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NOMURA Co.,Ltd.

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Nijigen no Mori

Nijigen no Mori

[Project Overview] Based on the Nijigen no Mori facility concept of "Cool Japan x Nature x Technology," we planned and produced an athletic park (zip line and field athletics) where visitors can experience the world of Crayon Shin-chan. As the site is in a natural setting, we named it "Crayon Shin-chan Adventure Park" and mainly composed attractions that involve physical activity. In addition, we introduced inflatable play equipment, developed a game that links smartphones with character models to allow visitors to explore the park, and handled everything from planning, design, layout, and construction of the entire NOMURA Co.,Ltd. 's signage, monuments, and shop interiors. [Client's Challenge] The challenge was to find out what could be done using the "Crayon Shin-chan" content to attract visitors to the vast Awaji Island Prefectural Park as an anime park. [Solution] We planned and designed the "Crayon Shin-chan Adventure Park," which consists of two main attractions: "Challenge! Action Kamen Flying Squad!", where visitors can pretend to be Action Kamen and slide down two zip lines of 225m and 140m; and "Appare! Sengoku Great Adventure!", a giant athletic course themed after the Crayon Shin-chan movie "The Storm-Calling Appare! Sengoku Great Battle"; the inflatable play equipment "Fluffy! Quantum Robo!" (for children); and "Let's Play with Me! Nijigen no Mori!" using smartphones. We concept design a structure that would work as one of the contents of the anime park, and were able to solve the problem. <Our Project Members> [Sales & Project Management] Haruhiko Kako, Natsuko Murakami [Planning] Masaki Kawahara, Yasuyuki Chosa [Art Direction] Yasuyuki Chosa [Sign & Graphic concept design] Yasuyuki Chosa [Sculpture concept design] Yasuyuki Chosa [Technical Direction] Isao Yokota [Production & Planning] Atsushi Hatano, Sogo Nomura [Production & construction] Tetsuji Inoue, Kunihiko Hashimoto ©Yoshito Usui/Futabasha, Shin-Ei Animation, TV Asahi, ADK ©Yoshito Usui/Futabasha, Shin-Ei Animation, TV Asahi, ADK 1993-2017

#entertainment
SKY CIRCUS Sunshine 60 Observatory

SKY CIRCUS Sunshine 60 Observatory

--------------------------------------------------------------------------------------- This facility will be closed for renewal in 2022 and reopened on April 18, 2023 as a new facility called Sunshine 60 Observation Deck Tenbo Park" on April 18, 2023. (NOMURA Co.,Ltd. Scope of work: planning, design, leasing, construction, logo creation) --------------------------------------------------------------------------------------- Experience the view and height in various ways The new observatory "SKY CIRCUS Sunshine 60 Observation Deck" (SKY CIRCUS Sunshine 60 Observation Deck), where visitors can enjoy and experience views and heights in various ways, fully reopened on April 21, 2016 (Thursday). This facility has evolved from an observatory for "just looking" to an observatory for "experiencing," based on the concept of "SKY CIRCUS," and offers a variety of state-of-the-art technologies, including VR technology and 4D experiences, interactive animation, and CG animation. The new observatory is a one-of-a-kind observatory where visitors can enjoy the "view" and play with "technology" at the same time. We planned and produced this project in collaboration with Dentsu Inc. The "Infinite Scape" is a giant kaleidoscope-like tunnel of light and mirrors that projects images depicting the changing seasons in Japan, and the "SKY Trampoline" is a vertical leaping trampoline that allows visitors to enjoy the experience of flying through the sky to see the natural landmarks of the four seasons, filmed by drones, Visitors can also enjoy inbound content. Visitors can also enjoy "Kaleidoscope 60," which features 60 kaleidoscopes and a sparkling "CUMOS Cube Kaleidoscope," and "Asobrella NEXT," an entertainment experience that offers views, weather, and simulated experiences, among others. Through industry-academia collaboration with Joshibi University of Art and Design, Osaka University, and other educational institutions, the facility is creating new experiences by transforming technology into entertainment. In this facility NOMURA Co.,Ltd. group, Nomura Development Inc. is in charge of the store "SKY CIRCUS SHOP" and cafe "Cafe Quu Quu Quu" operation, management, Nomura Techno Inc. is in charge of the technical system for the production equipment interiors, and Nomura Products Inc. is in charge of the production, and by utilizing our collective strength, we have created an observation deck that is unlike any other in the world. Nomura Development Inc. was in charge of the technical system for the staging equipment, and Nomura Products Co. <Customer Comments> This project was not a typical observatory renewal project to clean up the environment interiors, but a project to create value for a new observatory, and it was a difficult project to create something from nothing. Therefore, as a client, we were looking for new ideas that would entertain, surprise, and delight the guests. We were able to meet these requirements not by simply making one-sided proposals, but by working together enthusiastically to create them through free and vigorous discussion within the project team and, at times, by presenting the client with bitter criticisms. It was a great benefit for us to experience a new renewal method that was different from the competition style renewals we had done in the past. <Our project members> [Sales and project management] Hiroyu Imaizumi, Seiji Yamaguchi, Kenji Higashi [Planning] Kenichi Sakazume, Tetsuro Yasuda, Ai Ichikawa [design, layout] Tamae Takahashi, Yoko Suzuki, Kyoku Okamoto, Masataka Myonaka [Contents planning and concept design] Ryuta Yamada [Signage and graphics concept design] Yasuyuki Chosa [Contents production and construction] Toshiaki Kawabata, Junpei Hino construction Kondo Kobayashi, Keiji Kobayashi, Yuki Kuga, Nomura Techno [interiors] Masao Tomita, Tetsu Hirayama, Yoji Inuma, Nomura Products [operation, management] Kazuhiko Someya, Hajime Mizuno, Harue Inagaki, Yuki Saito ([maintenance management] Yoshitaka Okubo, Kazumasa Takeuchi, Nomura Techno)

#entertainment
Celebration of Light "Tokyo Michiterasu 2015"

Celebration of Light "Tokyo Michiterasu 2015"

[Project Overview] Tokyo Station, which celebrated its 100th anniversary in December 2014, has continued to develop and engrave its history alongside Tokyo's Marunouchi area, one of Japan's leading business districts. With the development of the Tokyo Station Marunouchi Plaza and the redevelopment of the surrounding area progressing, its evolution is moving towards the next 100 years. In 2015, with the wish to illuminate the future brightly from Tokyo's Marunouchi area, the heart of Japan, the "Tokyo Michiterasu 2015" celebration of light was held. Our company assisted with the special illumination of the Tokyo Station Marunouchi building using "traditional Japanese colors" and the illuminated promenade on Gyoko-dori. In the illuminated promenade, visitors were enveloped in light through sculptural illuminations and tree lighting, and the integrated presentation with the station building created a high-quality and dignified space befitting Japan's gateway. In a survey on light-ups/illuminations conducted by the Japan Event Industry Promotion Association on February 10, 2016, the special light-up of the Tokyo Station Marunouchi Building was selected as the number one light-up/illumination event that people would like to see in the future. [Our staff] Sales/Project Management: Ken Kumagai Planning: Ryuji Tsuyama Direction: Ryuji Tsuyama design, layout: Ryuji Tsuyama Production/ construction: Fumiyasu Yamagami operation, management: Yoshinori Miyamoto

#entertainment
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