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Sendai Aoba Festival "Borrowful Harvest Platform"

Sendai Aoba Festival "Borrowful Harvest Platform"

In May, when the zelkova trees lining the streets are covered in fresh green leaves and Sendai becomes its most beautiful "City of Trees," the "Sendai Aoba Festival," a historical festival showcasing the refined elegance of the Date clan, is held. This festival began in 1985, the 350th anniversary of the death of Date Masamune, as a revival of a festival from the Edo period Sendai domain. For the fourth festival in 1988, five Sendai Yamaboko floats were created to recreate the procession of floats from that time, and the procession was revived. The following year, five more floats were added, and in 1995, one more was created, bringing the total to eleven. Our Tohoku branch has been involved in the creation of the floats from the early stages, and because of that connection, our branch staff still work together every year to support the procession. And in 2025, for the first time in 30 years, a 12th float, the "Gokoku Hojo Yamaboko," will be added to the festival. Creating a new float requires considerable expense. Furthermore, with the participation of over 100 people, including those pulling the float and dancing, sponsorship requires a fairly large local organization or group. In this context, the cooperation of Iris Ohyama, a company based in Sendai, Miyagi, made the creation of a new float a reality. Due to our long-standing relationship with the "Sendai Aoba Festival," our company was in charge of the concept design and production of the float. *Event period: Every year on the third Sunday of May and the day before.

#entertainment​
KOCHIKAME Museum

KOCHIKAME Museum

KOCHIKAME Museum" is a sightseeing base facility for the Kameari area in Katsushika City, based on the manga "Kochira Katsushika-ku Kameari Koen-mae Hashutsujo" (Here I come, Kameari Koen-mae Hashutsujo). We were in charge of the concept of the facility, displays, content planning and design, and construction. In addition, we planned and designed the circulation measures around Kameari Station, construction and promotional measures for the opening of the facility. The two teams, CIC (Content Integration Center), a team of experts in IP content*, and the public works facility team, which has expertise in local government tourism base facilities and city planning, leveraged each other's strengths. The concept of the project was "The main character builds a facility on his own and then runs away to the town of Kameari! The architecture looks like a stack of comic book panels, with famous scenes popping out of interiors and a space that exudes the worldview of the work concept design, creating a sense of existence for the main characters and creating an immersive spatial experience for visitors. Visitors experience a consistent spatial story from the entrance to the exit, as if they are chasing a hero who has escaped. This also contributes to the promotion of the shopping district and local revitalization of Katsushika Ward and the Kameari area. *This term refers to all content protected by Intellectual Property Rights (IPRs). For example, games, movies, animation, manga, novels, music, characters, etc. fall under IP content.

#entertainment​
#public​
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