SIGMA booth at Inter BEE 2025

At Inter BEE 2025, a professional exhibition for sound, video, and communications held at Makuhari Messe, our company was in charge of the spatial concept design of displays booth for Sigma, a global optical equipment manufacturer that proclaims "MADE IN AIZU, JAPAN," under the creative direction of Ichiro Iwasaki of IWASAKI DESIGN STUDIO. In order to convey the world of the Sigma brand to the fullest extent even in a limited space, we concept design the fixtures and lighting plan to highlight the products themselves by eliminating unnecessary information. We were able to create a sophisticated spatial concept design that stands out even among the diverse booths in displays hall.
 

*Event period: November 19th to 21st, 2025