WorksConventions& Events

Sapporo Flower Carpet 2024 is a citizen-participation art event in which participants create large flower paintings using Hokkaido petals and natural materials, with the main venue being the Hokkaido Prefectural Government Red Brick Building and Sapporo Kita 3-jo Square. The aim is to promote the beautiful "flower scenery" of Hokkaido and Sapporo, and to promote the floriculture industry. The event began in 2014 and is celebrating its 10th anniversary this year, with a total of approximately 3,800 volunteers involved in the production and a total of approximately 640,000 visitors. In 2024, the event will be held from June 28th (Friday) to 30th (Sunday). Fujie Suzuki, a Sapporo native and art director at NOMURA IVD, was invited to design the anniversary carpet (main carpet) commemorating the 10th anniversary of the event. NOMURA IVD was also in charge of the key visuals for this event. The theme of the anniversary carpet is "Weaving, towards the future." The carpet is the largest to date, at 225m², and was concept design and created by Suzuki himself, the first Japanese concept design the Brussels Flower Carpet 2016, which was highly praised both at home and abroad. NOMURA has been providing special support by concept design the anniversary carpet and key visuals, and providing PR and volunteer support. The Sapporo Flower Carpet has been held since 2014. It is run by a public-private partnership between the government (Hokkaido and Sapporo City) and private companies. It is working to develop human resources who will increase the value of the region, run by a diverse group of citizen volunteers, from young children to people working in the neighborhood and foreign residents, and promote understanding of the floriculture industry in Hokkaido for the next generation through collaboration with elementary and high schools.

The shichimi can from Yawataya Isogoro is a famous Shinshu souvenir. The theme of displays held to commemorate the 100th anniversary of its sale was "Dissecting the Shichimi Can." The secrets hidden in the small can were unraveled from the perspectives of history, materials, and concept design. A panel concept design that resembled an unfolded label enveloped the small venue, and the shichimi can, a beloved supporting role on the dinner table, took center stage, adding color to the venue. This exhibition was also held at the Nagano Prefectural Art Museum's Civic Gallery, and recorded the highest number of visitors of any gallery displays.

The Panasonic Group Pavilion "Nomo no Kuni" is a pavilion based on the concept of "Unlock your nature" that draws out the potential of children through sensory analysis technology and experiences that stimulate the five senses. Utilizing the latest technology from Panasonic Holdings, we have achieved a spatial design that harmonizes with the worldview of "Nomo no Kuni" by using tiles that evoke the tactile sensation of walking on natural ground, natural wood finishes with metallic textures, and concept design techniques that combine with 3D printing. We adopted a spatial and experience concept design approach centered on what we can do for the future of children, incorporating cutting-edge design and construction methods in sustainability, such as reusable tiles and biodegradable concept design printing.

"Marunouchi Street Park" is a social experiment project to examine the future form and utilization of Nakadori Street in Marunouchi, Tokyo. The ninth "Marunouchi Street Park 2024 Winter" was held in 2019, and expanded from the previous three blocks of Nakadori Street to five blocks including Gyoko-dori Street, making it the largest scale event to date. Our company participated as a general planning partner and in charge of operations. The theme of this event was "Bright Street." We were in charge of the spatial design, construction, and operation that made use of the illuminations, a seasonal feature of Marunouchi in winter. We supported the planning and operation of the environmentally friendly resin skating rink, which is popular every year, the Glass House Market with its wide range of products, portrait content and street music perfect for the holiday season, and more. (Event period: November 14th to December 25th, 2024)

As part of an R&D project that we have been working on since 2022, we have launched "material record," a project with the theme of "material = earth's resources," and announced the first product, the audio device "noon by material record" (hereinafter "noon"). This product is an experiential art piece that focuses on the various sustainable materials that make up the earth, linking "sound" and "materials" and embodies the creativity of the NOMURA Group, which specializes in spatial design. For the release of "noon," we collaborated with the travel circle "MIDNIGHT PIZZA CLUB," consisting of actor Taiga Nakano, video director Ryohei Kamisde, and photographer Yusuke Abe. They were also in charge of the spatial concept design for the publication commemorative event (held from December 13th to 15th) for the book "MIDNIGHT PIZZA CLUB 1st BLAZE LANGTANG VALLEY," a travel record that was released on December 12th, 2024. They also installed "noon" and played ambient sounds created by Ryohei Kamide from sound sources he collected on his travels, along with displays of photographs of Nepal taken during the trip.

We exhibited "To Our Future - SCRAP MATERIAL UPCYCLE PROJECT - SCRAPTURE" at DESIGNART TOKYO 2023, one of Japan's largest concept design and art festivals. "SCRAPTURE" is an upcycling project that turns "SCRAP" generated from building materials and interiors materials into "FURNITURE", and reuses it as recycled materials to give back to the earth. We created furniture as practical and sustainable message art that brings interiors waste, which is usually not seen, closer to people and continues to appeal to emotions and memories. We aim to recycle it as new interiors materials and to serve as a medium to expand the circle of co-creation, and to be an opportunity to think about a better future.

"GINZA SKY WALK 2024" is an event where you can experience a part of "a pedestrian space of the future that utilizes things and events that are friendly to people, towns, and the environment" with the theme of "ethical," which means actions and lifestyles that are considerate of the environment, people, and society. Leveraging our past experience, we provided total support for the event, from planning the entire event, spatial concept design, construction, operation, and attracting tie-up companies. The overview of the experience of this event is that while walking the entire 2km of the Tokyo Expressway (KK Line) from Shimbashi to Kyobashi, you can enjoy the cityscape and performances by the Tokyo Wind Orchestra Federation and the Tokyo Fire Department Band in the special space of the highway, as well as ethical content experiences such as local product shops, market stalls, and art displays. In addition, we implemented early morning running and yoga programs, and night programs where you can enjoy the night view of Ginza, creating an opportunity to experience the new charm of the KK Line that is different from the daytime. In keeping with the event theme of "ethical," we aimed to create an event that was kind to people, the city, and the environment by setting up fixtures made from wood with a connection to Tokyo that could be reused after the event, holding art workshops using recycled materials, and inviting tie-up companies that sympathize with ethical causes.

This is a social experiment project to observe how people spend time in outdoor spaces at Nakadori, Marunouchi, Tokyo, and to consider the future of roadways and sidewalks. In the summer of 2024, we tried to gently define the way people gather by manipulating the shape, and to explore comfort. The concept is "i-ma-i." We gave shape to the furniture through geometric manipulation, such as a square movable block bench, a long big table with gradually changing face-to-face distances, a round bench that combines concentration and diffusion, and a bollard-utilizing bench that combines the roadway and sidewalk with handrails, and wrapped it in a way that resonates with the materials of the surrounding environment. Because it is an eventful product, variables need to be taken into account before it can be made permanent, but we were able to demonstrate a new way of gathering. (Date of event: July 25, 2024 - August 18, 2024)

"Marunouchi Street Park" is a project that is being carried out as a demonstration experiment of future area management, transforming "road space" into a comfortable "urban park space" in Nakadori, Marunouchi, Tokyo. The winter 2023 event will continue from the summer and examine the state of urban parks in preparation for permanent establishment, while highlighting the illuminations, a winter feature of the Marunouchi area, and providing various content perfect for the holiday season, such as photo spots for visitors to enjoy, a merry-go-round, an ice rink, and a Glass House Market with a wide selection of food and beverages. This time, the concept is "Bright Street - Nakadori in winter, where the city and everyone shines -" and we have taken measures that are in line with the SDGs and trends of the times, such as reusing each market booth used in winter 2022 and remaking the swing-shaped bench that was popular during the summer 2023 event into a photo spot with new decorations. In addition, we have worked to create content that makes use of our past know-how, such as upgrading the "Detour Bench" created in summer 2023 to a bench where you can relax while looking up at the illuminations. In addition, while the official musicians performing on the streets will continue as in the summer, we have also taken on new initiatives in terms of planning, such as inviting a portrait artist this time. In addition, as a continuation of the "Illumination Tour for the Blind" held in the winter of 2021, we held a dialogue tour in which able-bodied people walked blindfolded to deepen their understanding of the visually impaired, creating an opportunity to discuss how to make the streets more comfortable for everyone.

The "Jeddah Events Calendar" (JEC) is an entertainment event held in Jeddah, the second city of Saudi Arabia in the Middle East, as part of a national strategy. In addition to live music performances by world-class artists, attractions such as roller coasters, and a variety of restaurants and shops, one of the main attractions for the event is the "Anime Village," which promotes Japanese culture, including Japanese anime and manga, which are extremely popular in the country. Together with Avex Asia Pte. Ltd., we were responsible for everything from the initial planning to the overall project management, concept design, planning, software production, and on-site design supervision.

The event was held at Tokyo Midtown Hibiya, sponsored by Mitsui Fudosan and Discover Japan, with the aim of creating an opportunity to think about a society that can live sustainably with greenery. It was a real event based on the theme of "Living with Wood," a special feature in the magazine "Discover Japan" published in August 2023. The atrium on the first floor was used as an introduction area to symbolize this event. In order to create a space that envelops the woodcarvings, we adopted the concept of "how to interact with wood," which is experienced with the five senses while being surrounded by the scent, sound, and light of wood. We were in displays of the design, layout, and construction of this spatial production. In addition, a panel exhibition in the underground passage of Tokyo Midtown Hibiya introduced our R&D activities, "concept design by Thinking with Hands" and displays actual prototypes.

With the aim of promoting Obayashi Corporation's efforts for the 2025 Japan World Exposition (Osaka-Kansai Expo), we have set up a visitor room in the Expo site office and planned a facility to attend to Obayashi Corporation's stakeholders and guests of the Exposition Association. displays The structure is centered on a circular theater reminiscent of the large roof ring of the World Expo, and the outline of the Expo and explanations and mock-ups of the pavilion of Obayashi Corporation construction are displays around it. displays The fixtures are made of a single wooden tube, and the graphics output by the plotter are displayed using clamps, expressing the "on-site feeling" that makes use of the background of the field office and the "sense of realism" that the Expo is being created in real time at this location, and the plan is to have updatable so that the "now" of the site can be displays. In addition, we displays materials that reused CLT panels used in the demonstration experiment of the large roof ring, graphics with drawing frames as motifs, and the latest construction photos, aiming for a displays space that grows together with the site until the concept design and the World Expo, which brings out the uniqueness of Obayashi Corporation.

This is an displays project for the Panasonic Group Booth at CES 2024. At CES 2024, we were in charge of the overall design, layout by the Panasonic Group in three categories: "Sustainable Energy (reducing CO2 emissions)," "Circular Economy (circular manufacturing)," and "Resource Optimization." In addition, we displays the latest products and solutions that will help improve the "quality of life" of each individual.

This exhibition was made possible by the signing of a comprehensive partnership agreement between Special Olympics Nippon and Chukyo University in May 2022. Located in the space of Chukyo University Sports Museum, which pursues the diverse values of physical culture, this special exhibition allows visitors to experience and learn about the appeal of Special Olympics, including the history and characteristics of Special Olympics activities and domestic initiatives. In addition to sports exclusively for people with intellectual disabilities, Special Olympics also promotes Unified Sports® in line with the global trend of promoting a "co-existence society" and "social inclusion." It is hoped that this exhibition will lead to the "realization of a society in which diverse people can live."

"Marunouchi Street Park" has been running in Tokyo's Marunouchi Nakadori since 2019 as a demonstration experiment of future area management that transforms "road space" into a comfortable "urban park space." Based on the concept of "Popping Summer Street - Marunouchi Nakadori where visitors can feel the summer and get excited," verification items included collaboration with initiatives that are in line with the times and trends, such as rugby and SDGs, setting up tables equipped with wind and solar power generation capabilities, and creating a venue for musical performances that involves local workers and visitors.