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A new normal illumination that fuses the real and the remote, sending a message of gratitude and encouragement from Tokyo to medical professionals, essential workers, and all those who are moving toward the new normal.

"Illumination Island Odaiba" has been held annually as an event in which commercial facilities, accommodations, and transportation facilities in the waterfront sub-city center area simultaneously light up with illuminations. In 2020, a first-of-its-kind initiative was planned to extend the illuminations not only to individual facilities but also to public areas between them, and our proposal was selected after a round of proposals. We were responsible for a complete package, from concept design the illumination displays, construction, to patrolling security during the event period, and even to analyzing the impact on social media and the demographics of event attendees.

This project is one of the initiatives aimed at helping residents of areas to be submerged by the construction of the Yamba Dam to rebuild their lives and find meaning in life. Our company was in charge of the basic planning, schematic design, working drawings, supervision, and consulting services supporting local operating companies for the "Regional Development Facilities" in the "Kawarayu District" and "Yokokabe District" of the area for approximately six years. The Kawarayu District is a tourist area with Kawarayu Onsen, which has a history of over 800 years, and is adjacent to JR Kawarayu Onsen Station. From the perspective of location characteristics, scenery, and project scale, we proposed a "station-front x campground & BBQ (barbecue) x hot spring facility" project. While listening to the opinions of the residents of the district, Naganohara Town, and Gunma Prefecture, we comprehensively planned and produced everything from the establishment and support of the local operating body to attracting a cooperating company to operate the campground, consulting on the business plan design, layout. The facility is divided by the JR Agatsuma Line, with the upper level being "Kawarayu Onsen Asobi no Kichi NOA," which has a cafe and hot springs, and the lower level being "Kawarayu Onsen Station Campground," which has a plaza where you can enjoy BBQ and bonfires, a wood-fired bath and tent sauna, and canoeing and kayaking on the dam lake. [Social Issues/Customer Issues/Requests] [Business Aspects] It was necessary to start by understanding what rebuilding lives and creating a sense of purpose means to the local residents. Through repeated discussions with everyone, issues were identified that aimed at regional revitalization, such as coexistence with the hot spring town, promoting employment for local people, especially young people, and encouraging the return of people who have left the area. In addition, there was a request for differentiation from facilities planned in other areas or similar facilities, and for the facility to have the ability to attract customers and have its own uniqueness. [concept design Aspects] There was a request to attract passersby with concept design unique to the area, taking into consideration the bridge used by tourists visiting the dam and visibility from the opposite bank where there is a lot of traffic, and to create a facility that is easy to operate by harmonizing a multi-purpose complex (hot springs, restaurants, rest areas, observation deck, tenants, conference rooms, etc.). [Solution] [Business Aspect] The Yamba Dam project took 70 years from planning to completion, and given the background of the many residents who have moved away due to the mixed opinions on the dam's construction, what we emphasized from the perspective of launching the project was proposing a multi-perspective and comprehensive business plan. We listened to the diverse business ideas desired by the local residents, made suggestions for their feasibility, adjusted to avoid competition with companies in the surrounding area, and differentiated each facility, aiming for a project that emphasizes the unique characteristics of each region and district. [concept design Aspect] We adopted the "Agatsuma River," which is the origin of the place name of the former Kawarayu area, as our concept. As we progressed with concept design, we received feedback from local residents that it resembled "a boat floating with the region on board," and we created a distinctive building that symbolizes the two concepts. In the interior space, we planned gently curving circulation routes and slopes that integrate various functions, in line with the long, narrow shape running east to west, creating a user-friendly space with good circulation. <Our Project Members> [Sales & Project Management] Satoshi Arai, Hitomi Yamamoto [Planning & Consulting] Kenichi Sakazume, Yuki Shimokuni [design, layout] NAU: Sakae Kirioka, Nana Kosano

KidZania is operated by KCJ GROUP Co., Ltd. and is a "city where children play the leading role" where they can learn about the structure of society while having fun. The "publisher" pavilion, which opened in a corner of "KidZania Tokyo" in LaLaport Toyosu, allows you to experience the "joy of creating a book" through the flow of planning and editing until the creation of a new book. In this pavilion, as an editor, I will work on editing the "picture book" and "picture book". When editing the picture book, I used photographs of living creatures and thought of pages and covers that would surprise the reader. I think You can also take home the "picture book" or "picture book" edited by the participants. We understand the space concept created by KCJ GROUP, which supervises both space and application, and the planning elements of the content, and make a plan that takes into consideration the operation. We provided quality based on the concept in terms of constrained schedule and cost. <Our project members> [Project management] Kaori Suwabe, Daichi Kawamoto [Creative direction] Eiji Kawasaki, Kana Aoe [Product direction] Hiroki Kimura, Yuta Yamaguchi [Creative engineering] Masahiro Nishikawa, Naoya Miyamoto [Digital content direction] NOMLAB: Yoshitake Soichi

SHIBUYA SKY, the observation facility at Shibuya Scramble Square, a new landmark facing the Shibuya Scramble Crossing, boasts one of Japan's largest rooftop observation spaces (approximately 2,500 m²) at 229 meters above Shibuya. SHIBUYA SKY is composed of three zones: "SKY GATE," a transitional space from the 14th to 45th floors; "SKY STAGE," an outdoor observation space; and "SKY GALLERY," an indoor observation corridor on the 46th floor. It is an observation device that not only allows visitors to enjoy a 360-degree view from 229 meters above Shibuya, but also stimulates intellectual curiosity and fosters imagination through a series of experiences. In collaboration with Rhizomatiks concept design, our company was responsible for interiors space concept design, schematic design, working drawings, construction, and system hardware.

Ishiya Confectionery Co., Ltd. is a leading confectionery manufacturer in Hokkaido, well known for its Shiroi Koibito (white lover). Head Office built the Ishiya Chocolate Factory, a factory building, in 1995 and opened the entire facility, collectively called Shiroi Koibito Park. Shiroi Koibito Park has become one of Sapporo's most popular tourist attractions. With an eye on attracting 1 million visitors, a renewal plan was launched to improve customer service and add new entertainment features with the theme of a facility that offers surprises and fun by making the most of a candy factory. NOMURA Co.,Ltd. The "K" Line Group was engaged in the overall direction of the park, production of visual content, displays review of the plan, space concept design, production and construction (new café, renovation of the lounge, expansion of the experience corner, complete renovation of the factory store, review of signage plan), NOMURA Co.,Ltd. planning and design construction covering the entire range of the Group's know-how and produced the space in a single operation. We produced the space. We also produced a wide range of creative work, including the facility logo concept design, character re concept design and new character concept design, advertising concept design, and limited edition product packaging concept design for the renewal. The Chocotopia House, a projection mapping tour to explore the secrets of chocolate with "Dr. Chocolate Loves Chocolate Too Much", the Chocotopia Factory, a tour of the Shiroi Koibito production line, café, store, etc., are the main attractions of the new chocolate entertainment facility. The main theme of the facility concept design is to maintain the antique style, which is the basic tone of the entire facility, and to make the most of the atmosphere of the existing facility concept design ・The main premise of the project is to produce a production that will allow visitors to see, learn, taste, and experience chocolate. The first major issue was to eliminate the chronic congestion of over 700,000 annual visitors. Another issue was to create new attractions, and it was necessary to plan for not only the main tourists of the past, the out-of-town visitors, but also the in-town and foreign visitors. The first step was to clearly establish a guiding production concept and review the displays storyline and route planning, starting from the start of the attraction, through the tour route to the lounge and stores, with the aim of eliminating congestion on the visitor route. We also aimed to relieve congestion by adding more attractions, a new café, renovating the lounge, expanding the hands-on facilities, and expanding the concession stand at the end of the tour, thereby distributing the points of interest to visitors. We also aimed to create a new attraction by creating a new character for content creation and utilizing the latest production technologies such as projection mapping and a new diorama model based on a new concept. ＜Our project members】 [Sales/Project Management] Taku Wakita, Tadayuki Matsubara [Planning] Yuichi Saito, Tomoko Yanagihara, Moe Murakami [design, layout] Keiu Tamura, Fujie Suzuki, Kentaro Yamada, Yuki Masuda, Akika Yamada, Shifumi Kato, Sari Suzuki, Mayu Toyoda [Production, construction] Takashi Sasatani, Ikushige Umemoto [Creative Engineers] Akira Takashi, Mitsuru Kishikawa, Kenichi Kishikawa, Kenichi Kawamoto Mitsuru Takashi, Kenichi Kishikawa, Banji Kawai [Sign Planning] Naoaki Mamoru (Nomura Products) [Production Equipment and Modeling construction Cooperation] Mizuki Suzumura (Nomura Techno)

"Attack on Titan," a dark fantasy battle manga, began serialization in Bessatsu Shonen Magazine in 2009. In 2014, the first original artwork exhibition, "Attack on Titan Exhibition," was held, attracting over 450,000 visitors, including those who attended the traveling exhibition. Now, in 2019, as the story approaches its conclusion, this original artwork exhibition, titled "Attack on Titan Exhibition FINAL," condenses the past 10 years. In addition to displaying more original artwork than the previous displays, it is an exhibition where visitors can experience the history and worldview of the work as a culmination of the series, with branching paths that allow visitors to relive the characters' "choices," a 1:1 scale diorama theater that immerses visitors in the world of the story, and an displays of the final episode that can be heard only through sound. Our company assisted with the planning, design, layout, and construction of the spatial presentation, as we did with the previous exhibition. *This exhibition was held in Tokyo from July 5th (Fri) to September 8th (Sun), 2019, and in Osaka from September 21st (Sat) to December 1st (Sun), 2019. ©Hajime Isayama/Kodansha/Attack on Titan Exhibition FINAL Production Committee <Our Project Members> [Sales/Project Management] Haruhiko Kako, Shioto Kawashima [Creative Direction] Ryuta Yamada [Spatial concept design] Yuya Tagami [Sculpture concept design] Satoshi Nakagawa, Yuki Toyoda [Graphic concept design] Yasuyuki Chosa [Systems Engineering] Kenji Suzuki [Production/ construction] Yohei Ishikawa, Shunsaku Kimura, Sota Onishi

Moominvalley Park opened on March 16, 2019, in Hannō City, Saitama Prefecture. Our company was in charge of the entire park's planning, design, production planning, and construction. [Client's Challenges/Themes] As this is the world's first permanent Moomin theme park, there were no precedents, and it was necessary to obtain approval from the Moomin Characters copyright holder from scratch regarding what kind of facility it should be and what kind of attractions would be best. In addition, the scope of responsibility was wide-ranging, requiring a large, well-coordinated team. [Solution] Through the deep understanding of the original work by the project members and repeated careful confirmation work with the copyright holder, we ultimately received very high praise from the copyright holder, leading to smooth approval. Furthermore, by assigning a project team from the entire NOMURA Co.,Ltd. Group, we created a situation where communication could be maintained at all times in every field. [Client's Voice] The project members' deep understanding of the Moomin characters and stories, and their affectionate approach to content creation, earned the trust of the licensor, and the approval process proceeded smoothly. The facility has received high praise from guests for being "a place where you can feel the love for the characters." <Our Project Members> [Sales & Project Management] Shingo Terasaki, Shioto Kawashima, Mirai Suzuki, Morifumi Nihei, Junichi Manabe, Haruhiko Kako [Planning & Design] Masaki Kawahara, Kyosuke Horie, Tomohisa Sasa, Sakae Kirioka, Kentaro Yamada, Yoko Suzuki, Masahiro Sugihara, Yuki Handa, Manami Nagao, Eri Isoyama, Satoshi Nakagawa, Aya Oikawa, Noriko Osaki, Kazumi Shimada, Yuki Toyoda, Rina Saito, Ryosuke Naga [Graphic concept design] Minori Konno, Misao Kaneko, Ayaka Hagiya, Mayu Toyoda, Fujie Suzuki [Production & construction] Shunsaku Kimura, Tetsuji Inoue, Chuzo Seki, Kunihiko Hashimoto Nomura Products: Kiyohiko Hoshi, Naohiro Mori, Takeshi Niimi, Kiyomi Naoyuki, Wataru Yoshida [Systems Engineering] Kenji Suzuki, Isao Yokota Nomura Techno: Katsuji Oguchi, Masahiro Takano [Structural Calculation Services] Kiichi Fujihira

Metsä Village, which will open soon, is part of Metsä, a complex consisting of two areas: Metsä Village (opened November 9, 2018, free admission), where visitors can experience the Nordic lifestyle, and Moominvalley Park (opened March 2019, paid admission), themed around the Moomin stories. Metsä Village will cover approximately 163,000 square meters and will include retail facilities, restaurants, workshops, event spaces, and parking facilities. Our company was in charge of design supervision for its environmental design (building exterior specifications and concept design, facility signage adjustments, environmental benches, photo spots, and trash concept design). [Client's Challenges/Requests] We wanted a design that had a Nordic atmosphere, matched the world of Metsä, and, since adult women were also a target audience, we requested a playful concept design that would be Instagrammable. [Client Feedback] There were many Instagrammable concept design that made people want to take pictures, and our clients actively uploaded the photos they took to social media, resulting in a positive PR effect. Furthermore, the benches, designed for relaxation, allow visitors to truly experience Metsä's concept of "Living with Negative Space." <Our Project Members> [Sales & Project Management] Masahiro Takamori, Hiroki Nekota [Direction] Yoko Suzuki [concept design] Yuki Handa [Production] Satoshi Hirayama, Shota Watanabe

[Project Description] In Obi, a castle town with a long history in Kyushu, we created a story about the region's intangible culture and used projection mapping at the former lord's residence within the Important Preservation District for Groups of Traditional Buildings. [Client's Challenges/Requests] In a castle town with many tangible cultural properties, the next challenge was the transmission of intangible culture to the next generation and to people outside the region. This led to the theme of "making the region's intangible culture known to a wide range of people by creating an engaging space in conjunction with a highly popular event." [Solution] By using projection mapping, a visual technique, to express the region's intangible culture like a "historical picture scroll," we believe we were able to create an opportunity to pique the interest of people of all ages and nationalities. Another advantage of visual expression is that we were able to create a highly artistic space without damaging the cultural property building, which we believe suggests future possibilities. <Our Project Members> [Development] Yasutoshi Yamano [Sales] Tatsuya Iio, Junichiro Yoshida [design, layout] Masaki Kawahara, Kenji Suzuki, Yuya Tagami

[Project Overview] Based on the Nijigen no Mori facility concept of "Cool Japan x Nature x Technology," we planned and produced an athletic park (zip line and field athletics) where visitors can experience the world of Crayon Shin-chan. As the site is in a natural setting, we named it "Crayon Shin-chan Adventure Park" and mainly composed attractions that involve physical activity. In addition, we introduced inflatable play equipment, developed a game that links smartphones with character models to allow visitors to explore the park, and handled everything from planning, design, layout, and construction of the entire NOMURA Co.,Ltd. 's signage, monuments, and shop interiors. [Client's Challenge] The challenge was to find out what could be done using the "Crayon Shin-chan" content to attract visitors to the vast Awaji Island Prefectural Park as an anime park. [Solution] We planned and designed the "Crayon Shin-chan Adventure Park," which consists of two main attractions: "Challenge! Action Kamen Flying Squad!", where visitors can pretend to be Action Kamen and slide down two zip lines of 225m and 140m; and "Appare! Sengoku Great Adventure!", a giant athletic course themed after the Crayon Shin-chan movie "The Storm-Calling Appare! Sengoku Great Battle"; the inflatable play equipment "Fluffy! Quantum Robo!" (for children); and "Let's Play with Me! Nijigen no Mori!" using smartphones. We concept design a structure that would work as one of the contents of the anime park, and were able to solve the problem. <Our Project Members> [Sales & Project Management] Haruhiko Kako, Natsuko Murakami [Planning] Masaki Kawahara, Yasuyuki Chosa [Art Direction] Yasuyuki Chosa [Sign & Graphic concept design] Yasuyuki Chosa [Sculpture concept design] Yasuyuki Chosa [Technical Direction] Isao Yokota [Production & Planning] Atsushi Hatano, Sogo Nomura [Production & construction] Tetsuji Inoue, Kunihiko Hashimoto ©Yoshito Usui/Futabasha, Shin-Ei Animation, TV Asahi, ADK ©Yoshito Usui/Futabasha, Shin-Ei Animation, TV Asahi, ADK 1993-2017

[Project Introduction] We have created a projection mapping project themed on "The Four Seasons of Hida Takayama" to commemorate the "80th Anniversary of Takayama City's Establishment" and the "140th Anniversary of the Merger of Hida and Mino Provinces," set against the backdrop of the "National Historic Site Takayama Jinya." The Takayama Jinya was the administrative center of Hida after it became a direct territory of the shogunate during the Edo period. Of the more than 60 magistrate's offices said to have existed throughout Japan during the late Edo period, the Takayama Jinya is the only one whose original building remains. It was designated a National Historic Site in 1929. This time, we will be holding the "Hidashin Projection Mapping" themed on "The Four Seasons of Hida Takayama" for a limited time in the large hall (a room built in the Shoin style) inside the Takayama Jinya. Our company assisted with the research, planning, concept design, exhibit execution, interior execution, and website creation.

--------------------------------------------------------------------------------------- This facility will be closed for renewal in 2022 and reopened on April 18, 2023 as a new facility called Sunshine 60 Observation Deck Tenbo Park" on April 18, 2023. (NOMURA Co.,Ltd. Scope of work: planning, design, leasing, construction, logo creation) --------------------------------------------------------------------------------------- Experience the view and height in various ways The new observatory "SKY CIRCUS Sunshine 60 Observation Deck" (SKY CIRCUS Sunshine 60 Observation Deck), where visitors can enjoy and experience views and heights in various ways, fully reopened on April 21, 2016 (Thursday). This facility has evolved from an observatory for "just looking" to an observatory for "experiencing," based on the concept of "SKY CIRCUS," and offers a variety of state-of-the-art technologies, including VR technology and 4D experiences, interactive animation, and CG animation. The new observatory is a one-of-a-kind observatory where visitors can enjoy the "view" and play with "technology" at the same time. We planned and produced this project in collaboration with Dentsu Inc. The "Infinite Scape" is a giant kaleidoscope-like tunnel of light and mirrors that projects images depicting the changing seasons in Japan, and the "SKY Trampoline" is a vertical leaping trampoline that allows visitors to enjoy the experience of flying through the sky to see the natural landmarks of the four seasons, filmed by drones, Visitors can also enjoy inbound content. Visitors can also enjoy "Kaleidoscope 60," which features 60 kaleidoscopes and a sparkling "CUMOS Cube Kaleidoscope," and "Asobrella NEXT," an entertainment experience that offers views, weather, and simulated experiences, among others. Through industry-academia collaboration with Joshibi University of Art and Design, Osaka University, and other educational institutions, the facility is creating new experiences by transforming technology into entertainment. In this facility NOMURA Co.,Ltd. group, Nomura Development Inc. is in charge of the store "SKY CIRCUS SHOP" and cafe "Cafe Quu Quu Quu" operation, management, Nomura Techno Inc. is in charge of the technical system for the production equipment interiors, and Nomura Products Inc. is in charge of the production, and by utilizing our collective strength, we have created an observation deck that is unlike any other in the world. Nomura Development Inc. was in charge of the technical system for the staging equipment, and Nomura Products Co. <Customer Comments> This project was not a typical observatory renewal project to clean up the environment interiors, but a project to create value for a new observatory, and it was a difficult project to create something from nothing. Therefore, as a client, we were looking for new ideas that would entertain, surprise, and delight the guests. We were able to meet these requirements not by simply making one-sided proposals, but by working together enthusiastically to create them through free and vigorous discussion within the project team and, at times, by presenting the client with bitter criticisms. It was a great benefit for us to experience a new renewal method that was different from the competition style renewals we had done in the past. ＜Our project members＞ [Sales and project management] Hiroyu Imaizumi, Seiji Yamaguchi, Kenji Higashi [Planning] Kenichi Sakazume, Tetsuro Yasuda, Ai Ichikawa [design, layout] Tamae Takahashi, Yoko Suzuki, Kyoku Okamoto, Masataka Myonaka [Contents planning and concept design] Ryuta Yamada [Signage and graphics concept design] Yasuyuki Chosa [Contents production and construction] Toshiaki Kawabata, Junpei Hino construction Kondo Kobayashi, Keiji Kobayashi, Yuki Kuga, Nomura Techno [interiors] Masao Tomita, Tetsu Hirayama, Yoji Inuma, Nomura Products [operation, management] Kazuhiko Someya, Hajime Mizuno, Harue Inagaki, Yuki Saito ([maintenance management] Yoshitaka Okubo, Kazumasa Takeuchi, Nomura Techno)

[Project Overview] The "NGT48 Theater" is the dedicated theater for Niigata NGT48, the fifth idol group formed in Japan by the AKB Group, which opened on January 10, 2016. The project is managed by AKS Co., Ltd., and was brought to "LoveLa 2," a mixed-use commercial facility located in the central business district of Niigata City (operation, management Mitsui Fudosan Group), as a core attraction for drawing in customers. Unlike previous AKB Group groups, NGT48 is expected to be an idol unit that will take on the role of regional origination and revitalization in various ways, and this is reflected in the theater's concept, various mechanisms, and design. NOMURA Co.,Ltd. has been working with Shimizu Construction Co., Ltd. from the initial stages of planning, and has been responsible for the planning, design, and construction of the theater's concept design and stage equipment. [Our Representatives] Account Manager: Mitsuhiro Sato Account Director: Ken Kumagai Creative Director: Fumitomo Takahashi Designer: Kentaro Yamada Technical Director: Kenji Suzuki Product Director: Masaaki Kondo / Hisatsugu Takema

[Project Overview] Tokyo Station, which celebrated its 100th anniversary in December 2014, has continued to develop and engrave its history alongside Tokyo's Marunouchi area, one of Japan's leading business districts. With the development of the Tokyo Station Marunouchi Plaza and the redevelopment of the surrounding area progressing, its evolution is moving towards the next 100 years. In 2015, with the wish to illuminate the future brightly from Tokyo's Marunouchi area, the heart of Japan, the "Tokyo Michiterasu 2015" celebration of light was held. Our company assisted with the special illumination of the Tokyo Station Marunouchi building using "traditional Japanese colors" and the illuminated promenade on Gyoko-dori. In the illuminated promenade, visitors were enveloped in light through sculptural illuminations and tree lighting, and the integrated presentation with the station building created a high-quality and dignified space befitting Japan's gateway. In a survey on light-ups/illuminations conducted by the Japan Event Industry Promotion Association on February 10, 2016, the special light-up of the Tokyo Station Marunouchi Building was selected as the number one light-up/illumination event that people would like to see in the future. [Our staff] Sales/Project Management: Ken Kumagai Planning: Ryuji Tsuyama Direction: Ryuji Tsuyama design, layout: Ryuji Tsuyama Production/ construction: Fumiyasu Yamagami operation, management: Yoshinori Miyamoto