We were in charge of design, layout, building execution of Ai Kogyo's fifth domestic experiential housing showroom, where customers can "see," "touch," and "feel" their homes. Located on the 5th floor of Tonarie Utsunomiya in front of Utsunomiya Station in Utsunomiya City, Tochigi Prefecture, this store utilizes approximately 132 tsubo (approx. 430 square meters) and serves as a place to disseminate information as a one-stop shop for home building consultations, from "consultation to contract to specification decision." Compared to conventional stores, it is compactly arranged, making it an easy-to-use and easy-to-navigate showroom. In terms of concept design, the interior is interiors with motifs of Oya stone and Tochigi leather, and while customers can feel the "Tochigi spirit" throughout, the showroom also features actual displays of the latest housing equipment, interior building materials, exterior walls, roofs, and sashes, as well as a corner where customers can experience Ai Kogyo's unique skip-level design using AR, allowing them to understand "why Ai Kogyo is chosen."