase Takashi Theater / Large Trees and Play Forest

To commemorate the 10th anniversary of the Nagoya Anpanman Children's Museum & Park, which opened in 2010, we will be in charge of the expansion of the "Takashi Yanase Theater" and the renovation of the "Big Tree and Forest of Play" as a power-up measure that will be responsible for the next 10 years. Thank you. Among the Anpanman Children's Museums in Japan, this facility is particularly focused on character shows and greetings, and will be a project of a dedicated theater where full-scale shows can be held and a plaza where parents and children can participate in play and events. Based on the concept of "Takashi Yanase Theater" and "Anpanman and his friends came when we were playing in the children's room," we created a warm wooden space and used building blocks, which are familiar toys for young children, as a motif. The building blocks, both inside and outside of the building, are integrated with the building framework so that the overall effect is large. In addition, by constructing the interior of the building with the vehicles, mechanics, and bread factory that appear in the anime, we have created a production that creates conversations between parents and children even during intermissions. Based on the concept of “a forest of big trees and play” and “the open space where Anpanman and his friends used to play until a little while ago”, a symbolic tree is arranged in the center, and it is a free space where parents and children can play around it and staff can hold events. increase. The ceiling surface is illuminated with blue skies, rainbows, and sunsets so that you can enjoy a day in the forest. Fixed playground equipment such as tunnels, slides, and peepholes are arranged to surround them, creating a space where parents and children can discover play in the forest.

#entertainment
TOKYO SKYTREE® 4th floor (ticket counter, SKYTREE® ARCHIVES, Sumidagawa digital picture scroll)

TOKYO SKYTREE® 4th floor (ticket counter, SKYTREE® ARCHIVES, Sumidagawa digital picture scroll)

To commemorate its 10th anniversary in 2021, Tokyo Skytree underwent a renovation of its 4th-floor entrance area. The renovation aimed to create a more user-friendly entrance route for visitors and to reduce the number of face-to-face ticket sales counters in order to help prevent the spread of COVID-19. The renovation included relocating the existing ticket counters and opening a new displays area, "SKYTREE® ARCHIVES," on July 1, 2021. This area showcases the history of the Oshiage district where Tokyo Skytree stands, as well as the role of the radio tower, in a timeline format using videos and photographs. The "Sumida River Digital Scroll," previously displays on the 1st-floor group area, has also been moved to this area. Our company was responsible for design, layout, construction of the new ticket counters, "SKYTREE® ARCHIVES," and the "Sumida River Digital Scroll." Furthermore, our company has been supporting the creation of spaces within Tokyo Skytree Town® (Tokyo Skytree, Tokyo Solamachi®) since its opening in 2012. [Social Issues/Customer Issues/Requests] - The ticket counter is the first place many people visit, both domestically and internationally. Therefore, we received requests for a design that is easy for anyone to understand, harmonious with environmental design, and improved hospitality and service. - For "SKYTREE® ARCHIVES," we received requests for a concept design and displays method that would allow customers to view and understand large-scale video, a historical timeline, and actual displays in a limited space, and that would be interesting for customers. [Solutions] - To make the presence of the ticket counter easily understandable, we positioned it facing the entrance on the 4th floor and adopted a calm, traditional concept design that blends with the environment. In addition, we installed easily visible signage above and used cut glass decorative material on the back of the counter, illuminating it with indirect lighting so that it can be intuitively understood even from a distance. - For "SKYTREE® ARCHIVES," we conducted on-site mock-up checks with stakeholders regarding graphic colors and sizes, displays placement, and lighting plan to verify and get closer to the ideal form. The exhibition has been transformed into a more impactful piece of content, emphasizing the continuity of the "Sumida River Digital Scroll" by arranging all the images in a continuous sequence. This synergistic effect ensures smooth guidance from "SKYTREE® ARCHIVES" near the main entrance to the ticket counter and departure gate (elevator to the observation deck), creating a sense of excitement and making the view from the observation deck even more appealing. <Our Project Members> [Sales & Project Management] Yukinori Hashida, Hiroki Nekota [concept design] Wakako Hirata, Tomoya Sato [Production] Shota Nara, Yasuhiko Oikawa, Ryota Sakurai, Kaoru Wada

#entertainment
Nijigen no Mori "Godzilla Interception Operation ~National Godzilla Awajishima Research Center~"

Nijigen no Mori "Godzilla Interception Operation ~National Godzilla Awajishima Research Center~"

The new attraction area "Godzilla Interception Operation ~National Godzilla Awaji Island Research Center~" at the Hyogo Prefectural Awaji Island Park Anime Park "Nijigen no Mori" is the world's only entertainment attraction that truly allows visitors to experience the immense power and intensity of the world's largest, life-sized Godzilla, approximately 120m in length, that landed on Awaji Island*. Our company was in charge of planning, direction, concept design, and sculpting supervision. Participants become members of the National Godzilla Awaji Island Research Center and take on missions such as a thrilling "zipline" that takes them into the body through the mouth of the life-sized Godzilla, and a "shooting game" to annihilate Godzilla cells scattered around. *This is a recreation of the 118.5m long Godzilla that appeared in the movie "Shin Godzilla" (2016), with its upper body, right arm, and tail protruding from the ground. The visible portion of the structure measures approximately 52.6m in length, 25.4m in width, and 23m in height. The attraction area covers approximately 5,000m². [Social Issues/Customer Issues/Requests] This will be Nijigen no Mori's largest project to date, offering a life-sized Godzilla experience. As the overall producer of this project, the challenge for both Toho Co., Ltd., the copyright holder, and Nijigen no Mori Co., Ltd., the operator, was how to provide the highest level of planning, experience, and production quality to create an attraction that the world can be proud of. [Solution] First, we deepened our knowledge of content that has been loved around the world for many years, and combined that with the unique location within Awaji Island Prefectural Park to create a planned experience that would attract visitors not only from Japan but from all over the world. In addition, in supervising the production, we visited overseas factories and directly advised them with the know-how and knowledge we have cultivated, guiding them to final completion. [Customer Feedback] You have planned a highly original attraction that will attract attention from all over the world, where you can jump into a life-sized Godzilla. Furthermore, the production team provided meticulous direction down to the smallest detail, resulting in a product that would satisfy everyone from families to core fans. <Our Project Members> [Sales & Project Management] Shingo Terasaki, Shohei Baba [Planning & Direction, concept design & Sculpting Supervision] Masaki Kawahara, Yasuyuki Chosa, Yuki Toyoda TM & © TOHO CO., LTD.

#entertainment
Kawarayu Onsen Playground NOA / Kawarayu Onsen Station Campsite

Kawarayu Onsen Playground NOA / Kawarayu Onsen Station Campsite

This project is one of the initiatives aimed at helping residents of areas to be submerged by the construction of the Yamba Dam to rebuild their lives and find meaning in life. Our company was in charge of the basic planning, schematic design, working drawings, supervision, and consulting services supporting local operating companies for the "Regional Development Facilities" in the "Kawarayu District" and "Yokokabe District" of the area for approximately six years. The Kawarayu District is a tourist area with Kawarayu Onsen, which has a history of over 800 years, and is adjacent to JR Kawarayu Onsen Station. From the perspective of location characteristics, scenery, and project scale, we proposed a "station-front x campground & BBQ (barbecue) x hot spring facility" project. While listening to the opinions of the residents of the district, Naganohara Town, and Gunma Prefecture, we comprehensively planned and produced everything from the establishment and support of the local operating body to attracting a cooperating company to operate the campground, consulting on the business plan design, layout. The facility is divided by the JR Agatsuma Line, with the upper level being "Kawarayu Onsen Asobi no Kichi NOA," which has a cafe and hot springs, and the lower level being "Kawarayu Onsen Station Campground," which has a plaza where you can enjoy BBQ and bonfires, a wood-fired bath and tent sauna, and canoeing and kayaking on the dam lake. [Social Issues/Customer Issues/Requests] [Business Aspects] It was necessary to start by understanding what rebuilding lives and creating a sense of purpose means to the local residents. Through repeated discussions with everyone, issues were identified that aimed at regional revitalization, such as coexistence with the hot spring town, promoting employment for local people, especially young people, and encouraging the return of people who have left the area. In addition, there was a request for differentiation from facilities planned in other areas or similar facilities, and for the facility to have the ability to attract customers and have its own uniqueness. [concept design Aspects] There was a request to attract passersby with concept design unique to the area, taking into consideration the bridge used by tourists visiting the dam and visibility from the opposite bank where there is a lot of traffic, and to create a facility that is easy to operate by harmonizing a multi-purpose complex (hot springs, restaurants, rest areas, observation deck, tenants, conference rooms, etc.). [Solution] [Business Aspect] The Yamba Dam project took 70 years from planning to completion, and given the background of the many residents who have moved away due to the mixed opinions on the dam's construction, what we emphasized from the perspective of launching the project was proposing a multi-perspective and comprehensive business plan. We listened to the diverse business ideas desired by the local residents, made suggestions for their feasibility, adjusted to avoid competition with companies in the surrounding area, and differentiated each facility, aiming for a project that emphasizes the unique characteristics of each region and district. [concept design Aspect] We adopted the "Agatsuma River," which is the origin of the place name of the former Kawarayu area, as our concept. As we progressed with concept design, we received feedback from local residents that it resembled "a boat floating with the region on board," and we created a distinctive building that symbolizes the two concepts. In the interior space, we planned gently curving circulation routes and slopes that integrate various functions, in line with the long, narrow shape running east to west, creating a user-friendly space with good circulation. <Our Project Members> [Sales & Project Management] Satoshi Arai, Hitomi Yamamoto [Planning & Consulting] Kenichi Sakazume, Yuki Shimokuni [design, layout] NAU: Sakae Kirioka, Nana Kosano

#entertainment
Shiroi Koibito Park

Shiroi Koibito Park

Ishiya Confectionery Co., Ltd. is a leading confectionery manufacturer in Hokkaido, well known for its Shiroi Koibito (white lover). Head Office built the Ishiya Chocolate Factory, a factory building, in 1995 and opened the entire facility, collectively called Shiroi Koibito Park. Shiroi Koibito Park has become one of Sapporo's most popular tourist attractions. With an eye on attracting 1 million visitors, a renewal plan was launched to improve customer service and add new entertainment features with the theme of a facility that offers surprises and fun by making the most of a candy factory. NOMURA Co.,Ltd. The "K" Line Group was engaged in the overall direction of the park, production of visual content, displays review of the plan, space concept design, production and construction (new café, renovation of the lounge, expansion of the experience corner, complete renovation of the factory store, review of signage plan), NOMURA Co.,Ltd. planning and design construction covering the entire range of the Group's know-how and produced the space in a single operation. We produced the space. We also produced a wide range of creative work, including the facility logo concept design, character re concept design and new character concept design, advertising concept design, and limited edition product packaging concept design for the renewal. The Chocotopia House, a projection mapping tour to explore the secrets of chocolate with "Dr. Chocolate Loves Chocolate Too Much", the Chocotopia Factory, a tour of the Shiroi Koibito production line, café, store, etc., are the main attractions of the new chocolate entertainment facility. The main theme of the facility concept design is to maintain the antique style, which is the basic tone of the entire facility, and to make the most of the atmosphere of the existing facility concept design ・The main premise of the project is to produce a production that will allow visitors to see, learn, taste, and experience chocolate. The first major issue was to eliminate the chronic congestion of over 700,000 annual visitors. Another issue was to create new attractions, and it was necessary to plan for not only the main tourists of the past, the out-of-town visitors, but also the in-town and foreign visitors. The first step was to clearly establish a guiding production concept and review the displays storyline and route planning, starting from the start of the attraction, through the tour route to the lounge and stores, with the aim of eliminating congestion on the visitor route. We also aimed to relieve congestion by adding more attractions, a new café, renovating the lounge, expanding the hands-on facilities, and expanding the concession stand at the end of the tour, thereby distributing the points of interest to visitors. We also aimed to create a new attraction by creating a new character for content creation and utilizing the latest production technologies such as projection mapping and a new diorama model based on a new concept. <Our project members】 [Sales/Project Management] Taku Wakita, Tadayuki Matsubara [Planning] Yuichi Saito, Tomoko Yanagihara, Moe Murakami [design, layout] Keiu Tamura, Fujie Suzuki, Kentaro Yamada, Yuki Masuda, Akika Yamada, Shifumi Kato, Sari Suzuki, Mayu Toyoda [Production, construction] Takashi Sasatani, Ikushige Umemoto [Creative Engineers] Akira Takashi, Mitsuru Kishikawa, Kenichi Kishikawa, Kenichi Kawamoto Mitsuru Takashi, Kenichi Kishikawa, Banji Kawai [Sign Planning] Naoaki Mamoru (Nomura Products) [Production Equipment and Modeling construction Cooperation] Mizuki Suzumura (Nomura Techno)

#entertainment
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