Deliver “Delight and Passion” to people
through space creation

NOMURA Co.,Ltd.

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TOYOTA ARENA TOKYO

TOYOTA ARENA TOKYO

This project is for the outdoor park area of "TOYOTA ARENA TOKYO," a next-generation multi-purpose arena that opened in October 2025 and is the home of the B.League team "Alvark Tokyo." Our company participated from the planning and conceptualization stage and was in charge of the design, planning, and construction of three outdoor spaces: "adidas SPORTS PARK," "Rental Nikken JOINT PARK," and "CIRCULAR FARM SOUTH GARDEN," as well as "MEMORIAL BRICKS" installed on the main staircase. • adidas SPORTS PARK: This sports park features a basketball court adorned with monuments featuring the club's mascot character "Luke," basketballs, and goals, as well as icons by internationally renowned painter/artist MHAK. Part of the court utilizes recycled rubber material from discarded shoes. It is open to the public on days when there are no events.・Rental Nikken JOINT PARK The name "JOINT PARK" was chosen to connect the desire to "join (JOIN)" various events with the arena concept of "trying to take a chance (TRY)". It aims to be an event park where people can interact and connect all kinds of fun. ・CIRCULAR FARM SOUTH GARDEN This is an outdoor terrace space located next to the main gate on the 3rd floor of the arena. It is a space where everyone can feel comfortable and spend their time as they please, enjoying conversations and food and drinks while feeling the warmth of nature before and after events. On days when no events are being held, it is open as a public space that anyone can use freely. ・MEMORIAL BRICKS Located on the main staircase leading to adidas SPORTS PARK, the bricks are engraved with names and passionate messages of support for Alvark Tokyo to commemorate the opening of the arena.

#entertainment
KidZania Tokyo "Horse Center"

KidZania Tokyo "Horse Center"

KidZania, operated by KCJ GROUP, is a "city where children are the main characters," where they can learn about how society works while having fun. Sponsored by real companies, it's a facility where children can develop the skills to thrive in the future through realistic occupational and social experiences. The "Horse Center," which opened in a corner of "KidZania Tokyo" inside Lalaport Toyosu, operates under the principles of "getting close to horses and nurturing horse culture" and "interacting directly with horses and learning about their charm." Three activities allow children to "feel closer to horses" through jobs related to horses, which they don't usually have the opportunity to interact with. In "Veterinarian," children can experience a realistic abdominal surgery to treat a horse's twisted intestines, divided into surgeons and anesthesiologists. As an "Assistant Trainer," they can communicate with horses through grooming and experience the height of a horse by wearing horse tack and riding. Additionally, in "Horse Riding Experience," children can use a simulator to experience connecting with horses on three different riding courses at varying levels. The purpose of the KCJ GROUP and JRA is to create an opportunity for children to develop an interest in horses through their experiences at the "Horse Center," and to learn about the preciousness of life and the importance of working together as a team to accomplish things. From our position as construction and production company, we have embraced this vision and pursued a spatial quality that will give children profound insights, even under limited conditions.

#entertainment
BANDAI HOBBY CENTER PLAMO DESIGN INDUSTRIAL INSTITUTE MUSEUM

BANDAI HOBBY CENTER PLAMO DESIGN INDUSTRIAL INSTITUTE MUSEUM

The BANDAI HOBBY CENTER PLAMO DESIGN INDUSTRIAL INSTITUTE MUSEUM (BHC PDII MUSEUM), located within the new factory of BANDAI SPIRITS' plastic model production facility, "BANDAI Hobby Center" in Shizuoka City, is based on the theme of "A base for promoting the appeal of manufacturing." Visitors can tour the new factory and experience their own "Plastic Model Designer Experience." The museum also displays the know-how and commitment cultivated over more than 50 years of plastic model manufacturing, as well as the latest technologies that support product quality. It's a fun place for children and adults to learn about manufacturing. In this project, we worked closely with BANDAI SPIRITS to plan, design, and construction the facility's displays and content, as well as its operational planning. We utilized our spatial implementation capabilities and displays concept design expertise to realize the museum concept and ideas of BANDAI SPIRITS, which is filled with "Plastic Model Love," and to convey the hidden dedication of factory workers to manufacturing. To realize BANDAI SPIRITS' facility concept of "changing the way plastic models are viewed," displays feature real molding machines and molds used in factories that are not normally visible, allowing visitors to experience the manufacturing process, and through friendly graphics and displays, visitors can learn about BANDAI SPIRITS' commitment to manufacturing, which is the essence of plastic models, as well as the evolution and challenges of that technology.By providing visitors with the experience of actually being a plastic model designer, the exhibit aims to be a place that gives them the opportunity to enjoy plastic models from a new perspective, by providing them with an awareness of a new side to plastic models.

#corporate
#entertainment
Sendai Aoba Festival "Borrowful Harvest Platform"

Sendai Aoba Festival "Borrowful Harvest Platform"

In May, when the zelkova trees lining the streets are covered in fresh green leaves and Sendai becomes its most beautiful "City of Trees," the "Sendai Aoba Festival," a historical festival showcasing the refined elegance of the Date clan, is held. This festival began in 1985, the 350th anniversary of the death of Date Masamune, as a revival of a festival from the Edo period Sendai domain. For the fourth festival in 1988, five Sendai Yamaboko floats were created to recreate the procession of floats from that time, and the procession was revived. The following year, five more floats were added, and in 1995, one more was created, bringing the total to eleven. Our Tohoku branch has been involved in the creation of the floats from the early stages, and because of that connection, our branch staff still work together every year to support the procession. And in 2025, for the first time in 30 years, a 12th float, the "Gokoku Hojo Yamaboko," will be added to the festival. Creating a new float requires considerable expense. Furthermore, with the participation of over 100 people, including those pulling the float and dancing, sponsorship requires a fairly large local organization or group. In this context, the cooperation of Iris Ohyama, a company based in Sendai, Miyagi, made the creation of a new float a reality. Due to our long-standing relationship with the "Sendai Aoba Festival," our company was in charge of the concept design and production of the float. *Event period: Every year on the third Sunday of May and the day before.

#entertainment
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