Deliver “Delight and Passion” to people
through space creation

NOMURA Co.,Ltd.
Achievements

TBS_AKASAKA BLITZ Monument/Gallery

TBS_AKASAKA BLITZ Monument/Gallery
TBS_AKASAKA BLITZ Monument/Gallery
TBS_AKASAKA BLITZ Monument/Gallery
TBS_AKASAKA BLITZ Monument/Gallery
TBS_AKASAKA BLITZ Monument/Gallery
TBS_AKASAKA BLITZ Monument/Gallery
TBS_AKASAKA BLITZ Monument/Gallery
TBS_AKASAKA BLITZ Monument/Gallery
TBS_AKASAKA BLITZ Monument/Gallery
TBS_AKASAKA BLITZ Monument/Gallery
TBS_AKASAKA BLITZ Monument/Gallery
TBS_AKASAKA BLITZ Monument/Gallery

movie

overview

TBS has adopted the area concept of "Shake the World. AKASAKA," aiming for the "Akasaka 2-chome and 6-chome District Redevelopment Plan" and the operation and completion of existing areas (TBS Broadcasting Center, Akasaka Sacas, TBS Akasaka BLITZ Studio, TBS Akasaka ACT Theater, Akasaka Biz Tower) by 2028. As the third phase of this plan, "Akasaka BLITZ," which has previously served as a live performance space and hosted various content, has been renovated into "BLITZ Studio," a dedicated space for television program production. The first floor features displays space in collaboration with popular programs, and the third floor has a viewing area for program studios.

In this project, we planned, designed, and produced a monument to attract facilities to Akasaka, which was lost due to the COVID-19 pandemic, as well as a gallery that allows visitors to experience the history of the station from its opening to the present day, in the foyer in front of the "BLITZ concept design" and the stairwell leading to the 3rd-floor studio.

The monument embodies the long-standing connection between TBS and its viewers, while also proposing a circular economy from an SDG perspective by creatively reusing 1.4 tons of "discarded viewing and broadcasting equipment and materials." The adjoining stairwell serves as a pathway leading from a gallery tracing the evolution of TBS's viewing media over 70 years to the studio viewing area, creating a space where visitors can experience TBS's history from its founding to the present day in a seamless manner.

Issues/requests

In order to revive Akasaka, which has lost a lot of foot traffic due to the coronavirus, to a lively and bright town, and to help people get to know TBS and fall in love with TBS, TBS is inviting visitors to Akasaka to freely visit the facility. There was a need to create a space where people could learn about the program and history of the city.

solution

・By creating a monument (object) as the face of the "New Akasaka BLITZ", we will provide visitors with surprises and tricks that will make them want to enter the facility. Furthermore, at the end of the grand staircase that extends from underground Akasaka Station, a monument will stand tall in the center, and is designed to become the new face of Akasaka.
 

To help visitors intuitively understand TBS's 70th anniversary, displays the historical evolution of viewing media, from radio and CRT television to modern television and smartphones. We also displays the historical evolution of TBS's company logo, linking it to the history of TBS, and designed a stairwell that connects visitors to a studio audience where television production takes place in real time.
 

Based on these two designs, we created a space that utilizes equipment that connected TBS and viewers, as well as products and materials used in TV production. After opening, it has been used for events and TV programs, contributing to the revival of the vitality of Akasaka, which has lost its liveliness due to the coronavirus pandemic.
The “viewing and broadcasting equipment and materials scheduled for disposal” that have connected people with TBS will take on a new form and connect broadcast stations, communities, and people.

Customer's voice

I think we have completed a monument that is suitable as the symbol of the "BLITZ Studio" foyer. Thank you very much for your very thorough response.

project member

Development/Direction
Shinobu Kido
Sales and project management
Masahiro Nishino
Design/Layout
CIC: Kazuma Suzuki
plan
CIC: Yusuke Saito
Production/Construction
Shunsuke Shimizu, Jun Endo, Toshiaki Hatada

Basic information

open

2022

location

Tokyo

client

TBS Television Co., Ltd.

solution

Planning, design, layout, interior execution

Award

"Sky Design Awards 2023" Gold Award (Multimedia & Visual Included Exhibition Category)
"Japan Spatial concept design Award 2023" Long List (03. Entertainment & Creative Art Spaces)
"57th Japan Sign concept design Awards" Bronze Award
"42nd Display Industry Awards 2023" Encouragement Award (5. Promotion and Production Category)

Facility and employee information is current as of the time of opening. Please see the facility's website for the latest information.

What's NewSearch by new achievements

PAGE TOP
Contact us

Please contact us using the button below if you have an inquiry, want to request a quote or request documents.
We have created a separate “FAQ page” that lists the most common questions we are asked.
Please take a look at this page if you have a question.