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NOMURA Co.,Ltd.

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Karatsu Castle

Karatsu Castle

[Project Summary] Karatsu has been a gateway to the continent since ancient times. During the Edo period, the Karatsu Domain was an important base for the Shogunate's governance of Kyushu, and was also a historical and cultural city where unique cultures such as Karatsu Kunchi and Karatsu ware flourished. What is expected of Karatsu Castle, the starting point of Karatsu tourism, is to utilize the charm of Karatsu's shining history and culture and play the role of a circulation device for walking around the city. We comprehensively reviewed displays, facilities, and operations, and aimed to redevelop it as a comprehensive facility and guidance facility for Karatsu City's "walking around the city" as a base to revitalize the region by maximizing the appeal of Karatsu Castle. We have consistently assisted with the basic plan, design, and construction. [Client's Issues] There were three issues with Karatsu Castle before the renovation. The first was that the client was eager to update the aging facilities, outdated displays, and outdated displays themes. The second was that Karatsu City's attractive resources were not being fully utilized, and collaboration with collections and other tourist spots was necessary. The third issue was safety and cultural property protection, and we needed to address issues such as natural lighting, universal concept design, earthquakes, and theft. By solving these three issues, we aimed to create a tourist base worthy of being a "tourism and cultural exchange city where authenticity shines, surrounded by nature, history, and culture." [Solution] In order to solve these issues, we aimed to realize an "displays that allows visitors to enjoy Karatsu," and actively utilized IT, such as developing displays story centered on the history of the castle town and the successive castle lords, creating an attractive displays space that makes use of Hizen domestic products illustrations and Karatsu ware, and introducing AR to explain displays. Next, we aimed to realize a "comfortable displays," creating a space with a sense of hospitality, such as a museum shop, reviewing the flow of people inside the building and taking into consideration those with weaker views, such as foreign tourists, installing toilets, stair lifts, and a multipurpose room. Furthermore, in order to realize a "safe displays," we enhanced the functions of the facility as an introduction to tourism in Karatsu, such as a tourist information corner, promoted mobility by disseminating information about tourist facilities, and thoroughly implemented risk management for accidents and losses. These are the three solutions we came up with. <Our project members> [Development] Yumeki Kusumoto [Sales and project management] Tatsuya Fujii and Yumeki Kusumoto [Planning] Takeshi Shin and Kyohei Kishida [design, layout] Masaaki Mitsunaga and Rie Morita [Production and construction] Takeshi Suezaki, Goro Yamano and Nanae Hori [maintenance management] Katsumi Yamada and Takatoshi Nakamura

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Toyama Prefectural Museum of Art

Toyama Prefectural Museum of Art

[Project Summary] The museum, which boasts a collection of masterpiece chairs and posters, places more emphasis on the perspective of concept design than ever before, and aims to be an experiential creative museum that "connects art and concept design". There are six displays rooms, large and small. Our company was in charge of designing and construction the wall cases in the special displays room on the second floor. In addition to permanently displays about 50 chairs from the collection of about 240 chairs, we developed an displays system for the concept design displays room, which boasts a collection of about 13,000 posters. We were also in charge of displays works and materials by Shuzo Takiguchi and Simon Goldberg, which were donated during the time of the Toyama Prefectural Museum of Modern Art. In the hall, we developed an experiential "interactive art" that creates light art with body movements. [Customer's Challenge] A collection of 20th century art and an unparalleled collection of concept design (chairs, posters). The aim is to create an experiential creative museum where visitors can freely stroll around this rich collection of art, not only deepening their knowledge of one thing, but also grasping things in correlation with various genres, and developing deeper understanding and thinking skills. [Solution] We created distinctive displays spaces for each displays room's theme through fixture planning, color planning, lighting planning, video and audio planning, etc., creating spaces for memorable art and concept design experiences. We also introduced "interactive art" to the displays, which creates light art through body movements, contributing as one element of an experiential imaginative museum that connects art and concept design. <Our project members> [Development] Ishikawa Atsushi [Sales and project management] Ishikawa Atsushi [design, layout] Kasuga Yasushi [Production and construction] Nagayama Shunichiro [Video] Goto Akinori

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Renewal of Seibu Chichibu Station

Renewal of Seibu Chichibu Station

[Project Summary] This project involved a complete beautification and renewal of the existing Seibu Chichibu Station building, with the aim of creating a new, lively base for regional tourism that would bring together the diverse charms of the Chichibu area and promote them to the world. The diverse charms of the Chichibu area are promoted through the selection of materials unique to Chichibu, such as locally produced cedar wood and paper lanterns, and the creation of an original logo. We assisted with the concept, basic architectural and interiors concept design, and design supervision. [Client's Challenge] The station building was required to increase the expectations of customers about to visit tourist spots, and to leave a lingering impression on customers returning from tourist spots, making Chichibu tourism more memorable and contributing to the sustainable development of the region. [Solution] We aimed to create a station building that would bring together the diverse charms of Chichibu, such as its rich nature, inherited culture, and vibrant festivals, and be loved by the local community, and to be a "place" that communicates and connects with visitors. Against a background of "ink color" that exudes dignity, the local culture is expressed through the use of locally produced "Chichibu cedar" wood and the local industry of "paper lanterns." The delicate latticework of the "woven pattern" that weaves together the scenery and culture, and the "Chichibu crest" that changes with the seasons add color to the space, making it a place where you can feel Chichibu everywhere. In a space that emphasizes the climate, history, and culture of Chichibu, we planned a "place" where the local area and tourism are connected and new experiences and communication are born. [Our project members] [Development] Toshiyuki Shirai [concept design] Toshihito Kato, Takashi Myochujo *The opening year listed below is the year the renovation work was completed.

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Seibu Chichibu station square hot spring festival hot water

Seibu Chichibu station square hot spring festival hot water

[Project Overview] Seibu Chichibu Station, the gateway to Chichibu City, Saitama Prefecture, where more than 300 festivals are held annually, opened in April 2017 as a new complex hot spring facility called "Seibu Chichibu Ekimae Onsen Matsuri no Yu" from Seibu Chichibu Nakamise Dori. Based on concept design concept of "festival," which symbolizes the Chichibu area, it has hot springs, a food court, and souvenir shops. As a facility where you can fully enjoy the features of the Chichibu area, it becomes a new base for sightseeing in the Chichibu area and creates bustle. our company was involved in development planning consulting, basic concept design, environmental design supervision, staging, decoration, graphic concept design, signs, facility logo concept design, etc. [Customer's Challenge] In order for visitors to enjoy the diverse attractions of the Chichibu area, which has seasonal sightseeing spots, such as turf cherry blossoms in spring and night festivals in winter, we supported the commercial planning through the food and beverage planning of the food court where visitors can enjoy Chichibu's unique menu and ingredients, and the sales of sweets and goods in collaboration with famous local shops, in order to create a synergistic attraction with the main hot spring facilities. We also cooperated with the realization of Concept concept design through the design supervision of the architecture and interiors of Matsuri no Yu. 【 Solution 】 By cooperating with concept design and design supervision throughout the entire project, we were able to realize the expression of the facility concept of "festival" and synergistically contribute to the enhancement of brand value through extremely smooth relations and close communication with not only the business but also design and construction companies. < our company Project Members > [Development] Toshiyuki Shirai [Sales/Project Management] Tetsuo Mori [Research/Planning/Consulting] Kenichi Sakazume, Tetsuro Yasuda, Ai Ichikawa [design, layout] Toshihito Katoh, Takashi Myochujo [Production/construction] Masato Takeuchi

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The Food Times

The Food Times

[Project Summary] The Fukuoka Airport Domestic Passenger Terminal Commercial Facility "Green Blue" project is currently underway, aiming for completion in the spring of 2019. As the entire airport is redeveloped under the park concept, we are in charge of the environmental planning for the commercial zone. We aim to create a place where not only tourists but also the people of the city can gather, like a park with an integrated whole. This time, we were in charge of the design and construction of the food hall "The Food Times", which will be the highlight of the initial opening. [Challenge/Theme] ■ concept design concept "Captain's Base" "A private base for captains who fly around the world" With this concept, we took inspiration from maintenance yards and airplanes and developed it into concept design of each zone and detail. By giving it a story-like quality, we deepened the appeal of the space. ■The best trip starts from the best "If the waiting time is fun, the trip will be even more wonderful". Based on this idea, we created seating spaces with different personalities for each zone, and sprinkled in concept design that add a sense of playfulness, so that guests can spend their waiting time according to their own purposes. [Solution] In the north zone near the boarding gate, we placed a high counter zone where you can casually have a drink and board the board immediately. In the southern zone, airplane parts are displays, creating a museum-like space. It is planned so that visitors can spend time touching airplane equipment that they normally do not get to see. In addition, the central hall seats are equipped with original lighting inspired by the truss structure of a maintenance yard. The random movement creates a fun and lively atmosphere. The space at the back is modeled after a captain's study. Notes detailing the desire to become a pilot are written on a blackboard on the ceiling. [Our project members] [Sales] Goto Naoki [Consulting] Suzuki Sahoko [Design] Matsuura Ryutaro / Deguchi Tomohiko / Omura Kosuke [working drawings] Matsuo Satoshi [construction] Kanayama Mitsuaki / Tsumagari Toshihide

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TONAMI TULIP GALLERY Tulip Four Seasons Museum

TONAMI TULIP GALLERY Tulip Four Seasons Museum

<Project Description> The Tulip Shikisaikan is celebrating its 20th anniversary and has renovated its permanent displays. In the "Wonder Garden," you can see tulips sprout and bloom all year round, and in the "Under Farm," you can explore the mysteries of tulips with the latest technology. We assisted in the design and construction of the renovation. ◆Wonder Garden Tulip Palace Approximately 500 cut tulips are displays on a 3.7m-high wall made of curved glass. You can have a mysterious experience surrounded by tulips. Palette Garden A garden where 5,000 tulips bloom all year round! The tulips spread out on all sides like a kaleidoscope. Growth Story Enjoy the process of tulips growing with the seasons. ◆Under Farm You can become small and see the growth of tulips from the perspective of a bulb. Images projected on the ceiling will introduce it in an easy-to-understand way. You can also learn about history, breeding, and cultivation tips. <Our project members> [Development] Fujimori Isao, Ishikawa Atsushi [Sales and project management] Ishikawa Atsushi [Planning] Shimokuni Yuki [design, layout] Fukano Tomonori [Video direction] Goto Akinori [Graphics] GyoGyoMaaMa Creation Office Mizutani Ayashi Nakajima Yumi [Production and planning] Fukushima Tsutomu, Hiraishi Akio [Production and construction] Okuda Atsushi, Yamada Koichi, Tadokoro Chinami [Design cooperation] KAZAANA design studio, Hori Tomoe, Hatakeyama Yasushi, Tomoaki Hori Yasuaki Hatakeyama [Production cooperation parties] Horaisha, Nippon Electronics Service, Plantscape, Kyoda Creation, TV Asahi Create 4d, Endo Shomei [Photography] Shin Photo Work, Miyamoto Shinji

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JAL New Chitose Airport Domestic Lounge

JAL New Chitose Airport Domestic Lounge

[Project Summary] This project involved renovating the JAL lounge at New Chitose Airport's domestic terminal. Based on the concept of "Japanese atmosphere," we incorporated the texture of Japanese materials and the color palette of materials evoking our corporate color, red. The Sakura Lounge and the Diamond Premier Lounge, our highest-end domestic lounge, were concept design to be open, high-quality, and sophisticated. The seating layout was carefully designed to be functional while offering a wide variety of seating options for various occasions. [Customer Challenge] The key challenges were to concretely express JAL's brand keyword, "sophistication," and to differentiate the lounge from the Haneda JAL International Lounge (concept design by NOMURA Co.,Ltd., Ltd.). Furthermore, we considered how to express the individuality of each airport as we expand to approximately five major airports. Functionally, we identified challenges such as ensuring a set number of seats based on the total square meters and expanding baggage storage capacity. [Solution] While the international flights were designed with a white wood base, the domestic flights featured the corporate color, "red," using various materials to create a distinctive, brand-focused concept design. To express sophistication, we used sharp textures such as glass and metalwork, and incorporated cutting-edge art to create a highly sensitive space. Expanding storage functionality was achieved by designing custom furniture that ensures storage space. <Our project members> [Sales/Project Management] Takenaka Hisayasu [Direction] Kosaka Ryu [design, layout] Takeuchi Hironori

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Yamanashi Prefectural Mount Fuji World Heritage Center

Yamanashi Prefectural Mount Fuji World Heritage Center

<Project Description> Mt. Fuji is a world cultural heritage that Japan is proud of. The Mt. Fuji World Heritage Center is a facility that raises awareness of the importance of learning and enjoying the value of Mt. Fuji, which was registered as a world heritage site as an object of faith and a source of artistic inspiration, from both the natural and cultural perspectives, and of preserving it for the future. Our company solved the problem of effectively conveying the "interestingness of learning about Mt. Fuji" to visitors, including many foreigners, by providing a spatial experience with audio, video, and lighting productions featuring non-verbal content (non-verbal displays), and an displays guide using the app "Fuji Meguri," which includes multilingual (7 languages) explanations and audio commentary narrated by Shuzo Matsuoka. The combination of "huge object structures" + "ICT content" + "lighting, audio, and video" creates an experience that can only be found here. [What is the original app "Fuji Meguri"?] It is AR content that works with about 30 displays items. You can enjoy AR where figures of people connected to Mt. Fuji start talking, and AR where ancient pilgrimage routes appear on a floor map with a diameter of 18m. In addition, if you take it outside, it can also be used as a tool to explain famous places such as temples, shrines, lakes, and hiking trails. <Our project members> [Development] Yokoyama Masanori [Sales/Project Management] Mizoguchi Kohei [Planning] Kameyama Yuichi, Ohashi Ryuta [design, layout] Tsutsumi Yuichiro [Digital concept design] Mima Hiroyoshi [Library concept design] Odagiri Toshihiko [Modeling concept design] Kishikawa Kenichi [Production/ construction] Yajima Kensaku, Ohara Yuka

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Weathernews in-house nursery school “WNI RAIN KIDS HOUSE”

Weathernews in-house nursery school “WNI RAIN KIDS HOUSE”

[Project Summary] Weathernews Inc. opened its in-house nursery, "WNI RAIN KIDS HOUSE," with the aim of creating an environment where employees can balance childcare and their work lives. Located within the company's Makuhari Techno Garden complex, the nursery aims to foster a safe and secure working environment for employees. It also houses an after-school program for children up to sixth grade. The "RAIN" in the nursery's name embodies the company's desire to foster respectful, adventurous, and independent qualities in children. Weathernews requested a unique space design that would express this concept, as well as efficient functionality for mixed-age childcare, such as combining a nursery and after-school program. Our project team is comprised of working fathers and mothers. Drawing on their own childcare experience, we planned and designed the names of each class and the educational programs. We pursued Weathernews' unique identity down to the smallest details, from the space expressing "RAIN" to the logo graphics and design, and worked with Team M construction with safety and environmental considerations in mind. [Customer Feedback] We discussed various themes and concepts internally to create a facility unique to Weathernews, and NOMURA Co.,Ltd. was extremely helpful in bringing this to fruition, including the process. For example, the logo concept design and concept captured the hearts of our staff, and we were impressed with their idea of painting a weather chart from the company's founding on the floor, which we adopted. Nomura Co. NOMURA Co.,Ltd. provided a wide range of suggestions, and we were able to open a wonderful in-house nursery that is uniquely Weathernews. [Our Staff] Sales and Project Management: Haruhiko Kako; Planning: Takashi Isozaki; design, layout: Mutsumi Kaneko; Sign and Graphic concept design: Fujie Suzuki; Production and construction: Manabu Ikura, Jun Endo, Shun Funatsu; Advisory Staff: Team M (Representative: Mari Matsumoto)

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