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Chrysanthemum Town Nihonmatsu Branding Project

Chrysanthemum Town Nihonmatsu Branding Project

In Nihonmatsu City, Fukushima Prefecture, they have been cultivating "showcase chrysanthemums," such as chrysanthemum doll dolls and "multi-flowered" chrysanthemums that produce hundreds or thousands of flowers from a single stem. However, their activities were limited to exhibitions at chrysanthemum shows and autumn chrysanthemum displays. With the desire to utilize chrysanthemums in a way that suits the modern era, in a variety of scenes and spaces, they launched the "Nihonmatsu Chrysanthemum Town Branding Project" in 2016, aiming to enhance the appeal of Nihonmatsu chrysanthemums. In 2017, the second year of the project, they requested branding services from our company, whose founding was partly inspired by the large-scale expansion of chrysanthemum doll doll exhibitions nationwide during the Meiji era, which became a major draw for visitors. Together with Nihonmatsu City, we helped to enhance the new value of Nihonmatsu's traditional chrysanthemum cultivation and evolve "Nihonmatsu Chrysanthemum Town" into a brand that can be promoted throughout Japan and the world. ◆Project Website *You will be redirected to an external website. Please click the URL below if you wish to proceed. http://senrinzaki.jp/ *Please note: ・The linked website is not the website of NOMURA Co.,Ltd. and is not under our control. ・The website address listed in this notice is current as of the time this page was created. Website addresses may be discontinued or changed. Please check the latest address yourself. ・For information regarding the linked website, please contact the organization or group that provides the link. [Customer's Challenges/Requests] We want to brand and develop a new business around the chrysanthemum cultivation in Nihonmatsu City, where advanced horticultural chrysanthemum cultivation techniques such as chrysanthemum doll dolls and Senrinzaki remain, and make it a symbol of intergenerational exchange and community development. Furthermore, by branding Nihonmatsu City's chrysanthemums, we hope to create new businesses and new fields for second-hand chrysanthemum products (souvenirs, chrysanthemum goods, etc.), and increase employment in the tourism industry and other service industries by increasing the number of visitors who come to see the chrysanthemums. [Solution] - Marketing and market research for the floriculture and display industries, identification of challenges in product supply, and development of sales strategies - Development of brand concept - Development of brand logo and colors - Production of a product catalog to promote Nihonmatsu chrysanthemums such as "Senrinzaki," "Hyakutarin," and "Kengai" - Production of a project-specific landing page - Development of a promotion strategy - Production of a promotional video (Japanese and English) - Support and production of event participation - Holding of branding and product development seminars for local businesses - Product development support [Customer Feedback] We received many suggestions for new ways to showcase the traditional Nihonmatsu chrysanthemums, such as the creation of promotional tools that further bring out their appeal, and participation in art events that we had never considered before, allowing us to confirm the potential of Nihonmatsu chrysanthemums. Through this project, we were able to introduce "Senrinzaki" to many people both domestically and internationally, and we were able to achieve our first overseas expansion. In addition to promotion and displays, we received support in a wide range of areas, including the development of related products with local businesses and advice on the "chrysanthemum doll Exhibition," which helped to build enthusiasm among the citizens. <Our Project Members> [Sales/Project Management] Hiroshi Yokota [Planning/Direction] Yuki Shimokuni [design, layout] Tomoki Fukano, Yuri Nakagawa [PR] Korei Fukazawa [Production/ construction (for DESIGNART TOKYO 2017/2018 exhibition)] Takeshi Shimada [Collaboration for DESIGNART TOKYO 2018 exhibition] Keiko Uchiyama (NOMLAB) ・NOMLAB DESIGNART 2018 exhibited work "Senrinzaki" Chrysanthemum MR http://www.nomlab.jp/jp/projects/detail/15 ・Release Information https://www.nomurakougei.co.jp/uploads/news/attachments/1/a7a75355626e63682aa71e0b4fb11fc91cfaa652524366dc8f100e9f068d9f55.pdf

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Odawara Castle NINJA Museum

Odawara Castle NINJA Museum

This is the third facility renovation project undertaken by our company within the castle park, following the Odawara Castle keep and the Tokiwagi Gate Samurai Museum. It is a historical experience museum where visitors can learn about the Fuma clan, the Odawara ninjas who are said to have secretly supported the Odawara Hojo clan, in a fun way through digital technology and real-world experiences. Our company was comprehensively responsible for everything from planning, design, layout, production, and construction of displays and digital content to assisting with the overall operation plan of the museum. Furthermore, 88% of the materials used are Odawara-produced timber (certified as Kanagawa Prefecture-produced timber), contributing to the revitalization of Kanagawa Prefecture's forestry and timber industry. ◆Odawara Castle Tower https://www.nomurakougei.co.jp/achievements/detail/242 ◆NOMLAB Nomura Open Innovation LAB, a specialized organization that develops the digital communication domain of NOMURA Co.,Ltd. [NOMLAB (commonly known as Nomura Lab)] http://www.nomlab.jp/jp/ <Our project members> [Development] Akinori Ogasawara, Anjin Sawada [Sales and project management] Anjin Sawada [Planning] Wakako Satake [design, layout] Sayaka Horikoshi, Toshie Makigara [Content directors] Hitomi Nakamura (NOMLAB), Keiko Uchiyama (NOMLAB) [Air conditioning equipment design] Tadahiro Nakajima [Electrical lighting design] Yuko Yamashita, Yuya Tsuboi [Production and construction] Hironari Ota, Junichi Ito, Toshiyuki Suzuki, Hironori Mima, Takashi Yokoyama

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Mitsui Shopping Park LaLaport Shonan Hiratsuka "Kids Park" "Koniwa House"

Mitsui Shopping Park LaLaport Shonan Hiratsuka "Kids Park" "Koniwa House"

[Project Description] We have created a space at the large shopping mall "LaLaport Shonan Hiratsuka" that brings together functions to make it more comfortable and safe for families with young children. The 170u kids' zone "Kids Park," located next to the food court, is divided into areas according to age group and uses highly cushioned interiors materials that are carefully considered for safety, providing a safe space for children to play. "Koniwa House" is a rest space where parents with young children who are visiting the mall can take a breather. It has a small garden where adults and children can relax after taking off their shoes, a space for feeding babies solid food, and a nursing room where you can stretch out and relax. [Project Highlights] - Consideration has been given to reducing the psychological and physical burden on both children and parents, such as a kids' zone where children can rest before and after meals or eat while being supervised, and a nursing room where parents can stretch out and relax. - Zoning has been implemented according to the different ways of spending time, such as a quiet play zone, an active play zone, and a baby zone. - A simple space has been designed to incorporate features that stimulate children's instincts and curiosity. <Our Project Members> [Sales/Project Management] Hidefumi Ikuta [Planning] TeamM [design, layout] Yoko Suzuki, Kenta Omoto, Akika Yamada [Production/ construction] Katsuei Iwakura

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Heijo Palace Invitation Hall

Heijo Palace Invitation Hall

[Project Description] The "Heijo Palace Invitation Hall" is a guidance facility located within the Suzaku Gate Plaza of the Heijo Palace Site National Historic Park. It conveys the significance and splendor of the Heijo Palace Site Historic Park, a "special place" where you can feel the Nara period today, and invites visitors to the park and temples that retain the atmosphere of the past. [Client's Challenges/Requests] In order to invite visitors to the Heijo Palace Site, we aimed to create a "guidance displays that increases interest in the Heijo Palace Site and leads to a moving experience at the actual site." [Solution] We aimed to invite visitors to the field by spatializing and experientially impressing them with the "specialness of the Heijo Palace Site," which is difficult to see at the site. The zone is broadly divided into three parts: "The Present State of the Heijo Palace Site," which guides visitors through the current park; "The Appearance of Heijo Palace," which allows visitors to learn about and experience the activities of Heijo Palace in the past; and "Beyond Time," which interprets Heijo Palace and Kyoto in the past from artifacts. By changing the approach in each zone and impressing the specialness through the five senses, displays is designed to lead to a moving experience at the actual site. <Our Project Members> [Development] Haruya Miwa, Kazuya Hashizume [Sales & Project Management] Haruya Miwa [Planning] Shigeo Fujii, Yuka Sueda, Setsuko Nishimura [design, layout] Takeo Akamine, Tadashi Yuasa, Tomoyo Tsukiyama [Signage & Graphics] Yoshito Inoue, Satoko Hasegawa [Production & construction] Hayato Ichimanda, Goro Yamano, Ryohei Yamaoka, Yoshito Inoue, Katsumi Yamada, Satoko Hasegawa, Nanae Hori [public relations] Takeo Akamine, Shigeo Fujii, Yoshito Inoue, Satoko Hasegawa [Review Engineer] Kazuya Hashizume

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Kagoshima City Furusato Archaeological Museum

Kagoshima City Furusato Archaeological Museum

[Project Overview] The Kagoshima Municipal Archaeological Museum was established with the aim of deepening citizens' understanding of Kagoshima City's history through the cultural heritage left behind by their predecessors and contributing to the creation of a unique civic culture. Particularly popular are the interactive displays such as the "Excavation Experience," where visitors can feel like archaeologists, and "Let's Shape with a Giant Arc," which uses a giant version of a tool for examining the shape of pottery, fostering children's interest in archaeology and the history it reveals. Our company provided comprehensive support from basic planning and design to construction. [Client's Challenges] After 20 years since its opening, the museum was showing signs of aging, and a renewal of its content and facilities was required. displays renewal aimed to realize the presentation of the latest research results, the introduction of interactive displays, and the development of bright and easily maintainable displays facilities. The direction of the plan was as follows: firstly, a regionally focused displays that pursues "Kagoshima's unique character"; secondly, a fun and educational museum aiming to "create a place for participatory experiences"; and thirdly, the development of displays environment as "creating an environment for realizing a more user-friendly facility." This aimed to create a facility where people of all ages, from children to adults, could learn about local archaeology in an enjoyable way. [Solution] The first thing that makes an impression of "Kagoshima-ness" is the huge topographical table in the center overlooking the atrium space, which includes Sakurajima and the entire city of Kagoshima. It is accompanied by easy-to-understand explanations of archaeological sites in various locations. Next, a prime example of "creating a place for participatory experience" is the hands-on corner with various items that make learning archaeology fun. And as "creating an environment that makes the facility more user-friendly," we made detailed suggestions such as airtight cases that allow humidity control, the introduction of user-friendly universal concept design, and the installation of environmentally friendly LED lighting. <Our Project Members> [Development] Tatsuya Fujii [Sales & Project Management] Tatsuya Fujii, Yumeki Kusumoto [Planning] Takeshi Kami, Kyohei Kishida, Setsuko Nishimura [design, layout] Sho Inanobe [Production & construction] Yoshito Inoue, Hayato Ichimanda, Takeshi Sue, Shin Kameoka, Nanae Hori [maintenance management] Katsumi Yamada, Takatoshi Nakamura

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Karatsu Castle

Karatsu Castle

[Project Overview] Karatsu has long been a gateway to the continent. During the Edo period, the Karatsu Domain was an important base for the shogunate's rule of Kyushu, and it was also a historical and cultural city where unique cultures such as the Karatsu Kunchi displays and Karatsu ware flourished. Our company believed that Karatsu Castle, the starting point for Karatsu tourism, should play a role in leveraging the charm of Karatsu's brilliant history and culture and acting as a circulating mechanism for walking tours of the city. Therefore, we comprehensively reviewed the exhibits, facilities, and operations, aiming to redevelop Karatsu Castle as a comprehensive guidance facility for "walking tours" in Karatsu City, a hub that will revitalize the region by maximizing the appeal of Karatsu Castle. Our company assisted with the basic planning, design, and construction from start to finish. [Client's Challenges] There were three challenges with Karatsu Castle before the renovation. First, the client desperately wanted to update the aging facilities, outdated displays, and outdated displays themes. Second, Karatsu City's attractive resources were not being fully utilized, and there was a need for collaboration with collections and other tourist spots. The third issue was safety and cultural property preservation, requiring measures to address issues such as natural light, universal concept design, earthquakes, and theft. By solving these three challenges, we aimed to create a tourist hub befitting a "city of tourism and cultural exchange where authenticity shines, surrounded by nature, history, and culture." [Solutions] To solve the challenges, we aimed to create displays that allows visitors to enjoy Karatsu, developing displays story centered on the history of the castle town and successive castle lords, realizing an attractive displays space utilizing the Hizen Province Products Illustrations and Karatsu ware, and actively utilizing IT, such as introducing AR displays explanations. Next, aiming to create a "comfortable displays," we created a welcoming space such as a museum shop, reviewed the flow of movement within the building and took into consideration visitors with disabilities, such as foreign tourists, and installed toilets, stairlifts, and a multipurpose room. Furthermore, aiming to create a "safe displays," we enhanced the functions of the facility as an introduction to tourist Karatsu, such as a tourist information corner, promoted the ability to move around by disseminating information on sightseeing facilities, and thoroughly implemented risk management for accidents and losses. In summary, we have put forward three solutions. <Our Project Members> [Development] Yumeki Kusumoto [Sales & Project Management] Tatsuya Fujii, Yumeki Kusumoto [Planning] Takeshi Kami, Kyohei Kishida [design, layout] Masaaki Mitsunaga, Rie Morita [Production & construction] Takeshi Suezaki, Goro Yamano, Nanae Hori [maintenance management] Katsumi Yamada, Takatoshi Nakamura

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Toyama Prefectural Museum of Art

Toyama Prefectural Museum of Art

[Project Overview] The museum, boasting a collection of masterpiece chairs and posters, places more emphasis than ever on concept design, aiming to become an experiential creative museum that "connects art and concept design." There are six displays rooms of varying sizes. Our company was responsible for the design and construction of the wall cases in the special displays room on the second floor. In addition to permanently displays approximately 50 chairs from the collection of about 240 chairs, we developed displays system for concept design displays room, which boasts a collection of approximately 13,000 posters. We also handled displays of works and materials by Shuzo Takiguchi and Simon Goldberg, which were donated when the museum was the Toyama Prefectural Museum of Modern Art. In the hall, we developed an experiential "interactive art" installation that creates light art through body movements. [Client's Challenge] The museum possesses a rich collection of 20th-century art and an unparalleled collection of concept design (chairs, posters). The goal is to create an experiential creative museum where visitors can freely explore this museum, deepen their knowledge of one genre, and not only grasp things in relation to various genres, but also develop a deep understanding and critical thinking skills. [Solution] We created distinctive displays spaces tailored to the theme of each displays room, including displays fixture planning, color scheme planning, lighting plan, and video/sound plan, resulting in memorable art and concept design experiences. Furthermore, we introduced "interactive art" in the hall, where visitors create light art through body movements, contributing as an element of an experiential, imaginative museum that connects art and concept design. <Our Project Members> [Development] Atsushi Ishikawa [Sales/Project Management] Atsushi Ishikawa [design, layout] Yasushi Kasuga [Production/ construction] Shunichiro Nagayama [Video] Akinori Goto

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Renewal of Seibu Chichibu Station

Renewal of Seibu Chichibu Station

[Project Overview] This project involves the complete beautification and renovation of the existing Seibu Chichibu Station building, with the aim of creating a new vibrant hub for regional tourism that brings together the diverse attractions of the Chichibu area and disseminates them to the world. Through the selection of materials unique to Chichibu, such as locally produced cedar wood and lanterns, and the creation of an original logo, the project communicates the diverse charms of the Chichibu area. Our company assisted with everything from the concept to the basic concept design of the architecture and interiors, and design supervision. [Client's Challenge] The client wanted a station building that would heighten the expectations of customers heading to the tourist destination and leave a lasting impression on customers returning from the tourist destination, thereby making Chichibu tourism more memorable and contributing to the sustainable development of the region. [Solution] We aimed to create a station building that brings together the diverse attractions of Chichibu, such as its rich nature, inherited culture, and vibrant festivals, and is loved by the local people and serves as a "place" that conveys and connects with visitors. Against a backdrop of dignified "ink black," the use of locally produced "Chichibu cedar" and "lanterns," a local industry, expresses the regional culture. The delicate lattice patterns of "Woven Patterns," which weave together landscapes and culture, and the "Chichibu crests," which change with the seasons, add color to the space, creating an environment where you can feel Chichibu at every turn. We planned a "place" where the local area and tourism are connected, and new experiences and communication are born, in a space that emphasizes the climate, history, and culture of Chichibu. [Our project members] [Development] Toshiyuki Shirai [concept design] Toshihito Kato, Masataka Myonaka *The year of opening listed below is the year the renovation work was completed.

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