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In real estate consultations, the most important thing is to understand and envision the future that the client envisions. Meeting rooms play a crucial role in this, and recognizing that they occupy most of the store's floor space, we considered how each room could be incorporated as a concept design element. By transforming each room into a cube shape and scattering them around, and by adding elements that allow glimpses of the interior, we created an efficient space that maintains a sense of privacy while easing the tension of visitors.

As part of the renovation project for the Mori Art Museum in Roppongi Hills, we supported the renovation of the Mori Art Museum Shop on the 3rd floor of West Walk, as well as the opening of the Tokyo City View Shop on the 52nd floor of the Roppongi Hills Mori Tower. The curved, original fixtures installed in the Mori Art Museum Shop's sales area create a sense of rhythm by varying their heights while guiding customers along a natural flow. Furthermore, by extending a portion of the white displays wall of the adjacent A/D Gallery into the sales area, we created a seamless relationship that encourages movement between the sales area and the gallery. The Tokyo City View Shop is a compact store located along the passageway, yet it incorporates a freestanding wall that allows for the display of a wider variety of products. <Our Project Members> [Sales & Project Management] Takashi Niijima, Yuka Sunakoda [Production & construction] Masato Takeuchi, Hitomi Nagami Image provided by: Mori Art Museum

Kokutai Hanten, a Chinese restaurant that has long been a beloved tenant in the Kyobashi Dai-ichi Seimei Building in Chuo Ward, Tokyo, has relocated to the Kyobashi Soseikan, the building next door across the intersection, due to the rebuilding of the building, and has reopened after renovations. Facing the Kyobashi intersection and being just a short walk from Kyobashi Station on the Tokyo Metro Ginza Line, it enjoys high recognition and remains a popular Chinese restaurant among locals, used for both everyday meals and business entertaining, just as it was before the relocation. [Social Issues/Customer Issues/Requests] As the relocation was due to the rebuilding of the existing store, the customer requested that the layout, including the number of private rooms and seats, be maintained, given the ease of use of the kitchen and the high demand for banquets at the restaurant. [Solution] While referencing the layout of the existing store, we created a layout plan that was adapted to the new store space, and made improvements to the ease of use to meet the customer's requests. In addition, the relocation transformed the restaurant from one with only the entrance facing the street to a street-level store with two glass sides facing the road. To ensure it is instantly recognizable as a Chinese restaurant, we effectively utilized Chinese latticework to increase customer awareness, enhance visibility inside the store, and create an inviting concept design. Furthermore, we effectively utilized lattice doors to ensure privacy in the private rooms, resolving the conflicting objectives of visibility from the outside and privacy. <Our Project Members> [Sales & Project Management] Haruyasu Niinuma, Keisuke Ogata, Hidehiko Sugihara [design, layout] Toshiyuki Taya [Production & construction] Miyuki Nakamura, Shota Chizaki

Mitsukoshi Ebisu, which operated in the commercial building of Ebisu Garden Place, has closed its doors and been reborn as "Center Plaza." Ahead of the grand opening in the fall of 2022, "Foodies Garden" was established on the B2 floor, and the flagship store "Central Square Ebisu Garden Place" opened in one corner of it. Our company supported everything from leasing to store concept design, interiors construction, and production of product display fixtures leading up to the opening of "Foodies Garden." [Social Issues/Customer Issues/Requests] Life Corporation requested that, in preparation for the opening of their flagship store Central Square, they create an even more attractive store while incorporating the essence unique to Ebisu, the location of the store, and following the Central Square brand. [Solution] In concept design of the store facade, we incorporated a "brick wall" inspired by the historical motifs of Ebisu, such as the beer factory and the train station, and utilized materials that evoke the history of Ebisu to create a dignified facade concept design befitting a flagship store. The store's interior concept design utilizes the graphic and sign concept design formats used at Central Square, following the image of Central Square while creating a store unique to Ebisu and integrating it with Central Square's VI (*). (*)VI: Abbreviation for Visual Identity. Refers to the design of the logo or symbol mark. <Our Project Members> [Development/Leasing] Masakazu Kawai [Sales/Project Management] Kensuke Aiba [design, layout] Mari Matsumoto, Ayako Hiruta, Ayumi Okada, Aya Sato, Ayuko Kaisawa [Signs/Graphics] Ayako Hiruta, Tomomi Ito [Production/ construction] Koji Kurosawa, Yuka Ohara, Yuichi Yamakawa / Nomura Arcs: Yudai Okazaki

Newman Yokohama, which opened in June 2020 at the west exit of JR Yokohama Station, is located on the 1st to 10th floors of JR Yokohama Tower as the 2nd Newman after Shinjuku in Tokyo. interiors concept design is Atelier Tsuyoshi Tane Architects, Signe concept design is 10inc. is responsible for. our company was in charge of interiors Basic, working drawings and interior administration, Sign Design construction, Environmental interiors construction, Tenant B Construction, furniture and fixture manufacturing and A and B Construction. It is creating a lively atmosphere as a new commercial facility in Yokohama. Each floor has its own concept and is comprised of 115 shops that offer lifestyle suggestions across all genres including fashion, beauty, food, wellness and culture. environmental design that catches your eye as you walk through the building is designed by Tsuyoshi Tane, an internationally active architect. Each floor uses 300,000 different custom-made tiles, making it feel like you're walking down the street while staying indoors. < our company Project Members > [Development] Moriji Maekawa [Sales] Shinnosuke Nishida, Hironari Sakimoto, Ryutaro Ando, Masashi Kondo [Design] Masaki Harashima, Hora Latul, Akiko Onishi, Junya Hagiwara, Kazuhiko Komuro, Minatsu Kazawa/NODE: Hirofumi Negoro, Teruko Inomata, Fumiya Ito, Hiroyuki Nii [Production and construction] Keisuke Toda, Shuhei Tatsuta, Sokichi Yamamoto, Yumiko Matsumoto, Takeshi Koshige/Nomura Products: Kenji Takaba, Hirohito Usui, Teru Ariyama, Akio Takada, Riho Murai * As of March 1, 2022, Nomura Products has been integrated into Nomura Arcs.

Founded in 1979, Hourglass is an international luxury watch retailer with 29 stores in 10 cities, primarily in Asia, carrying over 50 of the world's finest brands and boasting an unparalleled selection. The Ginza store, which opened in 2002, always stocks a wide variety of carefully selected watches, and customers can enjoy a leisurely selection while sipping champagne at the bar counter, relaxing on comfortable sofas, and engaging in conversation with knowledgeable staff. In 2021, the store underwent a grand renovation, boldly installing an iconic bar counter in the center of the store and redesigning the interior to place even greater emphasis on dialogue with customers, creating added value that encourages customers to visit the physical store. Inspired by the store name "HOUR GLASS," concept design incorporates features such as the selection of stones with curves and custom-made lighting. Using custom-made materials that utilize traditional Japanese craftsmanship, and materials with meticulous attention to expression and texture, each detail is carefully considered to create a space where a high-quality atmosphere and dialogue can flourish.

HIRODEN etto, a tourist and commercial facility operated by the Hiroshima Electric Railway Group, opened in April 2020 on land adjacent to the Miyajimaguchi Passenger Terminal, which began operations in February 2020 as part of the Miyajimaguchi Port Development Project promoted by Hiroshima Prefecture. Based on the concept of "DISCOVER MIYAJIMAGUCHI," it consists of 16 stores, mainly companies Head Office in Hiroshima Prefecture. It offers the enjoyment of both everyday (local) and extraordinary (tourism) experiences with a Hiroshima-like touch, and as a facility where visitors can experience "fun, delicious, and a new Hiroshima," it is disseminating the charm of Hiroshima to tourists and local residents alike through connections with them. [Social Issues/Customer Issues/Requests] As a measure to alleviate chronic congestion on National Route 2, which is also a route used by local residents, a plan for a new urban planning road has emerged. Accordingly, it has been decided to redevelop the aging passenger terminal through the expansion of reclaimed land, and to relocate the Hiroshima Electric Railway Group's directly managed tourist and souvenir facility and the Hiroden Miyajimaguchi Station building/tracks. We received a request to create a medium- to long-term phased development scenario and propose a suitable proposal for the new facilities that the Hiroshima Electric Railway Group will construct adjacent to the passenger terminal, in a way that would serve as a prologue and epilogue to the Miyajima pilgrimage. [Solution] We believe it is important to build a development strategy from a regional branding perspective to give "Miyajimaguchi," which has always been merely a transit point to Miyajima, a sense of "place." This includes: - Naming and VI plan (*) to give a new identity to the colorless Miyajimaguchi - Leasing that resembles a journey to find investors for the future of Hiroshima/Miyajimaguchi - Lighting plan that evokes the surface of the Seto Inland Sea and the active use of wood that evokes Hatsukaichi, a town known for its timber, etc. We approached the creation of a place and space that would add flair to the "first phase of the Miyajimaguchi town opening" from both a soft and hard perspective. As a result, we are creating new employment opportunities by providing a new place of business, mainly for businesses within the prefecture, and contributing to the economic cycle within the prefecture. Furthermore, as a model case of regional revitalization through private sector participation in government-led redevelopment projects, it embodied the Hiroshima Electric Railway Group's management vision of "connecting people and opening up an attractive future for the region," fostering expectations for subsequent developments. (*VI: Abbreviation for Visual Identity. Refers to the design of the logo or symbol mark.) [Customer Feedback] Thanks to the tremendous cooperation we received from both the soft and hard aspects, from the conceptual planning stage to the concrete facility plan, we were able to create a facility that matched our concept. We hope that it will grow into a facility befitting the prologue and epilogue of a pilgrimage to Miyajima. <Our Project Members> [Sales/Project Management] Ichiro Morimoto [Consulting/Planning/Soft Direction] Mayumi Tenma [Leasing] Takaaki Hiraki, Eri Morita [design, layout] Kazumi Doi, Yukari Ozaki [Production/ construction] Katsunori Sugino [Pre-Interior Supervision/ furniture and fixture manufacturing] Toshimichi Suzuki [Branding] Yuri Watamoto [Opening Promotion/PR] Daisuke Karube, Hikaru Oura ~Related Links~ [Announcement] ・Announcement of winning the Silver Award and other awards at the 54th Japan Sign concept design Awards

This project involved the reopening of the south zone on the first floor of the main building of S-PAL Koriyama, adjacent to JR Koriyama Station. The aim was to enhance the flow of daily use, catering to diverse customer needs and offering numerous shops for lifestyle coordination. The proposed environmental design concept is "RAMBLING STATION TOWN." Based on the theme of "an urban shopping center where people gather at the station and enjoy a pleasant time, like strolling through a town," the entire space was enveloped in a fashionable yet gentle atmosphere. Specifically, the facility's facade features a "rhythm line border" bathed in indirect light, reminiscent of Koriyama City in Fukushima Prefecture—a "city of music" known for its vibrant musical scene. This border extends to envelop the station concourse, creating a new patio for passersby and S-PAL Koriyama. Furthermore, within the facility, a coffered ceiling composed of wood and white rhythm lines, using "musical scores" as a concept design element, was strategically placed in conjunction with the Nakajima tenant environment. This rhythmic guidance draws people deeper into the facility. S-PAL Koriyama aims to be a place supported by customers of all ages as an urban shopping center. [Social Issues/Customer Issues/Requests] - As the project was being promoted at the same time as the COVID-19 pandemic in the fall of 2020, the way in which commercial businesses attract customers was questioned. - Due to the earthquake in the spring of 2021, safety design was strongly required. - There was a need to upcycle the environment by utilizing the existing lease lines without changing the main flow of people. [Solution] While the lines of the circulating flow remained the same, the floor material was renewed to resemble cobblestones, and wooden material was incorporated in some parts to connect the entire facility, creating a street that allows visitors to enjoy strolling around town. In the atrium environment that serves as the axis of vertical circulation within the facility, the "Rhythmical Line Gate," which is reminiscent of "Rakuto" (city of music), was added to the existing design, and the "New Center Court" was renovated to become a concept design symbol for the entire facility, providing visitors with a natural and symbolic park environment that combines "things x events x moments". A new stage has been created for people passing through town and for S-PAL Koriyama. <Our Project Members> [Planners] Hiroko Okazaki, Yuri Watamoto [Sales & Project Management] Hiroyuki Uesugi [design, layout] Kenichi Suzuki, Makio Miura [Production & construction] Johei Saito

A proposal competition was held for the complete renewal of SEPPAL SENDAI II in June 2020, 13 years after its opening in 2008, and we were selected. The environmental design concept we proposed for the renewal is [MORI TERRACE], to refine Tohoku's highest level of sensitivity and transform it into a new select store zone that offers customers proposals that are one step ahead of their lifestyles. Under the themes of "cozier than anywhere else" and "inspiration for everyday life," the entire space was composed based on organic lines and earth colors, enveloping the entire area in a mode and gentle atmosphere. Specifically, "big awnings and greenery" were deployed in the exterior plaza to create a new nexus between the facility and the people on the street. In addition, a light court on the ceiling, which is an element of "sunlight filtering through the trees" (concept design), is placed inside the facility in conjunction with the corridor environment, drawing people to the back of the facility through the sunlight. The light court is linked to the passageway environment, leading people to the back of the facility through the trees. The building aims to be a place that will be supported by customers of all ages with next-generation values by providing a sense of "relaxation and a sense of fun" with a sophisticated sensitivity. The project started in August 2020, when the Corona Disaster was to be promoted, and it was a development project that was questioned as to how to attract customers to commercial facilities. While negotiations with tenants were difficult, the project required an upcycling of the environment, with 90% of the main traffic lines using the existing lines. In addition to attracting customers, the project was also required to create a "new nexus between people on the street and S-PAR Sendai," and to attract and spread people further into the facility. SOLUTION: We installed "the most comfortable big awning and greenery" and "LED vision that provides inspiration for daily life" in the external plaza as a nodal point for people on the street, and as an information transmission plaza for this facility located at the northernmost point of S-PAL Sendai, we are providing information about events and tenants to the people on the street. It is a plaza that transmits information about events and tenants to people on the street. The LED Vision also provides hints for future content development, with a view to developing into a media medium from an interactive perspective between the facility and its customers, and creates a connection between the people on the street and the S-PAL. The goal was to create a place where people could "feel, touch, and communicate" from a passing facility. ＜Our project members＞ [Sales and project management] Hiroyuki Uesugi [Planning] Chihiro Watakai, Mayu Nakamura [design, layout] Kenichi Suzuki [Structural design] Taizo Komatsu [Production, construction] Tatsuo Sato

This is a concept shop for "Okomebran," a rice bran specialty store brand created by Shinmei Group, one of Japan's largest and oldest rice wholesalers. Okomebran is a rice bran specialty store brand with the vision of "organizing everyday life," and this store aims to be a new type of urban store composed of three spaces: "FACTORY SHOP," "EAT IN CAFÉ," and "KITCHEN LAB." All of Okomebran's products are made with meticulous attention to detail, from the manufacturing process to the transportation process. In order to convey the appeal of these products to the fullest, we have devised a "FACTORY SHOP" that adds displays function to the conventional retail and cafe functions. It has displays function that clearly explains the manufacturing process, and a function that allows customers to pick up and learn about brown rice, rice hulls, white rice, rice bran, and scenery of the production area for each brand. In addition, we have attached a "KITCHEN LAB" that visualizes the kitchen and office, and will hold workshops, as well as concept design a space that will show the product development process that is not usually seen by the public. Our company has been involved since the opening of the first Okomeburan store (LUCUA Osaka) in February 2021. In addition to store design and construction, we have provided comprehensive support, including rebranding to set the brand name and vision, logo and packaging concept design, and supervision of product and cafe menu development.

A former professional soccer player (Tim Brown) and a biotechnology expert (Joey Zwillinger) conducted extensive research and successfully developed innovative and sustainable shoes using natural materials such as merino wool, eucalyptus, and sugarcane, giving birth to the lifestyle brand "Allbirds." Founded in San Francisco in 2016, Allbirds landed in Japan in 2020, and following the Harajuku store, its second store in Japan, the Marunouchi store, opened in June 2021. Our company supported Allbirds from the design stage as their local architect. By securing a space for two stores, sunlight streams in through the wide, glass-fronted facade, and the interior is visible from Marunouchi Nakadori, creating a bright, open space that is inviting to customers. There are two entrances, with unique door handles shaped like large wooden feet, and in the center of the store, you'll find a lineup of T-shirts, loungewear, and performance wear made from natural materials that are gentle on the skin. The shoes are displayed by type according to material and function, and cloud-shaped mirrors are placed on the floor and walls. The interior is simple yet playful, with features such as tilted solid wood chairs to make it easier to try on shoes. [Social Issues/Client Issues/Requests] The client requested that we faithfully recreate the worldview of the global brand, which has about 35 stores worldwide, maintain close communication with the person in charge in San Francisco, the home country, and handle all aspects of the project from schematic design stage to completion in-house. [Solutions] We handled comprehensive management, including resolving legal issues related to the design, negotiating with the developer, working drawings, construction, schedule and cost management, and coordinating the import of sound and video systems and fixtures. In response to the client's desire to expand their reach from Japan to the world, we are considering interiors materials and spatial configurations that resonate with Allbirds' concept design philosophy of "sustainability," which values nature and the environment, for future store openings. <Our Project Members> [Sales & Project Management] Yoshiki Yamada [Design] Yoko Kurose [Production & construction] Shuhei Tatsuta [Coordination] Atsuko Shimura

"CHOOSEBASE SHIBUYA" is the first media-type OMO store (※) opened by Sogo & Seibu Co., Ltd. in a department store format. The first floor of the parking building at Seibu Shibuya has been fully renovated, and the aim is to create a new retail business through collaboration with D2C brands that are popular with millennials and Gen Z. Customers who visit the store can enjoy a new shopping experience that combines online and offline in an immersive space on their smartphones. This time, an EC site will be opened at the same time as the real store, and new shopping services will be proposed, including a sales format where products purchased online can be picked up in the store. Using cutting-edge technology such as AI cameras, data that can be used for test marketing, product planning, and service improvement is also provided to store owners. *OMO store = a store format in which customer, product, and inventory information is unified between the store and EC This is a new business that was launched from the idea that creating a place where a new generation of customers can meet new brands is the new way of department stores. While it is a media-type OMO store that utilizes the latest technology to amplify the editing power unique to department stores with the power of technology, we aimed to create a world view with a margin based on the keyword "editing" unique to department stores, so that it can be a place where you can experience a human way of consumption that is not too dependent on technology. The entire store is composed of two thick lines crossing each other, and by slightly tapering from each entrance toward the crossroads, the sense of immersion is strengthened. Four areas called "BASE" are adjacent to the crossroads, and each area is given its own material personality within a common world view. Taking advantage of the existing characteristics of a semi-basement with a low ceiling, the blue painted floor, which is deliberately devoid of warmth, is an assortment of colors that give a sense of "slight discomfort" and a hint of the future in the world of a monochromatic color with no saturation. The two corridors are drawn with organically curved lines of light that draw you deeper, and the tin panels with a silver to blue gradation are reminiscent of a blue moment, providing a special experience while creating a mischievousness unique to the location.

Sumitomo Life's "Vitality" product combines features such as variable premiums and benefits (rewards) to support customers' efforts and continuation of health promotion activities. To allow more customers to experience its advanced features and value, we have developed walk-in stores. Our company was in charge of the following stores: ・Sumitomo Life "Vitality" Plaza Yurakucho Store (Opened April 2020) ・Sumitomo Life "Vitality" Plaza Shinjuku Store (Opened November 2019) [Social Issues / Customer Issues / Requests] While addressing three issues—increasing awareness of "Sumitomo Life "Vitality"", acquiring new customers, and improving policyholder loyalty—there was a need to utilize "digital" to create new experiential value rooted in "people". By developing stores in the heart of Ginza, one of Japan's leading commercial districts, and disseminating information, we promoted the project to contribute to Sumitomo Life's vision of "Each individual living a better life = well-being". [Solution] We created a space where customers can experience the world of Vitality by visualizing the features of Sumitomo Life's "Vitality" health program—"understanding your health status," "improving your health status," and "enjoying benefits (rewards)"—through benefit displays and videos. We created a flexible space that can be used to hold various events and seminars to support health promotion activities, and a meeting room where face-to-face support can be provided to existing policyholders, resulting in a plan that emphasizes value rooted in "people." Interactive content that makes health initiatives personal has been introduced in the entrance, providing a new "digital" experience with Ginza as the backdrop. We hope that this store will become one that supports the "daily lives" of each individual through the space in the heart of Ginza and contributes to the realization of a healthy and long-lived society. [Customer Feedback] Many design companies in the same industry visit our store because they are interested in design, layout of your company. Customers have said things like, "The wall concept design is wonderful," "It's a stylish space," "The smart partitions are cool," and "It's a space that makes you want to sign a contract," and some have been impressed by the monolith (a large touch-panel monitor). <Our Project Members> ・Sumitomo Life "Vitality" Plaza Ginza Flagship Store [Development] Mizuki Ogura [Sales/Project Management] Keita Shima [Planning] Yuki Noda, Hiroshi Matsushita [Digital Content Planning] Aya Watanabe [Leasing] Aya Nishimoto, Tomoko Shirasaki [design, layout] Yasushi Machida, Megumi Yatsuka, Mariko Yamagiwa [Production/ construction] Tomokuni Hasegawa [System Design/ construction] Keisuke Taneda, Yuki Kuga ・Sumitomo Life "Vitality" Plaza Yurakucho Store [Development] Mizuki Ogura [Sales/Project Management] Keita Shima [Planning] Yuki Noda [design, layout] Yasushi Machida [Production/ construction] Kazuki Misawa ・Sumitomo Life "Vitality" Plaza Shinjuku Store [Development] Mizuki Ogura [Sales/Project Management] Keita Shima [Planning] Koji Nakazato, Yuki Noda [design, layout] Yasushi Machida [Production and construction] Kazuki Misawa

Gontran Cherrier, which currently operates approximately 60 stores in France, Asia, North America, and the Middle East, also had stores in Japan from 2012 to 2017, and this marks its return to the country. For this new store, Gontran Cherrier has revamped the recipe for its signature croissant, as well as created a wide variety of menu items using unique Japanese ingredients and Gontran's recipes, bringing a fresh new bakery vibe to Aoyama, Tokyo. Part of the kitchen on the first floor is visible from both the outside and inside the store, creating a lively atmosphere of freshly baked bread along with the shop. The eat-in area on the second floor boasts a superb location overlooking Aoyama Street, offering a relaxing space to unwind. The concept behind the Aoyama store's spatial concept design is "Japanese-style, supreme 'omotenashi' (hospitality) at Gontran's residence in Aoyama, Tokyo," with the maisonette space connecting the first and second floors by a staircase and the outdoor terrace seating designed to resemble a "mansion." We incorporated traditional Japanese colors such as Omeshicha-iro (a type of brown fabric) into the exterior and furniture, and used original furoshiki (wrapping cloths) in the display to create a distinctly Japanese atmosphere. <Our Project Members> [Sales & Project Management] Kenichiro Kotake [design, layout] Toshio Yamamoto, Mei Watanabe [Production & construction] Ryohei Azechi, Ren Shimizu, Tamao Kobayashi [Electrical Equipment] Yuya Tsuboi

This project involved the renovation of a Japanese kappo (traditional Japanese multi-course) restaurant in Bashamichi, Yokohama, into a Chinese restaurant. The concept was to offer "delicious Chinese food in Bashamichi," setting it apart from the adjacent Yokohama Chinatown. interiors was finished in chic colors, and concept design of the furnishings was unified to create an elegant and sophisticated space. The restaurant's name, "Suirinkaku," reflects the desire to quietly and gently permeate the hearts of its customers. [Social Issue/Customer Issue/Request] The customer requested to displays some of their owned artwork as part of the restaurant's interior. [Solution] Each piece of artwork, which had been cherished for a long time, was meticulously cleaned and processed, and appropriate frames were selected and installed. <Our Project Members> [Sales/Project Management] Masafumi Kondo, Wataru Yoshida [design, layout] Toshiyuki Taya, Takashi Aikawa, Yumi Ishii, Yo Yamamoto, Tadahiro Nakajima [Production/ construction] Yasuhiko Oikawa