TBS has set the area concept as "Shake the World. AKASAKA, an entertainment town that shakes up all worlds," and is aiming to complete the Akasaka 2-chome and 6-chome District Redevelopment Plan and the existing areas (TBS Broadcasting Center, Akasaka Sacas, TBS Akasaka BLITZ Studio, TBS Akasaka ACT Theater, Akasaka Biz Tower) in 2028. As the third step, Akasaka BLITZ, which has been a live music space delivering various content, will be renovated into the new BLITZ Studio, dedicated to television program production. The first floor will feature an displays space in collaboration with popular programs, and the third floor will feature a viewing space for the program studio.
For this project, we planned, designed and produced a monument to attract facilities to help restore the vitality of Akasaka that was lost during the COVID-19 pandemic, as well as a gallery that gives a sense of the station's history from its opening to the present, in the foyer in front of the "concept design Studio" studio and in the staircase leading to the third floor studio.
The monument embodies the connection between TBS and its viewers, and at the same time, from the perspective of the SDGs, it advocates a recycling-oriented society by creatively reusing 1.4 tons of "audio-broadcasting equipment and materials scheduled for disposal." The adjacent staircase connects the gallery, which traces the evolution of audio-visual media over TBS's 70 years, to the viewing studio, creating a space where visitors can experience TBS's history from its launch to the present day.
In order to revive Akasaka, which has lost a lot of foot traffic due to the coronavirus, to a lively and bright town, and to help people get to know TBS and fall in love with TBS, TBS is inviting visitors to Akasaka to freely visit the facility. There was a need to create a space where people could learn about the program and history of the city.
・By creating a monument (object) as the face of the "New Akasaka BLITZ", we will provide visitors with surprises and tricks that will make them want to enter the facility. Furthermore, at the end of the grand staircase that extends from underground Akasaka Station, a monument will stand tall in the center, and is designed to become the new face of Akasaka.
・To intuitively convey TBS's 70th anniversary, displays the historical evolution of viewing media from radio and cathode ray tube televisions to modern televisions and smartphones. We also displays the historical evolution of TBS's company logo, which is linked to this, and designed a stairwell that traces the history of TBS and leads to a viewing of the studio where television production takes place in real time.
Based on these two designs, we created a space that utilizes equipment that connected TBS and viewers, as well as products and materials used in TV production. After opening, it has been used for events and TV programs, contributing to the revival of the vitality of Akasaka, which has lost its liveliness due to the coronavirus pandemic.
The “viewing and broadcasting equipment and materials scheduled for disposal” that have connected people with TBS will take on a new form and connect broadcast stations, communities, and people.
I think we have completed a monument that is suitable as the symbol of the "BLITZ Studio" foyer. Thank you very much for your very thorough response.
- open
2022
- location
Tokyo
- client
TBS Television Co., Ltd.
- solution
Planning, design, layout, interior execution
- Award
Sky Design Awards 2023 Gold Award (Multimedia & Visual Included Exhibition Category)
"Japan Space concept design Award 2023" LongList (03. Entertainment & Creative Art Space)
"57th Japan Sign concept design Award" Bronze Award
"42nd Display Industry Awards 2023" Encouragement Award (5. Promotion and Production Category)
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