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Tokyo International Airport Terminal 2 International Flight Facility "TOKYO AIR"

Tokyo International Airport Terminal 2 International Flight Facility "TOKYO AIR"

In conjunction with the expansion of the international facilities at Tokyo International Airport (Haneda Airport), we were in charge of concept design and construction of the commercial area facing the departure lobby. Aiming for a symbolic concept design appropriate for the new gateway to Japan, we expressed the future "sky" of "Tokyo," which floats in the "sky" like "clouds" and "wind" and blends with each other, changing its appearance infinitely. Countless objects made with cutting-edge 3D modeling design technology create the silhouettes of streamlined "clouds" and "wind," and the shifting light and color gradations create the "sky" that changes its expression infinitely. For example, the generous and grand expression of the "clouds" and "wind" felt in the distance is composed of a fine geometric arrangement of approximately 5,500 strip-shaped parts when you get closer. In addition, the change of time of day and seasons is expressed with the soft and delicate light and color shading of approximately 1,800 proprietary lights. The dynamism of Japanese sensibility, which repeats meticulousness and generosity, and the "Japanese aesthetic sense" that appreciates the changes of the seasons, such as the flurry of cherry blossoms, the scenery of waves, the autumn winds and the winter skies. By fusing these two elements into the space with unprecedented new technology, we challenged the possibilities of future spaces. <Our project members> [Sales/Project Management] Kazuyoshi Hikota [design, layout] Shinjiro Kondo [Production/ construction] Yoshiyuki Nakamura, Sora Udagawa, Ryosuke Takada

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Hamamatsu Science Museum Miraira

Hamamatsu Science Museum Miraira

Renewal of the Science Museum due to the aging of the existing Science Museum facilities and displays items. We received a proposal based on the DBO* method, which integrates design, construction, and operation, and completed construction in a short period of about one and a half years from schematic design. With the main goal of providing active learning-type learning, we are planning displays based on the basic policy of experiential stories that lead to deep learning through spontaneous action by inducing interest from experience. Zoned under six themes of nature, power, sound, light, space, and new technology, the displays space is equipped with more than 100 new science experience devices, almost all of which are centered on the large centerpiece displays, which symbolizes each zone that can be attended by a large number of people. With the cooperation of Hamamatsu's leading companies, we have developed displays to stimulate interest in local industries throughout the building. In addition, we have introduced the world's first scientific information learning system (app) equipped with artificial intelligence (AI) for science museums, realizing a new way of communication concept design that expands interest and knowledge through dialogue. In addition to the displays rooms, we have also renovated the welcome displays at the entrance with art by local artist Yasuhiro Suzuki, the Kids Science Land, a café, a shop, and an outdoor science park to make it concept design a comfortable place not only for children but also for adults, while incorporating the elements of a science museum. * DBO method (Design, Build, Operate): A method of public-private partnership in which design, construction, maintenance, and operation are comprehensively ordered to private companies.

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Kanda Myojin Cultural Exchange Center "EDOCCO"

Kanda Myojin Cultural Exchange Center "EDOCCO"

Our company comprehensively produced the Kanda Myojin Cultural Exchange Center "EDOCCO," a facility built on the concept of "tradition x innovation." It preserves tradition and creates new culture. With four above-ground floors and one below, it is an unprecedented complex that also functions as a shrine's amulet-giving center. Centered around a multi-purpose hall, it hosts corporate presentations and displays on weekdays and functions as a live music venue on weekends, operating 365 days a year. Furthermore, its Japanese cultural experiences, centered on preserving traditional performing arts and crafts, are targeted at inbound tourists. While fostering community collaboration, the facility incorporates mechanisms to enhance visitor satisfaction, including the introduction of merchandise and cafe services to delight visitors. [Challenge/Theme] Twenty years from now, Japan faces two challenges: a 40% decline in temples and shrines due to the declining birthrate and aging population, and a decline in Shinto weddings. This project was initiated in response to calls for an increase in the number of worshippers at shrines. [Solution] This facility, which combines two functions - a multipurpose hall and a Japanese culture experience studio - was born from a plan to inject marketing ideas into the shrine and attract demographics that have not previously visited the shrine (young people and inbound tourists). The facility is bustling every day, attracting three target groups: business people, young people, and inbound tourists. <Our project members> [Producer] Sakazume Kenichi [Sales] Yamaguchi Seiji, Inami Tsuyoshi, Kawata Motoo [Planning] Kobayashi Keita, Watanabe Yoshiko [concept design] Onishi Ryo, Okuyama Eri, Kazuyuki Nanako, Sasai Ayumu [Production] Takahara Shigeyoshi, Endo Jun, Kimura Hiroki ~Related links~ [News release] ・Kanda Myojin Cultural Exchange Center "EDOCCO" is comprehensively produced by NOMURA Co.,Ltd. Chief Planner Sakazume Kenichi, with designer Onishi Ryo in charge of interiors design ・Announcement of "Suzuki Toshio and Ghibli Exhibition" to be held at Kanda Myojin Cultural Exchange Center "EDOCCO" [Media coverage] ・2019.04.09 "Nikkei ESG" May issue ・2019.02.19 "Nikkei Sangyo Shimbun" ・2019.02.18 "Nikkei Sangyo Shimbun"・2019.02.06 "Hata Lab"

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Noto Satoyama Satoumi Museum

Noto Satoyama Satoumi Museum

Noto Satoyama Satoumi Museum is a facility where you can experience the rich nature, wisdom of life, and history and culture that have been cultivated in Nanao City. The charm of Satoyama Satoumi, which cannot be grasped in a single way, is not classified as nature, history, or folklore, but is instead captured in a multi-dimensional way by fusing fields. The museum has mechanisms that both adults and children can enjoy, such as a spatial experience surrounded by insects and shellfish specimens, displays that explains the mechanism of fixed net fishing, an experience of lifting Noto winter yellowtail, and a pull-out quiz. In the two-sided theater, a beautiful seasonal video of Nanao draws you into the world of Satoyama Satoumi, depicting the life and growth of a family in a village. At the end of displays room, we asked about the charms and challenges of Satoyama Satoumi, providing an opportunity to think about the reality and future of Satoyama Satoumi. [Customer's Issues/Requests] We received a request to build a museum that creates the future based on the value of 1,300 years of life (nature, history, and culture) in Noto-Rikkoku, and to incorporate the perspectives of a field museum, tourism, citizen collaboration, and local products. [Solution] Satoyama Satoumi is a system that people have nurtured and can coexist sustainably with the nature. We proposed a "Satoyama Satoumi displays" as a comprehensive study by fusing fields and communicating in a multi-dimensional way. We also fostered civic pride by including a tourist introduction in which a curator gives a guided tour of Noto from a researcher's perspective, and videos featuring local residents. Furthermore, rather than displaying traditional crafts and local products from Noto Nanao as products, they are sublimated and expressed as spatial concept design elements. <Our project members> [Sales and project management] Inoue Akihide, Kishida Kyohei [Planning] Kishida Kyohei, Yuasa Tadashi [design, layout] Yuasa Tadashi, Kagawa Reiko [Sign and graphic concept design] Hasegawa Satoko, Yuasa Tadashi [Production and construction] Kameoka Shin, Inoue Yoshito, Shimoide Yoshiyoshi

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Hida Space Science Museum Kamioka Lab

Hida Space Science Museum Kamioka Lab

Kamioka Town, Hida City, Gifu Prefecture, is home to a cluster of research centers dedicated to exploring the mysteries of the universe and elementary particles. The Hida Space Science Museum, KamiokaLab, opened at the roadside station "Sukai Dome Kamioka" as a space open to all, aiming to widely communicate the fascinating research conducted using experimental equipment hidden 1,000 meters underground in the Hida mountains and foster new relationships between science and society. Neutrinos (*1), mysterious elementary particles shrouded in mystery, are being studied worldwide. Super-Kamiokande (*2), the world's largest underground neutrino observatory, observes them and holds the key to unlocking the unsolved mysteries of the universe through neutrino research. KamiokaLab aims to introduce the mysterious properties of neutrinos and provide a space where visitors can experience an escape from everyday life, traveling between the macroscopic world of the universe and the microscopic world of neutrinos. *1: A type of elementary particle whose name means "neutral" (having no electric charge) and "ino" (small) (Italian), it is a mysterious particle shrouded in mystery and is being studied worldwide. *2: Super-Kamiokande: The world's largest underground neutrino observation device, operated by the Institute for Cosmic Ray Research, University of Tokyo. In addition to investigating the properties of neutrinos themselves, the facility aims to shed light on the history of the universe using neutrinos. [Customer Challenges/Requests] ・To allow many people to experience Super-Kamiokande, which is currently open to only about 1,000 members of the public per year, through this facility. ・To encourage many visitors to become interested in the activities and physics of Super-Kamiokande through the facility. [Solution] ・To allow many visitors to experience and learn through immersive large-screen videos and games that are easy for visitors to understand. [Customer Feedback] displays NOMURA Co.,Ltd. Ltd.'s planning skills are believed to be the driving force behind the creation of this attractive facility, despite the lack of curators specializing in the research fields of the exhibits. <Our project members> [Sales and project management] Haruya Miwa [Planning] Katsumi Hara, Kyohei Kishida [design, layout] Koki Mizuno, Tadashi Yuasa [Production and construction] Hayato Ichimada, Nanae Hori, Toshiyuki Suzuki, Katsumi Yamada, Yoshimasa Shimoide

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Chrysanthemum Town Nihonmatsu Branding Project

Chrysanthemum Town Nihonmatsu Branding Project

Nihonmatsu City in Fukushima Prefecture has produced "showy chrysanthemums," such as chrysanthemum doll dolls and "multi-flowered" chrysanthemums, in which hundreds or even thousands of flowers bloom from a single stem. However, these efforts were limited to exhibitions at competitions and autumn chrysanthemum displays. However, with a desire to utilize chrysanthemums in a modern way, incorporating a variety of scenes and spaces, the "Chrysanthemum Town Nihonmatsu Branding Project" was launched in 2016 to enhance the appeal of Nihonmatsu's chrysanthemums. In 2017, the second year of the project, our company, whose founding was partly inspired by the Meiji era (1868-1912) when chrysanthemum doll exhibitions were expanded nationwide and became popular events, was approached to provide branding services. Working with Nihonmatsu City, we helped elevate the traditional Nihonmatsu chrysanthemum cultivation and evolve "Chrysanthemum Town Nihonmatsu" into a brand that promotes Nihonmatsu to Japan and the world. ◆Project Website *This link will take you to an external website. If you would like to continue, please click the URL below. http://senrinzaki.jp/ *Please note: The linked website is not a NOMURA Co.,Ltd. website and is not under our control. The website addresses listed in this notice are current as of the time of this page's creation. Website addresses may be discontinued or changed. Please confirm the latest address yourself. For the linked website, please contact the linked organization. [Customer Issues/Requests] We would like to brand and develop new businesses for chrysanthemum cultivation in Nihonmatsu City, where advanced horticultural chrysanthemum cultivation techniques such as chrysanthemum doll and Senrinzaki (thousand-ring blooms) remain, and make it a symbol of intergenerational exchange and urban development. Furthermore, by branding Nihonmatsu City's chrysanthemums, we hope to encourage the creation of new chrysanthemum-related products (souvenirs, chrysanthemum goods, etc.) and the expansion of new fields. We also hope to increase employment in the service industry, particularly the tourism industry, by increasing the number of visitors to see the chrysanthemums. [Solutions] - Marketing and market research for the floriculture and display industries, sorting out issues in product supply, and formulating a sales strategy - Formulating a brand concept - Formulating a brand logo and color - Creating a product catalog to promote Nihonmatsu chrysanthemums, including the products "Senrinzaki," "Hyakutarin," and "Kengai" - Creating a project-specific landing page - Formulating a promotional strategy - Creating a promotional movie (Japanese and English) - Supporting and producing event exhibits - Holding branding and product development seminars for local businesses - Supporting product development [Customer feedback] We received many suggestions for new ways to showcase the traditional "Nihonmatsu chrysanthemum" production, such as creating promotional tools to further enhance its appeal and exhibiting at art events that we had never considered before, which confirmed the potential of "Nihonmatsu chrysanthemums." Through this project, many people both in Japan and overseas became aware of "Senrinzaki," and we were able to expand overseas for the first time. They not only provided support for promotions and displays, but also for the development of related products with local businesses and advice on the "chrysanthemum doll Exhibition," and they provided a wide range of support, which helped to foster enthusiasm among local residents. <Our project members> [Sales/Project Management] Yokota Hiroshi [Planning/Direction] Shimokuni Yuki [design, layout] Fukano Tomoki Nakagawa Yuri [PR] Fukasawa Korei [Production/ construction (at DESIGNART TOKYO 2017/2018)] Shimada Takeshi [Collaboration at DESIGNART TOKYO 2018] Uchiyama Keiko (NOMLAB) ・NOMLAB DESIGNART2018 exhibit "Senrinzaki" Chrysanthemum MR http://www.nomlab.jp/jp/projects/detail/15 ・Release information https://www.nomurakougei.co.jp/uploads/news/attachments/1/a7a75355626e63682aa71e0b4fb11fc91cfaa652524366dc8f100e9f068d9f55.pdf

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